ICCA Research, Sales & Marketing ProgrammeAmbassador ProgrammesKrzysztof Celuch & Linda PereiraInternational Congress and ...
About us                                                    Krzy                                                          ...
Introduction    •   What is an Ambassador Programme    •   Examples    •   Exercise - how to engage ”Locals”    •   Summar...
Ambassador Programmes• Goal: Meetings in Your Destination• Who: YOU!• Support:        Business leaders, Senior medical pra...
Ambassador ProgrammesInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
Examples Ireland - Meet in Ireland, the global business tourism brand for Ireland runs a national conference Ambassador pr...
Examples Puerto Rico - There are nearly 400 active Ambassadors, an annual dinner, customised website and brochures, and mo...
The End…..almost          Other Perspectives....
Exercise - how to engage “Locals” - START! International Congress and Convention Association . www.iccaworld.com | icca.mobi
ICCA Research, Sales & Marketing ProgrammeThank you!http://www.cplevents.pthttp://www.poland-convention.plInternational Co...
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06 ICCA RSMP 2012 - Ambassador programmes

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Presentation given at the ICCA Research, Sales & Marketing Programme 2012

The ICCA RSMP took place from 13 - 16 June 2012 at the Festival Spieler Hauze in Bregenz, Austria.

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Transcript of "06 ICCA RSMP 2012 - Ambassador programmes"

  1. 1. ICCA Research, Sales & Marketing ProgrammeAmbassador ProgrammesKrzysztof Celuch & Linda PereiraInternational Congress and Convention Association.www.iccaworld.com | icca.mobi | #irsmp12
  2. 2. About us Krzy szto f Lind aInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  3. 3. Introduction • What is an Ambassador Programme • Examples • Exercise - how to engage ”Locals” • SummaryInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  4. 4. Ambassador Programmes• Goal: Meetings in Your Destination• Who: YOU!• Support: Business leaders, Senior medical practitioners, Senior medical administrators, Scientists (non-academic), Academic leaders (all fields), Postgraduates and graduates, Political and social leaders and opinion makers, writers or commentators = YES, they MEET!!!• How: just SMILE:)• Smile, Meet, Introduce, LISTEN, Engage International Congress and Convention Association . www.iccaworld.com | icca.mobi
  5. 5. Ambassador ProgrammesInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  6. 6. Examples Ireland - Meet in Ireland, the global business tourism brand for Ireland runs a national conference Ambassador programme. Ireland’s Ambassador programme was set up in the 1970s but has been reinvigorated in the last 5 years. The Meet in Ireland team along with the regional convention bureau supports their conference ambassadors both practically and by managing a fund to support bids for strategically important events. Promoting confirmed conferences is also a key activity of this programme to ensure high delegate turnout. Edinburgh - Recruited from the city’s academic and professional institutions, Edinburgh Ambassador programme was launched in 1996 and now has over 1,000 ambassadors. Over 70% of conferences are won due to the role played by the key local contact. International Congress and Convention Association . www.iccaworld.com | icca.mobi | #irsmp12
  7. 7. Examples Puerto Rico - There are nearly 400 active Ambassadors, an annual dinner, customised website and brochures, and monthly events. Shanghai - The city’s programme was launched four years ago, and currently has 52 Ambassadors, and it is intended they will retain this status even after their events take place. Aberdeen - launched programme in 2001, linked directly to city economic development strategy, and now has 300 active Ambassadors amongst a total database of 1,000. 60% of the city’s association meetings business is directly attributable to the programme. International Congress and Convention Association . www.iccaworld.com | icca.mobi
  8. 8. The End…..almost Other Perspectives....
  9. 9. Exercise - how to engage “Locals” - START! International Congress and Convention Association . www.iccaworld.com | icca.mobi
  10. 10. ICCA Research, Sales & Marketing ProgrammeThank you!http://www.cplevents.pthttp://www.poland-convention.plInternational Congress and Convention Association.www.iccaworld.com | icca.mobi | #irsmp12
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