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Corporate Brand Monitoring using Social Media

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    Corporate Brand Monitoring using Social Media - Presentation Transcript

    1. Abhishek Kant [email_address] http://www.abhishekkant.net http://www.trafficviolators.com Corporate Brand Monitoring using Social Media
    2. Basics
      • Measuring your site: Analytics
        • Page Views
        • Unique Users
        • PV/ Visit
        • Bounce Rate
        • Avg. Time on site
        • No. of Comments
        • % New Visits
        • Traffic Sources & Keywords
      • RSS Aggregation
        • Online Readers
        • Desktop Readers
      http://www.abhishekkant.net
    3. Track this! That is my photo you tagged ! Do you think product x is worth buying? I am hosting an XBOX party! Who wants to come? What happens offline is discussed online & What happens online is discussed online
    4. Permanent Broader Outreach http://www.abhishekkant.net Blogs Ads Reports Events Neutrality Credibility Permanence Searchability Interconnection Reach
    5. 49 mn internet users in India 7.5 hrs spent on internet/ week (18-35 Males)
    6. Social Media Strategy http://www.abhishekkant.net
    7. What is being said..
      • Company Name (Microsoft, Oracle, TrafficViolators)
      • Department Name (MSR, Research)
      • Company URL (trafficviolators.com)
      • Public facing figures (bill gates, steve ballmer)
      • Product name, Product URLs (Oracle, AIR, Vista)
      • Competitors (google, linux, redhat)
      • Topics of Interest (open source, security)
        • Get more keywords using google adwords & live adlab
      http://www.abhishekkant.net
    8. Where is it being said..
      • Industry sites
      • Authority Sites
      • Long Tail Blogs
      • Microblogging
      • Social Bookmarks
      • Social Networks
      • Rich Media
      • Status Messages
      • Also, in sponsored communities
      http://www.abhishekkant.net
    9. Blog Strategy http://www.abhishekkant.net
    10. Mindset
      • Dialogues vs Messages
      • Embrace positive and negative feedback
      • Listening Proactively
      • Transparency = Trust = Influence
      • Plan for contingency
    11. Community Norms
      • An individual is the focus
      • Be seen as honest (accept mistakes readily) and responsible (DON’T LIE EVER)
      • Tune communication to be spontaneous and passionate (few spelling mistakes are fine)
      • Show your human side vs corporate side
      • Treat communities like you're visiting someone's house
        • Bloggers trust each other more
      • Don’t try to over-manage the blog conversations
      http://www.abhishekkant.net
    12. Blog Strategy http://www.abhishekkant.net
    13. Find Early Adopters
      • Engaging with Enthusiasts:
        • Gain trust
        • Get to know them
        • Ask for help (don’t command)
      • Enthusiastic Internal Folks
    14. Blog Strategy http://www.abhishekkant.net
    15. Community Favorability (CoFav*) http://www.abhishekkant.net * Copyright by Abhishek Kant
    16. How to track Walled Garden http://www.abhishekkant.net
    17. Industry sites
      • techmeme.com
      • boingboing.com
      • blogstreet.com/
      • Mouthshut.com
      http://www.abhishekkant.net
    18. Authority Sites
      • digg.com – latest news
        • Check doggdot.us for consolidation digg+slashdot+del.icio.us
      • technorati.com – blog search, tag, watchlist & popular
      • blogstreet.com – blog buzz, blog live
      • bloglines.com
      • reddit.com/search.rss?q=MVP
      • Icerocket.com
      http://www.abhishekkant.net
    19. MicroBlogging
      • summize.com
      • tweetscan.com
      • pownce.com
      • http://www.google.com/coop/cse?cx=007873026666759118973%3Aqmswfl-luui
      • friendfeed.com
      http://www.abhishekkant.net
    20. Long Tail Blogs
        • Google Alerts ( www. google .com/ alert s )
          • News
          • Blogs
          • Web
          • Video
          • Groups
        • News Sites (http://news.yahoo.com & http://search.live.com/news )
        • Comments: Cocomment.com
      http://www.abhishekkant.net
    21. Rich Media
      • Youtube.com
      • Flickr.com
      • Slideshare.com
      http://www.abhishekkant.net
    22. Social Bookmarks
      • del.icio.us
        • Popular, recent news, subscriptions, search
      • ma.gnolia.com
      • Stumbleupon.com
      http://www.abhishekkant.net
    23. Social Networks
      • facebook.com
      • orkut.com
      • Linkedin.com
      http://www.abhishekkant.net
    24. Your Toolkit
      • bloginfluence.net
      • trends.google.com
      • google – Hot Trends
      • blogpulse.com
      • MSN Messenger status/ Gmail status/ Yahoo status
      • Yahoo Q&A
      http://www.abhishekkant.net
    25. Blog Strategy http://www.abhishekkant.net
    26. Questions http://www.abhishekkant.net [email_address]

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