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Social Business @ IBM is includes how we (IBM'ers) are using various Social Tools in the way we communicate, work, collaborate, innovate, and listen. In May 2011 more than 250 Danish IBM'ers participated in the first townhall presentations, focused on the Social Enablement and Engagement part -- how specifically the IBM'ers can use Social Media external.
IBM is encouraging all IBM'ers to get involved and using Social Media as one of their communication channels. And to support this, IBM'ers around the world have helped creating some simple guidelines, which are valuable for any organization thinking about how to approach this new (well, almost old now...) medium. Available here: http://www.ibm.com/blogs/zz/en/guidelines.html