ADELAIDE CONVENTION CENTRE    EXPANSION PROJECT   Alec Gilbert, Chief Executive
South AustraliaSize: 1,000,000 sq.km (380,000 sq.m)Population: 1.5 million peopleSame size as Egypt – 70 million people2 x...
Adelaide . . .  Population of 1.2 million people  Regional capital  Few major corporates  Top 10 of world’s most liveable ...
AdelaideConventionCentreFirst purpose built convention centre in Australia (1987)Just reached $ billion mark in economic i...
The Dilemma:• Revenues continue to rise and costs reduced consistently• However, core business under threat:   • new compe...
A Call to Action:• Business Plan – SWOT analysis• Consistent key message:  Under Threat:   • the success story   • the abi...
A call to action         Try again!                      Build the caseInfluence the      Prepare the proposal“influencers...
Prepare the Proposal
Develop theVision
Gold Sponsor of the 2020 Study• Meetings are here to stay – virtual environment will  compliment rather than detract from ...
The BriefA Centre that:• Is Iconic. . . But South Australian• Respects the architecture and scale of Adelaide• Can operate...
The Delegate of the Future
Technical Change is Already Happening
Larry OltmannsDesign Director & CEO    Vx3 Architects
PLACE & PUBLIC REALMPUBLIC SPACES AND CONNECTIONS                    1                          5           2             ...
MASTERPLAN & CONCEPTLOCAL IDENTITY & AUTHENTICITY                    THE FOLDING & LAYERED FLINDERS RANGERS.
FORMMONTEFIORE ROAD GATEWAY
FORMEAST EXPANSION
FORMEAST EXPANSION – KING WILLIAM STREET VIEW
FUNCTIONEXHIBITION LEVEL
FUNCTIONUPPER LEVEL
ACC REDEVELOPMENTTHE PROMENADE
FORM & FUNCTIONPOSTCARD VIEWS
The NewAdelaide Convention Centre
Adelaide Convention Centre Expansion Project Presentation #icca11 #iccaworld #icca SUNDAY 23/10/11
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Adelaide Convention Centre Expansion Project Presentation #icca11 #iccaworld #icca SUNDAY 23/10/11

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Presentation on the expansion project for the Adelaide Convention Centre. #icca11 #iccaworld #icca

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  • A key project driver has been to better connect the centre to both the riverbank and the city. Key new and improved public spaces include:- A revitalized north Terrace that incorporates retail opportunities and balconies- Extending the promenade to Montefiore Road. Includes new landscaping and public activation- The Montefiore Boulevard linking the promenade to North terrace- The refurbished entry plaza(currently know as the “Red Desert”)- The Gallery. The central linking space connecting North Terrace to the riverbank and the plenary to the existing building.
  • Iconic South Australian Land Forms
  • The façade is conceived as a series of layers (horizontally). These layers facilitate the incorporation of more solid elements within the overall form that are a response to orientation (sun control) and urban scale.The façade is shaped to form part of the folding plinth landscape, the folding in turn facilitating self shading of the façade-where the glass to the north is tilted forward enabling it to act more like a southern façade.These key ideas are combined to form a single building form-a strong object in the riverbank landscape that incorporates a dynamic layered façade that is wall and roof, floor and ceiling all at once.
  • Adelaide Convention Centre Expansion Project Presentation #icca11 #iccaworld #icca SUNDAY 23/10/11

    1. 1. ADELAIDE CONVENTION CENTRE EXPANSION PROJECT Alec Gilbert, Chief Executive
    2. 2. South AustraliaSize: 1,000,000 sq.km (380,000 sq.m)Population: 1.5 million peopleSame size as Egypt – 70 million people2 x size of France – 50 million people3 x size of Germany – 83 million people4 x size of UK – 60 million peopleGSP: Lowest of Australian mainland States Lowest GSP per capita7% of Australian populationBut: Over 50% of Australian wine production
    3. 3. Adelaide . . . Population of 1.2 million people Regional capital Few major corporates Top 10 of world’s most liveable cities 20 minute city Thinking city Festival city
    4. 4. AdelaideConventionCentreFirst purpose built convention centre in Australia (1987)Just reached $ billion mark in economic impactExtended twice2001 extension exceed 5 year forecast by 37%Consistently self funded – dividends to GovernmentLatest Centre a city icon
    5. 5. The Dilemma:• Revenues continue to rise and costs reduced consistently• However, core business under threat: • new competition • the smallest and oldest • dated design and operational limitations • loss of larger events • precluded from bidding for some events • reluctance to use original building • unable to host more than one mid sized event simultaneously
    6. 6. A Call to Action:• Business Plan – SWOT analysis• Consistent key message: Under Threat: • the success story • the ability to operate on a viable basis • the ability to be a key economic driver
    7. 7. A call to action Try again! Build the caseInfluence the Prepare the proposal“influencers” Develop the vision, business case, budget, ROI – triple bottom line Select your moment Refine your argument
    8. 8. Prepare the Proposal
    9. 9. Develop theVision
    10. 10. Gold Sponsor of the 2020 Study• Meetings are here to stay – virtual environment will compliment rather than detract from industry• Networking and the facilitation of face to face contacts will be a primary reason for attending conferences for time poor delegates• Ability to cater for technological change – pressure on technological infrastructure and we need to design for that• Flexibility in design and operation is critical
    11. 11. The BriefA Centre that:• Is Iconic. . . But South Australian• Respects the architecture and scale of Adelaide• Can operate as three distinct entities but can alsooperate seamlessly as one venue• Reflects operator requirements foraccessibility, functionality and commerciality• Is, above all, flexible• Will cater for technological change and the future needsof the delegate
    12. 12. The Delegate of the Future
    13. 13. Technical Change is Already Happening
    14. 14. Larry OltmannsDesign Director & CEO Vx3 Architects
    15. 15. PLACE & PUBLIC REALMPUBLIC SPACES AND CONNECTIONS 1 5 2 4 3
    16. 16. MASTERPLAN & CONCEPTLOCAL IDENTITY & AUTHENTICITY THE FOLDING & LAYERED FLINDERS RANGERS.
    17. 17. FORMMONTEFIORE ROAD GATEWAY
    18. 18. FORMEAST EXPANSION
    19. 19. FORMEAST EXPANSION – KING WILLIAM STREET VIEW
    20. 20. FUNCTIONEXHIBITION LEVEL
    21. 21. FUNCTIONUPPER LEVEL
    22. 22. ACC REDEVELOPMENTTHE PROMENADE
    23. 23. FORM & FUNCTIONPOSTCARD VIEWS
    24. 24. The NewAdelaide Convention Centre

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