IBM MDM 10.1 What's New - Aomar Bariz


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IBM MDM 10.1 What's New - Aomar Bariz

  1. 1. Information ManagementInfoSphere Master Data Management v10.1What’s NewAomar BarizIBM InfoSphere Client Technical : +33 6 73 48 40 72 InfoSphere User Group France – 28 Novembre 2012 © 2012 IBM Corporation
  2. 2. Information ManagementAgendaOverview v10.1MDM Collaborative Edition 10.1Reference Data Management (RDM) 10.1Master Data Governance 10.1Q&A2 © 2012 IBM Corporation
  3. 3. Information ManagementOverview IBM InfoSphere MDM v10.1 IBM InfoSphere MDM Enterprise Edition Solution MDM globale pour adresser tous les domaines, usages et styles de MDM IBM InfoSphere MDM IBM InfoSphere MDM Advanced Edition Collaborative Edition Fonctionnalités avancées vous permettant de Fonctionnalités concevoir un MDM multi-style opérationnel pour pour gérer des gérer vos données maitres (Client, Contrat, processus Produit, …) Composants Collaboratifs de partagés création de vos IBM InfoSphere MDM informations de Standard Edition références Fonctionnalités de base pour gérer (Hiérarchies, virtuellement vos référentiels de données organisations, à rapprocher entre les applications tables de référence existantes (Clefs, systèmes, attributs …) …) © 2012 IBM Corporation
  4. 4. Information ManagementMDM Collaborative Edition v10.1What’s New  Advanced Business Rules through Operational Decision Manager (ODM) (formerly iLog)  Advanced Catalog Management (ACM) for WebSphere Commerce  UI simplification & other enhancements © 2012 IBM Corporation
  5. 5. Information ManagementAdvanced Business Rulesthrough ODM (iLog) © 2012 IBM Corporation
  6. 6. Information ManagementAdvanced Business Rules with InfoSphere MDM & IBM ODM A single interface to manage products with advanced business rules Define and associate businessManage alerts, Administration rules to basenotifications, and productsreviews throughMDM workfow and InfoSphere MDMODM ruleflow Publish Monitoring Enforcement product/rule combinations for execution InfoSphere InfoSphere ODM MDM MDM ODM © 2012 IBM Corporation
  7. 7. Information ManagementODM & MDM CE – A single interface for Rule Authoring with MDM ODM Rule Designer Console New Integration ODM Decision Center Lifecycle Management ODM Decision Eligibility Pricing Server Enterprise New MDM Collaborative Edition Processes Applications screens to author, edit rules (BPM) © 2012 IBM Corporation
  8. 8. Information ManagementBanks are struggling to manage complex product bundles and offers Operations creates and maintains the core products and sets base pricing Marketing then combines them together to improve sales to specific markets, revising pricing and rules Operations Marketing Product: Basic Checking Product: College Special Bundle T&C’s: T&C’s: Compliance: Age => 18 Compliance: Age => 18 Eligibility: Credit Score > 500 Product: Free Checking Eligibility: Credit Score > 700 Pricing: T&C’s: Age <= 25 Maintenance: $10/Month Compliance: Age => 18 Checks: $0.10/check Eligibility: Credit Score > 500 Overdrafts: $25/Day Average Balance > $1000 Product: College Checking Pricing: T&C’s: Maintenance: $0/Month Compliance: Age => 18 Checks: $0.0/check Eligibility: Credit Score > 500 Overdrafts: $25/Day Average Balance > $1000 Pricing: Maintenance: $0/Month Checks: $0.0/check Overdrafts: $15/Day Product: Basic VISA T&C’s: Compliance: Age => 18 Product: Platinum VISA Eligibility: Credit Score > 500 Product: College Platinum VISA T&C’s: Pricing: T&C’s: Compliance: Age => 18 Maintenance: $50/Year Compliance: Age => 18 Eligibility: Credit Score > 700 Interest Rate: 18% / Year Eligibility: Credit Score > 700 Pricing: Maintenance: $100/Year Pricing: Interest Rate: 14% / Year Maintenance: $50/Year Points: Yes Interest Rate: 14% / Year Points: Yes © 2012 IBM Corporation
  9. 9. Information ManagementEach variation of a product must be managed as a separate productFollowing the previous example Core Banking System Cards System Adding the new rule for Age less then 25 Product: T&C’s: Basic Checking Product: Basic VISA needs to be done twice Compliance: Age => 18 T&C’s: Compliance: Age => 18 Eligibility: Credit Score > 500 Changing the new minimum age for 18 Pricing: Eligibility: Pricing: Credit Score > 500 Maintenance: $10/Month to 16 needs to be done in 6 places Checks: $0.10/check Maintenance: $50/Year Interest Rate: 18% / Year Overdrafts: $25/Day There is no system to verify that neither the checking account nor credit card has Product: Free Checking Product: Platinum VISA been changed T&C’s: T&C’s: Compliance: Age => 18 Compliance: Age => 18 There is no system to increase the Eligibility: Credit Score > 500 Eligibility: Credit Score > 700 Average Balance > $1000 maintenance charge on the credit card if Pricing: Pricing: the required average balances aren’t Maintenance: $0/Month Maintenance: $100/Year Interest Rate: 14% / Year maintained Checks: $0.0/check Overdrafts: $25/Day Points: Yes Each different rate on a 90 day Term Product: College Checking Deposit ends can result in the creation T&C’s: Product: College Platinum VISA of a different product Compliance: 25 ,+Age => 18 Eligibility: Credit Score > 700 T&C’s: Compliance: 18 ,= Age <= 25 Average Balance > $1000 Eligibility: Credit Score > 700 Pricing: Pricing: Maintenance: $50/Year Maintenance: $0/Month Interest Rate: 14% / Year Checks: $0.0/check Points: Yes Overdrafts: $15/Day Banks report anywhere from 15,000 to 100,000 products © 2012 IBM Corporation
  10. 10. Information ManagementMDMCE and ODM help simplify management of complex offerings Variants and relationships are used to reduce the number of products managed. Administration, Monitoring, and Enforcement of business rules prevents components from being closed independently and makes it easy to present the correct offer to consumers under the right conditions. Operations Marketing Product: College Special Bundle Product: Basic Checking T&C’s: T&C’s: Product: Free Checking Variant Compliance: Age => 18 Compliance: Age => 18 T&C’s: Eligibility: Credit Score > 700 Eligibility: Credit Score > 500 Eligibility: Average Balance >$1,000 Age <= 25 Pricing: Pricing: Maintenance: $10/Month Maintenance: $0/Month Checks: $0.10/check Checks: $0.0/check Product: Free Checking Variant Overdrafts: $25/Day Pricing: Overdrafts: $15/Day Product: Platinum VISA Variant Product: Basic VISA Product: Platinum VISA Variant Pricing: T&C’s: T&C’s: Maintenance: $50/Year Compliance: Age => 18 Eligibility: Credit Score > 700 Eligibility: Credit Score > 500 Pricing: Pricing: Maintenance: $100/Year Maintenance: $50/Year Interest Rate: 14% / Year Interest Rate: 18% / Year Points: Yes © 2012 IBM Corporation
  11. 11. Information ManagementNew “Manage Decisions” tab for Rules © 2012 IBM Corporation
  12. 12. Information ManagementNew UIs for rule authoring with preview pane © 2012 IBM Corporation
  13. 13. Information ManagementRules editing is governed through MDM CE Workflows © 2012 IBM Corporation
  14. 14. Information ManagementAdd rules using pre-defined ODM templates © 2012 IBM Corporation
  15. 15. Information ManagementMDM CE v10.1 – UI and Usability Enhancements • In-line editing with full support for tabbing • Attribute drop-downs enabled by default • Dynamic layout of buttons (hide disabled buttons) • Simplified menu bar for reduced clicks • Multi-edit look and feel enhancements • Improved highlighting • More excel-like • Column widths based on attribute type • Support for “OR” and “Between” search • Single-edit pop up navigation • Display attribute support for links (instead of primary key) • Left nav tree retained after refresh © 2010 IBM Corporation
  16. 16. Information ManagementAdvanced Business Rules through IBM ODM Features Benefits • Manage products and • Manage complex offerings advanced business rules and tailor to specific clients from a single interface • Reduce the total number of • Create new rules, edit products managed existing rules, or work with • Increase the total number of shared rules offers managed • Associate business rules with • Avoid using multiple products, services, bundles, systems kits, etc • React quickly to changing • User friendly UIs for rules requirements and management conditions • Extendable solution • Customize the solution based on need © 2012 IBM Corporation
  17. 17. Information ManagementAdvanced Catalog Managementfor WebSphere Commerce © 2012 IBM Corporation
  18. 18. Information ManagementImprove eCommerce Operations with MDM Advanced  Sophisticated capabilities to manage products and catalogs for e-commerce Catalog  Out-of-the-box data model, business Management process workflows, and integration via InfoSphere framework tailored for WebSphere MDM Commerce WebSphere  Delivers a seamless, cross-channel shopping Commerce experience © 2012 IBM Corporation
  19. 19. Information ManagementThe Opportunity for Progress is Clear Internet is now over 30 billion RFID tags will 1 billion people strong be embedded into our daily lifeNowadays, 1/3 ofthe world’s More than half ofpopulation is on U.S. households regularly shop onlinethe Web 77% of online There are currently shoppers use nearly 4 billion peer reviews & mobile ratings when subscribers WW making purchases 43% of Americans say they would use mobile phones to make purchases IBM Confidential © 2012 IBM Corporation
  20. 20. Information ManagementAdvanced Catalog Management for WebSphere Commerce Features Benefits • OOTB data model, • Faster time to market workflows, and integration for • Easily adapt to Websphere Commerce new/changing product and • True workflow orchestration catalog mixes and enforcement of business • Streamline business processes processes • Field-level security based on • Improve data quality and user role to reduce errors accuracy and speed up processes • Reduce order disputes and • More powerful control over improve customer attribute validations/rules satisfaction with less need for IT support • Control product content • More flexibility to deal with • Reduced costs large volumes of data coming from multiple sources © 2012 IBM Corporation
  21. 21. Information ManagementReference Data Management (RDM) © 2012 IBM Corporation
  22. 22. Information ManagementMDM Strategy: Managing Reference Data Siloed Reference Data Enterprise Standard RDM & MDM• No clear ownership • Role-based, centralized audit,• Managed in multiple places security, and stewardship resulting in duplication and errors • Versioning, mapping and lifecycle• Lack of standard audit/change management process • Reduced risk, decreased costs, improved reporting, greater agility24 © 2012 IBM Corporation
  23. 23. Information ManagementInfoSphere MDM RDM Hub Key Features and Benefits Features  Designed to be configurable and ready-to-use out of the box  Centralized audit, security, and stewardship  UI designed for Business users to manage reference data  Versioning and lifecycle management  Role-based UIs for review, approval, and publishing of changes  Reference data defined and managed as an enterprise standard Benefits  Reduced risk  Reduced IT costs – Easier data and application integration  Improved BI reporting  Greater agility – Implement changes more quickly25 © 2012 IBM Corporation
  24. 24. Information ManagementMaster Data Governance © 2010 IBM Corporation
  25. 25. Information ManagementMaster Data Governance Master Data Policy Management – Policy Administration – Policy Monitoring – Policy Enforcement © 2010 IBM Corporation
  26. 26. Internal OnlyInformation ManagementIBM’s Master Data Governance ApproachCommon challenge with MDM implementations: Insufficient governance, lackof clear understanding how to establish and execute governance on MDMimplementationsIBM’s solution: InfoSphere Master Data Policy Management  Includes Master Data Policy Administration, Monitoring (MDPM), and Enforcement  MDPM productized based on work with SaskTel  Established a Master Data Governance Organization  Were looking to established best practices and tools to monitor quality and consistency of master data  Needed to monitor golden record completeness, uniqueness and accuracy  Apply probabilistic matching to master data quality characteristics – competitive differentiator, no other vendor offers this!  MDPM monitors metrics and KPIs via reports and data quality policy targets set by data governance; allows custom alerts (Cognos)  MDPM enhanced with BPM data stewardship samples provides end-to-end data stewardship process driven by data governance KPIs  Included in Standard Edition, can be used in Advanced and Enterprise Editions © 2010 IBM Corporation
  27. 27. Information Management Competitive Edge: Probabilistic Approach to Master Data Quality You heard it right! Not just probabilistic approach to matching that has been proven over the last decade and used by many MDM hub vendors now We are beginning to use probabilistic approach for a broader set of data quality characteristics on MDM projects and this is unique IBM capability on the market  Completeness: How complete is the golden record for the purpose of match?  Uniqueness: How unique is really the golden record? How “golden” is it?  Accuracy: How accurate is the source data compared to the golden record? Completeness for Match Master Data Policy Accuracy Compared Monitoring (MDPM) to Golden Record Uniqueness (ROC Curve)29 © 2010 IBM Corporation
  28. 28. Information ManagementVisualization of Master Data Completeness Self-score Desired evolution of data completeness Completeness is High Policy Expression: Score > AL + Delta (3 < Delta < 5) Self-score Completeness is Low © 2010 IBM Corporation
  29. 29. Information ManagementPolicy Monitoring and Policy Enforcement are Coming Together31 © 2010 IBM Corporation
  30. 30. Information Management Ensuring Master Data delivers value to the organization Master Data Master Data Master Data Creation Governance Consumption  On-boarding  Master Data Quality  MDM Application Customer, Vendor, and Policies Toolkit for BPM Supplier, Patient  Critical Data  UI Widgets  New Product Change Mgmt  Services Introduction  Data Relationship /  Present Policy  Reference Data Hierarchy Compliance Levels Management processes  MDM provides consistency to improve process integrity, making processes smarter, more effective and productive  Without Master Data Governance, users lose confidence that the data complies with their usage requirements and lose trust in master data © 2010 IBM Corporation32
  31. 31. Information Management Master Data Policy Monitoring & Enforcement Policy Monitoring Policy Enforcement Cognos BPM Express InfoSphere InfoSphere MDM MDM Administer Administer Policy as KPI & Policy as Metrics Business Rules • Workload distribution & • Monitor master data assignment • Early issues recognition • OOTB Remediation • Inform remediation processes and activities policies • Integration Toolkit33 © 2010 IBM Corporation
  32. 32. Internal Only Information Management Take Aways Why customers need this functionality? – Customers obtain data governance capabilities OOTB – These capabilities enable monitoring of data quality characteristics of master data such as Completeness, Uniqueness, and source-to-golden record consistency – BPM data stewardship samples developed in release 10.1 resolve data quality issues reported and identified in MDPM – Simplified governance of the quality of master data (in the same way as the probabilistic algorithm simplified governance for matching) – Decreased total cost of ownership through more efficient data governance and stewardship Why is this meaningful from a competitive standpoint? – Unlike other vendors proposing data quality technologies that mandate data quality requirements, MDPM offers a configurable, matching algorithm-based data quality solution OOTB – MDPM in conjunction with purposely developed BPM samples provides OOTB solution for many data quality problems OOTB without asking for data quality rules – With release 10.1 we can sell MDM as a Master Data Governance solution (we sold MIH as RDM in the past) – When an RFx requires a matching algorithm, we can claim thought leadership and innovation in applications of the matching algorithm for a broader range of data quality characteristics. No other vendor does this. 34 © 2010 IBM Corporation
  33. 33. Information ManagementIBM InfoSphere Master Data Management V10.1 Summary New Features and Innovations • Track uniqueness and completeness of master data via reports and dashboards Master Data • Measure consistency between data sources and golden record Governance • Remediate noncompliant data • Import and export of reference data to and from the enterprise hub Reference Data • Versioning and lifecycle management for reference data sets and mappings Management • Role-based user interfaces for review, approval, and publishing • Probabilistic Search – search capabilities for InfoSphere MDM Server technology Information • Application Toolkit - create sophisticated master data UIs or embed MDM Consumption capabilities in end user UIs, e.g. in CRM or Call Center applications • Adaptive Services Interface - support for delimited file and messaging formats • Advanced Rules Management – leverage a single interface for product creation, Collaborative rules authoring, and rules association (integration with WODM) Authoring • Advanced Catalog Management - out of the box data model, business process workflows, and integration components tailored for WebSphere Commerce. 35 © 2012 IBM Corporation
  34. 34. Information Management36 © 2012 IBM Corporation
  35. 35. Information Management Thai Hindi Russian Traditional Chinese Gracias Spanish Obrigado Arabic Thank You Brazilian Portuguese Grazie Danke Italian German Merci French Simplified Chinese Tamil Korean Japanese37 © 2012 IBM Corporation