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  1. 1. © 2013 IBM CorporationPut your business in motionKeith Poyser. Sales Leader Europe: Mobility & End 7711 77 38 78
  2. 2. © 2013 IBM CorporationFive trends with significant implications for the enterpriseMobile is about transacting196% year to year increase in mobile cyber Monday sales between 2012 and 2011Mobile enables the Internet of Things91% of mobile users keep their device within arm’s reach 100% of the time243Mobile is primary590% of users use multiple screens as channels come together to create integratedexperiencesMobile must create a continuous brand experienceGlobal Machine-to-machine connections will increase from 2 billion in 2011 to 18billion at the end of 2022Insights from mobile data provide new opportunities75% of mobile shoppers take action after receiving a location based messages21. Source: “China Mobile 50k survey”; Morgan Stanley Research2. JiWire Mobile Audience Insights Report Q420113.IBM Coremetrics Retail Data – as published in 24/11/12 IBM Press Release4. IBM Global Technology Outlook 2013, Google5. GSMA, Machina Research
  3. 3. © 2013 IBM CorporationIBM has been building mobile enterprise capabilities200+ IBM Software appsavailable in App Stores;~ 1M downloadsCited as a leader in app designand managed services byForrester and Gartner10 acquisitions to strengthenour position since 2006125+ patents for wireless in2012, bringing total to 270Doubling 2013investment
  4. 4. © 2013 IBM CorporationThe IBM MobileFirst offering portfolioAnalyticsSecurityManagementIBM and Partner ApplicationsApplication Platform and Data ServicesBanking Insurance Transport Telecom GovernmentIndustry SolutionsHealthcareRetail AutomotiveApplication & Data PlatformStrategy&DesignServicesDevelopment&IntegrationServicesCloud & Managed ServicesDevices Network Servers
  5. 5. © 2013 IBM CorporationThe BroadestPortfolio ofMobileSolutionsThe DeepestSet of ServicesExpertiseNew IndustryPartnershipsand Resourcesfor DevelopersThe industry’s most comprehensive mobile portfolio
  6. 6. © 2013 IBM CorporationIBM MobileFirst PlatformIBM MobileFirst ManagementIBM MobileFirst SecurityIBM MobileFirst AnalyticsThe BroadestPortfolio of MobileSolutions
  7. 7. © 2013 IBM CorporationIBM MobileFirst Platform (worklight)IBM WorklightIBM Rational Test WorkbenchIBM Mobile Application Platform Management• Automated testing for high quality mobileapps• Streamlined deployment for privateclouds on Pure Application System• Single sign-on across multiple apps on adevice• Latest versions of all major mobile OS’s(iOS, Android, Windows, and BlackBerry)For clients that need to: Quickly develop and deploy high qualitymobile apps across multiple platforms Seamlessly connect rich mobileapplications to enterprise data andservicesIBM MobileFirst Platform offers: Native, web, or hybrid app development Tools to build & test high quality apps for manydevices Management, security, continuous delivery &distribution of apps Easy connectivity to existing data & servicesfor mobile usage On-premises or managed service deliveryAvailable Today!
  8. 8. © 2013 IBM CorporationChallengesCompany estimated that up to 40 percent of itsfuture business would come from providingmobile accessibility to its products and services.They sought a solution that would provide thescalability needed to support high volumes ofdata, significant numbers of users and a sizabledevelopment team.SolutionImplemented IBM Worklight software to supportits mobile-application-development project. TheWorklight software provides the scalability theclient needs to address the predicted increasein data and user volumes anticipated once theproject is completed.Benefits Able to develop mobile apps quickly andefficiently, supporting future business growth ata lower cost than its previous provider couldoffer. Gained scalability to support higher data anduser volumes once the mobile apps weredeployed.“ML5 approach to achievet using web technologiesCSS) everywhere we can,where we need to.”Capital One has shipped industry-leading mobile capabilities andhas many more on the way
  9. 9. © 2013 IBM CorporationIBM MobileFirst Management (End Point Manager / BigFix)*Planned availability in 1Q 2013For Clients That Need To: Implement BYOD with confidence Manage secure sensitive data, regardlessof the device Handle multi-platform complexitieswith easeIBM MobileFirst Management Offers: Unified management across devices Option to wipe corporate data Configuration & enforcement of passwordpolicies, encryption, VPN access & camera use Streamlined workflow betweendevelopment & operations with anintegrated Enterprise App Store On-premises or managed service deliveryIBM Endpoint Manager for Mobile DevicesIBM Enterprise Services Managed MobilityIBM Mobile and Wireless Network ManagementAvailable Today!• Latest versions of all major mobile OS’s(iOS, Android, Windows, and BlackBerry)• Defense-grade encryptionthru FIPS 140-2 compliance*• Automatically grant or deny email accessbased on device compliance• Ease admin by setting and reportingIBM Notes Traveler security policies
  10. 10. © 2013 IBM CorporationPublic utility adds mobile devices without adding infrastructureCompany OverviewServing 4.5 million customers, this electric company of25,000 employees is a leader in clean energy whileexceeding reliability standards and keeping consumercosts below average. They are experiencing a migrationfrom traditional endpoints to mobile devices.Customer Needs Support 20,000+ mobile devices Corporate and employee-owned, many platforms andOS versions High availability for certain devices used in the field Adherence to internal security policies, externalregulationsBenefits Scalability to 250,000 endpoints provides room to growwithout adding infrastructure Added mobile devices to existing IEM deployment indays Ability to integrate with Maximo, Remedy Responsiveness and agility of product and product team
  11. 11. © 2013 IBM CorporationIn the words of a customer…. IBM deployed Endpoint Manager to over 800,000 endpoints on three servers and saved over $10M inYR1. Adding 250K iPads, Androids, etc this year and will require only one additional server and FTE. Fung Group replaced SCCM and deployed 15,000 endpoints in 15 days, re-purposed 76 servers tohigher value projects; reduced dedicated Endpoint Management servers from 79 to 3, reduceddatabase licenses by 42 and Reduced dedicated FTEs from 6 to 1 The world’s largest retailer reduced annual software spend by 20%+ Concord Hospital achieves 98% first-pass success in hours on their Microsoft and 3rd party patches;something that would otherwise take weeks to months using iterative scans and 3rd party products toaddress non-MS operating systems and applications Miami Dade County Schools saves $4M in annual electricity costs on their 120,000 PCs Suntrust achieved a 127% ROI with payback in 9 months; saving a total of $2.65M Tax Tech reduced patch management full-time equivalents (FTEs) from 20 to 1 Stena Lines achieved a 12:1 labor savings ratio by reducing administrative overhead time for patchprocesses from 240 hours to 20 hours Western Federal Credit Union reported a 50 percent reduction in labor costs through automation andunified patch management Entergy’s desktop and server management group installed 70,000 patches across the enterprise in 24hours Kronos distributes software updates, policies, and patches to all eligible endpoints within 15 minutesacross the globe
  12. 12. © 2013 IBM CorporationQuick QuizHow does IBM use Endpoint Manager?A. Reduce security issues by 78%B. Save $10M in remediation costs withing YR1C. Manage almost 800K endpoints with four servers andFTEsD. Allows us to securely conduct business in growth areaswhere malware is most prevelantE. All of the above
  13. 13. © 2013 IBM CorporationIBM MobileFirst Security (AppScan)For Clients That Need To: Protect devices and data Defend the network Ensure secure access Safeguard mobile apps Preserve user experience withoutcompromising securityIBM MobileFirst Security Offers: Context aware risk-based access control Mobile threat protection Strong session management & Single Sign-on Vulnerability analysis for mobile apps Visibility and analysis of security events fromthe device, network, user and app behaviorIBM Security Access Manager for Mobile and CloudIBM AppScan*Planned availability in 1Q 2013Available Today!• State-of-the-art high-quality vulnerabilityanalysis for mobile apps• Native support extended for iOSto accelerate enterprise usage*• Enhanced support for JavaScript analysisin hybrid mobile apps*• Out-of-the-box support for IBM Worklightbuilt apps to incorporate context awarerisk-based access
  14. 14. © 2013 IBM CorporationEuropean Bank delivers secure mobile Internet bankingBackgroundMajor European Bank needed to reduce operationalcomplexity and cost with a single, scalableinfrastructure to secure access to various back-endservices from multiple mobile apps. A customizedauthentication mechanism empowered the bank toguarantee the security of its customers whilesafeguarding the trust relationship with a safe appplatform that encrypts local data and delivers appupdates immediately.Customer Needs Extend secure access to banking apps to mobilecustomers Enhance productivity of employees to perform securebanking transactions via mobile devices Support for iOS, Android, and Windows MobileBenefits Authenticates requests made via HTTPS from hybridmobile apps running on WorkLight platform to back-end services A custom certificates-based authentication mechanismimplemented to secure back-end banking application
  15. 15. © 2013 IBM CorporationIBM MobileFirst Analytics (TeaLeaf)For Clients That Need To: Optimize digital & mobile experiencesto drive online conversion Analyze mobile behaviors and quantifybusiness impact of user struggles Improve customer service resolutionand drive loyaltyIBM MobileFirst Analytics Offers: Automatic detection of customer issuesthrough user and mobile device data User behavior drill down with high fidelityreplay & reporting of the user experience Correlated customer behavior with networkand application data High conversion and retention rates withquantifiable business impact analysisTealeaf CX MobileAvailable Today!• Capture a high-fidelity replay of mobilegestures* for mobile web sessions oniOS and Android-based devices• Add-on Heatmap, Link Analytics, FormAnalytics, and Attention Maps forbetter understanding of users’ intentthrough highly visual analytics**
  16. 16. © 2013 IBM CorporationSkybet streamlines their on line banking login and betting processesfor its mobile customers Challenges/3 of all bets are placed through the mobile device.Emerging channels like mobile are key to thecompany’s future success and user experience onthe mobile is a competitive differentiator.SolutionCX Mobile provided evidence of user strugglesduring registration, user preferences in betplacement, and adverse changes in userbehaviors. Tealeaf enabled the customer toquantify business impact of customer challengesacross both web and mobile channels.Benefits•dentified a time consuming and confusing processaround conversion rates for ID recovery – arelatively common occurrence for people trying tologin from a stadium to bet on a soccer match.•eveloped better understanding of the optimalcustomer path for betting from login to betplacement.•“With Tealeaf we know how our customers are usingmobile and thanks to Tealeaf we leave nothing tochance.”~ Steve Morrison, Tealeaf Manager at Skybet
  17. 17. © 2013 IBM CorporationThe IBM Mobile Enterprise Development LifecycleIndustrializeIBM Mobile DevelopmentLifecycle SolutionDesign & DevelopObtain InsightManageDeployInstrumentIntegrateTestScan & Certify
  18. 18. © 2013 IBM CorporationThe Deepest Set ofServices ExpertiseIBM MobileFirst -Strategy & Design ServicesIBM MobileFirst -Development & IntegrationServices
  19. 19. © 2013 IBM CorporationIBM MobileFirst Strategy & Design ServicesFor Clients That Need To: Ensure mobile projects yield measurablebusiness value Link mobile investments to ROI and IT strategy Establish plans for growth and maturity ofmobile initiatives Customer journey mapping for mobileengagement Accelerated mobile strategy & business casecreation Vision and delivery of compelling mobile webexperience Detailed strategies for infrastructure for mobileenterprise IT & communication initiativesMobile Strategy AcceleratorMobile Infrastructure Strategy & PlanningOmni-channel Experience AssessmentIBM Interactive – Mobile Web Experience DesignAvailable Today!IBM MobileFirst Strategy & DesignServices offer:• Mobile Strategy workshops to provideactionable roadmaps and prototypingwith KPIs• Enhanced strategy and planning servicesto optimize mobile infrastructure plans,processes, security, middleware anddevice selection
  20. 20. © 2013 IBM CorporationThe event site strategies are informed by customer experience research andinsights and include innovative combinations of sophisticated data delivery andanalysis, multi-channel capabilities, and web 2.0 and mobile technologies.Innovative IBM Technologies Applied: High quality live Flash streaming video withmultiple simultaneous video streams Live leader boards, player bios andcourse/court information overlaiddirectly on the video streams in an innovative,immersive presentation – a first for highlytrafficked sports events websites Personalized alerts Live video thumbnails for selecting streamsRedefining Media: Interactive, Multi-Channel EventsFor the Australian Open, IBM served livevideo on web and mobile, developed theintegrated community features andcreated a feature that graphed playermomentum during the matches
  21. 21. © 2013 IBM CorporationIBM was positioned as a leader in the Forrester WaveTM:Enterprise Mobility Services, Q1 2013IBM received the highest score possible in “Current Offering”Source: Forrester Research Inc. “Forrester WaveTM”: Enterprise Mobility Services, Q1 2013”.Full report can be accessed at Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation ofForresters call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in theForrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
  22. 22. © 2013 IBM CorporationIBM MobileFirst Development & Integration ServicesFor clients that need to: Develop new mobile applications Integrate mobile applications with enterprise ITsystems Manage and secure mobile environments Maintain visibility, control and automation of mobiledevices Fast cycle development of mobile applicationsacross platforms Mobile app integration for seamless connectivityand data management Secure and seamless wired, wireless, cellular andWiFi network access including increased networkbandwidth required for voice, data and video Secure mobile device and application managementMobile Development and TestingMobile Application IntegrationNetwork Integration Services for MobileMobile Application ManagementMobile Application Platform Management ServicesMobile Enterprise Services for Managed MobilityUnified Communications for MobileAvailable Today!IBM MobileFirst Development &Integration Services offer:• Enterprise Mobile Enablement• Mobile Application Developmentfrom the Cloud
  23. 23. © 2013 IBM CorporationIBM Mobile Enterprise Services helps leading hotel brand delivermanaged mobility services for smartphones and tabletsChallengesTo deliver differentiated and enhanced guest services,especially for corporate clients and hotel owners. Architectmanaged mobility solution for combined install base of6,700+ smartphones and tablet devicesSolution• Enterprise lifecycle services for BlackBerry®, iPhone andiPad devices• Email, web, calendar access and support with centralizedend-user help desk• Mobility device access to business intelligence foroperations reportingBenefits• Adoption of mobility computing solutions deliver clearbusiness value and employee productivity improvements• Changed how technology innovation is delivered in thecorporation• Improved total cost of ownership and infrastructuresavings from more predictable hosting and support costs;that help enable 30 percent smartphone growth over 5years• Subscription-based pricing simplifies billing and tracking
  24. 24. © 2013 IBM Corporation1. Discover IBM’s mobile capabilities, the use cases our capabilities solve, and jointly explorehow a deeper dive could drive value for you:• Mobile Innovation Workshop (1 day)2. If you are just starting your mobile adoption:• Mobile Discovery Workshop (1-3 days)• Review specific business pains and trends to create mobile strategy & plan for next steps• Mobile Quick Win Pilot (3-10 weeks)• Build a first instance of a mobile application to experience business value and createorganizational buy-in3. When you are ready to scale within a LoB or across the enterprise:• IBM Mobile Strategy Accelerator (Multi-week engagement)• Understand how to most effectively integrate mobile capabilities.• Results in a roadmap that optimizes mobile transformation opportunities and accelerates timeto market.• Mobile Infrastructure Strategy & Planning (Multi-week engagement)• Assess current environment, define infrastructure strategy and build technology and servicesroadmap• Managed Mobile: Endpoint and Application Platform Management (ongoing)• Provide managed services to secure your mobile endpoints and for your mobile applicationplatform environmentServices to support your Mobile Adoption
  25. 25. © 2013 IBM CorporationHighlights: Thousands of mobility, integrated communicationsand networking professionals 270 mobile patents 30+ research labs supporting mobility 48 networking delivery and support centers 11 mobile enterprise services delivery and supportcenters Customer support in 50 languages Global standard processes, tools andmeasurementsIBM’s global mobile expertise is trusted by some of the world’s mostdemanding companiesThousands of consultants with mobile solution and managed services expertiseIBM Interactive CentersMobile Enterprise ServicesDelivery & Support CentersNetworking Delivery &Support Centers
  26. 26. 26 © 2013 IBM CorporationNew IndustryPartnerships andResources forDevelopers1. IBM Adapters for AT&T APIs2. IBM and Apple Alliance3. IBM Application ServicePlatform for Networks4. IBM Worklight AcademicCourseware5. Developer Resources6. Business Partner Programs
  27. 27. 27 © 2013 IBM CorporationIBM Academic Initiative For Mobile49%of organizations alreadyhave some kind of mobiledeployment today*69%of organizations plan toincrease mobile investment in thenext 2 years*However…Nearly half of studentsand educators surveyedreported that theirinstitutions can’t meet thedemand for these skills.**Source: 2012 Tech Trends Study, IBM developerWorks and IBM Center for Applied Insights, November 2012Designed to address the growingmobile skills challenges – bybuilding mobile skills in the nextgeneration of developers:1. New faculty grants for innovativemobile courses on campus1. Free IBM Worklight usage forprofessors and students1. New mobile courseware forfaculty to use in the classroom
  28. 28. 28 © 2013 IBM CorporationMore New Resources for Developersdriving engagement with a forward thinking community…
  29. 29. 29 © 2013 IBM CorporationIBM MobileFirst Offering for Business PartnersConnect with new clients via the Mobile app showcaseValidate your solutions with the “Ready for IBM MobileFirst” offeringEquipping Business Partners with opportunity to: Get support through a vibrant ecosystem of Business Partner mobileofferings Gain client visibility into your applications in an industry, functional andgeographical context Demonstrate your solutions that meet “IBM ready for” compatibility criteria Promote your solutions at global IBM eventsNew offering that features leading IBM Business Partners that havemobile solutions validated for compatibility with IBM MobileFirstofferingsProvides differentiation for business partners via the “Ready for IBMMobileFirst” mark, that can be can utilized in packaging and marketingmaterials on qualified offeringsMobileAppShowcaseIBM MobileFirst
  30. 30. 30 © 2013 IBM CorporationPotential to boost earning opportunities up to 60%* as IBM Value Added ResellerCertify with “Software Value Plus IBM MobileFirst Authorization”New Mobile Solution Incentive Offering for IBM Business PartnersNew mobile offering helps IBM Business Partners expand their reachEligible mobile solutions can be applications or repeatable serviceframeworksEnables Business Partners to earn incremental incentives and benefitsby expanding their mobile skills and solutionsIBMBusinessPartnerResellerIncentiveEquipping Business Partners with opportunity to: Augment or develop new mobile skills to meet market demand Differentiate yourself in the mobile marketplace with the “Software ValuePlus IBM MobileFirst” solution mark Feature your solutions in the Mobile App Showcase and gain exposureby industry and geography* When additional rebates and incentives are included
  31. 31. 31 © 2013 IBM Corporation1 Learn with your IBM representative or BusinessPartner to find the right next step for you23Join the (#IBMMobile) ways to get started with IBM MobileFirst
  32. 32. 32 © 2013 IBM Corporation
  33. 33. 33 © 2013 IBM CorporationLegal Disclaimer• © IBM Corporation 2011. All Rights Reserved.• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information containedin this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which aresubject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. 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