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IBM Business Analytics Software for Telecommunications
 

IBM Business Analytics Software for Telecommunications

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IBM Business Analytics software, including both IBM Cognos and SPSS solutions, is designed to deliver a comprehensive portfolio of business intelligence, analytical applications, financial performance ...

IBM Business Analytics software, including both IBM Cognos and SPSS solutions, is designed to deliver a comprehensive portfolio of business intelligence, analytical applications, financial performance and predictive analytics capabilities that can provide telecommunications executives with clear, immediate and actionable insights into current operational and financial performance and the ability to predict future outcomes.

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    IBM Business Analytics Software for Telecommunications IBM Business Analytics Software for Telecommunications Document Transcript

    • IBM Sales and Distribution TelecommunicationsSolution Brief IBM Business Analytics software for telecommunications Telecommunications companies are experiencing a revolution, and Highlights: information is at the heart of it. With IBM® Business Analytics soft- ware, service providers are taking advantage of this new wealth of ● Improve asset utilization and optimize information to help monitor, predict and prevent subscriber churn, related labor costs find new revenue streams and gain visibility into financial and opera- ● Optimize customer service and call cen- tional performance. ter operations ● Analyze cross-platform advertising IBM Business Analytics software, including both IBM Cognos® and opportunities to create new revenue SPSS® solutions, is designed to deliver a comprehensive portfolio of streams business intelligence, analytical applications, financial performance and ● Predict and prevent subscriber churn— predictive analytics capabilities that can provide telecommunications while attracting new customers executives with clear, immediate and actionable insights into current operational and financial performance and the ability to predict future outcomes. Marketing, customer service, product management, operations and finance departments can analyze a wide range of information via pow- erful planning and reporting tools that make meaningful information visually relevant. IBM software helps network operators unlock infor- mation isolated in data systems and integrate information about prod- ucts, consumers, market behaviors, usage patterns, affiliations and interests to gain deeper customer insights. IBM Business Analytics software helps service providers transform their business by enabling new business models and service innovation, improving operational efficiencies while reducing costs and differenti- ating the customer experience. Network operators can benefit from our deep telecom industry expertise, global delivery capabilities and com- prehensive and proven end-to-end solutions. To analyze business trends and gain greater insights into operational performance, managers need the ability to connect operational details to business drivers. IBM Business Analytics solutions support this
    • analysis by empowering users to track material exceptions. Rather thanmeasuring performance in absolutes, telecom executives can leveragecritical business ratios and key performance indicators (KPIs) to gain acomprehensive overview of organizational efficiency. This type oftracking allows service providers to get answers to complex strategicquestions, such as: © Copyright IBM Corporation 2010 Route 100 Somers, NY 10589● What is our revenue growth relative to market growth? Produced in the United States of America● Which services are underperforming? Or outperforming? May 2010● Can we refocus our call center management to support more proac- All Rights Reserved tive outbound customer retention programs? IBM, the IBM logo, ibm.com, and Cognos are trademarks or● Which of our sales regions are most likely to excel? registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on theirArmed with this information, management can gain the context they first occurrence in this information with a trademark symbolneed for key decisions. With insight into the state of the market—and (® or ™), these symbols indicate U.S. registered or commonthe organization’s place within it—executives can reallocate projects law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered orand resources, identify poorly performing assets, measure the prof- common law trademarks in other countries. A current list ofitability of key accounts, rebalance the company’s product mix, reprior- IBM trademarks is available on the web at “Copyright anditize expenditures and ensure that departments remain focused on trademark information” at ibm.com/legal/copytrade.shtmlvalue-added activities. Other company, product or service names may be trademarks or service marks of others.Data-driven decision making based on accurate, timely and relevantreports allows telecommunications service providers to more effectively Please Recyclemanage customer satisfaction and business performance. IBM BusinessAnalytics software can directly impact a service provider’s ability todrive informed decisions based on real-world information, instead ofsettling for a subjective decision-making process based on anecdotalinformation.ConclusionSmart networks must be infused with advanced analytics and intelli-gence, and a smarter planet will require a smarter telecommunicationsinfrastructure. Telecommunications service providers can leverageIBM Business Analytics software to capitalize on vast volumes of infor-mation to enable more intelligent decisions, and they can become bet-ter able to link top-level strategies with departmental plans.For more informationTo learn more about IBM Business Analytics software for telecommu-nications please contact your IBM marketing representativeor IBM Business Partner, or visit the following website:ibm.com/cognos/telecommunications TLS03020-USEN-00