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IBM InterConnect 2013 Mobile Keynote: Kristen Lauria
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IBM InterConnect 2013 Mobile Keynote: Kristen Lauria


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  • 1. Taking Advantage of the Mobile Phenomena Kristen Lauria Vice President IBM MobileFirst, IBM
  • 2. #IBMINTERCONNECT Connect with customers in context Create new value at the moment of awareness Develop and run applications Integrate mobile into the fabric of the organization
  • 3. #IBMINTERCONNECT Using the IBM® Worklight® mobile platform, the organization can develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms. Reduces multiplatform development costs by 60 percent when developing for five platforms Rohde & Schwarz wanted to create a mobile enterprise infrastructure that would help it support multiple devices and create applications for customers, partners and employees Rohde & Schwarz cuts mobile development costs by 60 percent. The IBM Worklight platform facilitates rapid mobile application development Develop and run applications
  • 4. #IBMINTERCONNECT The hospital wanted to update its mobile environment to improve care quality, medical staff productivity and operating cost reduction. Kochi Medical School Hospital improves care quality while cutting costs using Mobile Enterprise Services Lower per-device expense helps reduce maintenance costs and equip a larger pool of employees. Cloud based architecture maintains a security-rich environment for medical information which extends to, but is not stored on, mobile devices. IBM helped the hospital to restructure its architecture to take advantage of Apple iPod touch devices, offering a more intuitive user interface, lower maintenance costs and a broader range of applications. Integrate mobile into the fabric of the organization
  • 5. #IBMINTERCONNECT Source - IBM Press Release, July 22, 2013 link. NS Shopping currently sells its merchandise via television, catalogues and online, missing out on significant opportunity from a broadening set of sales channels where consumers are actively connecting with retailers. NS Shopping developers are able to expedite the application development lifecycle and quickly deliver valuable mobile services to customers, thus improving customer satisfaction. NS Shopping selects IBM to transform customer experience with Mobile and Analytics Technologies IBM's MobileFirst Platform enables NS Shopping to uncover data insights about individual consumer preferences while developing mobile applications to deliver a consistent, connected customer experience across multiple devices. Connect with customers in context
  • 7. What does this all mean for you?
  • 8. #IBMINTERCONNECT Develop and run mobile applications Which of the four is YOUR biggest initiative today? Integrate mobile into the fabric of the organization Connect with customers in context Create new value at the moment of awareness VOTE NOW!
  • 9. #IBMINTERCONNECT Please Join Us Today and Tomorrow to Learn More about Our Mobile Capabilities and Solutions Building Systems of Engagement using the Internet of Things 2:00 – 2:45 PM Simpor 4803, Level 4 Transform Your Business with an Industry-Specific Mobile Enterprise Approach 5:15 – 6:00 PM Peony 4403, Level 4 Create a Mobile First Customer Experience 9:00 – 9:45 AM Launch a Mobile First Business Transformation 10:15 – 11 AM Deploy Mobile First Applications 11:15 AM – 12:00 PM Institute a Mobile First IT Infrastructure 1:15 – 2 PM Friday, October 11th in Roselle 4612, Level 4Thursday, October 10th
  • 10. #IBMINTERCONNECT 1 Download the IBV mobile study: Join the conversation and learn more: • • (#IBMMobile) • Three Ways to Engage with IBM MobileFirst Sign up for a free Mobile Agenda Workshop 3