Cloud computingTo support your business objectivesBreaking through the haze: understandingand leveraging cloud computing.
Intelligence explosion demandsa new computing modelA new, intelligent planet is developing around us — one thatenables us to move, interact and conduct business morerapidly than ever before. In a world where almost anyone andanything can connect to the Internet, we are seeing an explosionof technology and information — and connected devices —affecting our everyday lives. With all the added convenience thisintelligence explosion has wrought, it has also introduced newlevels of complexity. For instance:• Organizations are facing accelerating business change, global competitive pressures and social responsibility demands.• IT delivery has grown more challenging due to technology changes, increasing end- user sophistication and rapid information growth.• Users accessing services via Internet technologies expect a secure, “always-on” computing infrastructure that delivers as easily and reliably as electricity from a wall outlet, requiring a fundamental change in how services are delivered. 2
Organizations are striving Rapid service delivery management. Its fundamental tie to service management will help driveto reach their full potential and “anywhere, lower cost of ownership, improvedby rapidly implementing anytime access” security, higher service quality andinnovative business models characterize clouds service “elasticity” to meet demand.while lowering IT barriers In addition, as more IT resources are Cloud computing provides a means added, a cloud-based infrastructureto innovation and change. of delivering computing services that can reduce incremental labor costsAccomplishing these goals makes the underlying technology, to nearly zero. beyond the user device, almostcalls for a new, dynamic invisible. And because it allows appli-computing model that The focus on the user experience is cations and services to be uncoupled also a huge part of the excitementenables rapid innovation for from the underlying infrastructure, and benefit of cloud computing. Aapplications, services and enabling the business to adjust quickly simplified user interface and SOA to change, cloud computing can beservice delivery. foundation make clouds the delivery part of a strategy to create a more model with the “anywhere, anytime, dynamic enterprise. just the way I want it” promise. Cloud computing makes sense for many Cloud computing can also enhance businesses, but it’s important to initiatives for implementing service understand the types of clouds that oriented architecture (SOA), data are available and which is most desir- center optimization and information able, given your business goals. A transformation of the data center is needed Accelerated pace of business model changes supported by Data Operational issues have technology innovations center IT at a break point 3
Unravel the cloud The other model of cloud computing, business models that include integrated called a “private” cloud-based service, services from different providers (publicconfusion — public offers many of the benefits of a public and private) to support and drive busi-versus private cloud computing environment. The ness innovation and IT optimization.Most of what is publicized about cloud difference is that in a private cloud-computing focuses on the concept of based service, data and processes Work with IBM, apublic clouds, which are character- are managed within the organization without the restrictions of network leading provider ofized as being available via an outsideservice provider. Public clouds can bandwidth, security exposures and private and publicprovide the ability to scale rapidly regulatory compliance concerns that cloud technologywith minimal up-front cost and offer 1 using public cloud services across IBM has long been on the forefront ofan infrastructure that meets needs for open, public networks might entail. In developing private and public cloudrapid innovation. They also enable end addition, private cloud services can technology and offering public cloudusers to access computing resources offer the provider and the user greater services, and can provide real-world(applications, storage, processing control, improving security and resil- experience helping organizationspower, data) when they are needed iency2 as user access and the networks implement their own clouds. IBMand for as long as they are needed, are restricted and designated. also has first-hand experience imple-in an attractive, pay-for-what-you-use menting cloud computing centersmodel. Some service providers offer Deciding which type of cloud is right for around the world, including Dublin,applications targeted for end users, your environment is an important first Ireland; Beijing, China; Johannesburg,such as e-mail and calendaring. Others step in evaluating cloud computing for South Africa; Tokyo, Japan; andoffer unique business applications, your company. It’s important to under- several other locations.like providing developers with access stand which workloads are best suitedto shared development platforms with to take advantage of its benefits. And For the past five years, IBM has hostedhigh resource scalability, to create and it’s important to understand the envi- “enterprise-class” cloud servicesenhance applications. ronment in which those workloads can for clients via its IBM Computing on perform — public or private. We also Demand (CoD) offering. With global anticipate the development of various 4
Is cloud computing rightcenters located in the financial hubsof New York, London and Tokyo, IBMis able to service clients that needsecure, flexible computing resources for your organization?on an hourly, weekly or yearly basis.In addition, IBM can meet the essen- Cloud computing can be beneficial in three key areas:tial needs of a business, no matterthe size, with cloud services like IBM Business innovation — Cloud computing fosters business innovation byArsenal Digital Solutions that provide enabling organizations to quickly and cost-effectively explore the potentialinformation protection services, and of new, IT-enabled business enhancements that can grow with unprec-the IBM pilot program, “Bluehouse,” an edented scale.innovative and powerfully intuitive set ofcloud-based business applications. Service delivery — Cloud computing enables the dynamic availability of IT applications and infrastructure. More rapid service delivery results from the ability to orchestrate the tasks to create, configure, provision and addExamine computing power in support of IT and business services much more quicklyinfrastructure than would be possible with today’s computing infrastructure. Enhancedrequirements before service delivery reinforces efforts for customer retention, faster time to market and horizontal market expansion. Cloud computing can enhance SOA, infor-adopting cloud mation management and service management initiatives, which also supportcomputing your service delivery initiatives.Unlike other companies, IBMapproaches cloud computing from the IT optimization — Cloud computing supports massive scalability. Servicesperspective that you need a trusted can be quickly expanded or contracted without requiring major overhaulsfoundation on which to build the most to the core data center. The benefits include lower cost of ownership, whichsecure, efficient and resilient service drives higher profitability, enabling you to more easily reinvest in your infra-platform, utilizing cloud computing structure and answer the question, “how do I do more with fewer resources?”where appropriate. Other vendors beginwith the user interface and largelyignore the importance of the underlyinginfrastructure. 5
A question organizations must ask is, SOA — Reusing and sharing compo-can a cloud infrastructure support our nents to deliver services is a requiredfuture needs for service delivery and part of any effective cloud computingdemand? By examining your infrastruc- environment. In a cloud, those sharedture needs, you help ensure that the components can be sourced on theservice environment you build today will Internet, through any provider, andstand the test of time. organizations can choose to only pay for the components that they need.Review a checklist for Service management — A fullycloud computing optimized data center demands aFor any organization looking to adopt a solid service management platform,cloud computing model, following are deployed with industry best practices,some key considerations: that supports business processes, usage tracking for purposes of billingData center maturity — The key is an or chargeback, applications and ITorganization’s ability to integrate cloud infrastructure. Service managementcomputing into a broader strategy and is request-driven and can allocatearchitected plan to align IT resources services, dynamically move and opti-closely with overall business goals, mize workloads and data across theobjectives and needs. In some cases, shared infrastructure, and integratecloud computing may be the answer for added resources to scale with veryreceiving and/or delivering services. In little, if any, intervention by cloudother cases, leveraging the underlying service provider personnel.technologies may be the most appro-priate choice. 6
Information on demand — To achieve Choose experience record for transitioning data centersthe goal of an optimized data center, to new levels of reliability and perfor-organizations must be able to provide and expertise for mance is well documented.easy-yet-secure information access. your cloud computingA private cloud supports more secure implementation — Using a global network of skills andinformation access by allowing orga- technology expertise, IBM offers anizations to access components of choose IBM broad range of assessment servicesinformation from the cloud and popu- IBM leverages a collection of enabling and cloud computing solutions. Thelating it into their servers — all while technologies and services to create IBM approach to cloud computing iskeeping the service completely trans- the cloud computing experience for predicated on real-world experience,parent to users. its customers in data center, service offering trusted solutions and expertise provider and cloud-hosted environ- to help you use cloud computing toGreen IT — The inherently shared envi- ments. Organizations working with IBM accelerate innovation, connect peopleronment in a cloud supports resource have the flexibility to establish their own and provide an effective and creativeoptimization and virtualization — both cloud computing centers on premises service delivery model.of which help cut down on energy and within their firewalls, leveraging the benefits of security and resiliency that ausage and associated costs. If greener For more informationis your goal, cloud computing can private cloud offers. For more information about imple-support that. menting cloud computing in your A leading provider of technology organization, contact your IBM repre-Web 2.0/social networking — Cloud including SOA, information manage- sentative or IBM Business Partner, orcomputing is a service delivery model ment, service management and visit ibm.com/cloud or ibm.com/that supports Web 2.0 by helping security, IBM offers the services, prod- cloudcomputingorganizations design the infrastructure ucts and solutions to help you createaround the end-user experience — a clear, reliable roadmap towardincluding information optimization. building and using cloud computing to enhance these areas. The IBM track 7