Customer Presentation

IBM GENERAL BUSINESS WHAT’S NEW IN THE MIDMARKET, AND HOW IBM AND ITS BUSINESS PARTNERS ARE A WINNING COMBINATION FOR CUSTOMERS IBM EXPRESS ADVANTAGE OFFERINGS FALL 2008 IBM AND BUSINESS PARTNERS – TEAMING TO DELIVER INNOVATION CUSTOMER EXPERIENCE 2 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM EXPRESS ADVANTAGE IS HOW IBM DELIVERS INNOVATION TO MID-SIZED ORGANIZATIONS Simple solutions to tough problems, priced and designed for medium-sized businesses, customized to meet each company’s unique needs and simplified access to the people and partners of IBM. Offerings Business Partner ecosystem Customer experience A comprehensive line of IBM’s vast network of Business Enhanced capabilities to help offerings, including hardware, Partners delivers the broadest mid-sized customers navigate software and services, designed range of applications, combined the breadth of IBM to find the and priced for mid-sized with deep expertise with mid- right IBM and IBM Business companies for exceptional price sized companies in every Partner resources performance, manageability and industry, local presence and the ease of use and installation with support and backing of IBM – superior financing options yielding simple, affordable, customized solutions built on IBM offerings 4 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS THINGS WORTH YOUR NOTICE ABOUT IBM EXPRESS ADVANTAGE THOUGHT Enterprise of the Future Study – IBM’s third global CEO Study features a point-of- LEADERSHIP view addressing how midmarket businesses must evolve to compete in the future. OFFERINGS New and refreshed portfolio of offerings specifically designed to meet mid-sized client needs around Security, IT Optimization, and Maximizing Business Value and Performance. IBM Financing Advantage delivers fast and simple financing – credit, price and contract in ONE hour. BP ECOSYSTEM Over 100,000 Business Partners who have specific industry knowledge and local market expertise, implementation and integration services, and application software. IBM provides Business Partners with comprehensive support to enable them to deliver specialized solutions in a variety of areas such as business continuity. CUSTOMER A simplified customer Web portal that makes it easier for mid-sized customers to EXPERIENCE contact IBM and locate the nearest IBM Business Partner. A customer support center connects callers with the right people and information resources to answer questions or solve problems…and then follows up to make sure needs are met. New and notable incentive programs include Power Rewards, where customers can earn points for valuable services. A complementary Web-based IT Security Assessment and diagnostic tool to help identify the strategies, capabilities and technologies used by companies with best-in- class performance. 5 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS WINNING IN THE MIDMARKET MEANS ADDRESSING THE CUSTOMERS’ MOST PRESSING NEEDS – BOTH STRATEGIC AND TACTICAL Leaders of top midmarket organizations have a clear strategic vision. In the 2008 IBM CEO Study Midmarket point of view, they’ve provided the midmarket perspective on the “enterprise of the future” and what qualifies mid-size organizations to be in this group. At the same time, midmarket organizations face many tactical challenges. VIDEO: Thanks to deep insight driven by IBM’s unparalleled market intelligence initiatives, we’ve identified the most Click here to see urgent customer needs facing the midmarket today: Business Partners discuss their Security and Business Continuity experiences with IT Optimization IBM Express Maximized Business Performance and Value Advantage IBM Express Advantage propels mid-size organizations’ strategic vision by offering practical solutions, infused with IBM’s midmarket insight, that drive growth and market leadership for clients and Business Partners in a challenging business climate. 6 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM IS HELPING MIDMARKET CUSTOMERS DRIVE BUSINESS VALUE WITH SOLUTIONS THAT MEET REAL-WORLD NEEDS The Midmarket Enterprise of the Future IBM Express Advantage propels mid-sized organizations’ strategic vision by offering practical solutions to managing immediate and complex challenges today. Watch the video online IT Security and Business Continuity Midmarket organizations live in a competitive world. The last thing they want to worry about is IT security and business continuity. Watch the video online 7 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS FOR CUSTOMERS TO MAXIMIZE BUSINESS VALUE, THEY NEED TO MAKE THE MOST OF THEIR IT INVESTMENTS Maximizing Business Performance & Value Midmarket organizations depend on IT investments to make them more efficient. But if their IT is not optimized, it can create more problems than it solves. Watch the video online IT Optimization To get the most out of IT investments, midmarket organizations must make their resources work together in support of their overall objectives. Watch the video online 8 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM EXPRESS ADVANTAGE IS HOW IBM AND ITS BUSINESS PARTNERS WORK TOGETHER TO DELIVER INNOVATION TO MIDMARKET CUSTOMERS “ IBM has helped make our company “Our strategy has been to reinvent the way more adaptable to new regulations people shop for outdoor, surf, skate and and competitive pressures. IBM and snowboard apparel and equipment. IBM – its partners have given us the tools and support to become a more through its technology and retail thought resilient and responsive business in leadership – has been instrumental in the face of changing market helping us realize this vision.” conditions.” – Jeffrey Wolfe, COO, Moosejaw Mountaineering – Lyse Tele CEO, Toril Nag, Stavanger, Norway “With WebSphere® Application Server, we can keep “ Ahlers AG is very happy with the IBM System i5TM 550 Solution Edition for using our RPG applications while reducing SAP software; it is a reliable transaction costs and improving customer service infrastructure which should be fully through automated, Web-based systems. And capable of protecting us against REAL Solutions (IBM Business Partner) have disaster. The key benefit is peace of mind – I can sleep easy at night, given us the skills to extend and expand the knowing that our systems are safe.” solution to meet new challenges in the future.” – Gerhard Meinsen, – Paul Jarrett, IT Director, Aon Warranty Group, U.K. System Administrator at Ahlers Group 9 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM EXPRESS ADVANTAGE ADDRESSES MID-SIZED CUSTOMERS’ NEEDS WITH OFFERINGS FOR FALL 2008 THAT EMPOWER GROWTH AND MARKET LEADERSHIP IBM ExpressTM offerings are designed to meet the unique requirements of mid-sized businesses. New and refreshed offerings are introduced regularly to help keep you ahead of the curve as your needs change. Customer need: Customer need: Customer need: Security and Business Continuity IT Optimization Maximized Business Performance and Value IBM Express offering categories: IBM Express offering categories: IBM Express offering categories: Security/Business Continuity IT Optimization/Information Business Solutions/Collaboration IBM Rational® AppScan Express Edition Management IBM Rational Quality Manager IBM Threat Mitigation Services – Network IBM Power 560 Express Express Edition Protection – Express Multi-function IBM BladeCenter® LS22 Express IBM SAP Engineering Construction and Security Bundle - Refresh IBM BladeCenter LS42 Express Operations Solution, a Qualified SAP IBM Threat Mitigation Services – Network IBM System StorageTM TS2900 Tape Business All-in-One Solution Protection – Express Managed Multi- Autoloader Express IBM SAP Consumer Products Solution, a function Security Bundle - Refresh IBM System Storage 7214 Tape and DVD Qualified SAP Business All-in-One Solution Enclosure Express IBM WebSphere Application Server Express V7 - Refresh 11 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS ENHANCE IT SECURITY TO PROTECT Security, resiliency and compliance YOUR BUSINESS Capability requirements Value to the customer Secure IT infrastructure to Affordable and comprehensive IBM prevent breaches security, business continuity and Meet compliance standards fully compliance solutions to prevent security problems before they occur and consistently Enables business growth Integrate security and IT systems by ensuring customers to manage the risks of new Web Ask yourself confidential and financial information applications; monitor and act on How secure is your infrastructure? is protected security exposures Are you able to track and respond to Lowers operational costs by today’s evolving security threats? Find resources, knowledge, time reducing the amount of time it takes and expertise needed to build a How do you manage to manage and monitor IT security sound information security program compliance with internal and Protects IT investment and regulatory standards? productivity from Web- How do you manage the risks based threats associated with Web applications? Provides the ability to monitor Are you able to recover quickly? and meet regulatory compliance requirements Is your business continuity solution able to address data corruption? Key differentiators Are your key applications and data available during incidents? Preemptive protection of IT systems; round-the-clock monitoring and maintenance; affordable 24x7x365 guaranteed protection for servers; industry-leading modular Express in action: SUMA improves employee servers and storage management; High Availability capabilities; well-designed productivity by reducing disaster recovery solutions incorporating open standards unsolicited email. 13 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM SECURITY AND BUSINESS CONTINUITY SOLUTIONS IN ACTION SUMA improves employee productivity by reducing unsolicited e-mail. SUMA, an urban services organization for the city of Lisbon, Portugal, was overwhelmed with spam e-mails and its employees’ productivity was being impacted. They also risked overlooking or inadvertently deleting important business e-mails. Working with IBM and Business Partner MessageLabs, SUMA: – Reduced incoming e-mail by 75 percent – Utilized fewer mail server resources – Improved employee productivity “ The Express Managed Security Services offering enabled us to effectively solve our spam problem without having to invest in hardware or software.” – SUMA 14 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM RATIONAL APPSCAN EXPRESS EDITION - NEW Secure Web applications Offering summary Accurate, automated Web IBM Rational AppScan Express Edition helps smaller organizations meet security vulnerability scanning with compliance requirements and identify Web application vulnerabilities to mitigate the advanced remediation and fix risk of a security breach. For organizations that have experienced a security recommendations breach, it minimizes their risk of a future breach and helps demonstrate that they are serious about addressing the problem, while ensuring compliance with regulatory and corporate requirements. Provides accurate, automated Web vulnerability scanning Quick facts Advanced remediation and fix recommendations IBM Rational AppScan is the Unique, integrated Web-based training on key security issues worldwide market leader in Web services support through understanding of Web 2.0 technologies Web vulnerability scanning Desktop application with easy to use wizard-assisted initial scanning (Ranked #1 by Gartner and What makes this offering unique? IDC with more than a third of the global market share) Significantly lowers the risk of a data security breach Helps customers meet compliance requirements such as Payment Card ibm.com product page Industry Data Security Standard (PCI DSS) Reduces cost and overhead of manual testing by automating the process Productivity gains including better security coverage Financing – US$546/month for 36 months Pricing – List US$18,000 15 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS Complete threat mitigation IBM THREAT MITIGATION SERVICES – NETWORK PROTECTION – security for DIY networks EXPRESS MULTI-FUNCTION SECURITY BUNDLE - REFRESH Offering summary Comprehensive preemptive The Express multi-function security bundle provides comprehensive preemptive security in a single appliance, security in a single appliance, and at a single price. This bundle offering combines six security modules found in the Proventia® Network Multi-Function Security and at a single price appliance with computer-based training, empowering the user with the necessary equipment and training to control the network environment. The Proventia MFS is a UTM network security solution providing: State-of-the-art firewall protection Quick facts Industry-leading Intrusion Prevention System (IPS) security The most complete threat IPSec or SSL Virtual Private Network (VPN) capability mitigation in a single solution Behavioral and signature antivirus protection Designed for the client that would rather manage security Anti-spam protection, and URL filtering using the world’s largest database in-house Additional offerings such as professional security configuration services and New countries: Greece, additional years of hardware and software maintenance are also available, Israel, Turkey, Luxembourg, allowing for a true all-in-one security offering Philippines What makes this offering unique? Base bundle offering that provides all the materials and instructions necessary to develop a do-it-yourself (DIY) secure network for midmarket customers with limited IT resources Simply the most threat mitigation services in a single solution Financing – US$80/month for 36 months, includes Proventia MX1004 appliance, E-learning module and first year of maintenance Pricing – List US$1,893 16 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM THREAT MITIGATION SERVICES – NETWORK PROTECTION – Complete threat mitigation security with managed preemptive security EXPRESS MANAGED MULTI-FUNCTION SECURITY BUNDLE - REFRESH Offering summary Comprehensive managed The Express managed multi-function security bundle provides managed preemptive preemptive security in a single security for any business looking to outsource its security management, or for appliance, and at a single price businesses with limited IT resources. This managed security offering combines the functionality and ownership of an IBM ISS Proventia Network Multi-Function Security appliance with the award-winning capabilities of the IBM ISS Managed Security Service Group. Combining the Proventia Network Multi-Function Security appliance, maintenance for the life of the agreement, and full managed services, Quick facts this solution gives clients a complete offering at a competitive price. The Proventia Simply the most complete Managed MFS is a UTM network security solution providing: threat mitigation solution in a State-of-the-art firewall protection single package, period! Industry-leading Intrusion Prevention System (IPS) security Fully managed for the client so IPSec or SSL Virtual Private Network (VPN) capability it is easy to stay secure Behavioral and signature antivirus protection New countries: Greece, Anti-spam protection, and URL filtering using the world’s largest database Israel, Turkey, Luxembourg, Philippines, Indonesia, What makes this offering unique? Vietnam Base bundle offering that provides all the materials and instructions necessary to develop secure network with managed contract for 24 months for midmarket customers with limited IT resources Simply the most threat mitigation services in a single solution Financing – US$482/month for 36 months, includes appliance, two years of management and maintenance Pricing – Starting list US$10,800 17 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM THREAT MITIGATION SERVICES – SECURITY ENABLEMENT AND VULNERABILITY MANAGEMENT – PCI compliance assessments for merchants processing payment card information EXPRESS PCI ASSESSMENTS Offering summary Periodic network vulnerability All merchants and service providers that store, process, use or transmit payment assessments to validate PCI cardholder data must comply with the standard. The standard is enforced by the Data Security Standard card companies and their acquirer banks. Express PCI assessments provides compliance for up to 40 IP remotely delivered network vulnerability scans to satisfy PCI Data Security addresses by an approved ASV Standard (DSS) quarterly network scan assessment requirements. The solution offers expert guidance in interrupting the results of the network vulnerability assessments and identifying areas of non-compliance, in addition to validating that Quick facts remediation actions have properly addressed the issues and met the compliance Satisfies PCI DSS requirement for standards of PCI DSS. validated quarterly perimeter scans Recognized by the Payment Card Industry as an approved provider of security To be a qualified assessor, both the assessment services for compliance with the PCI standard organization and individual consultants must be certified The midmarket offering is a fixed price (US$2,250/remote scan) for up to 40 IBM ISS is “Globally Certified” to active IP addresses. perform PCI services and holds the What makes this offering unique? following designations: Certified PCI subject matter expertise to walk clients through the entire – Qualified Security Assessor compliance process (QSA) – Approved Scanning Vendor The only vendor with solutions that address all 12 PCI requirements enabling a (ASV) comprehensive and cohesive PCI strategy for the client – Qualified Payment Application Acts as advocate for client with PCI Standards Board to get compensating Security Company (QPASC) controls approved – Qualified Incident Response Financing – US$67/month for 36 months Company (QIRC) Pricing – List US$2,250 per scan for up to 40 IP addresses New countries: Greece, Israel, Turkey, Luxembourg, Philippines, Indonesia, Vietnam, Hong Kong 18 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM THREAT MITIGATION SERVICES – ENDPOINT SYSTEM PROTECTION – EXPRESS MANAGED PROTECTION SERVICES Turnkey, affordable management of security services for server FOR SERVER Offering summary Management of multiple layers of IBM Threat Mitigation Services – endpoint system protection – Express managed defense provide accurate, preemptive protection services for server is a turnkey solution of managed security services and protection against internal threats at IBM Proventia Server IPS/IBM Real Secure® Server Sensor that safeguards servers both the system/network and and help customers meet regulatory compliance. It is the only server security application levels solution that provides the most comprehensive host-based risk mitigation solution on the market. Quick facts Unique file integrity monitoring and system activity auditing Improves business continuity, Broadest OS support: Windows®, Linux®, AIX®, Solaris and HP-UX productivity and performance Helps clients to meet regulatory compliance and protect from insider threats What makes this offering unique? Up to a US$25,000 credit if Fully integrated offering combining software, services and maintenance all in SLAs are not met one package for midmarket customers with 24x7x365 guaranteed event Maintain and improve monitoring and management by IBM regulatory compliance The most comprehensive combination of security, compliance – SOX, GLBA, Basel II, PCI, and management HIPAA, etc. Proventia Server IPS and Real Secure Server Sensor use multiple layers of Reduces security costs by up defense to facilitate accurate, preemptive protection against system/network- to 55 percent level, application-level and internal threats New countries: Greece, Combination of an integrated firewall with vulnerability-centric intrusion Israel, Turkey, Luxembourg, prevention and comprehensive system auditing in a single agent Philippines, Indonesia, Financing – US$134/month for 24 months, includes software, annual maintenance, Malaysia, Vietnam, Singapore, updates and MSS Thailand Pricing – List US$3,150 19 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM DATA SECURITY SERVICES – MESSAGING Eliminate threats from viruses, spam and other invasions SECURITY – EXPRESS MANAGED E-MAIL SECURITY Offering summary Mitigates risks by quarantining Express managed e-mail security from IBM is designed to act as a client’s first line threatening e-mails before they of defense by scanning e-mail and eliminating threats before they reach the network. The solution is fully hosted by IBM and requires no hardware or software reach your network installation at client sites. The service consists of four independent modules, each of which can be selected individually or in any combination so the solution may be tailored to meet the individual client’s e-mail security needs: Antivirus provides comprehensive protection against e-mail transmitted viruses; Quick facts it is especially effective against new and unknown viruses Fast SPAM relief Anti-spam does an excellent job of removing spam from the inbox while assuring good e-mails are delivered Stop threats before they reach Image control gives the client tools to fight off inappropriate images that are the client’s network being sent through e-mail No equipment or software to Content control provides the client with tools to restrict and control buy and maintain inappropriate, confidential and personal information from moving through e-mail Helps IBM Business Partners What makes this offering unique? make money while meeting Hosted solutions that allow internal IT staff to focus on more strategic initiatives their midmarket clients’ critical and price scaled to meet any size midmarket client security needs Helps mitigate risks by scanning and quarantining threatening e-mails before New countries: Greece, they reach the network Israel, Turkey, Luxembourg, Helps provide control over inappropriate images and confidential information Philippines, Indonesia, Higher-value service, including performance-based SLAs backed by Vietnam, Hong Kong financial remedy Offers better protection at a lower TCO Pricing – List US$2,400; US$2/user/month, one option for 100 users for 12 months 20 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM THREAT MITIGATION SERVICES – APPLICATION Eliminate threats from viruses, spyware SECURITY – EXPRESS MANAGED WEB SECURITY and filter URLs employees can visit Offering summary Protect data from unintentional Express managed Web security from IBM is designed to help clients protect their exposure resulting from malware, data from unintentional exposure resulting from malware, identity theft and phishing scams. Among its capabilities are protecting IT infrastructure and business identify theft and phishing scams continuity by virtually eliminating performance degradation and system crashes, as well as reducing the need for additional hardware and software solutions. It also offers potential improvements in employee productivity by protecting desktop performance, helping prevent access to inappropriate Web sites, and helping clients Quick facts streamline Web security configuration and administration through a Web interface. The service consists of two independent options, they can be selected individually Stop Web threats in or together so the solution meets the client’s Web security needs: their tracks outside the Antivirus and anti-spyware provide comprehensive protection against viruses client’s network and spyware threats that are transmitted while surfing the Web Simple controls over URL filtering provides a complete set of tools to empower clients to control what types of Web sites employees may access while at work employee Web surfing What makes this offering unique? No equipment or software to Hosted solutions that allow internal IT staff to focus on month strategic buy and maintain initiatives and price scaled to meet any size midmarket client Helps IBM Business Partners Helps mitigate risk of harmful viruses, worms, spyware and other threats from make money in the rapidly the Web before they reach the network Helps improve productivity by controlling employees’ ability to surf to non- growing security space business related sites New countries: Greece, Higher-value service, including performance-based SLAs backed by Israel, Turkey, Luxembourg financial remedy Offers better protection at a lower TCO Pricing – List US$300 setup, US$2.56/user/month URL filter for 100 users for 12 months 21 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM THREAT MITIGATION SERVICES – SECURITY ENABLEMENT Demonstration of perimeter network AND VULNERABILITY MANAGEMENT – EXPRESS PENETRATION security weaknesses that can lead to system and data compromise TESTING SERVICES Offering summary Identifies network vulnerabilities Express penetration testing services demonstrate, via real world exploitation by simulating covert and hostile scenarios, how attackers can significantly impact your business. During controlled exercises, IBM Professional Security Services consultants attempt to penetrate techniques typically used by network perimeter defenses, gain access to internal systems and provide evidence malicious attackers to gain that critical systems and data can be compromised. Identified gaps in the client’s remote access to sensitive data security are documented along with recommended solutions. These consultants are highly trained, experienced security professionals who are able to leverage security Quick facts intelligence from IBM X-Force® research and development team. Assesses perimeter security posture and identifies weaknesses that Provides a “hacker’s-eye” can lead to compromise view of the client’s network Encourages executive support on direction of security strategy and resources Demonstrates the impact of Supports efforts to achieve compliance with government and industry vulnerabilities in practice regulatory guidelines rather than highlighting Fixed price (US$15,000) for a penetration test of up to five external theoretical weaknesses IP addresses What makes this offering unique? Provides a compelling event Fixed priced penetration testing services for up to five IP addresses make this to help midmarket customer ideally scaled for midmarket clients prioritize security amongst IBM Professional Security Services consultants are 100 percent security other IT initiatives focused and utilize proven consulting methods based on International New countries: Greece, Organization for Standardization (ISO) 17799 Security Standard best practices Israel, Turkey, Luxembourg, Team consists of certified security experts with leadership, consulting, Philippines, Indonesia, investigative, law enforcement and research and development backgrounds Vietnam Financing – US$446/month for 36 months for base services, includes up to five external IP addresses Pricing – List US$15,000 22 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS A DEEP AND BALANCED PORTFOLIO OF EXISTING MIDMARKET OFFERINGS FOR IT SECURITY IBM midmarket Security offerings Software IBM Tivoli® Monitoring Express Services IBM Tivoli Identity Manager IBM Express Vulnerability Assessment Express IBM Information Protection Services – data retention and archival – e-mail management express Financing IBM Data Security Services for messaging security – IBM Financing Advantage Express managed e-mail Security for Express Solutions IBM Threat Mitigation Services application security – Express Managed Web Security IBM Threat Mitigation Services-endpoint protection – Express managed protection services for server IBM Threat Mitigation Services-security enablement – Express penetration testing services 23 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS A DEEP AND BALANCED PORTFOLIO OF EXISTING MIDMARKET OFFERINGS FOR BUSINESS CONTINUITY IBM midmarket Business Continuity offerings Software IBM DB2® Express Edition Services IBM Informix® Dynamic Server IBM Disaster Recovery Services for data center recovery – Express Edition Recovery Express IBM Tivoli Monitoring Express IBM Information Protection Services – data retention and archival – IBM Tivoli Storage Manager e-mail management express FastBack IBM Information Protection Services – remote data protection express Hardware Financing IBM BladeCenter Express Offerings IBM Financing Advantage for (HS, JS and LS) Express Solutions IBM Power 520 Express IBM Power 550 Express IBM System Storage Offerings IBM System xTM Express Models 24 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS OPTIMIZING IT TO MAKE THE MOST OF YOUR IT infrastructure optimization and efficiency TECHNOLOGY INVESTMENTS Capability requirements Value to the customer Simplification of IT management IT solutions that are built on an and resource allocation open architecture that optimizes Use of open standards to improve computing resources, simplifies and business outcomes and ensure automates the management of long-term viability resources, applications, IT processes and services while Reduce costs while maintaining reducing costs and complexity Ask yourself high security, business continuity, Is your IT infrastructure made availability and resiliency Virtualization capabilities to reduce up of many, diverse and poorly the number and types of servers, integrated systems? Rapid response to storage and network equipment changing priorities Are you able to quickly and easily resulting in more efficient allocation allocate IT resources to new Ease of integration of of computing capacity business needs? new applications Speed to implementation and Is your IT maintenance and integration of new resources investment budget under pressure? Reduced complexity of the Express in action: IT environment Lotus Bakeries improves system response times for its new SAP solutions and reduces its total cost Key differentiators of ownership. Flexible, open architectures; virtualization capabilities; automated provisioning and workload balancing; IT value model of performance measurement; Express solutions designed and priced for mid-sized companies for exceptional performance, manageability, and ease of use and installation with superior financing options 26 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM IT OPTIMIZATION SOLUTIONS IN ACTION Lotus Bakeries improves system response times for its new SAP solutions and reduces its total cost of ownership. Lotus Bakeries grew to a stage where its existing information technology environment wasn’t capable of keeping up with its evolving business needs. Worked with IBM Global Services – Integrated Technology Services and IBM Business Partner TechTeam to implement IBM eServerTM xSeries® servers, IBM eServer BladeCenter HS20 servers, an IBM TotalStorage® SAN switch, an IBM TotalStorage DS4300 machine and an IBM TotalStorage 3583 Ultrium Scalable Tape Library device. The new solution: – Increased server and storage support for the company’s many new SAP modules – Improved system response time – Lowered TCO 27 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS Virtualization and energy savings in IBM POWER 560 EXPRESS - NEW a Power6 server Offering summary Outstanding performance with Needing to effectively manage business growth, IT complexity and risk while at the same time increase productivity and energy efficiency? Introducing the Power 560 Express – the flexibility to meet the capacity designed with capabilities to deliver near continuous application availability and allow more and growth requirement for work to be processed with less operational disruption. The performance, reliability and mid-sized businesses virtualization capabilities of the Power 560 Express make it an ideal system as a consolidation, database or application server. The Power 560 delivers the performance and scalability to run applications faster, and the virtualization and availability features to consolidate workloads to be more efficient and reduce infrastructure costs. The Quick facts PowerVM™ Editions offers comprehensive virtualization technologies designed to Double the performance aggregate and manage resources while helping to simplify and optimize your IT per watt of power over HP infrastructure and reduce server sprawl: and Sun Choice: AIX, IBM System iTM, or Linux operating systems Flexibility: AIX, IBM System i, Linux Editions Consolidation of older server Performance: World’s fastest chip – POWER6TM processor technology can save as much Proven virtualization capabilities of PowerVM, and support for innovative energy as 93 percent of space costs management technologies to help conserve energy and reduce costs. Built in tools for virtualization What makes this offering unique? and energy management Modular design, scalability up to 16 cores Choice of operating Reduce costs with effective energy management through innovative Active Energy systems with AIX, Manager and EnergyScale™ technology IBM System i or Linux More than 2X more competitive than HP Integrity and Sun® SPARC Enterprise servers Consolidate up to seven 16-core V890 servers onto a single 16-core Power 560 and reduce space cost by 93 percent, power and cooling costs by 77 percent, and the number of cores by 89 percent Triple savings effect: Save on energy costs, floor space, reduce per core software licensing Financing – US$2,533/month for 36 months Pricing – List US$47,000 28 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM BLADECENTER LS22 AND LS42 Latest quad-core AMD EXPRESS - NEW Opteron blades Offering summary Run memory-intensive For businesses that run memory-intensive applications, including modeling and simulation, database, virtualization, SAP and business intelligence and who need to address applications on the latest management, power, cabling and space costs, IBM BladeCenter with the LS22 and LS42 quad-core AMD Opteron blades provides a fully integrated hardware platform with powerful processing capacity in an energy-efficient design. With the LS22 and LS42, businesses can leverage the processors, DDR II memory performance and mainframe-inspired heritage that goes into the fastest supercomputers in and solid state storage the world. Combined with easy management tools, open architecture that works with a variety of operating systems and third-party hardware, and cross-compatibility across the entire BladeCenter family portfolio, IBM BladeCenter is the right choice. Open, easy and Quick facts green to fit your diverse business needs. Memory booster for The LS22 is a powerful, two-processor workhorse packed into a dense 30mm blade. The LS42 offers an innovative modular design that can scale up to four sockets up to 96 percent better Run demanding, memory-intensive applications on the latest quad-core AMD performance vs. HP and Dell Opteron™ blades Go green and save with an energy-efficient design and support with IBM Systems Choice of internal SAS or Director Active Energy Manager™ solid-state drives What makes this offering unique? Fully redundant I/O and The LS22 and LS42 offer redundant power and I/O connectors to the chassis midplane. HP uses a single connector for the power and I/O on its equivalent blades power connector BladeCenter LS22 and LS42 servers can consolidate multiple workloads and physical Industry’s only snap-n-scale servers on fewer, better-utilized servers – saving space and power and increasing the utilization of IT investments blade on LS42 The energy-efficient BladeCenter LS22 and LS42 feature low-power DDR2, high- efficiency processors, and optional solid-state internal storage, as well as power management tools such as IBM Systems Director Active Energy Manager Easily add or change blades without disrupting the operation of other blades installed in the chassis Features up to two high-performance quad-core AMD Opteron processors for fast performance Financing – US$125/Month for 36 months Pricing – List US$2,800 29 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM SYSTEM STORAGE TS2900 TAPE Latest generation LTO tape drive AUTOLOADER - NEW with up to 7.2TB capacity Offering summary Designed for entry-level For SMB owners and IT managers who need increased capacity and data encryption, IBM provides the latest generation LTO tape drive in an HH factor capable of data encryption, automated backup for rack unlike HP and Quantum. Our LTO tape drives attach to open system servers, including systems with low profile, POWER6, System p®, System i, and System x, as well as competitors’ servers. The IBM high-density storage capacity System Storage TS2900 Tape Autoloader Express is the first entry automation solution designed for small to midmarket tape environments. The TS2900 leverages the technology of IBM half-high LTO tape drives to help create a low-profile, large-capacity tape storage solution suited for handling backup and archival data storage for the Windows, Linux and Quick facts other open system environments. The TS2900 is a single-drive 1U autoloader that can accommodate up to nine data cartridges. The TS2900 supports either a half-high Ultrium 3 Easy-to-use remote data or a half-high Ultrium 4 tape drive. It features half-high Ultrium™ 4 technology as the entry- backup with Web-based point/value-priced Linear Tape-Open Tape™ (LTO™) offerings designed for the midrange remote management open-systems environment. Each product has the capability of data encryption without the need for additional appliances or hardware. Rack mountable or desktop Total capacity up to next to office server – 7.2TB with LTO 4 (up to 14.4TB with 2:1 compression) – 3.6TB with LTO 3 (up to 7.2TB with 2:1 compression) IBM HH LTO 3 or HH LTO 4 One removable magazine tape technology – Nine cartridge slots, including a single I/O station Three-year standard warranty What makes this offering unique? Incorporates IBM’s new patented High Density slot technology for all HH LTO 4 tape offerings Can be configured to run in either sequential (autoloader) mode or random Proven encryption key (library) mode management solution Manageable by local operator panel or remote Web GUI Standalone or rack mount configurations Supports encryption with LTO Gen 4 drives Supports WORM cartridges Financing – US$104/month for 36 months Pricing – List US$4,500 30 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM SYSTEM STORAGE 7214 TAPE AND DVD Tape or DVD drive enclosure ENCLOSURE EXPRESS - NEW alternative in a 1U rack Offering summary A low-cost storage and archival SMB owners and IT managers who buy IBM Power Systems should also consider solution for IBM Power Systems the IBM 7214 Tape and DVD Enclosure Express if their system requirements featuring tape and/or DVD include backup/restore tape or DVD storage, if they need increased tape capacity, if storage drive options the alternative of either LTO or DAT tape technology is needed or if there is a potential need for data encryption. IBM provides the 7214 in a one EIA unit side-by- side dual drive enclosure for rack mount environments. The offering attaches to the Quick facts IBM Power Server through the PCI-X Dual Channel SAS adapter which is offered as a Power Server feature. The 7214 may also be added to an already installed Faster data transfer rates over IBM Power Server that has 1U of available space in its 19-inch rack to add existing SCSI devices through save/restore or DVD function to the system. the SAS Electronic Interface What makes this offering unique? Supports many optional drive Low-cost storage/archival solution for IBM Power Systems technologies including DAT, LTO and DVD drives Featured Tape Drives and DVD: HH LTO 4 800GB tape, DAT160 80GB and DAT72 36GB tape, and DVD-RAM and ROM drive options Up to two drives may be SAS Electronic Interface improves speed of data storage operations installed in each enclosure drive features Enclosure mounts in one EIA unit of a 19-inch rack IBM HH LTO 4 and DAT160 Tape offerings; availability of DVD storage option; dual bay enclosure with data sensor to alert the user of maintenance requirements. Financing – US$110/month for 36 months Pricing – List US$4,050 31 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM WEBSPHERE APPLICATION SERVER EXPRESS V7 - REFRESH Improved security and usability Offering summary Ready-to-go solution for Web WebSphere Application Server – Express V7 is an affordable, ready-to-go solution for developing, running and managing dynamic Web sites and applications. The solution offers site development, management a rich application deployment environment with outstanding capabilities for transaction and serving management, security and scalability, for thousands of applications. Full Java® EE 5 compatible; JDK 6 support; an easy-to-use, visual development tool for increased productivity; and integrated wizards and samples to help clients get started quickly. Gain a competitive edge by bringing new IT services and business applications to market faster Quick facts Raise customer satisfaction and loyalty by improving service availability and the Industry’s number-one security of applications/interactions Improve the flexibility of your business by making application services more reusable leading application server and accessible to new users, in new ways again in 2008. Minimize IT operational costs by reducing complexity of managing and maintaining Unmatched innovation – your application infrastructure security, Web services What makes this offering unique? and manageability. Faster starts and lower memory footprint Improved usability of administration console with emphasis on simplifying Web service, Minimize the cost of security configuration and an app-centric view managing Web environment Dynamic application provision that commissions only those runtime components that with effective application are required by applications management tools. Security enhancements including: single sign-on, fine grain security, Kerberos authentication, etc; enhanced auditing features Broadest range of choice from JDK 6 support advanced management and Financing – US$91 per month for 36 months based on average deal size of US$3,000 virtualization; technology Pricing – List US$20.60 USD/Processor Value Unit* or US$515 per 20 enables reuse and creation of Intranet users applications and services *100 Processor Value Units typical for Single Core Chip or DualCore Chip. 32 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS EXISTING MIDMARKET OFFERINGS FOR INFORMATION TECHNOLOGY OPTIMIZATION IBM midmarket IT Optimization offerings Services Software IBM Express IT Strategy Assessment IBM Informix Dynamic Server IBM Express Web Effectiveness Assessment Express Edition IBM Information Protection Services – remote data IBM Rational Build Forge® protection express Express Edition IBM Tivoli Monitoring Express IBM Tivoli Provisioning Manager Express Hardware IBM WebSphere IBM BladeCenter Portal Express Business Express i Edition Express for the BladeCenter S IBM Power 520 Express Financing IBM Power 550 Express IBM Financing Advantage for Express Solutions 33 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS EXISTING MIDMARKET OFFERINGS FOR INFORMATION MANAGEMENT IBM midmarket Information Management offerings Software IBM DB2 Express Edition Services IBM Informix Dynamic Server IBM Express Implementation Services for storage consolidation Express Edition IBM Tivoli Storage Hardware Manager FastBack IBM BladeCenter Express Offerings Cognos TM1 Midmarket (HS, JS and LS) Edition IBM Power 520 Express Cognos BI Midmarket IBM Power 550 Express Reporting Packages IBM System Storage Express Offerings IBM System x Express Models Financing IBM Financing Advantage for Express Solutions 34 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS LEVERAGING IT TO GAIN REAL Maximized business performance and value BUSINESS RESULTS Capability requirements Value to the customer Align IT better with the needs of Dynamic, cost-effective information the business infrastructure that leverages Improve access to information current investments, boosts at the right time, in a variety collaboration and drives more of contexts value from information. Reduce errors, cost and Access to the right information, at Ask yourself time related to cumbersome the right time, in context Are you able to deliver trusted manual processes Enable communication, information in context to people, collaboration and information processes and applications across Connect and integrate information sharing with key individuals, groups your organization? and data securely across multiple stakeholders or departments using familiar Do you have a consolidated view of formats and methods data, no matter where it resides? Increase productivity and employee Are you deriving maximum business communications by providing an value from your data? easier, faster, security-rich and Are your business and IT cost-effective way to access processes aligned? resources and information Do you have multiple break points in your business processes that require Key differentiators manual intervention? Comprehensive portfolio built on an open, fully integrated infrastructure that can be easily and securely accessed from anywhere; proven, comprehensive, fully Express in action: integrated and easy to customize, manage and use; leverages social networking IC Intracom consolidates global ERP and Web 2.0 to bring data, voice and video together when and where needed with IBM and SAP. 36 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM SOLUTIONS FOR MAXIMIZING BUSINESS PERFORMANCE AND VALUE IN ACTION IC Intracom consolidates global ERP with IBM and SAP IC Intracom’s operations in U.S., Mexico and Asia now use a single ERP platform, sharing information and best practices, and saving administrative workload by reducing manual processing and providing improved global reporting capabilities. The shared platform helps the company react faster to market trends and customer needs, thereby reducing expenses and increasing profits. “ With the IBM SAP All-in-One Solution, we can take advantage of the same tools that larger companies use, helping us to make the most of our potential for growth and profitability.” – Mary Alice Betts, Global CIO, VP of Finance and Operations U.S., IC Intracom 37 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM SOLUTIONS FOR MAXIMIZING BUSINESS PERFORMANCE AND VALUE IN ACTION M/A Design Group Gains Competitive Advantage with Lotus Foundations Start An interior design firm in the United States sharpens its competitive edge, improves customer satisfaction and saves upwards of US$800 a month in IT expenses when it engages Shaffer Computer Solutions to replace its Microsoft application server with the NitixBlue solution - the Net Integration Technologies product that provides the basis for the IBM Lotus Foundations Start software appliance. “ The Lotus Foundations Start software appliance helps to give M/A Design a competitive advantage because, while we've found a solution for the problems plaguing our client's ability to run its business effectively, our client's competitors are still trudging along on Microsoft systems.” – Alan Shaffer, Shaffer Computer Solutions 38 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM SOLUTIONS FOR MAXIMIZING BUSINESS PERFORMANCE AND VALUE IN ACTION Gardner Rich adopts a comprehensive IT platform to address regulatory compliance and improve security and collaboration This stock brokerage firm needed a comprehensive IT solution that could help protect its critical data and support compliance with financial industry regulations for greater efficiency. The company deployed the NitixBlue small business server – a platform for the IBM Lotus® Foundations Start software appliance – with IBM Lotus Notes® and Lotus Domino® collaboration features. – Provides reliable, security-rich access to company information from practically anywhere, at any time – Results in transactions that are 25 to 50 percent faster – Helps reduce the risk of intrusion and downtime “NitixBlue and IBM Lotus Foundations Start provide an ideal foundation for the way we work, the regulations we face and our plans to grow.” – Gardner Rich 39 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM RATIONAL QUALITY MANAGER EXPRESS Central hub for business-driven EDITION - NEW software-quality delivery Offering summary Delivering greater quality IBM Rational Quality Manager Express Edition is the first centralized test software, improving operational management solution for software-quality delivery built on the Jazz platform that efficiency and continuously provides a collaborative, customizable environment for test planning, construction, lowering risk deployment and execution; workflow control; and quantifiable metrics for project tracking and decision-making to ensure that the business objectives and outcomes of the release have been met. Quick facts Collaborate throughout the lifecycle Browser-based application Automate labor-intensive test planning, construction and execution tasks. with Web 2.0-style Manage with constant access to quality metrics collaboration Protect existing test investments with an open, extensible platform Easy server install with no What makes this offering unique? client-side components Web 2.0-style interface keeps team in synch – Easy-to-deliver solution User-defined roles, test processes and templates guide project activities. with day-one productivity Dynamic, living test plan evolves with the project – Solves customer pain Automated task management for individuals and teams point related to PCI Optimize test coverage path for given resource constraints compliance Centralized asset repository with versioning and traceability Integration with IBM Rational Filtered, prioritized and automated reporting lifecycle solutions An open, extensible platform uses the tools of your choice ibm.com product page Financing – US$152/month for 36 months (available 10/28/2008) Pricing – List US$7,000* * proposed, approval pending 40 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM SAP ENGINEERING CONSTRUCTION AND OPERATIONS IBM Express ECandO Solution, a qualified SOLUTION, A QUALIFIED SAP BUSINESS ALL-IN-ONE SOLUTION - SAP Business All-In-One Solution for the NEW Engineering and Construction industry Offering summary Complete, pre-packaged SAP The IBM Engineering Construction and Operations (ECandO) Solution is an business all-in-one solution – industry-specific, predefined and pre-packaged business solution for midmarket companies. The solution is designed to provide the collective industry experience of right out of the box IBM’s Global Business Services and SAP’s successful business suite – right out of the box. In addition, this all-in-one solution presents less risk to the midmarket company because it is developed and delivered by the world’s leading application software and services providers, SAP and IBM, in conjunction with a network of Quick facts skilled and experienced regional Business Partners. IBM’s SAP Business All-in-One solution provides senior executives a roadmap that enables them to: Preconfigured and Improve the company’s ability to compete pre-packaged Improve company’s operations and reduce costs Improve company operations Grow revenue and reduce costs What makes this offering unique? Automate business processes Affordable midmarket solution due to low implementation costs (80 percent preconfigured and pre-packaged) Financial options through Low infrastructure cost (hardware and database optimized for SAP software) IBM Global Financing Extensive SAP resources pool with years of proven experience in multiple countries and a broad industry base GBS deep industry knowledge with best practices built into the All-in-One solution SAP is the #1 software provider for midmarket companies Financial options that include Application Management Services, On-Demand Hosted SAP and IBM Global Financing Financing – US$17,018/month for 36 months Pricing – List US$545,000 41 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM CP Solution, a qualified SAP Business IBM SAP CONSUMER PRODUCTS SOLUTION, A QUALIFIED All-In-One Solution – for consumer SAP BUSINESS ALL-IN-ONE SOLUTION - NEW products industry Offering summary Complete pre-packaged SAP This pre-configured solution addresses the manufacturing and distribution needs of clients in the consumer products industry. The solution applies to consumer products companies in general, and business all-in-one solution – improves client’s performance in four areas: 1. Margins control (pricing and sales conditions right out of the box management, discounts management, margins traceability, transportation management and costs, EDI integration) 2. Quality and traceability (lot definition (contract date), traceability of lots, integrated quality, handling units management ) 3. Inventory optimization (management of multi-typical stocks, Returnables, management, sales forecasts management) 4. Scalable solution (quick integration of new companies in our solution, easy implementation of new features due to the availability of Quick facts additional modules and applications). The IBM SAP Business All-in-One solution provides senior executives a roadmap that enables them to: Preconfigured and Optimize business processes: lean functions for all logistics processes pre-packaged Increase the speed to market of products/services through preconfigured solutions with low Improve company operations implementation effort and reduce costs Automate business processes to improve productivity and reduce expense to revenue Automate business Improve total supply chain handling What makes this offering unique? processes Affordable midmarket solution due to low implementation costs (80 percent preconfigured and Financial options through pre-packaged) IBM Global Financing Low infrastructure cost (hardware and database optimized for SAP software) Extensive SAP resources pool with years of proven experience in multiple countries and a broad industry base GBS deep industry knowledge with best practices built into the all-in-one solutions SAP is the #1 software provider for midmarket companies Financial options that include Application Management Services, On-Demand Hosted SAP and IBM Global Financing Financing – US$17,018/month for 36 months Pricing – List US$545,000 42 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS EXISTING OFFERINGS FOR COLLABORATION IBM midmarket Collaboration offerings Software Lotus Complete Collaboration Express Starter Pack Lotus Complete Messaging Express Starter Pack Hardware IBM Rational Team Concert IBM BladeCenter Express Offerings Express Edition (HS, JS and LS) IBM WebSphere IBM Power 520 Express Portal Express IBM Power 550 Express IBM Lotus Sametime® Unyte Meeting IBM System x Express Models IBM Lotus Foundations Financing IBM Financing Advantage for Express Solutions 43 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS EXISTING BUSINESS SOLUTION OFFERINGS IBM midmarket Business Solution offerings Qualified SAP All-in-One solutions – IBM Express Chemical Solution – IBM Express Fabrication and Assembly Solution – IBM Express Life Sciences Solution – IBM Express Supply Chain Solution – IBM Express Wholesale Distribution Solution – IBM Food and Beverage Express Services Solution IBM Express Fashion and Apparel Solution for Lawson M3 IBM Express Food and Beverage Solution for Lawson M3 IBM Express Food and Beverage Solution for Oracle's JD Edwards EnterpriseOne IBM Express Industrial Manufacturing Solution for Oracle E-Business Suite IBM Express Services for Inventory Management IBM Express Spend Management Solution IBM Express Supply Chain Diagnostic Solution 44 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM FINANCING ADVANTAGE: AFFORDABLE, SIMPLE, ACCESSIBLE, COMPLETE FINANCING OPTIONS FOR YOUR FIRM IBM Financing Advantage is designed to help you make wise IT investment decisions with accessible, simple processes and complete financing options. It can help you by deferring upfront investment costs, conserving cash for higher-yielding investments and protecting against technology obsolescence. Simplifies budgeting and planning IBM Financing Advantage – Consolidate your IBM hardware, software, services and other non-IBM helps you in many ways product purchases into one contract – a single invoice with a predictable monthly payment. Competitive rates Fast and simple financing Simple contracts – Single source financing at competitive rates, featuring easy access to leases Express Asset Recovery and loans with simplified processes to deliver credit, price and contract in less than ONE hour. Solutions Complete solutions for IBM and non-IBM IBM Certified Used – Client financing for hardware/software/services on transactions as small as EquipmentTM US$1K. Enhanced software and Enhanced software and services financing services financing, including – Unlike many other vendors, IBM does not require hardware content in leasing options that make most instances. software more affordable IBM Express Asset Recovery Solutions – A safe, secure and environmentally compliant way to dispose of your clients’ old equipment. 45 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM BUSINESS PARTNERS HELP YOU INNOVATE WITH A WINNING COMBINATION OF IBM OFFERINGS AND LOCAL EXPERTISE IBM + Business Partners = A win for customers IBM scale + Business Partner local presence IBM technology + Business Partner applications, solutions and skills IBM support + Business Partner industry knowledge The role of Business Partners continues to evolve Business Partners are more directly involved in your success than ever before. True partnership comes from complementary expertise and collaborative innovation. By leveraging the resources of IBM, your local IBM Business Partner is moving beyond being a trusted solution provider, to become a true innovation partner. 47 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM EXPRESS ADVANTAGE – TOOLS AND RESOURCES POSITION IBM BUSINESS PARTNERS TO BE YOUR TRUSTED ADVISORS IBM Express Advantage enables our Business Partners “ Brotherhood Mutual has to deliver greater value to companies like yours. enjoyed working with IBM and IBM Business Partners and Thought leadership from IBM is infused into our midmarket offerings to address continues to do so on current your critical needs and enable strategic growth. projects. Their depth of Only IBM offers a comprehensive portfolio of hardware, storage, software, experience in project services and financing solutions that support a total end-user solution using a management, architecture single trusted source. planning and software Our education and certification programs help ensure that your local Business development have greatly Partner has the latest and best knowledge in the industry. Our Infrastructure assisted us as we work to Solutions Specialty program for specific areas such as Business Continuity modernize our core business assures you that your Business Partner has demonstrated superior knowledge applications.” − Daryl G. Pannabecker, CPCU, and skill in that area. Vice President Information Systems, Brotherhood Mutual Our fast-track development through Solutions Builder Express and Built on IBM Express to give you the right solution, quickly and simply. Easy financing makes it simple to deploy your solutions, lowering your costs and giving you a predictable cash flow. 48 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS BUILT ON EXPRESS ADVANTAGE COMBINES IBM EXPRESS ADVANTAGE OFFERINGS WITH BUSINESS PARTNER EXPERTISE Built on IBM Express Advantage (BOE) offerings are total solutions, developed and sold by Business Partners, that include IBM Express Advantage content. To date, IBM Business Partners have delivered over 1,600 Built on IBM Express Advantage offerings. The BOE mark signifies that IBM and the Business Partner have worked together to provide a solution that is: Designed to give you a competitive business advantage Proven in the marketplace with successful implementation by a mid-sized customer like you Based on at least one IBM Express Advantage offering (servers, storage, software or services) To find out more about BOE offerings, visit our Global Solutions Directory at ibm.com/partnerworld/gsd/ 49 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS SWEET SUCCESS: HOW ELK SOFTWARE GROUP’S E-MAIL NEWSLETTER PLATFORM ENERGIZES SALES FOR EDIBLE BLOOMS BOE Business Partner: Elk Software Group Client: Edible Blooms Business challenge: Edible Blooms, an Australian-based gourmet gift company, was looking for a way to communicate electronically with its clients and complement its online business. The company had a client database but lacked the technology to use the information to its full potential. Built on Express Solution: Solution Benefits…the Impact of Innovation: Elk Software Group’s eNewsletters Online is a The impact was immediate; Web traffic spiked and Web-based newsletter creation tool that allows remains robust since the first newsletter was sent users to create and send professionally to existing clients. designed HTML e-mail communications to Every newsletter is tracked to report click-throughs targeted subscribers. and recipient’s order activity. Express content includes IBM WebSphere The e-newsletter capability has become a critical Application Server Express and also incorporates element of Edible Blooms’ marketing mix and is IBM DB2 Universal DatabaseTM. helping it continue its rapid annual growth. 50 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS VISION SOLUTION INC.’S ITERA HA SOLUTION PROVIDES HIGH AVAILABILITY DATA MANAGEMENT AND BACKUP SOLUTION FOR NICHOLAS and COMPANY BOE Business Partner: Vision Solutions, Inc. Client: Nicholas and Company Business challenge: Nicholas and Company, a Salt Lake City, Utah, based foodservice distributor, had outgrown a legacy backup system and business servers, plus needed to consolidate critical business systems. Built on Express Solution: Solution Benefits…the Impact of Innovation Vision Solution Inc.’s iTera HA is a self Nicholas and Company migrated to a new managing backup utility designed for IBM System i525 Express and System i CBU System i. It quickly and easily replicates edition server. Vision Solution’s iTera HA not system data without stressing the infrastructure only managed the migration, but now ensures and automatically switches users to redundant a high-availability environment for both systems in case of primary i5/OS environments. system failure. iTera HA provides peace of mind that multiple Express content includes IBM System i core business systems can meet user needs in 525 Express. the event of an unplanned interruption. 51 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS OPENDEMAND SYSTEMS, INC. PROVIDES WEB PERFORMANCE OPTIMIZATION FOR CARDEAN LEARNING GROUP BOE Business Partner: OpenDemand Systems, Inc. Client: Cardean Learning Group (CLG) Business challenge: Cardean Learning Group, a Chicago, IL, based online university and e-learning company, needed an effective way to manage its rapidly growing Web environment. CLG’s site traffic significantly grows as classes are added and students conduct class work and collaborate online. Built on Express Solution Solution Benefits…the Impact of Innovation OpenDemand Systems, Inc.’s OpenLoad Cardean Learning Group has been able to Express is an automated testing suite that effectively grow its online course portfolio, uncovers and analyzes site performance, student collaboration capabilities and self-service system availability and reliability issues for operations knowing its applications and Web IT infrastructures. infrastructure can meet the demand. Express content includes IBM DB2 Universal New quarterly releases of CLG’s systems are Database Express and IVM WebSphere implemented only after comprehensive load Application Server Express. testing has been done to ensure performance. 52 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM EXPRESS ADVANTAGE: DEDICATED TO MID-SIZED CUSTOMERS We’ve made it easy for customers to access IBM Express Advantage resources, with enhanced Portal capabilities in over 45 countries. Our skilled Express Advantage Concierge agents are on hand to respond to customers’ needs and connect callers to the right IBM and Business Partner resources. To learn more about IBM IBM Express Advantage Web Site Express Advantage or to find Live, skilled agents via Concierge agents specialized in the midmarket available via your local IBM Business Partner 1 888 IBM-ACCESS one toll-free number, text chat and e-mail and discover how they can help IBM Express Advantage This simple online tool helps customers sort through our Advisor extensive Express Advantage portfolio for the best your business innovate, go to: (U.S. only) recommendations and receive a customized report that can ibm.com/expressadvantage be e-mailed to the Concierge, saved, printed and shared Business Partner Our partners can help you solve your business challenges, Finder Tool offering daily support as well as integration and implementation; this is your local connection backed by IBM Power Rewards Incentive programs, where customers can earn points for valuable services IT Security Assessment Complementary Web-based tool to help customers identify and diagnostic tool the IT Security strategies, capabilities and technologies used by companies with best-in-class performance IBM Financing Easy access to complete financing solutions Advantage 54 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM EXPRESS ADVANTAGE CONCIERGE SERVICE MAKES IT EASIER THAN EVER TO FIND SOLUTIONS AND DO BUSINESS WITH IBM AND OUR PARTNERS The Express Advantage Concierge Service Team is focused on providing a superior and differentiating client service which simplifies A SIMPLE FACT: access to IBM resources through a network of skilled agents equipped to respond to customer needs and drive preference for IBM The quicker you respond to your in the midmarket. business needs, the more you stand to gain. Contact us with A dedicated service exclusively for mid-sized businesses that quickly any questions you may have and and easily connects callers with the right people and information we’ll get your answers – fast. resources to answer questions or solve problems…and then follows up to make sure needs are met. Use the IBM Express Advantage Advisor (U.S. only) to send your customized recommendations directly to the Concierge for discussion and assistance. We’re here to help Call our customer support center to get live, expert help: Contact our Concierge for help in 1 877 IBM-ACCESS (426-2223) finding the right IBM resources for your mid-sized business! You can call, chat online or request a quote. 1 877 IBM-ACCESS (426-2223) ibm.com/expressadvantage 55 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS IBM PROVIDES FIRST-CLASS TECHNICAL SUPPORT TO HELP YOU ACHIEVE MAXIMUM BENEFIT FROM EXPRESS ADVANTAGE OFFERINGS Customers consistently rank May 14, 2007 – IBM is recognized for its ongoing customer service excellence by receiving the prestigious Service and Support Professionals Association (SSPA) technical support as one of the Hall of Fame Award. most important criteria for selecting a vendor’s offering. “The SSPA STAR Award recognizes companies who are leading the industry IBM support is among the in the delivery of first-class customer support services,” said Stephen Smith, industry’s best, helping our Executive Director of SSPA. “The quality of IBM’s customer support was evaluated customers achieve maximum by a panel of industry experts. IBM’s induction to the Hall of Fame puts them in a class that few others have obtained.” benefit from IBM offerings. IBM makes it more affordable and easier for Express Advantage customers to get post-sales support: One year of technical support and software upgrades are included in the price of Express software offerings, including unlimited 24x7x365 voice QandA support Technical support offerings (after first year) that can be up to 10x to 20x less expensive than IBM’s standard non-Express Advantage support offerings. This provides: – Access to the same highly trained IBM technical support resources as IBM’s largest customers – Ability for Business Partners to call IBM support on customer’s behalf Call 1 800-IBM-SERV or visit: ibm.com/support/us/en/ 56 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

IBM GENERAL BUSINESS CONTACT IBM TODAY To learn more about IBM Express Advantage or to find your local IBM Business Partner and discover how they can help your business innovate, go to: ibm.com/expressadvantage Call our customer support center to get live, expert help: 1 877 IBM-ACCESS 57 ibm.com/expressadvantage 09/29/2008 © 2008 IBM Corporation

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