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The Big Deal About Big Data For Customer Engagement

by on Jul 31, 2012

  • 943 views

As firms move from siloed, transaction-oriented systems to more integrated, ...

As firms move from siloed, transaction-oriented systems to more integrated,
socially aware ones, they will face challenges related to customer data. “Big data”
is characterized by increases in data volume, velocity, variety, and variability. To
improve customer engagement, companies must invest in solutions to effectively
manage big data.

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The Big Deal About Big Data For Customer Engagement The Big Deal About Big Data For Customer Engagement Document Transcript