ICCA Research, Sales & Marketing ProgrammeEmbrace your Enemy forMutual SuccessInternational Congress and Convention Associ...
This session is:                Presented by Michael Black                   and Julie WatterstonInternational Congress an...
What is an Alliance?International Congress and Convention Association.www.iccaworld.com | icca.mobi
Alliances in the Meetings IndustryInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
INCON Ltd• The international network of Professional  Conference Organisers (PCO)• A partnership of leading companies  pro...
Best Cities• An alliance of convention bureaux• Berlin, Cape Town, Copenhagen, Dubai,  Edinburgh, Houston, Melbourne, San ...
Energy Cities• Aberdeen, Abu Dhabi, Calgary, and Perth• Expertise in energy topics• Share in the energy and vibrancy of th...
Global Congress Centre Alliance• International continental rotation  representation• Aberdeen, Boston, Durban, Hamburg and...
What are the goals?•   Best practices•   Business development•   Client relationship management•   Financial success•   Le...
Setting up an alliance•   Who to invite to join?•   Membership criteria?•   Membership/joining fee•   Business and marketi...
Create your own Alliance!International Congress and Convention Association.www.iccaworld.com | icca.mobi
Your Ideas•   Festival/Opera event alliance•   Global cities business travel taxi cab•   Boutique and small business shops...
ICCA Research, Sales & Marketing ProgrammeThank you!http://www.watterston.comInternational Congress and Convention Associa...
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14 ICCA RSMP 2012 - Embrace your enemy for mutual success

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Presentation given at the ICCA Research, Sales & Marketing Programme 2012

The ICCA RSMP took place from 13 - 16 June 2012 at the Festival Spieler Hauze in Bregenz, Austria.

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  • ICCA Research, Sales & Marketing Programme 2012
  • ICCA Research, Sales & Marketing Programme 2012
  • ICCA Research, Sales & Marketing Programme 2012
  • 14 ICCA RSMP 2012 - Embrace your enemy for mutual success

    1. 1. ICCA Research, Sales & Marketing ProgrammeEmbrace your Enemy forMutual SuccessInternational Congress and Convention Association.www.iccaworld.com | icca.mobi | #irsmp12
    2. 2. This session is: Presented by Michael Black and Julie WatterstonInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    3. 3. What is an Alliance?International Congress and Convention Association.www.iccaworld.com | icca.mobi
    4. 4. Alliances in the Meetings IndustryInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    5. 5. INCON Ltd• The international network of Professional Conference Organisers (PCO)• A partnership of leading companies providing PCO and event management services• Combining global presence and local expertise• Substantial purchasing powerInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    6. 6. Best Cities• An alliance of convention bureaux• Berlin, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, San Juan, Singapore, Vancouver• Confidence, Continuity and Convenience• Same high service each time• Share information• One Contact, 10 Best CitiesInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    7. 7. Energy Cities• Aberdeen, Abu Dhabi, Calgary, and Perth• Expertise in energy topics• Share in the energy and vibrancy of the world’s powerhouse economies• “The energy transfer advantage”International Congress and Convention Association.www.iccaworld.com | icca.mobi
    8. 8. Global Congress Centre Alliance• International continental rotation representation• Aberdeen, Boston, Durban, Hamburg and Mexico City• Share similar center characteristics, initiatives and service levels• Quarterly lead sharing and synergies• Joint representation with client prospectingInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    9. 9. What are the goals?• Best practices• Business development• Client relationship management• Financial success• Lead generation• Reduced marketing costsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    10. 10. Setting up an alliance• Who to invite to join?• Membership criteria?• Membership/joining fee• Business and marketing plan• Target audience• Goals• Operating rules• ObjectivesInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    11. 11. Create your own Alliance!International Congress and Convention Association.www.iccaworld.com | icca.mobi
    12. 12. Your Ideas• Festival/Opera event alliance• Global cities business travel taxi cab• Boutique and small business shops• Small museums network• Nuclear Energy debate groupInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
    13. 13. ICCA Research, Sales & Marketing ProgrammeThank you!http://www.watterston.comInternational Congress and Convention Association.www.iccaworld.com | icca.mobi | #irsmp12
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