INTTRA supports the global supply chain with a world-class IT infrastructure from IBM
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INTTRA supports the global supply chain with a world-class IT infrastructure from IBM

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INTTRA , short for “international trade,” was formed in 2000 for the purpose of providing a multi-carrier e-commerce platform for the booking and documentation of ocean containerized shipping. ...

INTTRA , short for “international trade,” was formed in 2000 for the purpose of providing a multi-carrier e-commerce platform for the booking and documentation of ocean containerized shipping. Based in New Jersey but with sales and support offices all over

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INTTRA supports the global supply chain with a world-class IT infrastructure from IBM Document Transcript

  • 1. IBM Case Study INTTRA supports the global supply chain with a world-class IT infrastructure from IBM Overview ■ Challenge To provide the IT performance and scalability to support a multi-carrier e-commerce plat- form for the global ocean con- Most of us don’t give much thought to “ We take advantage tainerized shipping industry how the products we use every day get ■ Solution of all of the latest shipped from one side of the world to Building a world-class the other. At INTTRA, it’s all they think technology to make IT infrastructure based on absolutely certain that about. INTTRA, short for “international IBM BladeCenter®, IBM Power trade,” was formed in 2000 for the each time we upgrade, Systems™, and IBM System purpose of providing a multi-carrier we leave less of a Storage™ solutions, enabling e-commerce platform for the booking consolidation and virtualization footprint behind.” and documentation of ocean container- of the server, storage and net- — Ken Bloom, president and CEO, ized shipping. Based in New Jersey but work tiers, and facilitating a INTTRA with sales and support offices all over sophisticated disaster recovery the globe, INTTRA serves 30 of the strategy world’s leading ocean carriers and more ■ Benefits than 20,000 customer locations around Reducing the data center foot- the world. print by 50 percent and reduc- ing energy costs by 30 percent, while providing the capacity to support the company’s phe- nomenal annual rate of growth
  • 2. Prior to INTTRA’s founding, shipping was booked by phone, fax, and othernon-standardized processes that were time consuming and manually intensive.INTTRA’s e-commerce portal has revolutionized the industry. “We’ve created aglobal, standardized network so that the world’s shippers and the world’s carrierscan connect seamlessly to one another,” explains Ken Bloom, president and CEOof INTTRA. After growing 1100 percent in the last seven years, the company nowaccounts for 10 percent of the world’s containerized trade, originating 10.7 millioncontainers in 2008.Meeting the IT needs of a dynamic business like INTTRA is a tall order. “In a high-growth company like ours, where we’ve seen almost double growth every year,scalability in both our processing ability and our storage capacity is critical,” saysJeffrey Pattison, CIO of INTTRA.“And when you’re processing over a million transactions every day, you care verymuch about performance in every regard,” adds Bloom. “Our entire solutiondepends completely on data, data processing, and the infrastructure that helps usrun that technology.”A state-of-the-art IT infrastructure from IBM“INTTRA is a Software as a Service—or SaaS—company, and, as a result,the heart of the company is IT,” explains Anthony Costa, Managing Director ofGlobal Infrastructure and Corporate Systems. “IBM technology is at the core of ourarchitecture.”In the past few years, INTTRA has consolidated their servers on IBM BladeCenterLS20, BladeCenter LS21, and IBM Power® 570 servers. They’ve achieved a95 percent virtualization rate by virtualizing at every tier. “Virtualization has been akey driver,” says Pattison. “Not only is it good for the environment, but it’s alsogood for business. It’s given us a lot more flexibility.”To facilitate storage virtualization, upgrades, and disaster recovery, the companyrelies on IBM System Storage SAN Volume Controller (SVC), which Pattisondescribes as the “lynchpin” of the company’s storage strategy. It’s part of acomprehensive storage solution which offers INTTRA the capabilities and cost-competitiveness they require as a mid-sized company offering enterprise-classservices. With the SVC, aggregate storage utilization has risen 35 percent.To meet the company’s burgeoning storage needs, INTTRA selected IBM SystemStorage DS8100 and DS8300 enterprise disk storage systems. These systems arepart of a larger tiered storage strategy that currently provides capacity for 120 TBof data.
  • 3. “As INTTRA has grown exponentially, so have our storage requirements,” says Solution ComponentsCosta. “We chose the IBM DS8000 storage platform because of reliability,scalability, and performance.” Hardware ● IBM BladeCenter® ETo help implement and support these solutions, INTTRA looks not only to IBM but ● IBM BladeCenter LS20also to IBM Premier Business Partner VSS, Inc. “VSS has been a trusted partner of ● IBM BladeCenter LS21INTTRA since its inception,” recalls Costa. “VSS has brought skills and capabilities ● IBM Power® 570to the table that INTTRA otherwise would not have had access to.” ● IBM System Storage™ DS8100Protecting the global supply chain ● IBM System Storage DS8300For INTTRA, the ability to provide disaster recovery is an integral part of the service ● IBM System Storage SAN Volumeoffering. By leveraging SVC Global Mirror technology from IBM, INTTRA was able Controllerto implement an industry-leading disaster recovery strategy that reduced their Softwarerecovery time objective (RTO) from 72 hours to only four, with a data recovery ● IBM Tivoli® Productivity Centerpoint objective (RPO) of 15 minutes or less. ● IBM PowerVM™“Our being down not only affects our carriers, shippers, and freight forwarders, Business Partnerbut it literally can cause disruption to a large part of the global supply chain,” ● VSS, Inc.explains Pattison.“The industry now depends on us,” echoes Bloom. “We can’t let the industry downby having anything less than the most dependable data center. And we deliver thatwith IBM technology.”Leaving less of a footprintINTTRA has seen significant benefits from their IBM infrastructure, especially giventheir continuing drive to consolidate and virtualize. For example, the company hasreduced its data center footprint by 50 percent, despite doubling its growth eachyear. And this reduced footprint has contributed to new levels of energy efficiency,resulting in a 30 percent savings on energy costs.CEO Bloom says these savings are particularly important in an industry like globalocean shipping, which has come under great scrutiny for its carbon footprint andpower consumption. “We take advantage of all of the latest technology to makeabsolutely certain that each time we upgrade, we leave less of a footprint behind.”
  • 4. “Phenomenal ROI” © Copyright IBM Corporation 2009 IBM Systems and Technology GroupThe IBM solutions continue to deliver the reliability, performance, and scalability that Route 100INTTRA has come to rely on, at a cost that fits their budget. Just ask INTTRA CFO Somers, New York 10589 U.S.A.Valerie Rainey. “The IBM solution has great value-based pricing for small and Produced in the United States of Americamedium-sized business,” she says. “And the ROI for us has been phenomenal.” August 2009 All Rights Reserved“Having one single vendor for servers and storage was key to having the lowest IBM, the IBM logo, ibm.com, BladeCenter, Power Systems, PowerVM, System Storage,total cost of ownership,” adds Pattison. and Tivoli are trademarks or registered trademarks of International Business Machines Corporation in the United States, otherIn addition to saving on capital costs, INTTRA has saved on operational costs by countries, or both. If these and otherkeeping staffing levels constant despite the growth of the company. As Costa IBM trademarked terms are marked on their first occurrence in this information with a trademarkpoints out, “A true measure of the business benefit of technology is the ability for it symbol (® or ™), these symbols indicate U.S.to scale while containing costs. The IBM solutions and management tools have registered or common law trademarks owned by IBM at the time this information wasenabled us to maintain the technology staff at a static number for the past published. Such trademarks may also bethree years.” registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright andPositioned for an ambitious future trademark information” at ibm.com/legal/ copytrade.shtmlCosta says the beauty of INTTRA’s IT infrastructure lies in its ability to provide the Other product, company or service names mayperformance and scalability they require but at a price point that makes sense for a be trademarks or service marks of others.company of their size. “We are a mid-sized business playing in an arena which IBM and VSS, Inc. are separate companies and each is responsible for its own products. Neitherrequires a Fortune 100-style technology implementation,” he explains. “With IBM nor VSS, Inc. makes any warranties,IBM and our partner VSS, we’ve been able to take class-one, Fortune 100 solu- express or implied, concerning the other’s products.tions and architect them to fit in INTTRA’s space and budget.” References in this publication to IBM products, programs or services do not imply that IBM intends to make these available in allINTTRA plans to leverage these IBM solutions for the foreseeable future as the countries in which IBM operates. Any referencecompany makes strides toward their long-term goals. “We plan to serve 25 percent to an IBM product, program or service is not intended to imply that only IBM’s product,of the world’s containerized trade by the year 2014,” says Pattison. “And we program or service may be used. Anyexpect IBM to be there by our side.” functionally equivalent product, program or service may be used instead. Offerings are subject to change, extension or withdrawalFor more information without notice.Contact your IBM sales representative or IBM Business Partner. Visit us at: All client examples cited represent how some clients have used IBM products and the resultsibm.com/systems they may have achieved. Performance data for IBM and non-IBM products and services contained in this document was derived underFor more information about INTTRA, visit: www.inttra.com specific operating and environmental conditions. The actual results obtained by any party implementing such products or services willFor more information about VSS, Inc., visit: www.vss-inc.com depend on a large number of factors specific to such party’s operating environment and may vary significantly. IBM makes no representation that these results can be expected or obtained in any implementation of any such products or services. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS-IS” WITHOUT ANY WARRANTY, EITHER EXPRESSED OR IMPLIED. TSC03059-USEN-00