Business Case for Blogging

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Presentation:Business Case for Blogging
Speaker: Ajay Jain
Event: IBNMS Blogging Workshop
Date: 30 June '08

Published in: Economy & Finance, Technology

Business Case for Blogging

  1. 1. The business case for blogging How professionals can, and should, use blogs to benefit at work Ajay Jain
  2. 2. For Professionals <ul><li>Boost personal brand equity </li></ul><ul><li>Be seen as expert </li></ul><ul><li>Learn and grow as a professional </li></ul><ul><li>Meet new people </li></ul><ul><li>Better opportunities & income </li></ul>
  3. 3. For Professionals: Examples <ul><li>Tech </li></ul><ul><li>Creative </li></ul><ul><li>Health </li></ul><ul><li>Writer / Journalist </li></ul><ul><li>Consultant </li></ul><ul><li>Marketing / PR </li></ul>
  4. 4. CEOs should blog for sure <ul><li>C: Customers, E: Employees, O: Owners </li></ul><ul><li>How do you talk to big numbers across geographical locations? </li></ul><ul><ul><li>Hello, how are you today? </li></ul></ul><ul><li>Feel connected even when meeting first time </li></ul><ul><li>Smart company where smart people work </li></ul>
  5. 5. Corporate blogs should have been there yesterday <ul><li>Engage with stakeholders: Customers, Shareholders, Human Resources, Regulators, Media, Vendors </li></ul><ul><li>Markets are talking about you: Join the conversations, don’t ignore them </li></ul>
  6. 6. Customers <ul><li>Track feedback, even in remote corners </li></ul><ul><li>Engage with them on corporate blog </li></ul><ul><ul><li>New Ideas </li></ul></ul><ul><ul><li>Collaborative Ads & Communication </li></ul></ul><ul><li>Address complaints </li></ul><ul><ul><li>Clarify or Correct </li></ul></ul><ul><li>All comments are important, including negative ones </li></ul>
  7. 7. Human Resources <ul><li>Share values of company </li></ul><ul><li>What do you offer employees? </li></ul><ul><li>Be seen an employer of choice </li></ul><ul><li>Good employers will always attract and retain good employees </li></ul>
  8. 8. Media: PR 2.0 <ul><li>24x7 Media Kit </li></ul><ul><li>Share the passion with which you do your work </li></ul><ul><ul><li>Beats the press release </li></ul></ul><ul><li>Let product managers speak, not just CEO and official spokespersons </li></ul><ul><li>Allow journalists to get story ideas </li></ul><ul><li>Engage with other bloggers: Treat them as media outlets </li></ul><ul><ul><li>Build relationships with them TODAY </li></ul></ul>
  9. 9. Some Tips <ul><li>Don’t sell, create conversations </li></ul><ul><li>Be honest and transparent </li></ul><ul><li>Don’t ignore any feedback and comments </li></ul><ul><li>Don’t outsource: Make it a boardroom agenda </li></ul><ul><li>Do smart branding </li></ul>
  10. 10. Going beyond blogs <ul><li>Social Media: LinkedIn, Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul>
  11. 11. Should companies allow blogging? <ul><li>Yes, Yes & Yes </li></ul><ul><li>Moderate, but don’t control </li></ul><ul><ul><li>Clash of interest </li></ul></ul><ul><ul><li>Confidential information </li></ul></ul><ul><li>Foster creativity & knowledge sharing </li></ul><ul><li>Employee growth = Loyalty </li></ul>
  12. 12. <ul><li>Knowledge = Cost + Opportunity = Advantage </li></ul><ul><li>Not using knowledge incurs cost, misses opportunity, diminishes advantage </li></ul>
  13. 13. Thank You <ul><li>Ajay Jain </li></ul><ul><li>[email_address] </li></ul><ul><li>Kunzum.com: The India Travel Show </li></ul><ul><li>AjayJain.com: Consumer & Public Interest Issues </li></ul>

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