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IBM Retail | CRM Leadership in the Digital Era: A Global Study

by on Jun 29, 2010

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In a recent study, IBM surveyed nearly 500 CRM executives across roles, industries and management responsibilities in 66 countries. Read how these leaders assess the current state of marketing, the ...

In a recent study, IBM surveyed nearly 500 CRM executives across roles, industries and management responsibilities in 66 countries. Read how these leaders assess the current state of marketing, the viability of old business models and how they define the path forward in an emerging digital age.

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IBM Retail | CRM Leadership in the Digital Era: A Global Study IBM Retail | CRM Leadership in the Digital Era: A Global Study Document Transcript