Becoming an analytics-driven organization helps companies reduce costs, increase
revenues and improve competitiveness, and this is why business intelligence and
analytics continue to be a top priority for CIOs. Many business decisions, however,
are still not based on analytics, and CIOs are looking for ways to reduce time to value
for deploying business intelligence solutions so that they can expand the use of
analytics to a larger audience of users.
Companies are also interested in leveraging the value of information in so-called big
data systems that handle data ranging from high-volume event data to social media
textual data. This information is largely untapped by existing business intelligence
systems, but organizations are beginning to recognize the value of extending the
business intelligence and data warehousing environment to integrate, manage, govern
and analyze this information.