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Mądrzejsze decyzje, Lepsze rezultaty.Oliver OursinIBM Business Analytics
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Operations                Human               Resources                              Product                              ...
Improve Production Capacity                                                        Reduce Buffer Inventory                ...
Driving Better Business Outcomes Across the    Enterprise        $300 Million               From >1% to                   ...
ALIGNED                            Collaboration across                            business objectives AWARE              ...
Analytics     Correlates to Performance             Organizations that lead in             analytics outperform those     ...
Operations                Human               Resources                              Product                              ...
Operations             Human            Resources                               Product                                   ...
IBM Cognos BI for the Mobile WorkforceExperience insight wherever you are  – Uninterrupted productivity with quick and    ...
Disconnected Reports     Disconnected Reports         Active Report         Active Report12
“I give the Cognos team huge credit for               emphasizing and ensuring that migration to               Cognos 10 i...
Business Analytics for Finance      Connect Financial and Operational      Planning and Forecasting      Identify risks & ...
Connect Financial & Operational Planning     with Forecasting                                        Operations           ...
Unified Workspace Demo     Unified Workspace Demo     Contribution and Workflow     Contribution and Workflow16
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Identify Risks & Opportunities     with Scenario Planning                                      Growth / Low Churn         ...
Regulatory Mandates Demand Attention19
New IBM Business Analytics Acquisitions     Addressing Financial Governance                                               ...
New IBM Business Analytics Acquisitions     Mastering Compliance and Risk Management                                      ...
Business Analytics     Solutions                                                Operations                                ...
The Empowered Consumer     Leverage                 Expect                 Demand     social networking        consistent ...
How Customers Behave                            Web site                            Email                            Mobil...
What Customers Experience                                                    agenda     data                              ...
What Customers Expect                             Web site                             Email                             M...
Growing Revenue with Customer Analytics                        Retain                         Retain                      ...
Customer Care and Insight     Customer Care and Insight              Demo              Demo28
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Healthcare                           Government                                                                           ...
Thank you for attending!31
Mądrzejsze decyzje _Lepsze rezultaty_Olivier Oursin Ibm
Mądrzejsze decyzje _Lepsze rezultaty_Olivier Oursin Ibm
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Mądrzejsze decyzje _Lepsze rezultaty_Olivier Oursin Ibm

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Transcript of "Mądrzejsze decyzje _Lepsze rezultaty_Olivier Oursin Ibm"

  1. 1. Mądrzejsze decyzje, Lepsze rezultaty.Oliver OursinIBM Business Analytics
  2. 2. 2
  3. 3. Operations Human Resources Product Development IT Customer Service Sales Finance Marketing3
  4. 4. Improve Production Capacity Reduce Buffer Inventory Optmize Staffing Mix Operations Reduce Portfolio Gaps Benchmark Benefits Reduce Development Risk Human Resources Product Development Reduce Churn Improve Customer Strengthen IT Capabilities Satisfaction and Loyalty Across Business Units IT Customer Service Sales Finance Close Deals Faster Improve Customer Profitability Marketing Drive Growth and Profit Through Resource Allocation Improve Competitive Positioning Comply with Confidence Prioritize Profitable Product Delivery Drive Greater Demand4
  5. 5. Driving Better Business Outcomes Across the Enterprise $300 Million From >1% to rs $200 Million e me in savings ar <0.5% increase in or ? & fraud reduction Reduction in product Cash Flow H ow rf y return rates pe a wa top ing se reak the b $24 Million 600% increase 40% decline in reduced waste in cross-sell and fraud in homicide campaign rates5
  6. 6. ALIGNED Collaboration across business objectives AWARE AGILEAlert, observant, Highly informed responsive and perceptive to changing priorities FOCUSED PREDICTIVE Clear understanding of Able to anticipate, look forward what’s important and set expectations
  7. 7. Analytics Correlates to Performance Organizations that lead in analytics outperform those who are just beginning to adopt analytics Top Performers are more likely to use an analytic approach over intuition* *within business processes Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study. Copyright © Massachusetts Institute of Technology 2010.8
  8. 8. Operations Human Resources Product Development IT Customer Service Sales Finance Marketing9
  9. 9. Operations Human Resources Product Development 3 Trends we will have a closer look at: IT Unified Workspace (delivered last year) Mobile BI Customer Broad Service and Powerful Analytics (or whatSales Cognos 10 provides to you..) Finance Marketing10
  10. 10. IBM Cognos BI for the Mobile WorkforceExperience insight wherever you are – Uninterrupted productivity with quick and easy access to analytics anywhere you goInteract with information offline or online – Rich, visual and interactive experience whether you are offline or onlineConfidently and easily deploy BI to anydevice On the road or in the office – – Single authoring and administrative environment same great insight. Simple, reliable, and secure. to deliver secure, relevant, and reusable content
  11. 11. Disconnected Reports Disconnected Reports Active Report Active Report12
  12. 12. “I give the Cognos team huge credit for emphasizing and ensuring that migration to Cognos 10 is a seamless ‘push-button’ experience….” “I am impressed with how fast we were able to upgrade to Cognos 10” “The upgrade process went smoothly and the overall product looks good and is stable.”13
  13. 13. Business Analytics for Finance Connect Financial and Operational Planning and Forecasting Identify risks & opportunities with scenario planning Address new governance mandates Finance14
  14. 14. Connect Financial & Operational Planning with Forecasting Operations Human Resources Product Development IT Customer Service Sales PRESENT Finance FUTURE Marketing15
  15. 15. Unified Workspace Demo Unified Workspace Demo Contribution and Workflow Contribution and Workflow16
  16. 16. 17
  17. 17. Identify Risks & Opportunities with Scenario Planning Growth / Low Churn Best Replace Revenue Base Growth / High Churn Worst18
  18. 18. Regulatory Mandates Demand Attention19
  19. 19. New IBM Business Analytics Acquisitions Addressing Financial Governance ing Fastest Grow CPM Vendor* IBM Cognos Financial Statement Reporting (formerly known as Clarity FSR) is helping organizations meet an enormous new challenge: – Disclosure Management (External Reporting) and XBRL mandates (SEC, iXBRL, et al) – Internal Reporting Process Automation (e.g., Board Books) – Corporate Social Responsibility (CSR) Reporting No other solution can cite the sort of success with large enterprises with the most demanding requirements www.ibm.com Search “FSR” * Source:2010 Gartner Dataquest Market Statistics report20
  20. 20. New IBM Business Analytics Acquisitions Mastering Compliance and Risk Management vider Leading Pro GRC of Enterprise Platforms* IBM OpenPages GRC software allows organizations to: – Identify, manage, monitor, and analyze risk across the enterprise in a single integrated solution – Automate risk management and compliance processes to meet the persistent challenge of regulatory change – Leverage GRC information to make better business decisions Latest release OpenPages 6 couples business intelligence with grc management system Customer savings are significant; Unexpected losses reduced www.ibm.com Search “OpenPages” * Source: Gartner MQ21
  21. 21. Business Analytics Solutions Operations Customer Human Service Product Resources For customer care that… Development Sales Understands customer behavior patterns and anticipates their needs IT Marketing Identifies traditional and social customer interaction points Customer Improves customer satisfaction with Service rich insight from across all time horizons Analyzes social media to improve Sales retention, advocacy and loyalty Finance Marketing22
  22. 22. The Empowered Consumer Leverage Expect Demand social networking consistent and exactly what Get it now relevant information they want or go elsewhere! 75% $93 billion 95 million Percentage of people who Amount in sales missed due Number of tweets sent believe companies don’t tell to out of stock inventory via Twitter each day the truth in advertisements2323
  23. 23. How Customers Behave Web site Email Mobile Call center CUSTOMERS & Stores PROSPECTS Kiosk, ATM, etc. Point of sale Postal mail24
  24. 24. What Customers Experience agenda data Web site strategy tech agenda data Email strategy tech agenda data Mobile strategy tech agenda data Call center strategy tech agenda data Stores strategy tech CUSTOMERS & PROSPECTS agenda data Kiosk, ATM, etc. strategy tech agenda data Point of sale strategy tech agenda data Postal mail strategy tech25
  25. 25. What Customers Expect Web site Email Mobile Call center CUSTOMERS & PROSPECTS Stores MARKETER Kiosk, ATM, etc. Point of sale Postal mail26
  26. 26. Growing Revenue with Customer Analytics Retain Retain Customers Customers Up-sell, Up-sell, Cross-sell Cross-sell Attract New Attract New Customers Customers27
  27. 27. Customer Care and Insight Customer Care and Insight Demo Demo28
  28. 28. 29
  29. 29. Healthcare Government Transportation Energy & Utilities Industry solution Proven practices Retail Client communities Banking Solution accelerators “How to” expertise Insurance Innovation Electronics Chemical & Telecom Petroleum30
  30. 30. Thank you for attending!31
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