BUILDING YOUR REPUTATION IN THE SOCIAL SPHERESusan EmerickSocial Business Program ManagerIBM CHQ Digital Strategy & Develo...
What you’ll learn• Importance of establishing your personal brand• What is a personal brand?• Why is it important?• What b...
Your personal brand•   Your brand = your on-line persona•   It creates an overall impression about you credentials & perso...
What’s in your word cloud?What does is tell me about you?                             •    Whatever you post on line is   ...
Completing a LinkedIn profile is a good way to       Your LinkedIn Profile     manage your online reputation              ...
Tips to brand yourself online• Demonstrate your expertise as much as possible• Be helpful to others in your network & Add ...
Plan who to engage with• Define your audience• Likeminded individuals that  share your common interest• Recruiters, Hiring...
Plan where to engage in digital conversations•   Keep in mind that where you interact online also conveys messages    abou...
Contributing expertise to digital dialog buildsrelationships and help to credibility & trust■   What does your online repu...
Why do social messages extend your reach?Sharing Messages Across MultipleDigital Channels                      (Effect: On...
Quality Content and Relationships Build YourReputation!Share content that engages people, process and technology          ...
Quality Content and Relationships Build YourReputation! Share content that engages people, process and technology.        ...
Quality Content and Relationships Build Your Reputation! Share content that engages people, process and technology.       ...
Quality Content and Relationships Build Your    Reputation!                                                               ...
Quality Content and Relationships Build YourReputation!Manage Feedback                                     Listen Respond...
Rules of the roadWhatever you post on line is who you become to others                                        No  No Delet...
Thank you!Questions? Contact meTwitter: @sfemerickwww.linkedin.com/in/sfemerickwww.susanemerick.com
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Student Track: Building a Social Reputation, Susan Emerick

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Præsentation til studenterne ved IBM Smarter Business 2012

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  • This is the first question you should ask yourself when constructing your elevator pitch. My answer might look a bit like the bio at the end of this piece. What are you seeking? Is your end goal to land a job or a client? After you’ve explained to your new networking contact who you are, it’s important to communicate what you’re seeking. What can you offer? It’s not enough to be looking for a job, client, etc. You have to offer something of value in return. This is often called your unique selling proposition (USP).
  • Student Track: Building a Social Reputation, Susan Emerick

    1. 1. BUILDING YOUR REPUTATION IN THE SOCIAL SPHERESusan EmerickSocial Business Program ManagerIBM CHQ Digital Strategy & Development
    2. 2. What you’ll learn• Importance of establishing your personal brand• What is a personal brand?• Why is it important?• What benefits will I achieve from establishing and enhancing my personal brand?• Recommendations on how to get started
    3. 3. Your personal brand• Your brand = your on-line persona• It creates an overall impression about you credentials & personal style• Branding yourself is a fantastic way to put your best face consistently forward and market yourself toward potential employers• Think of it as your elevator pitch
    4. 4. What’s in your word cloud?What does is tell me about you? • Whatever you post on line is who you become to others • Content you share is key to communicating your expertise relative to a topical area
    5. 5. Completing a LinkedIn profile is a good way to Your LinkedIn Profile manage your online reputation Recommendations: Ask for recommendations Profile Picture: from clients as well as from Personalize your profile by colleagues. Client ones are adding a business- stronger and will help appropriate image of demonstrate to potential new yourself. Using the same ones where you have added picture across social value to others platforms will make it easy for others to identify and connect with you. Connections: Build you network of connections, by inviting clients, Summary: colleagues, those whom you Describe what you do and have met and trust how you can help others, or what you do as an outcome (By default it’s your last position)5
    6. 6. Tips to brand yourself online• Demonstrate your expertise as much as possible• Be helpful to others in your network & Add Value• Give people a reason to talk about you in a positive way that also matches your brand• Make yourself easy to contact for thoughts and questions• Tag and Optimize your content to be found via search
    7. 7. Plan who to engage with• Define your audience• Likeminded individuals that share your common interest• Recruiters, Hiring managers, Industry Leaders, Other Professional Colleagues
    8. 8. Plan where to engage in digital conversations• Keep in mind that where you interact online also conveys messages about you• Stick to the websites and communities that will help most in reaching your goals. Search for groups and communities to join Identify who is contributing to the conversation Connect and grow your digital network
    9. 9. Contributing expertise to digital dialog buildsrelationships and help to credibility & trust■ What does your online reputation offer?■ What would influence others to reach out and build trust?■ How can you make yourself available? Quality content and relationships catch attention!
    10. 10. Why do social messages extend your reach?Sharing Messages Across MultipleDigital Channels (Effect: One to Many) Speed of engagement is very fast Messages can be searched and used when needed Digital dialogue can be discovered when needed Increasing your chances of facilitated serendipity
    11. 11. Quality Content and Relationships Build YourReputation!Share content that engages people, process and technology Listen Manage Feedback Help and Engage Add Value and Build Reputation
    12. 12. Quality Content and Relationships Build YourReputation! Share content that engages people, process and technology. Listen Actively for industry topics (what), events (when), customers and influencers (who),Manage use active digital channels (where)Feedback Help and Engage Add Value and Build Reputation
    13. 13. Quality Content and Relationships Build Your Reputation! Share content that engages people, process and technology. ListenManageFeedback Help and Engage:  Connect experts to conversations  Expand your network and reach Add Value and Build  Add value by commenting Reputation  Recommend and Promote references
    14. 14. Quality Content and Relationships Build Your Reputation! Listen Manage FeedbackAdd Value and Build Reputation Create insightful content(share presentations, digital micro messages, Help andblog posts, links to reference material, screencasts, etc.) Engage Answer questions and comments Educate and invite clients to events Promote links that differentiate your solution Provide information that is easy to find and re-share
    15. 15. Quality Content and Relationships Build YourReputation!Manage Feedback Listen Respond to questions and mentions Provide follow up information Respond to constructive feedback Involve the right person to respond Help and Engage Give credit to others Add Value and Build Thank your audience Reputation
    16. 16. Rules of the roadWhatever you post on line is who you become to others No No Delete Respect Copyright Button on your Add Value Infringement Internet Audience pick a Identify Yourself
    17. 17. Thank you!Questions? Contact meTwitter: @sfemerickwww.linkedin.com/in/sfemerickwww.susanemerick.com

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