Session 7   leveraging data to optimize business v2
 

Session 7 leveraging data to optimize business v2

on

  • 528 views

 

Statistics

Views

Total Views
528
Views on SlideShare
528
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Session 7   leveraging data to optimize business v2 Session 7 leveraging data to optimize business v2 Presentation Transcript

  • zEnterprise –The Ideal Platform For Smarter Computing Leveraging Data To Optimize Business
  • Business Analytics Are A Source Of NewBusiness Intelligence Smart retail Smart supply Smart Smart food Smart chains healthcare systems countries Data Process DataData is aggregated from allsources and optimized forfast access, to supportsophisticated analysis on Datamassive amounts of historical Warehouse Business Analyticsdata DB2 z/OS Smarter Business 07 - Leveraging Data To Optimize Business V2.0 2
  • Typical Business Analytics Data Flow Operational Data Sources Savings Business Credit Cards Analytics Extract Checking Data Reports Transform Warehouse Dashboards Mortgages Load Cubes Loans Analytics Distributed Data MartDB2 ORC SQLz/OS AIX Win 07 - Leveraging Data To Optimize Business V2.0 3
  • System z Is The Foundation For Data 60-70% of corporate information resides on System z* Copying data from System z to another platform for data warehouses or data marts Is costly Can be inefficient Takes longer to update May create data disparities Introduces security concerns System z offers a fully integrated, holistic solution from operational data to business analytics* Source http://www.ibmsystemsmag.com/mainframe/trends/whatsnew/The-Mainframe-at-a-Crossroads/ 07 - Leveraging Data To Optimize Business V2.0 4
  • zEnterprise Holistic Solution For BusinessAnalytics Operational IBM Data InfoSphere IBM Sources Information InfoSphere Cognos 10 Server Warehouse SPSS Savings New Credit Cards Intelligence Extract Checking Data Reports Transform Warehouse Dashboards Mortgages Load Cubes Loans AnalyticsDB2 ORC SQL Linux Linuxz/OS AIX Win z/VM z/OS z/VM 07 - Leveraging Data To Optimize Business V2.0 5
  • Duplicating Data Off The Mainframe Is Costly The Cost Of Duplicating A 2TB Data Mart Data Mart Server Enterprise WAN 2TB 2TB 10TB Send file Receive file provisioned Cost of storage - receive file $36,864 Storage acquisition cost $18/GB x 2048 GBCost of storage - send file $25,252$12.33/GB x 2048 GB $246,436 Cost of storage - data mart $184,320 $18/GB x 10,240 GBSystem z Storage Admin $12,042 Annual storage admin cost Distributed Storage Admin $110,469$5.88/GB/yr x 2048 GB $8.99/GB/yr x 12,288 GB $122,511System z CPU extract $2,826 On Premises Network $20 Distributed CPU cost load $799$1.38/GB x 2048 GB $0.0024/GB x 2048 GB x 4 hops $0.39/GB x 2048 GBSystem z CPU cost FTP $1,188 Distributed CPU cost FTP $96$0.58/GB x 2048 GB Off Premises Network $1,188 $0.05/GB x 2048 GB $0.29/GB x 2048 GB x 2 hopsSystem z extract labor $9 Distributed load labor $14$9.33/job $14.00/jobSystem z FTP labor $6 Cost per Transfer Data Mart analysis costs not included$5.88/job $6,146 Based on IBM internal study 07 - Leveraging Data To Optimize Business V2.0 6
  • Transfer Costs Add Up Over One Year The Cost Of Duplicating A 2TB Data Mart Data Mart Server Enterprise WAN 2TB 2TB 10TB Send file Receive file provisioned Cost of storage - receive file $36,864 Storage acquisition cost $18/GB x 2048 GBCost of storage - send file $25,252$12.33/GB x 2048 GB $246,436 Cost of storage - data mart $184,320 $18/GB x 10,240 GBSystem z Storage Admin $12,042 Annual storage admin cost Distributed Storage Admin $110,469$5.88/GB/yr x 2048 GB $8.99/GB/yr x 12,288 GB $122,511System z CPU extract $1.03M On Premises Network $7.1K Distributed CPU cost load $292K$1.38/GB x 2048 GB x 365 $0.0024/GB x 2048 GB x 4 hops x $0.39/GB x 2048 GB x 365 365System z CPU cost FTP $434K Distributed CPU cost FTP $35K$0.58/GB x 2048 GB x 365 Off Premises Network $434K $0.05/GB x 2048 GB x 365 $0.29/GB x 2048 GB x 2 hops xSystem z extract labor $3.3K 365 Distributed load labor $5.1K$9.33/job x 365 $14.00/job x 365System z FTP labor $2.2K Annual Transfer Costs Data Mart analysis costs not included$5.88/job x 365 $2,243,290 Based on IBM internal study 07 - Leveraging Data To Optimize Business V2.0 7
  • Co-locating Data Mart On z196 Is A MoreCost Effective Solution Sun M9000 zEnterprise z196 Oracle RAC DB2 on z/OS z196-703 + Incremental Enterprise 2GP+ 2zIIP 2,643 MIPS WAN 2TB 10TB Receive file provisioned 10TB 2TB M9000-32 SPARC64 VII+ provisioned Send file 3.0GHz (8ch/32co) Total (3yr TCA) $11.65M Total (3yr TCA) $1.98M Hardware $1,784,776 Hardware $352,405 Software $2,522,720 Software $1,325,713 Storage $184,320 Storage $117,505 FTP File Storage $62,116 Storage Admin $180,630 Storage Admin $367,533 Equivalent Performance = 59,782 QpH Transfer Cost $6,729,870 Source: IBM Internal Study. Results may vary based on customer workload profiles/characteristics. 07 - Leveraging Data To Optimize Business V2.0 8
  • IBM Cognos Is An Integrated Platform ForSmart Analytics People-centric Server based business analytics accessed via browser Consistent user interface for different User Browser analytic activities Reuse new intelligence assets IBM Built-in collaboration and social Cognos networking Query Report OLAP server Threaded discussions, activities, and notifications Metadata Easy to deploy and manage Model Implemented in Java, runs on WebSphere Scales up and out across heterogeneous hardware and operating systems Data Warehouse Runs on Linux on System z 07 - Leveraging Data To Optimize Business V2.0 9
  • IBM Cognos Provides A Unified Workspace All activities from one place, without jumping to different interfaces Dashboards for summary overview Reports for tracking progress Ad hoc queries and drill down for analysis and what if scenarios Statistics and predictive analysis Progressive interaction – Interact and analyze information based on role Form decision networks for collaborative business analytics UNIFIED WORKSPACE Dashboards Reporting Query Analysis What If & Stats & Planning Predictive 07 - Leveraging Data To Optimize Business V2.0 10
  • Reuse Prior Assets In New Deliverables Self-Service Report Specifications QueryPublished Reports HTML, PDF, Excel, CSV, Studio email, mobile, portlets, more Professional Report Analytic Report Specifications Specifications Analysis Report Studio Studio Dashboards Scorecard Go! Specifications Metric Dashboard Studio Author once, consume anywhere All analytic assets share a common metadata model and a common multilingual report specification Ensures consistent information and enables reuse across platform functions 07 - Leveraging Data To Optimize Business V2.0 11
  • DEMO: Use Cognos To Identify New BusinessInsights From The Data Warehouse1. Show report generated in Cognos Report Studio in PDF format2. Report identifies high-risk mortgages by looking at negative credit events in other customer accounts (CC, Checking, etc…)3. Report uses both structured and unstructured data (link to mortgage data stored in FileNet)4. Use Go! Dashboard to At risk customers are identified monitor the business operations 07 - Leveraging Data To Optimize Business V2.0 12
  • SPSS Enables Customers To Predict Future Events And Drive Better Business Outcomes Capture Predict ActData Collection delivers an Predictive capabilities bring repeatability Unique deployment technologiesaccurate view of customer to ongoing decision making, and drive and methodologies maximize the attitudes and opinions confidence in your results and decisions impact of analytics in your operation IBM SPSS IBM SPSS Data IBM SPSS Decision Management Collection Statistics*/Modeler*/Text Analytics Collaboration & Deployment * Text Data Statistics Analytics Mining Platform Pre-built Content Attract Up-sell Retain * Runs on Linux on System z 07 - Leveraging Data To Optimize Business V2.0 13
  • DEMO: Discover Rules For IdentifyingRisky Customers Using SPSS Statistics1. Load data from Data Warehouse on DB2 for z/OS into SPSS Statistics2. Pre-process the data to create new attributes for quantifying negative credit events across different product lines and create a risk flag for mortgage3. Run Comparison of Means and Decision Tree to discover rules for characterizing risky customers Credit Limits identified for characterizing risky customers Use these credit limits for automated loan approval process 07 - Leveraging Data To Optimize Business V2.0 14
  • IBM Smart Analytics System 9600 – AComplete Package With A Discounted Price Extend the qualities of service, inherent in the z/OS environment to ensure the availability and security of data Hardware/OS IBM zEnterprise technology IBM System Storage DS8700 Intelligent Disk controller − Large controller cache and 3 Tier disk offering z/OS 1.12 Unique Software DB2 for z/OS Cognos included in base offering (Linux on System z) InfoSphere Warehouse (Linux on System z) Optional Components Solid State drives, integrated within DS8700 − Easy Tier to identify and migrate “hot data” to SSD SPSS For Linux on z 07 - Leveraging Data To Optimize Business V2.0 15
  • Next Generation Smart Analytics Optimizer To Capitalize On Netezza TechnologyWhat is a Smart Analytics Optimizer? What’s new with V2? A workload-optimized, blade-based appliance add-on System x blade customized with Netezza Deeply integrated with DB2 for z/OS and transparent Technology to applications Incorporates streaming architecture Significantly speeds up the response time for a wide based on Netezza’s patented data variety of complex queries filtering using Field Programmable Gate Drives down the costs of data warehousing and Arrays (FPGAs) business analytics Tuned for delivering fast query response times for a wide variety of decision workloads Uses efficient data filtering by early SQL projections Storage integrated into the hardware rack Supported on DB2 for z/OS v9 or DB2 for z/OS v10 running on a z/196 Breakthrough Technology Enabling New Opportunities16 07 - Leveraging Data To Optimize Business V2.0 16
  • IBM Smart Analytics Optimizer AcceleratesComplex Queries Operational Enterprise IBM Smart Analytics System (OLTP) Data Warehouse Optimizer Copy of Data load Sharing data mart snapshot Group in memories DB2 for z/OS DB2 for z/OS ETL ETL DB2 for z/OS DB2 for z/OS compressed query and organized results by column z/OS z/OS Special purpose query accelerator Implemented on Intel InfoSphere Cognos 10 InfoSphere blades in zBX Information SPSS Warehouse 9.5.2 DB2 for z/OS automatically Server 8.1 BI and Analytics Cubing Services routes appropriate queries to optimizer Linux Linux Linux z/VM 07 - Leveraging Data To Optimize Business V2.0 17
  • A Longer List Of Business AnalyticSoftware Available On z196Information Management Business Analytics• DB2 • Cognos Business Intelligence• Informix • SPSS Collaboration and Deployment• FileNet Business Process Manager Services• FileNet Content Manager • SPSS Modeler• FileNet Records Manager • SPSS Statistics• FileNet Rendition Engine• InfoSphere – totally 30 products, incl: • InfoSphere DataStage • InfoSphere Federation Server • InfoSphere Information Analyzer • InfoSphere Information Server • InfoSphere Master Data Mgmt Server • InfoSphere Warehouse for DB2 for z/OS • InfoSphere FastTrack• … many more 07 - Leveraging Data To Optimize Business V2.0 18
  • zEnterprise Is An Excellent Base For YourData Warehouse And Business Analytics Operational and warehouse data co-located on z196 for optimal performance Exploits System z Parallel Sysplex for availability and scale Cognos supports a common metadata model and report specification, and provides 100% browser-based access SPSS predictive analytics provides actionable insights versus hindsight Systematic disaster recovery and backup strategies Qualities of Service Competitive Price 07 - Leveraging Data To Optimize Business V2.0 19