Hsad final meeting communication

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Hsad final meeting communication

  1. 1. Communication approaches and achievements for HSAD Michael Devlin, Jack Durrell June, 2014 Strategic communication, knowledge sharing, information management
  2. 2. Key challenges: How to communicate effectively Informing our audiences Influencing decision makers Delivering tools & technologies Effective exchange and learning
  3. 3. Engaging and informing specific groups Global visibility National Engagement Farmer/Community Engagement
  4. 4. HSAD-Iraq - Key action areas 2013-2014 • Engaging government partners, extension services and farmers groups Transferring knowledge and expertise as part of the project • Strategic communication and advocacy: Informing specific groups • Information management: Capture and organize all project information for future use • Knowledge sharing and learning: Capturing and synthesis of learning from the project
  5. 5. Tactics and products • Project work with partners • Engaging decision makers • Informing international stakeholders • Rolling weekly web campaign • Reports, manuals and synthesis documents • Information platform for future use
  6. 6. E-newsletter
  7. 7. Social media
  8. 8. • Over 60 articles & case studies posted on HSAD web page (October-May) • E-newsletters: 8 newsletters opened, on average, by 1000 people • Social media: over 4600 people saw information related to HSAD • HSAD website: Over 6000 views for the duration of the Project Outputs & Impacts
  9. 9. • FAO • UN University • Aus-Aid/ACIAR • USAID network • NGO Iraq coordinating committee • European donor network • Range of US and European Universities • World Bank • Ministry of Agriculture, Turkey • Cyprus Ministry of Agriculture, Research Directorate • IFPRI…other CGIAR centers Some users of HSAD Information
  10. 10. What will the project leave behind? • Website with documentation, information products and information • Extension materials and manuals – Extension fact sheets (practices and interventions) – Information videos on practices and examples – Extension videos made by project teams – Manuals – Arabic, Kurdish • Synthesis of learning – Working papers • Information management: Capture and organize all project information for future use
  11. 11. Thank you ….it has been a pleasure

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