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Social Business @ IBM Denmark October 2011
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Social Business @ IBM Denmark October 2011

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Presentation held at IBM Denmark locations in October 2011.

Presentation held at IBM Denmark locations in October 2011.

Published in Business , Technology
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  • 1. Social Business @ IBM DenmarkOctober 2011Christian C Carlsson | Digital Strategist | twitter.com/chris_carlsson | http://linkd.in/chris_carlsson
  • 2. 2 © 2011 IBM Corporation
  • 3. “How we differentiate ourselves from competition; how wechange ahead of the curve; how we collaborate,innovate, listen, and act; how we make our self smart.”It’s about our Digital Presence – both IBM as a Brand, andyou as IBM’ersIt is not a “technical” game, it is “behavioral”3 © 2011 IBM Corporation
  • 4. Social Engagement is about… You4 © 2011 IBM Corporation
  • 5. Why so important 5 © 2011 IBM Corporation
  • 6. Why so important: The IBM Brand is experienced through the IBM’er – off line as well as online!6 © 2011 IBM Corporation
  • 7. Why so important: Go where our clients and prospects go7 © 2011 IBM Corporation
  • 8. Why so important: Journalists, PR, Media, Communications What’s the ne Resea xt stor rch fo y r a sto What ry exper ts to i … ntervi ew8 © 2011 IBM Corporation
  • 9. Why so important: Trust and Credibility9 © 2011 IBM Corporation
  • 10. Why so important: Reach and Amplification Troels Bisgaard Laursen Vig shared your article: "7 Lessons From Successful Companies on LinkedIn"10 © 2011 IBM Corporation
  • 11. Why so important: You; its about your career; Personal Branding11 © 2011 IBM Corporation
  • 12. Source: http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen- candidates-infographic/?utm_source=iphoneapp Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social networks.12 © 2011 IBM Corporation
  • 13. Source: http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen- candidates-infographic/?utm_source=iphoneapp Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social networks.13 © 2011 IBM Corporation
  • 14. We’re great at Social Business internally14 © 2011 IBM Corporation
  • 15. Example: IBM’ers on Twitter15 © 2011 IBM Corporation
  • 16. Our Policy IBM er nuancerede omkring sociale medier og mener, at brugen af sociale medier kan være med til at fremme arbejdsrelateret networking mellem medarbejdere og forretningsforbindelser. IBM har fuld tillid til og respekt for, at alle medarbejdere i IBM selv kan bedømme, hvordan de kan benytte sociale medier i arbejdstiden.16 © 2011 IBM Corporation
  • 17. IBM Social Computing Guidelines Brug din sunde fornuft og sørg for at følge IBMs Business Conduct Guidelines Du er personlig ansvarlig for det indhold, du publicerer via sociale medier Informationer publiceret på sociale medier er som udgangspunkt offentlige - også selvom det kun er publiceret til en lukket kreds. Det er ikke tilladt at publicere fortrolige og interne oplysninger IBM tolerer under ingen omstændigheder mobning eller lignende adfærd Glem ikke dit primære arbejde Tilfør værdi Udvis respekt for ophavsrettigheder og undgå at citere Not rocket science, andre uden deres tilladelse same thing offline Respekter dit publikum applies online. Vær en god ambassadør for IBM – også uden for arbejdstidenFull version in English: http://w3.ibm.com/blog/guidelines.html http://www.ibm.com/blogs/zz/en/guidelines.html17 © 2011 IBM Corporation
  • 18. How to go about 18 © 2011 IBM Corporation
  • 19. Is the first step to choose a tool and get started?19 © 2011 IBM Corporation
  • 20. 1. Why / Goal setting What do you want to learn? What knowledge, skills, and passions make you unique? What do you want to achieve with your presence? Do you want to publish your work? Do you want to network? Do you want to promote IBM? Who is your audience? Do you want to communicate with customers or with like-minded peers? Whose opinions do you value? What value can you create for others? How frequently do you plan on engaging in social activities?20 © 2011 IBM Corporation
  • 21. Advice: For someone who wants to take their social media influence andpresence to the next level Influence comes when others see you really believe in what you are talking about. • do what you love • be passionate about what you do • and stick to what you believe in Source: Michael Brandvold, twitter.com/michaelsb21 © 2011 IBM Corporation
  • 22. 2. Who are you? Example: Visualize & Explaining concepts Example: Architecture & Drawing Example: PMP Agile Outsourcing22 © 2011 IBM Corporation
  • 23. 3. Your Digital Elevator Pitch23 © 2011 IBM Corporation
  • 24. Social Business @ IBM bit.ly/w3socbiz24 © 2011 IBM Corporation
  • 25. The Social Media Landscape has zillion of tools and sites...Check out http://www.go2web20.net/for a collection of Social Media Tools. 25 © 2011 IBM Corporation
  • 26. Mainstream channels26 © 2011 IBM Corporation
  • 27. What could you use 27 © 2011 IBM Corporation
  • 28. Usage Research Collaborate and network Listen to your audience Promote events, etc.Type Real time (lifespan of ~1 hour) Mainly text, 140 characters (microblog)Stats (Source: http://blog.overskrift.dk) February 2011: 30.000 DK users / 421.000 TweetsGood to know Link with your LinkedIn profile Use as sign-in for many web sites and applicationsIBM Denmark perspective Follow twitter.com/ibmdanmark Encourage to use at events and happenings Register at http://kvidr.dk28 © 2011 IBM Corporation
  • 29. 29 © 2011 IBM Corporation
  • 30. 30 © 2011 IBM Corporation
  • 31. Usage Research Collaborate and network Listen to your audience Promote events, etc.Type Real time (lifespan of ~1 hour) Mainly text, 140 characters (microblog)Stats (Source: http://blog.overskrift.dk) February 2011: 30.000 DK users / 421.000 TweetsGood to know Link with your LinkedIn profile Use as sign-in for many web sites and applicationsIBM Denmark perspective Follow twitter.com/ibmdanmark Register at http://kvidr.dk31 © 2011 IBM Corporation
  • 32. Usage Present your work, product, service, thought leadership Social Discovery / Research Lead generationType “Graphical” like presentations But also video and PDF’sGood to know Link with your LinkedIn profile Embed function for i.e. blogs Follow specific contributorsIBM Denmark perspective Slideshare.net/ibmdk Encourage to use IBMDK or personal account, or both (process for uploading to IBMDK being worked on) Use for specific events, brands, industries, solutions, etc.32 © 2011 IBM Corporation
  • 33. Example: SlideShare and PDF’s33 © 2011 IBM Corporation
  • 34. Example: SlideShareand ibm.com/dk34 © 2011 IBM Corporation
  • 35. http://www.slideshare.net/IBMDK35 © 2011 IBM Corporation
  • 36. Usage Networking Improve Search ranking Communities / Groups Ask questions, survey your network RecruitmentStats 80+ million user world wide 650.000+ registered users in DenmarkGood to know Link with your Twitter account Build and maintain your network, one day you might need it Use the Events function for your next client gathering Use as your Daily news ChannelIBM Denmark perspective Under discussion, evaluation (i.e. Events, InMail, IBM DK page, traffic to ibm.com/dk, etc.)36 © 2011 IBM Corporation
  • 37. Example: start by building your network and improve your search rank37 © 2011 IBM Corporation
  • 38. Example: Groups for sharing, questions, answers, events, networking,etc…38 © 2011 IBM Corporation
  • 39. Example: Events and your Network39 © 2011 IBM Corporation
  • 40. 40 © 2011 IBM Corporation
  • 41. Tip: Link Twitter with LinkedIn41 © 2011 IBM Corporation
  • 42. Good to know: Use as sign-in for many web sites and applications42 © 2011 IBM Corporation
  • 43. 43 © 2011 IBM Corporation
  • 44. Statements on social media What you use, and how you use it, is totally up to you. It’s personal. The value you get out from social media is strongly connected to what value you give! It takes time to build your network and build trust. Experiment, try, fail, learn, adjust… try, fail, learn, adjust… try…44 © 2011 IBM Corporation
  • 45. Thank You! Christian C Carlsson | Digital Strategist | twitter.com/chris_carlsson | http://linkd.in/chris_carlsson45 © 2011 IBM Corporation