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IBM InterConnect 2013 Mobile Keynote: Marie Wieck
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IBM InterConnect 2013 Mobile Keynote: Marie Wieck


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  • 2. The Importance of Mobile Today Marie Wieck General Manager Application & Integration Middleware IBM © 2013 IBM Corporation
  • 3. #IBMINTERCONNECT Mobile Adoption Continues to Explode Personal Devices Sold Connected Devices CAGR Wearable Wireless Devices 2013 2014 2015
  • 4. #IBMINTERCONNECT Mobile Is Changing Interactions Across Industries Mobile banking transactions grew at CAGR from 0.3B in 2008 to 9.4B in 2012 of all online search for travel comes from a mobile device of citizens access federal government website by logging in from phones or tablets
  • 5. #IBMINTERCONNECT And Ultimately Changing How Individuals Are Getting Things Done use devices for work related email use devices to read and write docs use devices to access work related apps
  • 6. #IBMINTERCONNECT  Developing apps that integrate with information across the enterprise  Infrastructure complexity from multiple device platforms  Unique mobile requirements for employees/workers  Clients operate in a “4 screen” world  New process and business designs required for transformation opportunities  Rapid and disruptive innovation shortening time to value requirements These Trends Bring Business and IT Challenges  Protection of privacy and confidential information  Policies for client-owned smartphones and tablets  Visibility, security and management of mobile platform requirements Business & IT Changes Privacy & Security Integration
  • 7. #IBMINTERCONNECT The Institute for Business Value and Oxford Economics Provides Insights into the Characteristics of Mobile Leaders Read the report: The study represents 601 mobile strategy experts 1Research was conducted by IBV and Oxford Economics in 1Q13 Industry Banking 58 Travel and Transportation 54 Automotive 50 Government 50 Healthcare 50 Insurance 50 Telecom 50 Retail 50 Manufacturing 38 Other 51 Market Mature 50% Growth 50% Survey Respondent by
  • 8. #IBMINTERCONNECT They use mobile to fundamentally the way they do business They use insights to their customers wherever they are They apps that unlock core business knowledge for mobile uses They secure and manage the mobile enterprise to performance The Findings Give Us Insight into the Things that Mobile Leaders Are Doing Differently
  • 9. #IBMINTERCONNECT#IBMINTERCONNECT Those indicating that they excel at integrating existing systems with mobile vs Mobile Strategy Leaders All Others Users do not forgive you for having something that works on the website but doesn’t work on the iPhone app. Chief Architect, Travel services company
  • 10. #IBMINTERCONNECT#IBMINTERCONNECT Those indicating that they are effective at addressing mobile data security issues vs Mobile Strategy Leaders All Others Our main challenges are data, security, privacy, and intellectual property risk. As vehicles collect more and more data, we will be challenged with determining the owner of the data and what is personal versus private. Director Strategy and Planning, Global IT, Automotive
  • 11. #IBMINTERCONNECT#IBMINTERCONNECT Those indicating that they are effective at taking action based on mobile data Mobile Strategy Leaders All Others vs Make sure the voice of the customer is heard by the engineer Senior Advisor, Consumer Electronics company
  • 12. #IBMINTERCONNECT#IBMINTERCONNECT Those indicating that mobile is fundamentally changing the way their organization does business vs Mobile Strategy Leaders All Others If we don’t invest in mobile, over time we will reduce our ability to acquire new customers and make acquisitions; our customer metrics will decline. Head of Group Digital Deployment, Banking
  • 13. #IBMINTERCONNECT Develop and run mobile applications The Mobile First Enterprise Sets An Agenda to… Integrate mobile into the fabric of the organization Connect with customers in context Create new value at the moment of awareness
  • 16. How can IBM MobileFirst help you build your mobile enterprise agenda?
  • 17. 17#IBMINTERCONNECT Industry Solutions IBM & Partner Applications Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive Application & Data Platform Strategy&DesignServices Cloud & Managed Services Devices Network Servers Development&IntegrationServices Management AnalyticsSecurity Offering Portfolio
  • 18. 18#IBMINTERCONNECT Explore available back-end services and automatically generate integration code  Identity performance problems before they impact end users Automate testing of native, hybrid, and HTML5 mobile apps Accurately deploy Worklight apps to test or production environments Optimize mobile apps through consolidated view of customer feedback and metrics New IBM MobileFirst Capabilities Develop and run applications
  • 19. 19#IBMINTERCONNECT New IBM MobileFirst Capabilities  Enforce context aware access through a virtual or hardware appliance  Ensure transactional security on mobile devices Integrate mobile into the fabric of the organization
  • 20. 20#IBMINTERCONNECT  Identify and remove user experience obstacles that cause lost sales New IBM MobileFirst Capabilities  Analyze massive quantities of network and business data to gain real-time insights into customers  Leverage push notification services to provide marketing offers to customers based on context and location Connect with customers in context
  • 21. 21#IBMINTERCONNECT New IBM MobileFirst Capabilities Achieve greater enterprise asset management flexibility with IBM Worklight mobility Always have the latest file versions on your mobile device Let IBM build and maintain your mobile application portfolio with in the cloud Create new value at the moment of awareness