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Presentation on platforms
 

Presentation on platforms

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Daniel Ord's presentation about the four biggest platforms to use before, during and after conferences

Daniel Ord's presentation about the four biggest platforms to use before, during and after conferences

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    Presentation on platforms Presentation on platforms Presentation Transcript

    • 4 Social MediaPlatformsDaniel Ord Twitter: @danielord http://www.flickr.com/photos/nccarf_au/4744591409/sizes/l/
    • 1. Facebook2. LinkedIn3. Twitter4. Instagram
    • Facebook
    • Facebook- the world’slargest socialnetwork
    • About FacebookWorld’s largest social network with more than 1 billionusers.1 billions users means very difficult maintain - lot’s ofthings change often.Source: Facebook September 2012
    • 3 pillars of Facebook News Feed Timeline Graph Search https://twitter.com/mashable/status/291245509031632896
    • News Feed https://twitter.com/mashable/status/291245509031632896
    • 74 % of Facebook users login daily Kilde: Facebook 2012
    • 70 % of globallikes are inNews Feed
    • On Phones60 % of mobile likes are in NewsFeed43 % of mobile comments are inNews FeedKilde: Facebook September 2012
    • Most important partof Facebook fororganisations is theNews Feed
    • Timeline https://twitter.com/mashable/status/291245509031632896
    • Facebook PagesTimeline with updates thatgo to the News FeedCover PhotoApps
    • TimelineNewest layout focusseson exploration
    • Ads and the TimelineOnly 20 % of global Facebookusers see “unpaid” updatesYou can pay for moreexposure with Promoted Postsand Sponsored Content Kilde: Facebook 2012
    • Promoted PostsMake a post stay in News Feed for longer
    • Sponsored StoriesShow your Pages content as though is was a regularpost, but as an ad - work for people who haven’t likedyou page
    • Social AdsSocial ads are very effective because people don’t seethem as ads. They are content.You cannot “opt out” of social ads.Facebook is no longer an entirely free platform. You canstill easily use it as such, but as with most things, you willget better results by spending a little on ads.http://www.flickr.com/photos/m0php/3357407602/sizes/l/
    • Graph Search https://twitter.com/mashable/status/291245509031632896
    • Search hasfinally cometo Facebook
    • Search with“humanlanguage”
    • Do’s and Don’tsDO use Facebook to reach a wide audienceDO use Facebook to allow people to join event - butdon’t use as final sign-up pageDO use Facebook before and after to discuss andcommunicate - less duringDO plan content in advanceDON’T expect Facebook to “run itself” - it takes workDON’T view Facebook as a marketing platform - it’s a2-way platform
    • LinkedInthe pro social network
    • What is LinkedIn?A social network for “work”175 mio. users20 % jobseekers80 % passive (in a job) Kilde: LinkedIn, Lars Ingerslev
    • The actuallymake moneyWhere from? 20 % premium accounts 30 %“ads” 50 % recruitment Kilde: LinkedIn, Lars Ingerslev
    • It’s about visibility LinkedIn is a global phonebook - people use it seriouslyhttp://socialmediatoday.com/node/493633
    • Personal profileThe core of LinkedInBasis for your networkUsed for searching andfindingGroupsInMail (messages)
    • GroupsNetworking og knowledge sharing
    • Like the ICCA groupICCA Scandinavia Chapter
    • Company Profiles Sort of like Facebook Updates, followers and Insights Products and Services Job listings Events
    • Events (under More)Good way of getting attention
    • LinkedIn AdsLinkedIn Ads- “jobs, not demographic”, however...- Location- Company- Job title- School- Skills- Group- Gender- Age
    • LinkedIns annonceplatform -jobfunktion, ikke demografi
    • Do’s and Don’tsDO use LinkedIn to create discussion GroupsDO use LinkedIn to find and reach people - to createa networkDO use LinkedIn for visibility and availabilityDO use LinkedIn as a multi-tool to suit your purposeDON’T use LinkedIn like Facebook - it isn’tDON’T use LinkedIn without thinking it through - itmight be the hardest platform to use
    • Twitter - an introduktionhttp://www.flickr.com/photos/eldh/5858249526/sizes/l/
    • So what is Twitter?
    • Twitter in shortTwitter is a free “microblogging” serviceThat means tiny messages of max 140 charactersPublic to everybody onlineCan be responded to and sent on to othersCan contain text, links, photos and video.Chronological layoutNo “Facebook-comments” like functionNo preferential treatment to celebs or othersVery conversational and real-time: Great forevents
    • A Twitter stream
    • Looks a lot like Facebook, just has less “stuff”
    • A Twitter-profileMuch less “stuff” than Facebook
    • ... such as all this
    • Twitter 288 million users worldwide - 3. largest social networkSource: http://www.ibtimes.com/google-plus-becomes-worlds-no-2-social-network-after-facebook-knocking-twitter-1042956
    • Important terms Each message is a “tweet” (not “twit”) Hashtags Retweets Mentions Direct Message Followers and Followinghttp://www.flickr.com/photos/netzkobold/3389655485/sizes/o/
    • Tweet
    • Hash tag (#)
    • Retweet (RT)
    • Mentions (@ + Navn)
    • Hashtags (#)Hashtags are ways on taking partin larger discussionsCan be very usefulKeep an eye on the discussion inreal timeWe are using #ICCAscan today
    • Search hashtags via search.twitter.comor via free software
    • Do & Don’tDO use precise and active languageDO share pictures and linksDO remember that Twitter is about conversationDO use hashtags to join existing conversationsand create new onesDON’T overuse hashtags!DON’T link Twitter to Facebook and crosspostautomaticallyDON’T use Twitter for one-way broadcastDON’T expect to understand Twitter, if you don’tactually try and use it yourself
    • Instagram
    • Who’s onInstagram? - hands up
    • User count rising 100 mio.100 75 50 25 30 mio. 0March 2012 November 2012 Simple Measured Newsletter November 8th 201 & http://www.digitalbuzzblog.com/infographic-instagram-stats/ 2
    • A mobile, visual network
    • Desktop Profiles
    • Do & Don’tDO post right-now images and ideasDO follow others and engageDO search other hashtagsDON’T overdo the hashtagsDON’T “steal” other people’s content and post asyour ownDON’T post copyrighted material
    • Ask us!daniel@seismonaut.comTwitter: @danielord .com http://www.flickr.com/photos/stuckincustoms/2380543038/