1. Monday morning wake up call - africa building brands-china_2013

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1. Monday morning wake up call - africa building brands-china_2013

  1. 1. An inspired case for Africa. Thebe Ikalafeng
  2. 2. =
  3. 3. 1992 : US$1 billion
  4. 4. 2011 : US$140 billion
  5. 5. Blame Beg Borrow
  6. 6. BRAND
  7. 7. Most Valuable Brands No. Brand Value $M 1. 182,951 2. 115,985 3. 107,857 4. 95,188 5. 76,651 6. 74,286 7. 73,612 8. 68,870 9. 49,151 10. 47,041 88. Country 9,273 Source: Milward Brown
  8. 8. BUILDING BRANDS IN AFRICA
  9. 9. 2007 “So now I can proudly carry my Ghana-must-go to the airport without people pitying me.”
  10. 10. i-Tikoloshe – Be very afraid.
  11. 11. i-Tikoloshe – Be inspired.
  12. 12. “ This agreement marks an important milestone in our efforts to promote and protect Ethiopia's speciality coffee designations," Getachew Mengistie, director general of the Ethiopian Intellectual Property Office.
  13. 13. Financial access in Kenya jumped from less than 5% in 2006 to over 70% in 2010 (World Bank).
  14. 14. “Our aim is to promote cooperation, innovation and the exchange of new ideas in technology so that our products and technologies continue to respond to the real needs and conditions of the continent,” Samsung Electronics Africa’s President, Mr. K.K. Park
  15. 15. http://i418 494 300 http://www image
  16. 16. Thinking Local, Acting Global.
  17. 17. In a nutshell . . . • • • • Think local, act global. Build Partnerships. Inspire and innovate new ways. Invest in Africa.
  18. 18. thebe@ikalafeng.com @thebeikalafeng www.ikalafeng.com ww.brandleadership.com www.brandafrica.net

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