• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
IBM Jams: Spurring Innovation from Within
 

IBM Jams: Spurring Innovation from Within

on

  • 2,346 views

Presentation given by Matthias Kaiserswerth, Director, IBM Research - Zurich Laboratory, at University of Zurich, 30 March 2009. IBM Jams are online collaborative discussions for audiences ranging in ...

Presentation given by Matthias Kaiserswerth, Director, IBM Research - Zurich Laboratory, at University of Zurich, 30 March 2009. IBM Jams are online collaborative discussions for audiences ranging in size from a few hundred to hundreds of thousands. Jams are innovation events to capture the pulse of the group or to solicit specific ideas for critical business issues.

Statistics

Views

Total Views
2,346
Views on SlideShare
1,988
Embed Views
358

Actions

Likes
0
Downloads
48
Comments
0

4 Embeds 358

http://www.zurich.ibm.com 353
http://stagetest.zurich.ibm.com 3
http://translate.googleusercontent.com 1
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    IBM Jams: Spurring Innovation from Within IBM Jams: Spurring Innovation from Within Presentation Transcript

    • Zurich Research Lab IBM Jams: Spurring Innovation from Within Dr. Matthias Kaiserswerth Director, IBM Zurich Research Lab 1 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Agenda‣ Introduction to IBM Zurich Research Lab‣ Open Innovation‣ Jams ‣ What is a Jam? ‣ How do Jams work? ‣ Who is Jamming?‣ Homework 2 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Agenda‣ Introduction to IBM Zurich Research Lab‣ Open Innovation‣ Jams ‣ What is a Jam? ‣ How do Jams work? ‣ Who is Jamming?‣ Homework 3 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet IBM Zurich Research Lab Zurich Research Focus Areas Lab population: ~ 320 persons Computer Science: Security and Privacy, Business Integration Technologies, ‣ Regular employees 240 Systems Management ‣ Pre-docs 50 ‣ Post-docs & visiting scientists 30 Systems: Server Technology, Accelerator Technology, I/O Link Technologies, System Software, Energy Management Collaboration with external Storage: Tape Technologies, Heads and partners Actuators, Storage Systems, Memory and Probe Technologies ‣ University projects 30 ‣ Industrial partners 30 ‣ Govt. programs 30 Math & Computational Science: Business Optimization, Computational Sciences, Data Analytics >30 different nationalities Science & Technology: Semiconductors, Systems, Beyond the Transistor, Nanotechnology, Biotechnology 4 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet IBM’s Labs Around the World More than 3,000 scientists and engineers at 8 labs in 6 countries IBM spent $6B in 2008 on R&D Watson Zurich 1945 1956 Beijing 1995 Almaden Tokyo 1955 1982 Austin Haifa Delhi 1995 1972 1998 5 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Agenda‣ Introduction to IBM Zurich Research Lab‣ Open Innovation‣ Jams ‣ What is a Jam? ‣ How do Jams work? ‣ Who is Jamming?‣ Homework 6 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Zurich Research Lab What is innovation? “Innovation resides at the intersection of invention and insight, leading to the creation of social and economic value” National Innovation Initiative 7 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Zurich Research Lab The changing nature of innovation  Key factors driving change – Dynamics of a flattening world – Emergence of new capabilities – Evolution of information technology – March of commoditization – Massive shift in demographics – Unpredictability and impact of change  Innovation in the 21st century – Open – Collaborative – Multi-disciplinary – Global 8 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Zurich Research Lab Why does innovation matter?  Generates high-value, higher-paying jobs  Fuels wealth creation and profitability  Creates new industries and markets  Spurs productivity and economic growth  Raises standard of living  Goes beyond invention 9 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Zurich Research Lab Open, collaborative innovation EMPLOYEES CONSUMERS LOCAL INVESTORS COMMUNITY INNOVATION ECOSYSTEM ACADEMIC COMMUNITY PARTNERS GOVERNMENT MEDIA 10 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Zurich Research Lab Evolution of a Partnership IBM Research’s Public-Private Partnership with ETH IBM and ETH Zurich Information IBM and ETH open Center for Security Center Zurich form $90 Advanced Silicon created with ETH million partnership Electronics and Credit Suisse in nanoscience September 2003 August 2001 June 2008 11 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planetA Model for Collaboration For the first time in Switzerland will Industry and Academia not only share research infrastructure, but actually create it in a joint effort. ‣ IBM constructs the building ‣ ETH rents space for a minimum of 10 years ‣ Both joint and individual research projects ‣ Available to more organizations 12 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Agenda‣ Introduction to IBM Zurich Research Lab‣ Open Innovation‣ Jams ‣ What is a Jam? ‣ How do Jams work? ‣ Who is Jamming?‣ Homework 13 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Zurich Research Lab “Jams have helped change our culture and the fundamental way we collaborate across our business.” Sam Palmisano Chairman & CEO, IBM Samuel J. Palmisano CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER 14 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet What is a Jam? IBM’s approach for business collaboration and enterprise transformation • Online collaborative discussions for audiences ranging in size from a few hundred to hundreds of thousands • Innovation events to capture the pulse of the group or to solicit specific ideas to critical business issues 15 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Zurich Research Lab How do Jams work? • A high-profile, online event: 12-14 weeks of event preparation • Specific duration, typically ranging from 48-72 consecutive hours • A defined agenda, focused on strategic and critical enterprise issues 16 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Zurich Research Lab How do Jams work? • A real-time discussion database with ideas, best practices & employee sentiment • A disciplined “behind-the scene” human planning and orchestration effort • Real-time text mining & analysis to surface & steer live discussion trends • Robust event-hosting infrastructure (same as US Open, Wimbledon) • 2-3 weeks post-event research & analysis • An event report, with key conclusions and an action plan 17 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Post Event Research & Analysis See for yourself http://www.ibm.com/ibm/jam/ 18 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet How has IBM used Jams? 19 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Zurich Research Lab InnovationJam 2008 • 90 hours • 90,000 participants • 32,000 posts • 104 countries represented • 1000 clients, partners and universities (Eli Lilly & Company, Citigroup, EADS, Fuji Film, Avon, ABB, Nissan Motors, Chinese University of Hong Kong, Colgate-Palmolive, Daimler AG ) • 1.5 million page views of Jam materials and discussions 20 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet 3 4 1 2 21 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet 1 2 3 5 4 22 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Zurich Research Lab Jamming Outcomes Real-time Simplified Intelligent Translation Business Utility Services Engines Networks 3D Internet “Digital Me” $100 million investment over two years to pursue ten new businesses generated by InnovationJam Smart Electronic Healthcare Intelligent Health Big Green Banking for Payment Transportation Record Innovations the Unbanked Systems Systems System 23 © 2009 IBM Corporation 10 Münchner Kreis, April 24, 2008 © 2008 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Client Jams • First industry-wide virtual • CEO sponsored to identify collaboration event to ideas to realize the address the challenges company’s new strategy facing the North American with it’s new values as the supplier industry framework • Over 150 companies with • More than 33% of Nokia participants ranging from employees participated from CEOs, to line of business 40 countries including (LOB) executives, to factory workers, sales functional VPs, middle teams, R&D and managers and engineers manufacturing 24 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Agenda‣ Introduction to IBM Zurich Research Lab‣ Open Innovation‣ Jams ‣ What is a Jam? ‣ How do Jams work? ‣ Who is Jamming?‣Homework 25 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet “Open Innovation is fundamentally about operating in a world of abundant knowledge, where not all the smart people work for you, so you better go find them, connect to them, and build upon what they can do do.” Henry Chesbrough “Open Innovation: The New Imperative For Creating And Profiting From Technology Executive director, Center for Open Innovation, Haas School of Business at University of California, Berkeley http://ideaflow.corante.com/archives/2003/04/16/open_innovation_interview_with_henry_chesbrough_part_1.php 26 © 2009 IBM Corporation Friday, 27 March 2009
    • Building a smarter planet Who is in your Innovation Ecosystem? ? ? ? ? INNOVATION ECOSYSTEM ? ? ? ? 10 27 © 2009 IBM CorporationFriday, 27 March 2009
    • Building a smarter planet Zurich Research Lab 2928 © 2009 IBM CorporationFriday, 27 March 2009