IBM Sales and Distribution                                                                                    Consumer Pro...
IBM Sales and Distribution                                                                                     Consumer Pr...
Notes
For more information
To learn more about corporate brand and reputation analysis
for consumer products and retail, please ...
Nächste SlideShare
Wird geladen in …5
×

IBM Retail | Corporate Brand and Reputation Analysis (COBRA)

2.980 Aufrufe
2.876 Aufrufe

Veröffentlicht am

COBRA software for retail offers near-real time dashboard analysis, flexible user configuration, extensive coverage of social media, business intelligence services and text mining analytics combined in one solution, and much more. Read more on how IBM can help you listen to what your customers, potential customers, competitors and competitors’ customers are saying.

Veröffentlicht in: Technologie
0 Kommentare
0 Gefällt mir
Statistik
Notizen
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Keine Downloads
Aufrufe
Aufrufe insgesamt
2.980
Auf SlideShare
0
Aus Einbettungen
0
Anzahl an Einbettungen
4
Aktionen
Geteilt
0
Downloads
63
Kommentare
0
Gefällt mir
0
Einbettungen 0
Keine Einbettungen

Keine Notizen für die Folie

IBM Retail | Corporate Brand and Reputation Analysis (COBRA)

  1. 1. IBM Sales and Distribution Consumer Products Solution Brief Corporate brand and reputation analysis for consumer products and retail Monitor buzz, manage your brand All consumer-oriented companies know the importance of brand Highlights stewardship—and how easily brands can be tarnished. Historically, companies tracked brand mentions and awareness with news wire serv- ● Monitor in near real time what con- ices. But consumer-generated media—blogs, message boards, Twitter sumers using social media are saying about your company—and your and news groups—now sway public opinion at the speed of thought. competitors Monitoring them is difficult, but critical to product development and protecting your brand. ● Gain actionable insights into consumer preferences and buying habits from the 1.5 million postings per week across That’s why we offer a proven, automated way to monitor the the social media spectrum electronic grapevine daily: the corporate brand and reputation analysis ● Obtain early warning of impending (COBRA) solution for consumer products and retail from IBM. This threats to your company solution uses advanced text and data analytics to mine and interpret the ● Use automated analysis of massive, massive, diverse content of social media, as well as internal corporate unstructured data for daily updates information. We can help you derive actionable customer, market and based on your needs, at low cost enterprise insights that support product development, marketing, com- munications and your response to risk and compliance issues. To hear and learn from the consumer’s voice requires the ability to analyze robust content sources. It also requires powerful filtering to eliminate unwanted “noise”—some 70 percent of blog and board postings are spam—and sophisticated tools to analyze structured and unstructured information, even with incorrect spelling and grammar. The COBRA solution provides all of this, plus interactive dashboards to help you interpret metrics such as buzz and sentiment and control all analytical aspects.
  2. 2. IBM Sales and Distribution Consumer Products Solution Brief Our customizable format is designed for your specific needs. ● Sentiment analysis to detect opinions related to reputa- You can choose the topics your business needs to monitor, tional risks. the type of alerts you require and an approach to trends and ● Dashboard reporting that can help stakeholders configure patterns that can identify competitive opportunities. We can their own visualization of events and developments. help you analyze: ● Discovery analytics using historical content: – Root-cause analysis to understand why events and alerts ● Institutional knowledge—about brands, issues and competi- occurred. tors, by tracking words or phrases you worry about when – Relationship analysis to find relationships among reputa- they appear on blogs, boards or news postings. This helps tion dimensions. us develop models to identify posts about your brand, issues – Historical trends and patterns. and competitors. ● System knowledge—about emerging words that identify The COBRA solution has a unique analytical modeling significant events, based on frequency of occurrence. This approach providing unparalleled precision and sensitivity. can help you see and predict key developments. This approach minimizes false alarms and also means that weak signals can be detected faster. The COBRA solution’s unique aspects for consumer product companies and retailers include: Conclusion Arm your company with one of the most powerful analytical ● End-to-end integration, from the source of content to the suites on the market. The COBRA solution offers near-real- Web interface, which can incorporate your current systems. time dashboard-based analysis, flexible user configuration, ● A single view of “buzz incidents” that integrates informa- extensive coverage of social media, business intelligence and tion from diverse sources: blogs, boards, newsgroups, news text mining combined in one solution, and much more. Let groups, customer communication, internal complaints IBM help you listen to what your customers, potential cus- content, etc. tomers, competitors and competitors’ customers are saying— ● Near-real-time data gathering, metrics monitoring and dis- to proactively protect your brand and your company’s play of buzz through dashboards for various company reputation. stakeholders—virtually 24/7. ● Customized models by brand, issue, topic, industry and person, which can filter massive information daily from thousands of documents to produce dozens of highly relevant alerts.
  3. 3. Notes
  4. 4. For more information To learn more about corporate brand and reputation analysis for consumer products and retail, please contact your IBM representative or IBM Business Partner, or visit: ibm.com/consumerproducts or ibm.com/retail © Copyright IBM Corporation 2010 IBM Corporation Route 100 Somers, NY 10589 Produced in the United States of America February 2010 All Rights Reserved IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other product, company or service names may be trademarks or service marks of others. 1 Survey of Consumer Attitudes to Blogs, Hostway, September 2005. Please Recycle CPS03014-USEN-00

×