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For retail executives and analysts, who are dissatisfied with siloed, ...
For retail executives and analysts, who are dissatisfied with siloed,
black-box, inflexible CRM and analytics solutions, the Customer
Intelligence Appliance (CIA) is an appliance-based solution, that
provides an integrated multi-channel view of customers, best
practice reporting, and customer behavior segmentation and
analytics accelerators. Unlike existing siloed, black-box, inflexible
CRM and analytic solutions, the CIA integrates customer data
across the virtual and physical world without limiting access to the
detailed customer information, and exposing this integrated data
to other core retail systems and processes.
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