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In politics, one often hears: “Something must be done.” Invariably, the “something” refers to a significant, known set of problems and a paucity of answers, and it is simply apparent that things cannot go on as they are. In the world of SMBs and enterprise storage, the first part of the statement holds true. There are indeed abundant known challenges—data growth, consumerization, clouds, big data, and so on. And often, they come with even bigger expectations. The silver lining to the dark clouds threatening the storage ecosystem is that plenty of tools and methods either exist or are well understood and can control or remove much of the problem … if both vendors and users are willing to admit the issues and embrace change before it is too late.