Per FredrikssonIT Architect, IBM Software Group                                   © 2012 IBM Corporation
Aligning IT and Business Goals    You Experience the Barriers of Time, Cost and Risk today    Business Goals    Grow top a...
Clients Have Tried Various Approaches to Close the Gap                  Client-tuned                  Systems             ...
ANNOUNCING:      The world’s first family of expert integrated systems4                                                   ...
Announcing the First Two members of the IBM PureSystems FamilyInfrastructure System:           Platform System:Expert at s...
Integrated by Design                    A Continuum of Value from Building Blocks to SystemsIBM PureFlex Building Blocks I...
Benefits grow when moving from virtualization to PaaS                                                                20% -...
PureApplication System – benefits distribution    PureApplication System lowers the    cost of operations…      Hardware ...
Customer case – PoC – European financial instituteKey Goals: a strategic platform for the full lifecycle of  applications ...
Customer case – PoC – European financial institutePoC test cases Density                                       Resiliency ...
Customer case – PoC – European financial institute •Projected € 1.7 million savings over three years in labour reduction i...
IBM PureApplication SystemSimple, Efficient, Flexible and Virtualized Application Platform – Built for CloudComplete, Read...
Single management interface13                            © 2012 IBM Corporation
What the business wants…   What’s required…                                                       Monitoring              ...
Simplified deployment15                      © 2012 IBM Corporation
Initiates a fully scalable Web Application                                                   Monitoring                   ...
Reusable templates and patterns remove project wasteFrom this…                                                          In...
Extensibility From The Broadest Ecosystem Is Made Easy                            New IBM PureSystems Centre:             ...
Thank You!     http://www.ibm.com/ibm/puresystems/19                                         © 2012 IBM Corporation
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Konsolider, optimer og automatiser dit servermiljø med IBM PureApplications System, Per Frederiksson, IBM

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Præsentation fra Smarter Business 2012

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  • 09/30/11 But think about the barriers in our way today. Business wants to grow and to do that they have goals they need to achieve – within the context of the new landscape we’ve talked about. Yet IT is constrained traditional computing models. How can we continue to spend the time, effort and dollars on the things on the right when we have to meet today’s need? We are also influenced by the digital generation – the consumerization of information technology has transformed us to a world where IT is becoming the fabric of how business and people interact – it is almost becoming transparent. New generation will just assume IT is a part of their lives. This adds new dimensions to the equation. We now must think about mobile and what that means for business to enterprise and business to consumer interactions. Social networks aren’t just about individuals – social business is significantly impacting how we related to customers and other businesses. Users are consuming and creating their own functionality – requiring significantly more elasticity and driving an huge acceleration in the iteration of solutions far beyond traditional demand cycles. Getting Up & Running Specify/Design: Takes 30 days for an IT infrastructure system Procure: Software & hardware ordered separately taking 5-20 days Integrate: Components arrive as “bag of parts” – requiring optimization Deploy: Can take weeks to months Development Operations Provision: Takes 30-60 days for a development or test environment Configure: Modified and non-standard Dev/Test/Production configurations cause errors and delay production deployments by weeks Ongoing Effort Customize/Tune: Meeting SLAs requires customization and ongoing tuning Scale: Lack of dynamic elasticity results in cumbersome re-allocation of resources Manage: Managing and monitoring with multiple tools is time consuming Maintain: Separate fixes require separate testing Upgrade: Months to plan, procure and test; days of downtime
  • Multiple approaches have emerged as we begin this shirt. We are tuning our own systems – using the flexibility of general purpose systems to optimize them for their business environment. However, as we just saw - the time and effort to do this can be significant. Other approaches have emerged as well. We are taking advantage of the simplicity of appliances and the elasticity of cloud where those approaches make sense. The question is – how can organizations get the best of all three of these options in one system?
  • Main Point: Announcing the IBM PureSystems family – delivering on the smarter computing promise - the world’s first family that truly delivers all the attributes of expert integrated systems Speaker Notes: Today we are announcing IBM PureSystems family of expert integrated systems. The family leveragee the expertise and best practices from decades of client engagements and optimizations around the world to address ordinarily complex tasks with patterns of expertise. They are fully integrated by design and tuned by IBM labs and factories. And the experience is simplified for you like nothing ever before. Because of this, the IBM PureSystems family truly delivers on the promise of Smarter Computing. The family is built for cloud with: Built-in cloud expertise Integrated cloud management Complete fully-virtualized cloud-ready infrastructure And is an integral part of the IBM SmartCloud The family is designed for data: << more words here >> An clearly these systems are tuned to the task – optimized for the workloads them need to run in a fashion never seen before. << more words here >>
  • Main Point: Announcing the first two members of the IBM PureSystems family – IBM PureFlex and IBM PureApplication Systems. Speaker Notes: Today we are announcing the first two members of IBM PureSystems family of expert integrated systems. Each member is integrated by design with built-in expertise – delivering a truly simplified experience. IBM PureFlex System Expert at sensing and anticipating resource needs to optimize your infrastructure Factory integrated and optimized system infrastructure Integrated management Automation and optimization expertise IBM PureApplication System Expert in optimally deploying and running applications for rapid time-to-value Expert designed, integrated and optimized application aware platform Workload patterns of expertise Simplified management with a single console All PureSystems systems are: Fully optimized Born virtualized Have a no compromise design with system level upgradability Are designed for cloud Let me tell you a little more about the secret sauce in these systems.
  • Done HA, not DR, and not hardware patching/resiliency BVA should be wider – confirmed with the integrated account team Understand the Competition Cisco UCS, Oracle was thrown out Competition includes procurement – who will piece part it for a beter deal PureExperience became it’s own roadshow – repeat the “package” 09/30/11
  • 09/30/11
  • 09/30/11
  • *IBM Confidential* IPASv1_Small_Overview.ppt Page of 47 An IBM Proof of Technology Go to 'View > Header and Footer' to change this to match the event title
  • Main Point: IBM has the broadest open ecosystem of partners ready and able to provide industry expertise and solutions to clients and they now can take advantage of PureSystems Centre to deliver value even faster. Speaker Notes: IBM has the broadest open ecosystem of partners ready and able to provide industry expertise and solutions to clients. As I mentioned, We have developed PureSystems Centre - a catalog and solution showcase that simplifies deployment of partner and IBM applications Clients will be able to access l inks to direct downloads and find such items as: ISVs application patterns Acquire licenses and download of code or fixes Partner “ PureSystems Ready” offerings A single entry is searchable under multiple IBM offerings  PureApplication System, SmartCloud Application Services… A repository of unified content with simple to find new content by category (industry, solution, geo etc) Access to the developer community Speaking of the development community we also have IBM developerWorks IBM developerWorks is the premier web-based technical resource and professional network for millions of IT practitioners, students, and university faculty, and worldwide. 4 million developers worldwide visit developerWorks every month, and we are providing them with the world class content they need to get up to speed on Troy as quickly as possible so that organizations that implement Troy can start seeing results faster. Technical, developer-focused resources available at launch include: Architectural Overview of Troy Overview of Virtual Application Pattern (VAP) Overview of Virtual System Patterns Plugin development kit: When should I extend an existing pattern or create a custom pattern? Learn how easy it is to consume a custom ISV pattern - PHP application with SugarCRM, Ruby on Rails with Troy Develop a VAP for Troy Transparency in Virtual Applications – behind the scenes How to create a virtual appliance with Troy Flex system Video: Partner – technical interview with Saba Technical Demos – Camtasia Basic VSP and VAP Blog – Staged posts on day of announce and continued drum beat afterwards
  • Konsolider, optimer og automatiser dit servermiljø med IBM PureApplications System, Per Frederiksson, IBM

    1. 1. Per FredrikssonIT Architect, IBM Software Group © 2012 IBM Corporation
    2. 2. Aligning IT and Business Goals You Experience the Barriers of Time, Cost and Risk today Business Goals Grow top and bottom line by: IT Reality • Lowering IT costs Getting Up and Running • Driving business Takes months: • Specify/Design • Integrate innovation • Procure • Deploy • Responding to the consumerization of IT Development Operations • Countering competitive Takes 30-90 days: threats • Provision • Configure • Enhancing the customer Ongoing Effort experience Takes months and requires downtime: • Customize/Tune • Maintain • Scale • Upgrade • Manage2 © 2012 IBM Corporation
    3. 3. Clients Have Tried Various Approaches to Close the Gap Client-tuned Systems Appliances Cloud Benefits Flexibility Simplicity Agility Control Rapid Deployment Elasticity Challenges Time and Shared Expense Single Purpose Dependence Required What if you could have the best of all three?3 © 2012 IBM Corporation
    4. 4. ANNOUNCING: The world’s first family of expert integrated systems4 © 2012 IBM Corporation
    5. 5. Announcing the First Two members of the IBM PureSystems FamilyInfrastructure System: Platform System:Expert at sensing and Expert at optimallyanticipating resource deploying and runningneeds to optimize your applications for rapidinfrastructure time-to-value5 © 2012 IBM Corporation
    6. 6. Integrated by Design A Continuum of Value from Building Blocks to SystemsIBM PureFlex Building Blocks IBM PureFlex System IBM PureApplication System 14 half-wide Chassis bays for Infrastructure Platform nodes System System Compute Power 2S/4S* Nodes x86 2S/4S …with middleware Storage …with compute, designed for V7000Expansion Nodes in/out of chassis storage, networking, transactional web physical and virtual applications & Management Flex System management & entry Appliance Manager enabled for cloud cloud management 10/40GbE, Networking FCoE, IB 8/16Gb FC PCIe, Better Economics, Better Expansion Dedicated Business Velocity, Storage and Better Experience with IT 6 © 2012 IBM Corporation
    7. 7. Benefits grow when moving from virtualization to PaaS 20% -25% Operations 25% -30% Implementation 30% -35% Virtualization Infrastructure Mgmt Auto Provisioning Platform Mgmt IaaS Pattern-based Provisioning Development PureApplication System PaaS Benefits: Additional Benefits: Additional Benefits: Infrastructure § Reduced hardware and § Self service infrastructure § Automated, policy-driven software costs through deployment and on-demand (SLA-based) resource consolidation, increased infrastructure provisioning management and dynamic utilization § Automated resource usage scaling capabilities § Improved data center tracking § Automated health space efficiency § Reusable image library to management (isolation and § Improved continuity, deploy O/S recovery), tracking, and Traditional IT Model – reduced outages § Automated scaling monitoring Challenges: § Improved provisioning capabilities § Standardized pattern-driven §Difficulty tracking resources through virtual servers and platform management §Labor intensive install and script-based deployment § Consistent, on-demand, configuration pattern-driven workload §Low resource utilization; high Accelerates application provisioning (application, maintenance costs development enabling cost middleware, database) across §Longer application dev/test and production reduction, productivity, and development cycles, revenue benefits to be increased defect potential7 realized more quickly © 2012 IBM Corporation
    8. 8. PureApplication System – benefits distribution PureApplication System lowers the cost of operations…  Hardware and software costs are reduced through consolidation, increased utilization  Administration costs are reduced through improved monitoring and automated, policy-driven resource management  Intelligent health management capabilities reduce business- impacting outages and incidents  Pattern-based provisioning simplifies upgrades and migrations, patching, testing …while accelerating application development that enables project-driven cost reduction, quicker realization of productivity Typical distribution based on early assessments and revenue benefits8 © 2012 IBM Corporation
    9. 9. Customer case – PoC – European financial instituteKey Goals: a strategic platform for the full lifecycle of applications that:  reduces labor costs for maintenance and operations  accelerates development and operations lifecycle  Increases the density of applications in the data center9 © 2012 IBM Corporation
    10. 10. Customer case – PoC – European financial institutePoC test cases Density Resiliency •Multiple concurrent versions of middleware •Simulate system failure •Deploy multiple concurrent application •Rollback from failed/incomplete application or versions middleware update •Rollback from a failed/incomplete firmware Maintenance patch •Apply middleware patches •Apply firmware patches Isolation and density •Control application placement Enterprise IT integration •Stress test of one application does not affect •Integrate with standard alerting systems other apps •APIs to integrate with self-service portal •Single sign-on and security audit Deployment Automation integration •Automated deployment of existing NN •Application can access existing NN application with patterns infrastructure components (Oracle DBs, •Use of existing scripts to configure connections LDAP) to external resources (for example database scripts) •Extend base images to meet the requirements of a specific NN applications10 © 2012 IBM Corporation
    11. 11. Customer case – PoC – European financial institute •Projected € 1.7 million savings over three years in labour reduction in their test/dev environment •Includes monitoring – cost takeout of existing monitoring solution •Allows NN to track usage and licenses •Has integrated tools and can preserve existing management scripts/value with the including tooling •Availability during firmware updates •Roadmap for high density PaaS (multi JVM, small VMs) •Strong interest in additional IBM patterns and modeling very complex applications made of many patterns11 © 2012 IBM Corporation
    12. 12. IBM PureApplication SystemSimple, Efficient, Flexible and Virtualized Application Platform – Built for CloudComplete, Ready-to-Go Systems• Arrives ready to go with expert integration• Pre-optimized for Java, web and database Compute performance 96-608 cores 16GB/core ram• Virtualized across the stack for efficiency• Resilient, secure, scalable infrastructure StorageSimplify Ongoing Tasks Solid State (6 TB)• Automated provisioning Spindles (48 TB)• Single point of management “Easy Tier” sw• Integrated monitoring & maintenance• Application-aware workload management Interconnect• Easy to integrate with existing 10 GB ethernet environment 8 GB FCReady for Cloud• Repeatable self service provisioning• Integrated and elastic application and data runtimes12 © 2012 IBM Corporation
    13. 13. Single management interface13 © 2012 IBM Corporation
    14. 14. What the business wants… What’s required… Monitoring Lifecycle Management14 © 2012 IBM Corporation
    15. 15. Simplified deployment15 © 2012 IBM Corporation
    16. 16. Initiates a fully scalable Web Application Monitoring Lifecycle Management Deploy Software application Monitoring Lifecycle Management16 © 2012 IBM Corporation
    17. 17. Reusable templates and patterns remove project wasteFrom this… Integrate & Integrate & Startup & Startup & Design Design Procurement Procurement Install Install Test Test Configure Configure Run Run Repetitive non-value adding steps delayprojects: manual installs, wait time between 2 – 4 monthshandoffs, rework cycles to correct problems found in test, downstream changes…To this… Design Procurement Install Done once Design Procurement Install … for cloud creation / expansion Integrate & Integrate & Test Startup & Startup & Done once (hours) Configure Test Run Configure Run … for image customization / pattern creation Click to Click to Reused and repeated (minutes) Deploy Deploy …for each new deployment17 © 2012 IBM Corporation
    18. 18. Extensibility From The Broadest Ecosystem Is Made Easy New IBM PureSystems Centre:  Gain access to a broad community of IBM and certified partner expertise  Download optimized, deployable application patterns from 100+ leading ISV partners  Search by solution area, industry or system  Download fixes and patches  Access to developer community Also run your existing applications today*18 © 2012 IBM Corporation © 2012 IBM Corporation
    19. 19. Thank You! http://www.ibm.com/ibm/puresystems/19 © 2012 IBM Corporation
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