The business case for blogging How professionals can, and should, use blogs to benefit at work Ajay Jain

For Professionals Boost personal brand equity Be seen as expert Learn and grow as a professional Meet new people Better opportunities & income

Boost personal brand equity

Be seen as expert

Learn and grow as a professional

Meet new people

Better opportunities & income

For Professionals: Examples Tech Creative Health Writer / Journalist Consultant Marketing / PR

Tech

Creative

Health

Writer / Journalist

Consultant

Marketing / PR

CEOs should blog for sure C: Customers, E: Employees, O: Owners How do you talk to big numbers across geographical locations? Hello, how are you today? Feel connected even when meeting first time Smart company where smart people work

C: Customers, E: Employees, O: Owners

How do you talk to big numbers across geographical locations?

Hello, how are you today?

Feel connected even when meeting first time

Smart company where smart people work

Corporate blogs should have been there yesterday Engage with stakeholders: Customers, Shareholders, Human Resources, Regulators, Media, Vendors Markets are talking about you: Join the conversations, don’t ignore them

Engage with stakeholders: Customers, Shareholders, Human Resources, Regulators, Media, Vendors

Markets are talking about you: Join the conversations, don’t ignore them

Customers Track feedback, even in remote corners Engage with them on corporate blog New Ideas Collaborative Ads & Communication Address complaints Clarify or Correct All comments are important, including negative ones

Track feedback, even in remote corners

Engage with them on corporate blog

New Ideas

Collaborative Ads & Communication

Address complaints

Clarify or Correct

All comments are important, including negative ones

Human Resources Share values of company What do you offer employees? Be seen an employer of choice Good employers will always attract and retain good employees

Share values of company

What do you offer employees?

Be seen an employer of choice

Good employers will always attract and retain good employees

Media: PR 2.0 24x7 Media Kit Share the passion with which you do your work Beats the press release Let product managers speak, not just CEO and official spokespersons Allow journalists to get story ideas Engage with other bloggers: Treat them as media outlets Build relationships with them TODAY

24x7 Media Kit

Share the passion with which you do your work

Beats the press release

Let product managers speak, not just CEO and official spokespersons

Allow journalists to get story ideas

Engage with other bloggers: Treat them as media outlets

Build relationships with them TODAY

Some Tips Don’t sell, create conversations Be honest and transparent Don’t ignore any feedback and comments Don’t outsource: Make it a boardroom agenda Do smart branding

Don’t sell, create conversations

Be honest and transparent

Don’t ignore any feedback and comments

Don’t outsource: Make it a boardroom agenda

Do smart branding

Going beyond blogs Social Media: LinkedIn, Facebook Flickr YouTube Twitter

Social Media: LinkedIn, Facebook

Flickr

YouTube

Twitter

Should companies allow blogging? Yes, Yes & Yes Moderate, but don’t control Clash of interest Confidential information Foster creativity & knowledge sharing Employee growth = Loyalty

Yes, Yes & Yes

Moderate, but don’t control

Clash of interest

Confidential information

Foster creativity & knowledge sharing

Employee growth = Loyalty

Knowledge = Cost + Opportunity = Advantage Not using knowledge incurs cost, misses opportunity, diminishes advantage

Knowledge = Cost + Opportunity = Advantage

Not using knowledge incurs cost, misses opportunity, diminishes advantage

Thank You Ajay Jain [email_address] Kunzum.com: The India Travel Show AjayJain.com: Consumer & Public Interest Issues

Ajay Jain

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Kunzum.com: The India Travel Show

AjayJain.com: Consumer & Public Interest Issues