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Corporate Brand Monitoring using Social Media
 

Corporate Brand Monitoring using Social Media

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Presentation: Corporate Brand Monitoring using Social Media

Presentation: Corporate Brand Monitoring using Social Media
Speaker: Abhishek Kant
Event: IBNMS Blogging & New Media Workshop
Date: 30-June-2008

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Corporate Brand Monitoring using Social Media Corporate Brand Monitoring using Social Media Presentation Transcript

  • Abhishek Kant [email_address] http://www.abhishekkant.net http://www.trafficviolators.com Corporate Brand Monitoring using Social Media
  • Basics
    • Measuring your site: Analytics
      • Page Views
      • Unique Users
      • PV/ Visit
      • Bounce Rate
      • Avg. Time on site
      • No. of Comments
      • % New Visits
      • Traffic Sources & Keywords
    • RSS Aggregation
      • Online Readers
      • Desktop Readers
    http://www.abhishekkant.net
  • Track this! That is my photo you tagged ! Do you think product x is worth buying? I am hosting an XBOX party! Who wants to come? What happens offline is discussed online & What happens online is discussed online
  • Permanent Broader Outreach http://www.abhishekkant.net Blogs Ads Reports Events Neutrality Credibility Permanence Searchability Interconnection Reach
  • 49 mn internet users in India 7.5 hrs spent on internet/ week (18-35 Males)
  • Social Media Strategy http://www.abhishekkant.net
  • What is being said..
    • Company Name (Microsoft, Oracle, TrafficViolators)
    • Department Name (MSR, Research)
    • Company URL (trafficviolators.com)
    • Public facing figures (bill gates, steve ballmer)
    • Product name, Product URLs (Oracle, AIR, Vista)
    • Competitors (google, linux, redhat)
    • Topics of Interest (open source, security)
      • Get more keywords using google adwords & live adlab
    http://www.abhishekkant.net
  • Where is it being said..
    • Industry sites
    • Authority Sites
    • Long Tail Blogs
    • Microblogging
    • Social Bookmarks
    • Social Networks
    • Rich Media
    • Status Messages
    • Also, in sponsored communities
    http://www.abhishekkant.net
  • Blog Strategy http://www.abhishekkant.net
  • Mindset
    • Dialogues vs Messages
    • Embrace positive and negative feedback
    • Listening Proactively
    • Transparency = Trust = Influence
    • Plan for contingency
  • Community Norms
    • An individual is the focus
    • Be seen as honest (accept mistakes readily) and responsible (DON’T LIE EVER)
    • Tune communication to be spontaneous and passionate (few spelling mistakes are fine)
    • Show your human side vs corporate side
    • Treat communities like you're visiting someone's house
      • Bloggers trust each other more
    • Don’t try to over-manage the blog conversations
    http://www.abhishekkant.net
  • Blog Strategy http://www.abhishekkant.net
  • Find Early Adopters
    • Engaging with Enthusiasts:
      • Gain trust
      • Get to know them
      • Ask for help (don’t command)
    • Enthusiastic Internal Folks
  • Blog Strategy http://www.abhishekkant.net
  • Community Favorability (CoFav*) http://www.abhishekkant.net * Copyright by Abhishek Kant
  • How to track Walled Garden http://www.abhishekkant.net
  • Industry sites
    • techmeme.com
    • boingboing.com
    • blogstreet.com/
    • Mouthshut.com
    http://www.abhishekkant.net
  • Authority Sites
    • digg.com – latest news
      • Check doggdot.us for consolidation digg+slashdot+del.icio.us
    • technorati.com – blog search, tag, watchlist & popular
    • blogstreet.com – blog buzz, blog live
    • bloglines.com
    • reddit.com/search.rss?q=MVP
    • Icerocket.com
    http://www.abhishekkant.net
  • MicroBlogging
    • summize.com
    • tweetscan.com
    • pownce.com
    • http://www.google.com/coop/cse?cx=007873026666759118973%3Aqmswfl-luui
    • friendfeed.com
    http://www.abhishekkant.net
  • Long Tail Blogs
      • Google Alerts ( www. google .com/ alert s )
        • News
        • Blogs
        • Web
        • Video
        • Groups
      • News Sites (http://news.yahoo.com & http://search.live.com/news )
      • Comments: Cocomment.com
    http://www.abhishekkant.net
  • Rich Media
    • Youtube.com
    • Flickr.com
    • Slideshare.com
    http://www.abhishekkant.net
  • Social Bookmarks
    • del.icio.us
      • Popular, recent news, subscriptions, search
    • ma.gnolia.com
    • Stumbleupon.com
    http://www.abhishekkant.net
  • Social Networks
    • facebook.com
    • orkut.com
    • Linkedin.com
    http://www.abhishekkant.net
  • Your Toolkit
    • bloginfluence.net
    • trends.google.com
    • google – Hot Trends
    • blogpulse.com
    • MSN Messenger status/ Gmail status/ Yahoo status
    • Yahoo Q&A
    http://www.abhishekkant.net
  • Blog Strategy http://www.abhishekkant.net
  • Questions http://www.abhishekkant.net [email_address]