• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
14 ICCA RSMP 2012 -  Embrace your enemy for mutual success
 

14 ICCA RSMP 2012 - Embrace your enemy for mutual success

on

  • 751 views

Presentation given at the ICCA Research, Sales & Marketing Programme 2012

Presentation given at the ICCA Research, Sales & Marketing Programme 2012

The ICCA RSMP took place from 13 - 16 June 2012 at the Festival Spieler Hauze in Bregenz, Austria.

Statistics

Views

Total Views
751
Views on SlideShare
751
Embed Views
0

Actions

Likes
1
Downloads
30
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • ICCA Research, Sales & Marketing Programme 2012
  • ICCA Research, Sales & Marketing Programme 2012
  • ICCA Research, Sales & Marketing Programme 2012

14 ICCA RSMP 2012 -  Embrace your enemy for mutual success 14 ICCA RSMP 2012 - Embrace your enemy for mutual success Presentation Transcript

  • ICCA Research, Sales & Marketing ProgrammeEmbrace your Enemy forMutual SuccessInternational Congress and Convention Association.www.iccaworld.com | icca.mobi | #irsmp12
  • This session is: Presented by Michael Black and Julie WatterstonInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  • What is an Alliance?International Congress and Convention Association.www.iccaworld.com | icca.mobi
  • Alliances in the Meetings IndustryInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  • INCON Ltd• The international network of Professional Conference Organisers (PCO)• A partnership of leading companies providing PCO and event management services• Combining global presence and local expertise• Substantial purchasing powerInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  • Best Cities• An alliance of convention bureaux• Berlin, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, San Juan, Singapore, Vancouver• Confidence, Continuity and Convenience• Same high service each time• Share information• One Contact, 10 Best CitiesInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  • Energy Cities• Aberdeen, Abu Dhabi, Calgary, and Perth• Expertise in energy topics• Share in the energy and vibrancy of the world’s powerhouse economies• “The energy transfer advantage”International Congress and Convention Association.www.iccaworld.com | icca.mobi
  • Global Congress Centre Alliance• International continental rotation representation• Aberdeen, Boston, Durban, Hamburg and Mexico City• Share similar center characteristics, initiatives and service levels• Quarterly lead sharing and synergies• Joint representation with client prospectingInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  • What are the goals?• Best practices• Business development• Client relationship management• Financial success• Lead generation• Reduced marketing costsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  • Setting up an alliance• Who to invite to join?• Membership criteria?• Membership/joining fee• Business and marketing plan• Target audience• Goals• Operating rules• ObjectivesInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  • Create your own Alliance!International Congress and Convention Association.www.iccaworld.com | icca.mobi
  • Your Ideas• Festival/Opera event alliance• Global cities business travel taxi cab• Boutique and small business shops• Small museums network• Nuclear Energy debate groupInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  • ICCA Research, Sales & Marketing ProgrammeThank you!http://www.watterston.comInternational Congress and Convention Association.www.iccaworld.com | icca.mobi | #irsmp12