InterConnect 2013 Big Data & Analytics Keynote: Tyler
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InterConnect 2013 Big Data & Analytics Keynote: Tyler

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  • 1. Mark Tyler Manager, Customer Intelligence and Analytics Sydney Airport Corporation, LTD IBM Big Data & Analytics © 2013 IBM Corporation
  • 2. #IBMINTERCONNECT Sydney Airport  Located south of Sydney’s CBD  Over passengers per year  airlines serving destinations  International gateway to Australia catering to of all international arrivals
  • 3. #IBMINTERCONNECT How to Get Started 1. Build a culture that infuses analytics everywhere 2. Be proactive about privacy, security and governance 3. Invest in a Big Data & Analytics platform Develop a curiosity-driven and evidence-inspired workforce Forward-thinking approaches to maximize impact while balancing risk Build to master plan: all data, all analytics, full range of business outcomes
  • 4. #IBMINTERCONNECT © Copyright IBM Corporation 2013 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
  • 5. #IBMINTERCONNECT