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# Student track: Smarter analytics, Torben Noer,

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IBM Smarter Business 2012, Smarter Analytics

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### Student track: Smarter analytics, Torben Noer,

1. 1. Smarter Analytics / Smarter Students…Torben NoerBusiness Analytics Specialty ArchitectIBM Danmark
2. 2. Data…
3. 3. How Many 4’s Do You See? 1592653589793238626338327950288197169399375 1058209749592307816062862089986280382532117 0679821808651328230667093846095505822317253 5908128481117502810270193852110555966229895 9303819628810975665933612875682337867831652 7120190915685669236034861053266821339360726 0291412737258700660631558817881520920962829 25091715363678925903600113305305882066521383 3
4. 4. How Many 4’s Do You See? 1592653589793238626338327950288197169399375 1058209749592307816062862089986280382532117 0679821808651328230667093846095505822317253 5908128481117502810270193852110555966229895 9303819628810975665933612875682337867831652 7120190915685669236034861053266821339360726 0291412737258700660631558817881520920962829 25091715363678925903600113305305882066521384 4
5. 5. „ If you don‘t know where you are going, it doesn‘t matter which way you go.“ Lewis Caroll, Alice im Wunderland5
6. 6. A journey requires proper preparation 6
7. 7. Is this the right preparation for the journey?
8. 8. 8
9. 9. Hvad er Analytics?
10. 10. Hvad er så Business Analytics?
11. 11. Men hvad så med Smarter Analytics?
12. 12. Så er der film...Er denne mand smart eller analytic?
13. 13. “Data isis the New Oil” “Data the New Oil” Ann Winbald, Co-founder Hummer Winbald Venture Capital In its raw form, oil has little value. Once processed & refined, it helps power the world.13
14. 14. Better outcomesSmarter decisionsActionable insightsRelevant information
15. 15. Since then, analytics hascontinued to evolve: • From business initiative to business imperative • From enterprise data to big data • From advancing single organizations to transforming entire industries
16. 16. Analytics has evolved from business initiativeto business imperative Analytically sophisticated companies outperform their competition Respondents who say analytics Organizations achieving creates a competitive advantage a competitive advantage with analytics are2010 37% 57%2011 increase 58% 2.2x more likely toEarly adopters substantially outperform Ratio of respondents who indicated analytics creates a competitive advantage to those who indicated it did not and the likelihood they also indicated their organizations was “substantially outperforming their competitive peers.” The ratio was 2.0 to 1 in 2010. their industry peers Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011
17. 17. Analytics is expandingfrom enterprise data to big dataVolume Velocity Variety12 terabytesof Tweets created daily 5 million trade events per second 100’s from surveillance cameras video feedsAnalyze product sentiment Identify potential fraud Monitor events of interest350 billionmeter readings per annum 500 million call detail records per day 80% data growth are images, video, documents…Predict power consumption Prevent customer churn Improve customer satisfaction
18. 18. Analytics is moving from advancing singleorganizations to transforming entire industriesFor example, healthcare providers are personalizingpatient care based on data and content nevercombined successfully until now. The result? Optimized patient outcomes and a transformed industry
19. 19. IBM visionen
20. 20. How many years did it take the following products to reach 50 Mio users?
21. 21. 2 years 3 years 13 years38 years
22. 22. Facebook statistics
23. 23. Og der er nok at tage fat på...
24. 24. Customers are talking…with each other 78%Of all consumers trust the opinion of other customers Source: August 25, 2009, “The Broad Reach Of Social Technologies” Forrester report 95M Tweets sent via Twitter …every day
25. 25. Analyze Social Media with IBM Cognos Consumer Insight• Analysis of unstructured data• Understand your customers• Develop powerful strategies Eks: KLM, Toyota25
26. 26. Ny stilling? • Hvad står CDO for?
27. 27. Gartner BI Hype 2012
28. 28. Gartner PM Hype 2012
29. 29. „The great day – when all the information for solving a management problem is only a push button away – is closer than you think.“ Business Week, 196329
30. 30. Watson
31. 31. 31