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Pelle Ehn - Social Innovation

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Pelle Ehn - Social Innovation. From Social Business Seminar.

Pelle Ehn - Social Innovation. From Social Business Seminar.

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    Pelle Ehn - Social Innovation Pelle Ehn - Social Innovation Presentation Transcript

    • social innovation orbusiness as usual pelle ehn with a lot of support from anders emilsson and per-anders hillgren medea and k3 malmö university
    • • social innovation and business (what and why)?• design and social innovation (where and who)?• social innovation and living labs (how)?
    • Social innovation”new ideas (products, services and models)that simultaneously meet social needs andcreate new social relationships orcollaborations. In other words, they areinnovations that are both good for society andenhance society’s capacity to act”Murray et al (2010) The Open Book of Social Innovation
    • Social innovation”A novel solution to a social problem that is moreeffective, efficient, sustainable, or just than existingsolutions and for which the value created accruesprimarily to society as a whole rather than privateindividuals.A social innovation can be a product, productionprocess, or technology (much like innovation ingeneral), but it can also be a principle, an idea, a pieceof legislation, a social movement, an intervention, orsome combination of them. Indeed, many of the bestrecognized social innovations, such as microfinance, arecombinations of a number of these elements.”James A. Phills Jr, Kriss Deiglmeier, Dale T. Miller:Rediscovering Social Innovation, Stanford Social Innovation
    • Social innovation”The term social innovation refers tochanges in the way individuals orcommunities act to solve a problem or togenerate new opportunities. Theseinnovations are driven more by changesin behaviour than by changes intechnology or the market and they typicallyemerge from bottom-up rather than top-down processes.”Jégou & Manzini, Collaborative Services 2008
    • Examples• The Open University – distance learning• Wikipedia• Microfinance• Hospice• Fair trade
    • Why social innovation?”The main reason is that existingstructures and policies have found itimpossible to crack some of the mostpressing issues of our times – such asclimate change, the worldwide epidemicof chronic disease, and wideninginequality.”Murray et al (2010) The Open Book of Social Innovation
    • Broaden the concept of innovation:Business innovate mainly for return oninvestment, society must innovate forsocial return and transformation. Europefaces unprecedented challenges. This callsfor collaborative, cross cutting responsesreaching out to business, public policycommunities, researchers, educators, publicservice providers, financiers and NGOs.
    • Relations and trust”whereas in business the firm is the keyagent of innovation, in the socialinnovation field the drive is more likely tocome from a wider network, perhapslinking commissioners in publicsector, providers in socialenterprises, advocates in socialmovements, and entrepreneurs inbusiness”Murray et al. (2010) The Open Book of Social Innovation
    • Beyond social business and social accounting ?• SROI (social return of investment)• TBL (tripple bottom line)• CSR (corporate social responsibility)
    • Design & social innovation• Transformation design & service design – UK Public sector• Design for social innovation and sustainability – Italy Sustainability• Design for social impact & Design for community - USA Developing countries
    • UK
    • Designing with all stakeholders (particpatorydesign)Making things visible and tangiblePrototyping ”fail early to succeed sooner”
    • ”Southwark Circle was co-designed and tested with over 250older people and their families, and developed by our partnersat Participle.” http://www.southwarkcircle.org.uk/
    • Engine group
    • Italy
    • Creative communitiesare all groups of people who cooperatively invent, enhance andmanage innovative solutions for new ways of living. And theydo so recombining what already exists, without waiting for ageneral change in the system (in the economy, in the institution’s, inthe large infrastructures). Jegou & Manzini: Collaborative services (2008)
    • Collaborative services: Jégou, Manzini[the scenario] indicates how, through localcollaboration, mutual assistance, shared use we canreduce significantly each individual’s needs in terms ofproducts and living space and optimize the use ofequipment, reduce travel distances and, finally, lessenthe impact of our daily lives on the environment. Thescenario also gives an idea of how the diffusion oforganisations based on sharing, exchange, andparticipation on a neighbourhood scale can alsoregenerate the social fabric, restore relations of proximityand create meaningful bonds between individuals.
    • Collaborative services: Jégou, Manzini
    • Ezio Manzini: Active wellbeing The proposed cases of social innovation show us that something new is emerging: a wellbeing where the ‘user’ is actively involved. Where he/she is, in some way, the co-producer of the results he/she wants to achieve The result should be the evolution of user-centred design, towards something that could be defined as ‘stakeholder-centred design’. To move from the idea of ‘designing to solve problems’ to one of ‘designing to enable people to live as they like, while moving toward sustainability’. Manzini: Designresearch for sustainable social innovation (2006)
    • USA
    • Ideo: Social impact / innovation”As perhaps the purest example of our human-centered approach, SocialImpact at IDEO enables design as a tool to address such global socialissues as poverty, health, water, economicempowerment, environmental activism, and the need for basic services.Design for social impact seeks to incite transformational change inunderserved, underrepresented, and disadvantaged communities”
    • Design for social impact Rockefeller Foundation + Ideo and Continuum”When design firms collaborate withNGOs, dramatic breakthrough also emerge”
    • Project H
    • Ideo + Kickstart
    • KickStart KickStart Total Impact as of August 30, 2008 Pumps Sold: 105,627• * Kenya: 44,052• * Tanzania: 28,001• * Mali: 3,414 Enterprises Created: 70,769 People Moved out of Poverty: 338,284 New Profits and Wages Generated Annually: $77 million
    • Global interestUSA Office of Social Innovation and CivicParticipation:”best solutions to our challenges will be found incommunities across the country”Social innovation a priority in EU innovation policy:”It is about tapping into the ingenuity ofcharities, associations and social entrepreneurs tofind new ways of meeting social needs which arenot adequately met by the market or the publicsector”
    • Social Innovation Europe initiative”I strongly believe that today our strong Europeantradition of social innovation is more needed than ever.The crisis has made it clear that most of the challengeswe are facing have taken on an increasingly socialdimension from poverty and social exclusion todemographic ageing and to the needs for bettergovernance and more sustainable resourcemanagement. What I am telling is not just matter for nicepapers. It is indeed the need for policies that have adirect impact and concrete consequences for the life ofour citizens.”José Manuel Durão Barroso 17 March 2011
    • Recommendation from a business panel to the EU commission:• More technology is not the solution• Leverage the power of networks and social innovation http://ec.europa.eu/enterprise/policies/innovation/ http://blogs.ec.europa.eu/innovationunlimited/
    • Malmö Living Labs: the stage, the neighbourhood, the factory users driving innovationstudents incubatorsteachers companiesresearchers publicdesigners institutions ngos City of Malmö Continous match-making and alignment of interests and stakeholders
    • Malmö Living Labs (MEDEA, MAH) Western Harbour Sustainability/media companies The Factory Möllevången Artists, designers, musicians Rosengård The Stage Immigrant population The Neigbourhood FosieDesign and innovation rooted in local contexts
    • Social innovation as “infrastructuring”Ongoing alignment between contexts and partlyconflicting interests:• “substance” that emerges in situ• relational concept: it becomes infrastructure in relation to organized practicesExtensive collaboration over time and among diverse stakeholders:• design before use: selection, design, development, deployment, enactment• in everyday use: mediation, interpretation, articulation• design in use: adaptation, appropriation, tailoring, re- design, maintenance
    • The Stage The Stage Stage New ways to produce, promote, distribute and finance the stage cultural productions. Engaging audiences in professional cross-media, creative processes culture production möllevången
    • The Factory Under construction! Prototyping lab (Fablab) for co-productions mixing digital and physical material. Open source business models and micro financing services.
    • The Neighbourhood A co-production and innovation environment for collaborative services and urban planning. Taking its point of departure in multi-ethnic local resources.
    • • Environment that seldom is associated with innovation and economic growth• Marginalized groups and high unemployment but at the same a resource of intercultural competences
    • Case 1
    • RGRA the Streets” The movement: “Face and Voice ofHip-hop as a pedagogical tool
    • Building a repertoire
    • RGRA workshop”Produce their own music” Blue tooth media push ”Love zones” ”Commuting on busses”
    • Infrastructuring - Alignment LL Do-Fi RGRAEpsilon E. S. Skånetrafiken Veolia
    • Prototyping: Bluetooth Hiphop BusNew service, new promotion channels, new technology issueof trust
    • Infrastructuring - Alignment BluePromo LL Do-Fi RGRAEpsilon E. S. Skånetrafiken Veolia
    • Infrastructuring - Alignment BluePromo LL WIP- Wireless Indipendent Provider Do-Fi Ozma RGRAEpsilon E. S. Lilla Växthuset Skånetrafiken Veolia
    • Prototyping: UrbLoveCollaboration between K3 Malmö University, RGRA, Lilla Växthuset, Ozma, EpsilonES and Do-Fi
    • Infrastructuring - Alignment BluePromo UrbLove LL WIP- Wireless Indipendent Provider Do-Fi Ozma RGRAEpsilon E. S. Lilla Växthuset Skånetrafiken Veolia
    • Connecting UrbLove to schools• Combining: Low tech mobile game + social innovation• Dealing with a social issue (geographical inclusion/exclusion)• Providing business opportunities for NGO
    • Open ended Infrastructuring Leisure science UrbLove K3 INKONST Ozma RGRA Public Schools
    • “Issues” and “controversies”How to negotiate palestine/israeli conflict? What parts of the city should get attention?
    • Case 2
    • Herrgårds Women AssociationFive women started the Herrgårds Women association 8 years ago in RosengårdMalmö as a response to feeling excluded from the Swedish society.•The NGO has 200 women (and 200 children) as members.•The nationalities include Afghan, Iran, Iraq and Bosnian women (majority Afghan).•Many have limited skills in Swedish, many are illiterates, most lack highereducation, many live on social welfare.
    • Service opportunitiesBeyond catering: Enriched cultural experiences and mixed servicesincluding food, laptop-sleeves and henna-tattoos.
    • Design experimentsCombined cooking class and media –workshopAligning: the Women, Attendo, Göran and Refugee Orphans
    • Future design solutionsSocial media and movies……..…….and/or new support structures in the City of Malmö?
    • Collaborating networksHerrgårds Kvinnoförening
    • Infrastructuring Researchers: UrbanCity of Malmö studies/LLbusiness department Good World ABCity of Malmö DoDreamSocial department Attendo Network Göran Save the children
    • “Issues” and “controversies”• ”Transit relations” with orphans?• Trade unions?• Power relations within their families?• Violence and threats?• Sustainable business models?
    • Social innovation references• medea.mah.se• youngfoundation.org• socialinnovationexchange.org• Murray, R., Caulier-Grice, J. and Mulgan, G., 2010. The open book of social innovation. London: Young Foundation, NESTA• Hillgren, Per-Anders; Seravalli, Anna & Emilson, Anders. (2011). Prototyping and Infrastructuring in design for social innovation. Co- Design Vol. 7, Nos. 3–4, September–December 2011, 169–183.• Björgvinsson, E; Ehn, P & Hillgren, P-A. (2012). Agonistic participatory design: working with marginalised social movements. Co-Design, 8:2-3, 127-144.
    • Social innovationSo here is the question:Is social innovationa real challenge for your business,or are you better offdoing (social) business as usual?