IBM Case Study INTTRA supports the global supply chain with a world-class IT infrastructure from IBM Overview ■ Challenge To provide the IT performance and scalability to support a multi-carrier e-commerce plat- form for the global ocean con- Most of us don’t give much thought to “ We take advantage tainerized shipping industry how the products we use every day get ■ Solution of all of the latest shipped from one side of the world to Building a world-class the other. At INTTRA, it’s all they think technology to make IT infrastructure based on absolutely certain that about. INTTRA, short for “international IBM BladeCenter®, IBM Power trade,” was formed in 2000 for the each time we upgrade, Systems™, and IBM System purpose of providing a multi-carrier we leave less of a Storage™ solutions, enabling e-commerce platform for the booking consolidation and virtualization footprint behind.” and documentation of ocean container- of the server, storage and net- — Ken Bloom, president and CEO, ized shipping. Based in New Jersey but work tiers, and facilitating a INTTRA with sales and support offices all over sophisticated disaster recovery the globe, INTTRA serves 30 of the strategy world’s leading ocean carriers and more ■ Beneﬁts than 20,000 customer locations around Reducing the data center foot- the world. print by 50 percent and reduc- ing energy costs by 30 percent, while providing the capacity to support the company’s phe- nomenal annual rate of growth
Prior to INTTRA’s founding, shipping was booked by phone, fax, and othernon-standardized processes that were time consuming and manually intensive.INTTRA’s e-commerce portal has revolutionized the industry. “We’ve created aglobal, standardized network so that the world’s shippers and the world’s carrierscan connect seamlessly to one another,” explains Ken Bloom, president and CEOof INTTRA. After growing 1100 percent in the last seven years, the company nowaccounts for 10 percent of the world’s containerized trade, originating 10.7 millioncontainers in 2008.Meeting the IT needs of a dynamic business like INTTRA is a tall order. “In a high-growth company like ours, where we’ve seen almost double growth every year,scalability in both our processing ability and our storage capacity is critical,” saysJeffrey Pattison, CIO of INTTRA.“And when you’re processing over a million transactions every day, you care verymuch about performance in every regard,” adds Bloom. “Our entire solutiondepends completely on data, data processing, and the infrastructure that helps usrun that technology.”A state-of-the-art IT infrastructure from IBM“INTTRA is a Software as a Service—or SaaS—company, and, as a result,the heart of the company is IT,” explains Anthony Costa, Managing Director ofGlobal Infrastructure and Corporate Systems. “IBM technology is at the core of ourarchitecture.”In the past few years, INTTRA has consolidated their servers on IBM BladeCenterLS20, BladeCenter LS21, and IBM Power® 570 servers. They’ve achieved a95 percent virtualization rate by virtualizing at every tier. “Virtualization has been akey driver,” says Pattison. “Not only is it good for the environment, but it’s alsogood for business. It’s given us a lot more ﬂexibility.”To facilitate storage virtualization, upgrades, and disaster recovery, the companyrelies on IBM System Storage SAN Volume Controller (SVC), which Pattisondescribes as the “lynchpin” of the company’s storage strategy. It’s part of acomprehensive storage solution which offers INTTRA the capabilities and cost-competitiveness they require as a mid-sized company offering enterprise-classservices. With the SVC, aggregate storage utilization has risen 35 percent.To meet the company’s burgeoning storage needs, INTTRA selected IBM SystemStorage DS8100 and DS8300 enterprise disk storage systems. These systems arepart of a larger tiered storage strategy that currently provides capacity for 120 TBof data.
“As INTTRA has grown exponentially, so have our storage requirements,” says Solution ComponentsCosta. “We chose the IBM DS8000 storage platform because of reliability,scalability, and performance.” Hardware ● IBM BladeCenter® ETo help implement and support these solutions, INTTRA looks not only to IBM but ● IBM BladeCenter LS20also to IBM Premier Business Partner VSS, Inc. “VSS has been a trusted partner of ● IBM BladeCenter LS21INTTRA since its inception,” recalls Costa. “VSS has brought skills and capabilities ● IBM Power® 570to the table that INTTRA otherwise would not have had access to.” ● IBM System Storage™ DS8100Protecting the global supply chain ● IBM System Storage DS8300For INTTRA, the ability to provide disaster recovery is an integral part of the service ● IBM System Storage SAN Volumeoffering. By leveraging SVC Global Mirror technology from IBM, INTTRA was able Controllerto implement an industry-leading disaster recovery strategy that reduced their Softwarerecovery time objective (RTO) from 72 hours to only four, with a data recovery ● IBM Tivoli® Productivity Centerpoint objective (RPO) of 15 minutes or less. ● IBM PowerVM™“Our being down not only affects our carriers, shippers, and freight forwarders, Business Partnerbut it literally can cause disruption to a large part of the global supply chain,” ● VSS, Inc.explains Pattison.“The industry now depends on us,” echoes Bloom. “We can’t let the industry downby having anything less than the most dependable data center. And we deliver thatwith IBM technology.”Leaving less of a footprintINTTRA has seen signiﬁcant beneﬁts from their IBM infrastructure, especially giventheir continuing drive to consolidate and virtualize. For example, the company hasreduced its data center footprint by 50 percent, despite doubling its growth eachyear. And this reduced footprint has contributed to new levels of energy efficiency,resulting in a 30 percent savings on energy costs.CEO Bloom says these savings are particularly important in an industry like globalocean shipping, which has come under great scrutiny for its carbon footprint andpower consumption. “We take advantage of all of the latest technology to makeabsolutely certain that each time we upgrade, we leave less of a footprint behind.”