Presentation on platforms


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Daniel Ord's presentation about the four biggest platforms to use before, during and after conferences

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Presentation on platforms

  1. 1. 4 Social MediaPlatformsDaniel Ord Twitter: @danielord
  2. 2. 1. Facebook2. LinkedIn3. Twitter4. Instagram
  3. 3. Facebook
  4. 4. Facebook- the world’slargest socialnetwork
  5. 5. About FacebookWorld’s largest social network with more than 1 billionusers.1 billions users means very difficult maintain - lot’s ofthings change often.Source: Facebook September 2012
  6. 6. 3 pillars of Facebook News Feed Timeline Graph Search
  7. 7. News Feed
  8. 8. 74 % of Facebook users login daily Kilde: Facebook 2012
  9. 9. 70 % of globallikes are inNews Feed
  10. 10. On Phones60 % of mobile likes are in NewsFeed43 % of mobile comments are inNews FeedKilde: Facebook September 2012
  11. 11. Most important partof Facebook fororganisations is theNews Feed
  12. 12. Timeline
  13. 13. Facebook PagesTimeline with updates thatgo to the News FeedCover PhotoApps
  14. 14. TimelineNewest layout focusseson exploration
  15. 15. Ads and the TimelineOnly 20 % of global Facebookusers see “unpaid” updatesYou can pay for moreexposure with Promoted Postsand Sponsored Content Kilde: Facebook 2012
  16. 16. Promoted PostsMake a post stay in News Feed for longer
  17. 17. Sponsored StoriesShow your Pages content as though is was a regularpost, but as an ad - work for people who haven’t likedyou page
  18. 18. Social AdsSocial ads are very effective because people don’t seethem as ads. They are content.You cannot “opt out” of social ads.Facebook is no longer an entirely free platform. You canstill easily use it as such, but as with most things, you willget better results by spending a little on ads.
  19. 19. Graph Search
  20. 20. Search hasfinally cometo Facebook
  21. 21. Search with“humanlanguage”
  22. 22. Do’s and Don’tsDO use Facebook to reach a wide audienceDO use Facebook to allow people to join event - butdon’t use as final sign-up pageDO use Facebook before and after to discuss andcommunicate - less duringDO plan content in advanceDON’T expect Facebook to “run itself” - it takes workDON’T view Facebook as a marketing platform - it’s a2-way platform
  23. 23. LinkedInthe pro social network
  24. 24. What is LinkedIn?A social network for “work”175 mio. users20 % jobseekers80 % passive (in a job) Kilde: LinkedIn, Lars Ingerslev
  25. 25. The actuallymake moneyWhere from? 20 % premium accounts 30 %“ads” 50 % recruitment Kilde: LinkedIn, Lars Ingerslev
  26. 26. It’s about visibility LinkedIn is a global phonebook - people use it seriously
  27. 27. Personal profileThe core of LinkedInBasis for your networkUsed for searching andfindingGroupsInMail (messages)
  28. 28. GroupsNetworking og knowledge sharing
  29. 29. Like the ICCA groupICCA Scandinavia Chapter
  30. 30. Company Profiles Sort of like Facebook Updates, followers and Insights Products and Services Job listings Events
  31. 31. Events (under More)Good way of getting attention
  32. 32. LinkedIn AdsLinkedIn Ads- “jobs, not demographic”, however...- Location- Company- Job title- School- Skills- Group- Gender- Age
  33. 33. LinkedIns annonceplatform -jobfunktion, ikke demografi
  34. 34. Do’s and Don’tsDO use LinkedIn to create discussion GroupsDO use LinkedIn to find and reach people - to createa networkDO use LinkedIn for visibility and availabilityDO use LinkedIn as a multi-tool to suit your purposeDON’T use LinkedIn like Facebook - it isn’tDON’T use LinkedIn without thinking it through - itmight be the hardest platform to use
  35. 35. Twitter - an introduktion
  36. 36. So what is Twitter?
  37. 37. Twitter in shortTwitter is a free “microblogging” serviceThat means tiny messages of max 140 charactersPublic to everybody onlineCan be responded to and sent on to othersCan contain text, links, photos and video.Chronological layoutNo “Facebook-comments” like functionNo preferential treatment to celebs or othersVery conversational and real-time: Great forevents
  38. 38. A Twitter stream
  39. 39. Looks a lot like Facebook, just has less “stuff”
  40. 40. A Twitter-profileMuch less “stuff” than Facebook
  41. 41. ... such as all this
  42. 42. Twitter 288 million users worldwide - 3. largest social networkSource:
  43. 43. Important terms Each message is a “tweet” (not “twit”) Hashtags Retweets Mentions Direct Message Followers and Following
  44. 44. Tweet
  45. 45. Hash tag (#)
  46. 46. Retweet (RT)
  47. 47. Mentions (@ + Navn)
  48. 48. Hashtags (#)Hashtags are ways on taking partin larger discussionsCan be very usefulKeep an eye on the discussion inreal timeWe are using #ICCAscan today
  49. 49. Search hashtags via search.twitter.comor via free software
  50. 50. Do & Don’tDO use precise and active languageDO share pictures and linksDO remember that Twitter is about conversationDO use hashtags to join existing conversationsand create new onesDON’T overuse hashtags!DON’T link Twitter to Facebook and crosspostautomaticallyDON’T use Twitter for one-way broadcastDON’T expect to understand Twitter, if you don’tactually try and use it yourself
  51. 51. Instagram
  52. 52. Who’s onInstagram? - hands up
  53. 53. User count rising 100 mio.100 75 50 25 30 mio. 0March 2012 November 2012 Simple Measured Newsletter November 8th 201 & 2
  54. 54. A mobile, visual network
  55. 55. Desktop Profiles
  56. 56. Do & Don’tDO post right-now images and ideasDO follow others and engageDO search other hashtagsDON’T overdo the hashtagsDON’T “steal” other people’s content and post asyour ownDON’T post copyrighted material
  57. 57. Ask us!daniel@seismonaut.comTwitter: @danielord .com
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