Attracting Business Tourism into South Africa by Nomasonto Ndlovu #icca11 MONDAY 24/10/11
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Attracting Business Tourism into South Africa by Nomasonto Ndlovu #icca11 MONDAY 24/10/11

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Presentation on Attracting Business Tourism into South Africa by Nomasonto Ndlovu held during the 50th ICCA Congress. #icca11 MONDAY 24/10/11

Presentation on Attracting Business Tourism into South Africa by Nomasonto Ndlovu held during the 50th ICCA Congress. #icca11 MONDAY 24/10/11

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    Attracting Business Tourism into South Africa by Nomasonto Ndlovu #icca11 MONDAY 24/10/11 Attracting Business Tourism into South Africa by Nomasonto Ndlovu #icca11 MONDAY 24/10/11 Presentation Transcript

    • Attracting Business Tourism into South Africa Nomasonto Ndlovu Oct.24, 2011
    • Africa as a continent currently captures a small proportion of the international meetings held each year Market Share Per Continent by Number of International Conferences (1996–2000) Note: ICCA definitions and rankings applied Source: International Congress and Convention Association (ICCA) Africa’s market share has remained fairly stable
    • Africa as a continent currently captures a small proportion of the international conferences held each year Market Share Per Continent by Number of International Conferences (2001 – 2010) Note: ICCA definitions and rankings applied Source: International Congress and Convention Association (ICCA) Africa’s market share has remained fairly stable
    • However… The total number of meetings held in Africa has increased from 1998 to 2010 from 124 meetings to 283 . The total number of meetings in SA reached its highest level at 102 meetings in 2009 . SA’s % of Africa Market In 2010, SA has 43% of the total Africa market. South Africa’s country ranking: 36 in 2010 Source: The International Associations Meetings Market 1998 - 2010 Africa / South Africa 40% 44% 49% 41% 48% 43% 43% # of meetings per continent
    • Marketing Business tourism into Africa through MEETINGS AFRICA SANDTON, JOHANNESBURG 28 February – 1 March 2012 www.meetingsafrica.co.za
    • WHAT IS MEETINGS AFRICA? Meetings Africa is the business tourism marketing platform which aims to expose local and international buyers to the range of services and products in Africa ’ s MICE (Meetings, Incentives, Conference, Exhibitions) industry
      • Meetings Africa – launched in 2003
      • SAT acquired Meetings Africa the end of 2007, in order to accelerate growth of Business Tourism in SA.
      • Its primary objective is to promote South Africa and the rest of Africa as a premier business tourism destination to the inbound market.
      • It targets Local corporates & meeting organisers, International Meeting Buyers - (Associations, IGO’s, corporate and Incentive houses)
      • It allows the visitor to gain maximum value on how they can be assisted by the meetings industry to plan, execute and deliver exceptional and unique meetings, conferences and events
      • Meetings Africa has an international hosted buyers programme, where over 100 meetings buyers are invited and fully hosted to attend Meetings Africa.
      • Offers various networking opportunities via various events and educational seminars – open to exhibitors and buyers
      • It’s Association day will be going into it’s 3 rd year in 2012 and will run for 2 days
      • Runs over 3 days, 28 Feb – 01 March 2012 , at Sandton Convention Centre
      Meetings Africa as a lever to grow Business Tourism into the region
      • Do Business
        • Use our targeted matchmaking programme for pre-scheduled appointments
        • Meet local corporate executives
        • Gain exposure with international buyers
      • Network with Industry Colleagues
        • Enjoy the extensive programme of official events
        • Participate in the Meetings Africa Lifestyle Weekend
      • Learn more about the Industry
        • Attend seminars in the Presentation Theatre with industry experts and motivational speakers
        • Book a time slot with the Business Tourism Panel of Experts
      WHY MEETINGS AFRICA 2012?
    • 2011 ATTENDANCE Hosted Buyers Country of Origin Australia Netherlands Belgium New Zealand Brazil Nigeria Canada Spain China Sweden France Switzerland Germany Turkey India United Kingdom Italy United States Kenya Attendees Travel Trade Professionals 2398 Media including Hosted Media 142 Exhibiting Companies 212 Hosted Buyers 123 Association Day Delegates 52
    • WHO EXHIBITS?
      • National and provincial tourism authorities
      • Convention and visitor bureaus
      • Conference and exhibition centres
      • Hotels and accommodation providers
      • Golf Resorts
      • Destination management companies
      • Event management specialists
      • Transportation companies
      • Luxury trains
      • Cruise lines
      • Health & Wellness Spa resorts
      • Trade associations
      • Travel trade publications
    • WHO YOU CAN MEET?
      • Local and International meeting and event planners
      • Association buyers who organise international
      • conventions
      • Local corporate executives who book business travel
      • In-house event co-ordinators
      • Travel agencies specialising in incentive, business and conference travel
      • Incentive houses
      • Conference organisers
      • Sales and promotion agencies
      • Marketing companies
      • PR and advertising agencies
    • EVENTS AT MEETINGS AFRICA EVENT DESCRIPTION DATES Lifestyle Golf & Safari Weekend Annual event for hosted buyers, corporates and exhibitors 24 – 26 February 2012 Corporate Breakfast Networking function emphasising value of local corporate market, inviting executives, marketing managers, event coordinators and personal assistants. 28 February 2012 Association Lekgotla (Workshop) Dedicated workshop for association executives to learn more about association management and bidding for international meetings 28 – 29 February 2012 Educational Serminars Educational industry workshops by SAACI 28 Feb – 1 March 2012 Official Networking Function Open to all exhibitors and delegates 29 February 2012 Student/Youth Leadership Programme Strategic programme to identify learners targeting Business Tourism careers 1 March 2012
    • Online applications now open: www.meetingsafrica.co.za
    • Thank you Nomasonto Ndlovu Global Manager: Business Tourism [email_address]