Business Intelligence for Growth
Michael Whitehead
Founder and CEO, WhereScape Software
IBM Insight Forum 09 Make change work for you
®

The conventional view of the business
intelligence market...
Infrastructure /
architecture
centric
Large, Complex Enterprises
Neutral
Mid-Market Firms
Project Small Companies
success
centric
1TB 4TB 10TB 30TB 100TB
2

…has collapsed....
p
Infrastructure /
architecture
centric
(A few well-resourced)
Large, Complex
Enterprises
Neutral (The majority of)
Large, Complex Enterprises
Mid-Market Firms
Project Small Companies
success
centric
1TB 4TB 10TB 30TB 100TB
3

...producing a new center of gravity
Infrastructure /
architecture
centric 5% of the market
(A few well-resourced)
Large, Complex
Enterprises
20% of the market
Neutral (The majority of)
Large, Complex Enterprises
75% of the market
Mid-Market Firms
Project
Small Companies
success
centric
1TB 4TB 10TB 30TB 100TB
4

…with a “mid market” mindset
Price, Price-Performance, and Performance
Performance
(A few well-resourced)
Large, Complex
Enterprises
Mixed (The majority of)
Large, Complex Enterprises
Mid-Market Firms
Small Companies
Price
1TB 4TB 10TB 30TB 100TB
5

WhereScape working with IBM i this new market
Wh S ki ith in thi k t
Strategic ISV
Focus on time to value
DB2 9.7 benchmarking
6

Why
Wh did IBM choose to work with WhereScape?
h t k ith Wh S ?
Global search for fastest software to build a data
warehouse
Real examples of customer success
300+ customers, thousands of users
Demonstrable value
In New Zealand the story only gets better
Internationally experienced consulting team
Local support team
80+ customers
7

8
Let’s see what we have been working on…
on
IBM Insight Forum 09 Make change work for you
®

9
What
Wh t you will see in a quick demo
ill i i kd
Load some new data into an existing DB2 data
warehouse
Create a dimension
Generate all the necessary tables
y
Generate the procedural SQL
Document the data warehouse
IBM Insight Forum 09
9 Make change work for you
®

10
What
Wh t we could have shown you
ld h h
Normalized warehouse
Loading from flat files, XML etc
Scheduling
Starting with a model
Building b
B ildi cubes
Complex joins
Transformations
Indexing
Metadata reports
Promoting changes
Source control
Version control
IBM Insight Forum 09
10 Make change work for you
®

11
WhereScape RED demonstration
IBM Insight Forum 09 Make change work for you
®

12
Thank you
y
Questions?
mikew@wherescape.com
ik @ h
IBM Insight Forum 09 Make change work for you
®