Student Track: Social Business, Christian Carlsson

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Præsentation til studenterne ved IBM Smarter Business 2012

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Student Track: Social Business, Christian Carlsson

  1. 1. #sbdk@chris_carlssonSocial Business RecipesChristian CarlssonDigital Leader and Social Business AdvocateIBM Denmark
  2. 2. Crowd source support BYOD *DISCLAIMER
  3. 3. NimbleEngages Transparent Any businessAny size Any role Everything
  4. 4. Behavior Leadership People SpicesChange Culture Technology
  5. 5. Denmark Marketing Social CRM Swedish Cooking TravelingSmall country Communications Experience Social Business PresentingEducation Journalists Visualization Communities
  6. 6. Denmark Marketing Social CRM Swedish Cooking CookingSmall country Communications Experience Social Business PresentingEducation Journalists Visualization Communities
  7. 7. “E-mail is where knowledge goes to die” (but that’s not e-mails fault)Source: Bill French (1999)
  8. 8. Crowd source support BYODTHERE IS NO PLANET B
  9. 9. Crowd source support BYOD
  10. 10. Scheduling Strategy CRM ...….... Analytics Learning
  11. 11. CEOs get social (or…?) Percentage of CEOs using social media as a tool to connect with customers “As CEOs ratchet up the level of openness within their organizations, they are developing collaborative environments where employees are encouraged to speak up, exercise personal initiative, connect with fellow collaborators, and innovate,” the IBM study concluded. Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies. That will make their organizations more competitive and better able to adapt to sudden market changes.Source: Forbes.com and IBM CEO Study (2012) ibm.co/ceostudydk
  12. 12. Don’t be the last wiener on the grill, become aSocial Business NOW #sbdk
  13. 13. Crowd source support BYOD NEXT STEP?
  14. 14. vizify.com/christiancarlssontwitter.com/chris_carlssonlinkedin.com/in/christiancarlssonchristian.carlsson@dk.ibm.com+45-28 80 45 53

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