Business Case for Blogging

Slide 1: The business case for blogging How professionals can, and should, use blogs to benefit at work Ajay Jain

Slide 2: For Professionals Boost personal brand equity Be seen as expert Learn and grow as a professional Meet new people Better opportunities & income

Slide 3: For Professionals: Examples Tech Creative Health Writer / Journalist Consultant Marketing / PR

Slide 4: CEOs should blog for sure C: Customers, E: Employees, O: Owners How do you talk to big numbers across geographical locations? Hello, how are you today?  Feel connected even when meeting first time Smart company where smart people work

Slide 5: Corporate blogs should have been there yesterday Engage with stakeholders: Customers, Shareholders, Human Resources, Regulators, Media, Vendors Markets are talking about you: Join the conversations, don’t ignore them

Slide 6: Customers Track feedback, even in remote corners Engage with them on corporate blog New Ideas  Collaborative Ads & Communication  Address complaints Clarify or Correct  All comments are important, including negative ones

Slide 7: Human Resources Share values of company What do you offer employees? Be seen an employer of choice Good employers will always attract and retain good employees

Slide 8: Media: PR 2.0 24x7 Media Kit Share the passion with which you do your work Beats the press release  Let product managers speak, not just CEO and official spokespersons Allow journalists to get story ideas Engage with other bloggers: Treat them as media outlets Build relationships with them TODAY 

Slide 9: Some Tips Don’t sell, create conversations Be honest and transparent Don’t ignore any feedback and comments Don’t outsource: Make it a boardroom agenda Do smart branding

Slide 10: Going beyond blogs Social Media: LinkedIn, Facebook Flickr YouTube Twitter

Slide 11: Should companies allow blogging? Yes, Yes & Yes Moderate, but don’t control Clash of interest  Confidential information  Foster creativity & knowledge sharing Employee growth = Loyalty

Slide 12: Knowledge = Cost + Opportunity = Advantage Not using knowledge incurs cost, misses opportunity, diminishes advantage

Slide 13: Thank You Ajay Jain ajay@ajayjain.com Kunzum.com: The India Travel Show AjayJain.com: Consumer & Public Interest Issues