Cloud on PureSystems, Botond Kiss
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Cloud on PureSystems, Botond Kiss

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Botond Kiss, BLADE & HIGH END BUSINESS LINE MANAGER Business Line Manager, IBM Pure Systems, System x Growth Markets

Botond Kiss, BLADE & HIGH END BUSINESS LINE MANAGER Business Line Manager, IBM Pure Systems, System x Growth Markets

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  • 1. 1 © 2012 IBM Corporation1
  • 2. Botond KissIBM Pure Systems, Growth MarketsIBM PureSystemsA growing family of expert integrated systems2 © 2012 IBM Corporation
  • 3. Technology is the leading force for impacting business Factors impacting organizations: 1. Technology factors 2. People skills 3. Market factors 4. Macro-economic factors 5. Regulatory concerns 6. Globalization Source: IBM CEO Study 2012 Speed Value Responsiveness 90% view cloud as 20B+ Intelligent business critical to their plans Extended Reach assets New Insights 1Billion Smartphones and 1.2 billion 2.7ZB of digital content in 2012, mobile employees by 2014 up 50% from 20113 © 2012 IBM Corporation
  • 4. Is IT ready for the challenge? New server spending Power & cooling costs Server mgmt & admin costs 2013 1996 29% 68% 68% of IT Only 1 in 5 operating costs in 2013 will be for organizations allocate more than management and administration 50% of IT budget to new projects * IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc #236966 * 2012 IBM Global Data Center Study4 © 2012 IBM Corporation
  • 5. Market factors / macro-economic realities Significant uncertainty remains among businesses Many corporations still in cash conservation mode Access to capital challenging: − Less credit available in the market and more restrictions − Credit lines preserved for core business needs Continued pressure on IT spending (i.e., most budgets are flat) Stock Market Volatility Tight Credit Markets Economic Uncertainty5 © 2012 IBM Corporation
  • 6. Most of your IT costs lay beneath the surface 10%-50% 10%-50% Acquisition Cost Acquisition Cost Maintanance Maintanance Deployment Deployment TCO Software Software Downtime Downtime Power & Cooling Power & Cooling Security Security Space Space 50%-90% 50%-90% Asset Management Asset Management “ For modern IT platforms, 30% of the total cost is the cost of acquiring the equipment. The balance is for IT labor/services to configure, maintain, upgrade, reconfigure, and ultimately “ IT organizations are spending from 70-80% of their total IT budgets on maintenance and ongoing operations. decommission the equipment. -- IDC -- Forrester6 © 2012 IBM Corporation
  • 7. IT market in Serbia is expected to decline slightly in 2011 and 2012, but further growth will come in 2013. Around EUR 1 million has been invested in developing cloud computing technology in Serbia so far. – Source IDC7 © 2012 IBM Corporation
  • 8. In April, IBM announced a new family of expert integrated systems: Systems with integrated expertise and built for cloud Built-in Expertise Integration by Capturing and Design automating what Deeply integrating and experts do – from tuning hardware and the infrastructure software – in a ready-to- patterns to the go workload optimized application patterns system Simplified Experience Making every part of the IT lifecycle easier - with integrated management of the entire system and a broad open ecosystem of optimized solutions8 © 2012 IBM Corporation
  • 9. The PureSystems family delivers greater simplicity, speed & lower costToday’s problem: Time and effort is spent tuning general purpose components Design/Deploy Manage/MaintainThe PureSystems solution: Simplifying the entire IT project lifecycleGeneral Purpose Custom Built Components Reduced System Time, Cost and Risk Design Deploy Manage MaintainExpert Integrated System9 © 2012 IBM Corporation
  • 10. IBM has invested in PureSystems innovation10 © 2012 IBM Corporation
  • 11. PureSystems simplify each phase of the systems lifecycle Streamlined: Accelerated: Simplified: Integrated: Pre-integrated, pre- System Up and Dynamically scale to Single support number tested, ready to run running in hours meet changing System level updates Optimized Easily deploy new demand and upgrades configurations with high application and data Automatic failover and Simplified problem availability services high availability determination Single part to order Rapidly replicate Fully integrated environments for management development and test Patterns of expertise11 © 2012 IBM Corporation
  • 12. New announcements for the PureSystems family that change theeconomics of IT and accelerate time to value Infrastructure Application Platform Data Platform Delivering Infrastructure Services Delivering Platform Services Delivering Data Services12 © 2012 IBM Corporation
  • 13. IBM PureFlex System: Integrated Infrastructure, built for cloudFlexibility to run your choice of applications and middlewareExpert integrated 200% increase in performance of critical applicationFlexible infrastructure Compute (x86 & POWER) 66% faster Storage setup time Networking Advanced Flex System Days to minutes technology for virtual machine deployment timeUnified infrastructure management 72% lower systems costs over Infrastructure 3 years Delivering Infrastructure Services13 © 2012 IBM Corporation
  • 14. Clients are experiencing the value of IBM PureFlex System Managed Services Provider Financial Services Company Business Need Business Need Provide customers with all-inclusive High scalability, availability, data security cloud services, with fast time to delivery. and cloud delivery Why PureFlex? Why PureFlex? “IBM PureFlex addresses our need for a “IBM PureFlex gives us freedom to fully integrated and optimized grow, increase our availability, allow infrastructure that radically simplifies the creation of a environment for computing” Disaster Recovery” George Fok Jose Geraldo Ortigosa, Managing Director, PCCW Valecard Operations Manager14 © 2012 IBM Corporation
  • 15. IBM PureApplication System: A platform system built-for-cloud thatsimplifies deployment and management of applicationsExpert integratedPlatform for applications Up and running in Application server less than 4 hours Database services Compute Deploy and automatically Storage scale applications Networking in minutesBuilt-in expertise with Concurrent infrastructure, platform, and management of application patterns 100s of VM’s on a single system Application PlatformPlatform management Delivering Platform Services15 © 2012 IBM Corporation
  • 16. Clients are experiencing the value of PureApplication System Government Agency Global UK Bank Business Need Business Need Rapidly create a highly responsive Need to reduce the time and cost of private cloud for analytics workloads delivering application and platform related to national security services Why PureFlex? Why PureFlex? Meets extreme peaks and troughs App delivery time 6 wks 2 mins inherent in their analytics workloads App migration costs -£800K Reduced costs across the lifecycle Administration costs -£670K Provisioning/patching costs -£500K16 © 2012 IBM Corporation
  • 17. IBM PureData System: Optimized exclusively for data servicesOptimized fordata services Workload optimized Transactional performance Analytics Data load ready in hoursExpert integrated Integrated management Data platform Infrastructure Automated maintenance Unified platform management Single point of support Built-in expertise Data Platform Delivering Data Services17 © 2012 IBM Corporation
  • 18. Different data workloads have different characteristics For Apps like e-Commerce… System for Handle millions of daily on-line transactions Transactions requiring a mix of data reads and writes For Apps like Customer Analysis… System for Analytics Easily load petabytes of data and run complex analytics and reports with minimal administration powered by Netezza technology For Apps like Real Time Fraud Detection… System for Run complex analytics while handling operational Operational Analytics reads and writes for real-time decision making18 © 2012 IBM Corporation
  • 19. IBM PureData System Pattern based database deployment in minutes, not hours1 System for Handles more than 100 databases Transactions on 1 system2 10-100x faster than traditional custom systems4 System for Analytics 20x greater concurrency and throughput for powered by tactical queries than previous Netezza technology Netezza technology5 Continuous ingest of operation data Handles 1000+ concurrent System for operational queries3 Operational Analytics Up to 10x storage savings with adaptive compression619 © 2012 IBM Corporation
  • 20. Smart consolidation of application and data services Analytics & Transactional Transactional Analytic Applications Data Services Data Services PureData System PureApplication for for for System Transactions Analytics Operational Analytics20 © 2012 IBM Corporation
  • 21. The broadest open ecosystem…. • Runs tens of thousands of existing POWER and x86 applications • Over 191 optimized solutions from 170 leading partners • ISVs transforming their business model to cloud21 © 2012 IBM Corporation
  • 22. Growing Ecosystem with 60+ PureData System Partners22 © 2012 IBM Corporation
  • 23. Delivering the value of expert integrated systems Infrastructure Application Platform Data Platform Delivering Infrastructure Services Delivering Platform Services Delivering Data Services23 © 2012 IBM Corporation
  • 24. IBM PureSystems family is built for cloudFlexible deployment options with IBM SmartCloud Accelerate cloud deployments with expert integrated systems Enterprise Enterprise Enterprise data center Managed private Hosted Shared cloud private cloud cloud services Deploy cloud platforms into your Immediate access to existing infrastructure managed services24 © 2012 IBM Corporation
  • 25. Accelerate deployments with IBM PureSystems family Application Platform Data Platform System configured System delivering Platform as a Service Technologies with IBM middleware high performance data to accelerate services to deployment of your transactional and choice of applications analytics applications Lifecycle Resources Environments Management Integration Infrastructure as a Service Technologies Infrastructure System with flexibility - runs your choice ofInfrastructure Management Performance Security Usage applications and middleware • Simplified experience • Built-in expertise • Integration by design25 © 2012 IBM Corporation
  • 26. For more information visit us on the web ibm.com/PureSystems ibm.com/SmartCloud26 © 2012 IBM Corporation
  • 27. 27 © 2012 IBM Corporation