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Business Case for Blogging
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Business Case for Blogging

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Presentation:Business Case for Blogging …

Presentation:Business Case for Blogging
Speaker: Ajay Jain
Event: IBNMS Blogging Workshop
Date: 30 June '08

Published in: Economy & Finance, Technology
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  • 1. The business case for blogging How professionals can, and should, use blogs to benefit at work Ajay Jain
  • 2. For Professionals
    • Boost personal brand equity
    • Be seen as expert
    • Learn and grow as a professional
    • Meet new people
    • Better opportunities & income
  • 3. For Professionals: Examples
    • Tech
    • Creative
    • Health
    • Writer / Journalist
    • Consultant
    • Marketing / PR
  • 4. CEOs should blog for sure
    • C: Customers, E: Employees, O: Owners
    • How do you talk to big numbers across geographical locations?
      • Hello, how are you today?
    • Feel connected even when meeting first time
    • Smart company where smart people work
  • 5. Corporate blogs should have been there yesterday
    • Engage with stakeholders: Customers, Shareholders, Human Resources, Regulators, Media, Vendors
    • Markets are talking about you: Join the conversations, don’t ignore them
  • 6. Customers
    • Track feedback, even in remote corners
    • Engage with them on corporate blog
      • New Ideas
      • Collaborative Ads & Communication
    • Address complaints
      • Clarify or Correct
    • All comments are important, including negative ones
  • 7. Human Resources
    • Share values of company
    • What do you offer employees?
    • Be seen an employer of choice
    • Good employers will always attract and retain good employees
  • 8. Media: PR 2.0
    • 24x7 Media Kit
    • Share the passion with which you do your work
      • Beats the press release
    • Let product managers speak, not just CEO and official spokespersons
    • Allow journalists to get story ideas
    • Engage with other bloggers: Treat them as media outlets
      • Build relationships with them TODAY
  • 9. Some Tips
    • Don’t sell, create conversations
    • Be honest and transparent
    • Don’t ignore any feedback and comments
    • Don’t outsource: Make it a boardroom agenda
    • Do smart branding
  • 10. Going beyond blogs
    • Social Media: LinkedIn, Facebook
    • Flickr
    • YouTube
    • Twitter
  • 11. Should companies allow blogging?
    • Yes, Yes & Yes
    • Moderate, but don’t control
      • Clash of interest
      • Confidential information
    • Foster creativity & knowledge sharing
    • Employee growth = Loyalty
  • 12.
    • Knowledge = Cost + Opportunity = Advantage
    • Not using knowledge incurs cost, misses opportunity, diminishes advantage
  • 13. Thank You
    • Ajay Jain
    • [email_address]
    • Kunzum.com: The India Travel Show
    • AjayJain.com: Consumer & Public Interest Issues

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