ICCA Research, Sales & Marketing ProgrammeGreen Meeting CertificationThe Austrian Way to EngageClientsWilli Sieber & Chris...
What is on the market?• ISO 14001• EMAS (European Eco-Management and  Audit Scheme)• BS 8901 - British Standard• ISO 20121...
The Austrian Approach• Away from hardware certification• Focus on the “green” quality of the  event/congress/meeting• Embr...
The Green Meeting schemeCategories•   Conferences•   Company meetings•   Exhibitions•   SeminarsInternational Congress and...
The Green Meeting schemeLicensees•   PCOs•   Congress and exhibition centres•   Convention bureaus•   Seminar hotels•   Ag...
AUSTRIA18 Certifiying Institutions/Companies    6   Agencies    6   Conference Centers    2   Hotels    2   Convention Bur...
Certified “Green Meetings”• 2010: 3 Meetings• 2011: 19 Meetings• 2012: 12 Meetings (as per 06. 06. 2012)ACCESS – the Austr...
The Green Meeting schemeBasic requirements to licensees• Vision• Green Meeting agent and staff trainingOffice and procurem...
The Green Meeting schemeEvent specific criteria sectorsMobility and CO2 offsettingAccommodationEvent locationProcurement, ...
The Green Meeting schemeEvent specific criteriaMobility and CO2 offsetting                          18Accommodation       ...
Why Green Meetings?• Green Meetings save energy and resources,  reduce CO2 impacts• Green Meetings save costs (energy, was...
Example: Waste reduction18 evaluated Green Meetingsca. 14.000 participants63 daysResidual waste: reduction 31% = 95.000 kg...
Example: CateringThe 4 Green Catering criteriaregional – organic – seasonal – fairThe Green MenuRegional food tradition in...
Green MeetingsGreen Meeting CertificationThe most successful GreenLabel in AustriaThank you!International Congress and Con...
Upcoming SlideShare
Loading in …5
×

16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

566 views

Published on

Presentation given at the ICCA Research, Sales & Marketing Programme 2012

The ICCA RSMP took place from 13 - 16 June 2012 at the Festival Spieler Hauze in Bregenz, Austria.

Published in: Business, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
566
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
33
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • ICCA Middle East Research, Sales & Marketing Programme 2008 Dubai
  • ICCA Middle East Research, Sales & Marketing Programme 2008 Dubai
  • 16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients

    1. 1. ICCA Research, Sales & Marketing ProgrammeGreen Meeting CertificationThe Austrian Way to EngageClientsWilli Sieber & Christian MutschlechnerInternational Congress and Convention Association.www.iccaworld.com | icca.mobi | #irsmp12
    2. 2. What is on the market?• ISO 14001• EMAS (European Eco-Management and Audit Scheme)• BS 8901 - British Standard• ISO 20121 (ab Sommer 2012; basierend auf BS 8901)• Green Globe• European Eco-Label• and many, many more…..International Congress and Convention Association.www.iccaworld.com | icca.mobi
    3. 3. The Austrian Approach• Away from hardware certification• Focus on the “green” quality of the event/congress/meeting• Embrace the clientInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    4. 4. The Green Meeting schemeCategories• Conferences• Company meetings• Exhibitions• SeminarsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    5. 5. The Green Meeting schemeLicensees• PCOs• Congress and exhibition centres• Convention bureaus• Seminar hotels• Agencies• Further training institutionsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    6. 6. AUSTRIA18 Certifiying Institutions/Companies 6 Agencies 6 Conference Centers 2 Hotels 2 Convention Bureaus (ACB, VCB) 2 Further training institutionsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    7. 7. Certified “Green Meetings”• 2010: 3 Meetings• 2011: 19 Meetings• 2012: 12 Meetings (as per 06. 06. 2012)ACCESS – the Austrian Meeting Industry Flagship eventCertified as green event from 2010 onwardsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    8. 8. The Green Meeting schemeBasic requirements to licensees• Vision• Green Meeting agent and staff trainingOffice and procurement• Paper and print-out• Electrical and electronic equipment• Cleaning agents and waste separation etc.General resources• Database of service providers and productsCommunicationInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    9. 9. The Green Meeting schemeEvent specific criteria sectorsMobility and CO2 offsettingAccommodationEvent locationProcurement, material and waste managementExhibitors/Exhibition stand buildersCateringCommunication and social aspectsMandatory + voluntary criteriaInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    10. 10. The Green Meeting schemeEvent specific criteriaMobility and CO2 offsetting 18Accommodation 16Event location 26.5Procurement, material and waste management 15.5Exhibitors/Exhibition stand builders 2Catering 16.5Communication and social aspects 14.5TOTAL 109Events including all aspects must reach 42 points.International Congress and Convention Association.www.iccaworld.com | icca.mobi
    11. 11. Why Green Meetings?• Green Meetings save energy and resources, reduce CO2 impacts• Green Meetings save costs (energy, waste, …)• Green Meetings strengthen the venue regions and generate added value• Green Meetings assume responsibility concerning global challenges• Green Meetings meet the clients awareness and sense of sustainabilityInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    12. 12. Example: Waste reduction18 evaluated Green Meetingsca. 14.000 participants63 daysResidual waste: reduction 31% = 95.000 kgPaper waste: reduction 55% = 250.000 kgInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    13. 13. Example: CateringThe 4 Green Catering criteriaregional – organic – seasonal – fairThe Green MenuRegional food tradition in modern styleThe Challengesavailability – suppliers – logistics - costsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    14. 14. Green MeetingsGreen Meeting CertificationThe most successful GreenLabel in AustriaThank you!International Congress and Convention Association.www.iccaworld.com | icca.mobi | #irsmp12

    ×