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IBM Power Event, Keynote Presentation Doug Davis

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IBM Power Systems …

IBM Power Systems
Hvad er IBM's visioner med Smarter Computing?
Hvad er vores strategi for IBM Power-platformen? Få en "Trend & Directions"-præsentation fra lederen af vores Executive Briefing Center i Austin.

Doug Davies, Program Director, IBM

Published in: Technology, Business

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  • 1. IBM Power Systems Doug Davies, Program Director IBM Executive Briefing Centers ddavies@us.ibm.com 02 May 2012Power is performance redefinedand smarter computingDeliver services faster, with higher quality and superior economics © 2012 IBM Corporation
  • 2. IBM Power SystemsAgenda for this session Characteristics of Smarter Computing Watson – Why it matters and what’s next What is the new definition of performance? Power Systems - Performance Redefined B R E AK Integration simplifies computing IBM i IBM PureScale Systems IBM PowerLinux offerings © 2012 IBM Corporation
  • 3. IBM Power SystemsThe pressure is on IT to deliver 52% 50% 10x 1 in 5Increased Increased Explosive IntenseexpectationsHigher customer,employee andpartner demand Mobile clients and workforce— more than 50 growth Ten-times growth in digital data since 2007— competition Intense competition—only 20 percent of the 54% of IT budgets are spent onexpectations— percent of the there are 2 billion world’s largest operations and maintenance—self-service world population Internet users.8 companies in not on innovation.10channels have uses mobile 2000 are still ongrown by 52 technologies.7 that list today.9percent(compound annualgrowth rate).6Where do you turn? IBM3 © 2012 IBM Corporation
  • 4. IBM Power SystemsSmarter computing enables business performance on asmarter planetThree keys to enabling your organization to capitalize on a more intelligent,interconnected and instrumented planet Infrastructure Managed through designed for data the cloud Turn data into actionable technologies insight Access world-class computing Empower decision makers capabilities practically to drive better business anywhere outcomes Virtualize to reduce costs and complexity Tuned to the task of business Optimize workloads to improve service quality and efficiency and reduce costs Maximize performance for every industry, at every layer4 © 2012 IBM Corporation
  • 5. IBM Power SystemsSmarter computing enables the smarter planet Up to 89% 55% 60% of CEOs want cost reduction per of CIOs plan to better insight via workload is invest in cloud business possible with technologies13 intelligence and optimized analytics11 systems12On a smarter planet, smarter organizations drive innovation to stand apart inthe crowded marketplace.5 © 2012 IBM Corporation
  • 6. IBM Power SystemsIBM Watson technology—winning with workload-optimizedsystemsIBM Watson™ technology—a workload-optimizedsystem that can act much like a human Runs on commercially-available IBM POWER7® processor–based servers and IBM PowerLinux™ software Is tuned to the task of answering questions posed in naturallanguage Is able to process 200 million web pages in three seconds Understands human language—English today, and soon,Japanese and French as well Shows that IBM deep analytics capabilities can pass the test Watson technology is the result of comprehensive IBM expertise:The technologies that power the IBM Watson system are available to IBM clients today.6 © 2012 IBM Corporation
  • 7. Doug DaviesExecutive Briefing CentersPutting IBM Watson to Work © 2009 IBM Corporation
  • 8. Smarter Computing On February 14, 2011, IBM Watson changed history introducing a system that rivaled a human’s ability to answer questions posed in natural language with speed, accuracy and confidence. Watson Wins! Largest Jeopardy! in 5 years 34.5M Jeopardy! Viewers 1.3B+ Impressions Over 10,000 Media Stories 11,000 attend watch events 2.5M+ Videos Views (top 10 only) 12,582 Twitter 25,763 Facebook Fans8 © 2012 IBM Corporation
  • 9. Smarter Computing IBM Watson a look behind the scenes System Specifications IBM Technology Depth 2880 Processing Cores Content Analytics 90 IBM P750 Servers Business Analytics 16 Terabytes Memory (RAM) – 20TB Disk Big Data 80 Teraflops (80 trillion operations per second) Databases / Workload Optimized Data Systems Warehouses In the past 5 years IBM has spent over $14B in acquisitions and $6B in R&D annually9 © 2012 IBM Corporation
  • 10. Smarter Computing What if an enterprise had all the answers it needs to succeed? Can we design a computing system that rivals a human’s ability to retrieve, analyze and interpret vast amounts of information?10 © 2012 IBM Corporation
  • 11. Smarter Computing A Brief History of IBM Watson IBM Research Project (2006 - ) R&D11 © 2012 IBM Corporation
  • 12. Smarter ComputingThe Jeopardy! Challenge….. Each dot represents an actual historical human Jeopardy! game Winning Human Winning Human Performance Performance Grand Champion Grand Champion Human Human Performance Performance 2007 QA Computer 2007 QA Computer System System More Confident More Confident Less Confident Less Confident12 © 2012 IBM Corporation
  • 13. Smarter Computing DeepQA: Progress in Answering Precision IBM Watson Playing in the Winners Cloud v0.8 11/10 V0.7 04/10 v0.6 10/09 v0.5 05/09 v0.4 12/08 v0.3 08/08 v0.2 05/08 v0.1 12/07 Baseline 12/0613 © 2012 IBM Corporation
  • 14. Smarter ComputingPrecision / Confidence & Speed Deep Analytics – Combining many analytics in a novel architecture, we achieved very high levels of Precision and Confidence over a huge variety of as-is content. Speed – By optimizing Watson’s computation for Jeopardy! on over 2,800 POWER7 processing cores we went from 2 hours per question on a single CPU to an average of just 3 seconds. Results – in 55 real-time sparring games against former Tournament of Champion Players in 2010, Watson put on a very competitive performance in all games -- placing 1st in 71% of the them!14 © 2012 IBM Corporation
  • 15. Smarter Computing History of IBM Watson IBM Research Jeopardy! Project Grand Challenge (2006 - ) (Feb 2011) Demonstration R&D15 © 2012 IBM Corporation
  • 16. Smarter Computing Watson….. Watson History. –3+ years development by IBM scientists –Software: IBM Research Software Stack. Hardware: Cluster of 90 Power 750 ( 2880 Cores ) @ 3.55 GHz – 88 compute nodes, 2 I/O nodes, 4 SAS Storage drawers & 2 xCAT Servers Software: SLES 11, JAVA, CNFS, GPFS, xCat, Middleware: Apache UIMA (open source) Applications: – DeepQA - the main analytical engine which ran on Power 7 – Voice synthesis, strategies for betting, buzzing in, clue selection & exchanging info with Jeopardy Computers all ran on Windows 7 Lenovo desktop – Avatar - Runs on Mac notebook16 © 2012 IBM Corporation
  • 17. Smarter ComputingWatson Date: February 14 / 15 / 16 2011 Competition with humans at the game of Jeopardy: – Human vs. Machine contest. Competition: – Ken Jennings & Brad Rutter – Two most successful Jeopardy contestants of all time $1,000,000 Winner17 © 2012 IBM Corporation
  • 18. Smarter Computing History of IBM Watson IBM Research Jeopardy! Watson Project Grand for Challenge Healthcare (2006 - ) (Feb 2011) (Aug 2011) Commercialization Demonstration R&D18 © 2012 IBM Corporation
  • 19. Smarter ComputingIBM Watson brings together a set of transformationaltechnologies to drive optimized outcomes Generates and Understands evaluates natural hypothesis for language better outcomes and human speech Adapts and Learns from …built on a massively parallel user selections and responses probabilistic evidence-based architecture19 © 2012 IBM Corporation
  • 20. Smarter Computing + = IBM Watson Leverage medical records + Quickly diagnose and treat + Enhance quality of care delivered20 © 2012 IBM Corporation
  • 21. Smarter Computing Seton Healthcare First client to utilize IBM Content and Predictive Analytics for Healthcare. Combines IBMs Watson technology with industry solutions offering Extract relevant clinical information from vast amounts of patient data – Better analyze the past – Understand the present – Predict future outcomes. Seton to focus on – Determine root causes of hospital readmissions – Ways to decrease preventable multiple hospital visits. Facts… – One in five patients suffer from preventable readmissions – Represents $17.4 billion of the current $102.6 billion Medicare budget.* – Beginning in 2012, hospitals will be penalized for high readmission rates with reductions in Medicare discharge payments * According to the New England Journal of Medicine21 © 2012 IBM Corporation
  • 22. Smarter Computing Putting the Pieces Together at Point of Impact Can Be Life Changing Pat . His difficulty swallowing Fin Symptoms F am Sy m Me fever Diagnosis Models Confidence d in toryPatient History Symptoms Family Medications Findings dry mouth dic . His pto gs atio thirst ms t or y anorexia ns A AA medications were levothyroxine, Her urine dipstick was complains of 58-year-old woman presented forher 58-year-old woman positive to frequent urination Renal failure History hydroxychloroquine, pravastatin, and leukocyte esterase and after several primary care anorexia, dry mouth, dizziness, physiciannitrites. The Herdays of dizziness,andfor cutaneous history was notable given adry increased thirst, anorexia, alendronate.frequent patient dizziness no abdominal pain UTI no back pain Her family Shefo ciprofloxacin fever. increased thirst, andoral and history included frequent mouth,hyperlipidemia, osteoporosis, prescription had also had a for a urination. lupus, no cough bladder cancer in her in her abdomen, urinary urinary pain mother, Graves She reported no had also had a later, frequent tract infection. 3 days fever urination. She tract infections, a left no diarrhea Diabetes back,disease in weakness and and reported fortwo sisters, and oophorectomy thatafood would “get and no cough, or diarrhea. patient reported benign cyst, Oral cancer History Family Bladder cancer stuck” when she was swallowing.anda dizziness. Her supine onediagnosed primary hypothyroidism, sister, She hemochromatosis in blood pressure Influenza Hemochromatosis idiopathic thrombocytopenic purpura was 120/80 no pain in her abdomen, reported mm Hg, and pulse was 88. year earlier Purpura back, orin oneand no cough, flank sister Graves’ Disease (Thyroid Autoimmune) hypokalemia shortness of breath, diarrhea, or dysuria cutaneous lupus History Patient osteoporosis hyperlipidemia Esophagitis frequent UTI hypothyroidism Medications Alendronate • Extract Symptoms from record • Extract Diagnosis: Diabetes pravastatin Most Confident Symptoms from record handle Most Confident Diagnosis: Influenza UTI Esophagitis • Use paraphrasings mined from text to levothyroxine • Use paraphrasings mined from text to handle hydroxychloroquine • Identify negative and variants • •Extract Patient History alternate phrasingsSymptoms Extract Medications Family •••Use Medical Taxonomies to generalize medical • Use database relations to explain Perform with mined of for possible diagnoses Reason broad search drug side-effects away ••conditions multiple diagnoses may best explain Together, to the granularity used by the models symptoms (thirst is consistent w/ UTI) Score Confidence in each diagnosis based on urine dipstick: Findings symptoms evidence so far leukocyte esterase • Extract Findings: Confirms that UTI was present supine 120/80 mm HG heart rate: 88 bpm urine culture: E. Coli22 © 2012 IBM Corporation
  • 23. Smarter Computing A Brief History of IBM Watson IBM Research Jeopardy! Watson Watson Project Grand for Industry Challenge Healthcare Solutions (2006 - ) (Feb 2011) (Aug 2011) (2012 - ) Cross-industry Scale up Commercialization New class of industry Demonstration specific business analytics solutions R&D that leverage Big Data23 © 2012 IBM Corporation
  • 24. Smarter Computing From battling humans at Jeopardy! to transforming how business thinks, acts, and operates Healthcare Financial Services Diagnostic/treatment Investment and assistance, evidenced- retirement planning, based insights, institutional trading and collaborative medicine decision support Contact Center Government Call center and tech support Public safety, improved services, enterprise information sharing, knowledge management, security consumer insight IBM Watson has the capabilities to address grand business and societal challenges24 © 2012 IBM Corporation
  • 25. IBM Power SystemsPower is performance redefined: designed for data, tuned forthe task and managed through the cloud Deliver services faster Deliver services with Deliver services with Get to the marketplace more higher quality superior economics quickly to gain a competitive edge Support increased application Maintain existing services and and seize emerging opportunities service levels deliver services within tight budget Simplify and integrate IT Balance rapid change with constraints infrastructure to deliver services business risk Tap into PowerVM technology to faster realize more secure and scalable Enable an integrated approach to Leverage cloud provisioning to managing security and resiliency virtualization achieve faster, more flexible service Achieve higher server utilization Improve systemwide business delivery rates with help from IBM PowerVM resilience with the built-in reliability, Speed the delivery and availability and serviceability (RAS) technology deployment of new applications and characteristics of IBM Power Benefit from a superior economic processes to support strategic Systems servers and blades model for workload consolidation on business initiatives POWER7 servers with PowerVM software25 © 2012 IBM Corporation
  • 26. IBM Power SystemsPerformance Redefined requiressmarter systems that:Scale quickly and efficientlyOptimize workload performanceFlexibly flow resourcesAvoid downtimeSave energy Smarter Computing The IT Infrastructure that enables a Smarter PlanetAutomate management tasks26 © 2012 IBM Corporation
  • 27. IBM Power SystemsPower Systems PortfolioPower 710 Power 720 Power 730 Power 740 Power 750 Power 770 Power 780 Power 795 PCIe SSD High PS Blades i Editions Express Performance for BladeCenter S Computing Power 775 27 © 2012 IBM Corporation
  • 28. IBM Power SystemsPerformance means faster deployment of services on a foundation ofa simplified and integrated stack Clustered x86 servers Power Clustered x86 Power SystemsProcessor Intel or AMD IBMFirmware Phoenix or other IBMVirtualization VMware IBMOS Microsoft IBM © 2012 IBM Corporation 28
  • 29. IBM Power Systems Typical Scale-out Approach 20% utilization – 80% peak 90% 80% 70% Single system workloads 60% – Assumed average utilization of 20% 50% – Assumed peak of 4X 40% – Peaks are assumed to be random 30% 20% 10% Eight separate workloads on eight 0% identical systems – Same assumptions 90% 90% 90% 90% 80% 80% 80% 80% 70% 70% 70% 70% 60% 60% 60% 60% 50% 50% 50% 50% 40% 40% 40% 40% 30% 30% 30% 30% 20% 20% 20% 20% 10% 10% 10% 10% 0% 0% 0% 0% 90% 90% 90% 90% 80% 80% 80% 80% 70% 70% 70% 70% 60% 60% 60% 60% 50% 50% 50% 50% 40% 40% 40% 40% 30% 30% 30% 30% 20% 20% 20% 20% 10% 10% 10% 10% 0% 0% 0% 0% Result is 80% of the hardware, software, maintenance, and floor space that you pay for, is wasted © 2012 IBM Corporation
  • 30. IBM Power Systems Virtualized Computing ResourcesTraditional Dedicated Computing Resources Increased utilization of resources Underutilization of resources Less hardware/smaller footprint Hardware/facility/power/cooling Virtualized hardware resources OS hardware dependencies Dynamic changes/new possibilities Availability/flexibility Lower management costs High management costs Less hardware/common tasks Hardware/maintenance/operation Operating System Operating System Hypervisor BIOS © 2012 IBM Corporation
  • 31. IBM Power SystemsVirtualized Computing Resources Operating System Operating System Virtual LANs Hypervisor © 2012 IBM Corporation
  • 32. IBM Power Systems What happens with shared resource consolidation 9 0 % Single system with half same capacity 45% utilization – – – 80% peak the the the capacity 24% utilization 60% peak 38% of capacity - - - 60% utilization 30% peak 8 0 % 7 0 %90% 6 0 %90%90% 5 4 3 0 0 0 % % % 2 0 % 1 0 % 0 %80% 9 0 %80% 8 0 %80% 7 6 5 0 0 0 % % % 4 0 % 3 0 % 2 0 %70%70%70% 1 9 0 0 0 % % % 8 0 % 7 0 % LPAR 88 LPAR LPAR 8 6 0 % 5 0 % 4 0 %60%60%60% 3 0 % LPAR 77 LPAR LPAR 7 2 0 % 1 0 % 0 % 9 0 % LPAR 6 LPAR 66 LPAR 8 0 % 7 0 % 6 0 %50%50%50% 5 0 % LPAR 5 4 0 % LPAR 55 LPAR 3 0 % 2 0 % 1 0 % LPAR 4 0 %40% 9 0 % LPAR 44 LPAR40% 8 0 %40% 7 0 % LPAR 3 6 0 % LPAR 33 LPAR 5 0 % 4 0 % 3 0 % LPAR2 2 0 %30% LPAR2 2 LPAR 1 0 % 0 %30%30% 9 0 % LPAR1 8 0 % 7 0 % 6 5 4 0 0 0 % % % LPAR 1 LPAR 120% 3 0 % 2 0 %20%20% 1 9 0 0 0 % % % 8 0 % 7 0 % 6 0 % 5 0 %10% 4 0 %10%10% 3 2 1 0 0 0 % % % 9 0 % 0 % 8 0 % 7 0 % 0% 6 0 % 0% 5 0 %0% 4 0 % 3 0 % 2 0 % 1 0 % 0 % © 2012 IBM Corporation
  • 33. IBM Power Systems PowerVM on POWER7 delivers better scale-up and higher throughput performance than VMware vSphere AIM7 SingleVM Scale-up 131%PowerVM on Power 750 delivers superior 500000 600000 PowerVM vSphere5 PowerVM advantage vSphere4.1 +131%scale-up efficiency that outperforms increases as wevSphere 5.0 by up to 131%, running the 400000 scale-up Jobs/minsame workloads across virtualized 300000resources. 200000 +103%PowerVM is 103% better than vSphere 1000004.1 and 131% better than vSphere 5.0. 0vSphere 5.0 is no better than vSphere 1 2 4 8 16 324.1. # of vcpus Power 750 HP Proliant DL580 G7 (Westmere EX) 32 cores (8cores/chip) Xeon E7 – 4870 40 cores (10 cores/chip) * “A Comparison of PowerVM and VMware vSphere(4.1&5.0) Virtualization Performance”, January 2012 https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=stg-web&S_PKG=us-en-po-ar- 33 edison&S_CMP=web-ibm-po-_-ws-powervm © 2012 IBM Corporation
  • 34. IBM Power SystemsRun Mixed Workloads with Confidence Mixture of production, development, test, database, and application 42 core shared pool with 89 LPARs © 2012 IBM Corporation
  • 35. IBM Power Systems Virtualized Computing Resources Live Partition Mobility OperatingOperating System System Hypervisor Hypervisor • POWER6 hardware and higher • Same network subnet • Operating System • Same Hardware Management Console –AIX 7, AIX 6.1 or AIX 5.3 TL7 • Virtualized resources –Linux RHEL 5-Update1 • SAN storage for boot and data or SLES 10-Service Pack 1 © 2012 IBM Corporation
  • 36. IBM Power SystemsIBM’S 10-year march to UNIX leadership …the largest shift of customer spending in UNIX history UNIX Server Rolling Four Quarter Average Revenue Share50%45% POWER6 Live Partition40% Mobility POWER5 Micro-Partitioning Micro-35% POWER7 Workload Optimized30% Leadership POWER4 Dynamic LPARs25%20% HP Sun/Oracle IBM15% Q 1 Q 2 Q 2 Q 2 Q 2 Q 3 Q 3 Q 3 Q 3 Q 4 Q 4 Q 4 Q 4 Q 5 Q 5 Q 5 Q 5 Q 6 Q 6 Q 6 Q 6 Q 7 Q 7 Q 7 Q 7 Q 8 Q 8 Q 8 Q 8 Q 9 Q 9 Q 9 Q 9 Q 0 Q 0 Q 0 Q 0 Q 1 Q 1 Q 1 1 40 10 20 30 40 10 20 30 40 10 20 30 40 10 20 30 40 10 20 30 40 10 20 30 40 10 20 30 40 10 20 30 40 11 21 31 41 11 21 31 41 Q Source: IDC Worldwide Quarterly Server Tracker, http://www.idc.com/getdoc.jsp?containerId=IDC_P34836 © 2012 IBM Corporation
  • 37. IBM Power SystemsPower Systems marketplace momentum 4,100+ “ Analysts see no Oracle hardware-biz recovery on horizon…in its 3rd qtr… ” hardware fell 16%successful Power migrations to date. April 2, 2012 IBM Migration Factory The pace is accelerating: 500+ migrations to Power in 2009, over 1,000 in 2010, over 1,100 in 2011 “ …do x86 servers provide the same mission-critical capabilities as the Itanium-based Integrity servers… ” The simple answer is No - Michael McNerney, Director Most come from HP-UX or Oracle/Sun - HP BCS hardware planning & marketing - May 21, 2011 Solaris, along with some x86 consolidations37 © 2012 IBM Corporation
  • 38. IBM Power SystemsDelivering higher qualities of services is achieved throughimproved security and compliance 119 120 100 security vulnerabilities Number of reported 80 61 60 “Making sure our 40 website can’t get hacked 22 20 into is a key issue. With 2 1 0 IBM, we have been able 0 V MW are X en KV M S un LDoms Hyper-V P owerVM to keep it tightly locked VMware Xen KVM Sun Hyper-V PowerVM up and prevent Source: National Vulnerability Database, http://nvd.nist.gov/ unauthorized access.” PowerVM has never had a — Dr. Chris Yates, CIO single reported instance of Tennis Australia security vulnerability © 2012 IBM Corporation38
  • 39. IBM Power Systems PowerSC addresses the following areas New Offering1. Trusted Boot How can I be sure that a VM’s OS has booted in a known-trusted state?2. Trusted Execution How can I be sure that the application binaries PowerSC are safe to run? Platform Management3. Trusted Logging TNC How can I be sure that audit files are safe from App App App App Trusted malicious modification? Firewall OS OS OS OS4. Trusted Compliance Trusted How can I raise alerts in near real-time when Logging VM1 VM2 VM3 VM4 security policies are violated? Hardend VIOS5. Trusted Network Connect SVM How do I ensure that a new system is trustworthy when it attempts to join a secure network? Hypervisor6. Server and Network Isolation How do I know that my data is safe when using vTrusted Platform Module shared resources? © 2012 IBM Corporation
  • 40. IBM Power SystemsProcessor Technology Roadmap POWER7 45 nm POWER6 65 nm POWER5 130 nm POWER4 180 nm Dual Core Dual Core Multi Core Enhanced Scaling High Frequencies On-Chip eDRAMDual Core Virtualization + SMT Power Optimized Cores DevelopmentChip Multi Processing Memory Subsystem + Distributed Switch + Mem Subsystem ++ PhaseDistributed Switch Altivec Core Parallelism + SMT++ Core Running inShared L2 Instruction Retry FP Performance + Reliability + SimulationDynamic LPARs (32) Dyn Energy Mgmt Memory bandwidth + VSM & VSX (AltiVec) SMT + Virtualization Protection Keys+ Protection Keys 2001 2004 2007 2010 © 2012 IBM Corporation
  • 41. IBM Power SystemsInnovation Drives Performance Gain by Technology Scaling Gain by Innovation Relative % of Improvement 100% 80% 60% 40% 20% 0% 180 nm 130 nm 90 nm 65 nm 45 nm 32 nm 22 nm © 2012 IBM Corporation
  • 42. IBM Power SystemsProcessor Roadmap POWER4/4+ POWER5/5+ POWER6/6+ POWER7/xx 180 / 130 nm 130 / 90 nm 65 nm 45 / xx nm © 2012 IBM Corporation
  • 43. IBM Power SystemsPower Systems Roadmap 2010 2011 Future Power 795 P7’ 780 Power System Software 780 Power ICONS REMOVED 770 P7’ 770 Enterprise Express Power 750/755 P7’ Power 720/740 720/740Microprocessor Technology P7 Power P7’ 710/730 P7’ Express 710/730 Blades P7 Blades P7’ P7+ 700/701/702 Blades P8 Energy Technology P7 Scale P7IOC HMC 45nm PCI Gen2 IBM Confidential. All statements regarding IBMs future direction and intent are subject © 2012 IBM Corporation to change or withdrawal without notice, and represent goals and objectives only.
  • 44. IBM Power SystemsIncreased Simplicity through Greater Integration Integrated Solutions Reference configurations Tuned and Optimized Deep Integration Management interfaces Big Data Analytics Industry Appl. Sol.’s Linux Appl. Svc.’s System Software Integration and Value Add Optimization delivers in all models unique value add © 2012 IBM Corporation
  • 45. IBM Power SystemsIBM i – Its Design Reflects Its Purpose: Business Computing When purpose is known, When purpose is not clear, it is incorporated into design. accommodations are made. Same application, different levels of risk, efficiency, security and stability Same application, different levels of risk, efficiency, security and stability © 2012 IBM Corporation
  • 46. IBM Power SystemsVideo – IBM i Workload Optimized Systems.mp4 © 2012 IBM Corporation
  • 47. IBM Power SystemsIntegration – Real, Serious IntegrationAs contrasted with the simple pre-packaging of shrink-wrapped components More … … comprehensively designed … built-in functionality … thoroughly tested … easily managed … platform stability … IT staff productivity … ROI The IBM i operating environment includes operating system and middleware components that are designed, developed, built, tested, delivered and supported as one © 2012 IBM Corporation
  • 48. IBM Power SystemsThe Solution Stack – Who’s Responsibility Is It?Installation, integration, test, change management, support …Typical Windows, Unix IBM i environment or Linux environment Vendors Vendors 10 Applications 2 9 Performance Management The burden 8 Storage Management The burden of responsibility 7 Systems Management of responsibility falls more on 1 falls more on 6 Security the client, the vendor, adding cost 5 Web Server reducing cost and complexity 4 Relational Database and complexity File system 3 Operating System 2 Virtualization 1 Hardware © 2012 IBM Corporation
  • 49. IBM Power SystemsIBM i – Thousands of Leading Industry Solutions © 2012 IBM Corporation
  • 50. IBM Power SystemsPower 720 Express • 5X performance • 4x memory • 4X consolidation • 3 year HWMA POWER6 Power 720 Express 520 Power the latest business solutions • 6X performance • 4x memory • 4X consolidation Workload-optimizing Features • Reduced HWMA Outstanding Energy Efficiency POWER5 • 25X performance 520 • 16x memory Improved reliability with Enhanced Diagnostics • PowerVM • Reduced HWMA Innovative Solid State Drive options Expanded Virtualization capabilities 800 © 2012 IBM Corporation
  • 51. IBM Power SystemsPower 740 Express • 2.5X performance • 2x cores • 2X consolidation • 3 year HWMA Power 740 Express POWER6 550 Power the latest business solutions • 7X performance • 4x memory • 4X consolidation Workload-optimizing Features • Reduced HWMA Outstanding Energy Efficiency POWER5 • 13X performance 550 • 8x memory Improved reliability with Enhanced Diagnostics • PowerVM • Reduced SW costs • Reduced HWMA Innovative Solid State Drive options Expanded Virtualization capabilities 825 © 2012 IBM Corporation
  • 52. IBM Power SystemsNew IBM i Feature announced April 24, 2012 Live Partition Mobility for IBM i – Improves service levels for IBM i workloads – Eliminates planned outages and balance workloads across systems – Prereqs - POWER7 Machines with eFW-7.3 or higher with new service pack + IBM i 7.1 TR4 Virtualized SAN and Network Infrastructure Virtualized SAN and Network Infrastructure – Available on IBM PureFlex later this year © 2012 IBM Corporation
  • 53. IBM Power SystemsThe Business Value of Integration 42% lower TCO1 15x fewer security alerts2 Proven business resiliency 80% Performance Improvements3 1. Value Proposition for IBM Power Systems Servers and IBM i: Minimizing Costs and Risks for Midsize Businesses International Technology Group, Los Altos, California http://www.ibm.com/systems/power/software/i/strategy.html 2. Source June 2010 http://secunia.com/advisories/vendor/ 3. http://www.sap.com/solutions/benchmark/bixmlwo_results.htm 53 © 2012 IBM Corporation
  • 54. IBM Power SystemsIBM PureSystemsA new family of expert integrated systems © 2012 IBM Corporation
  • 55. IBM Power SystemsYou experience the barriers of time, cost and risk todayAligning IT and business goals Business Goals Grow top and IT Reality bottom line by: • Driving business innovation Getting Up and Running • 2-3 months to specify and procure • Make new markets • 2-3 months to integrate, configure • Respond to competitive and deploy threats • Enhance the customer experience Development Operations • 3-6 months to go from development to production Ongoing Effort • 1-3 months to troubleshoot and tuneTypical Results: • Ongoing effort and downtime to• 34% of new IT projects (US) deploy late maintain, scale and upgrade• 55% experience application downtime for major infrastructure upgrades once deployed © 2012 IBM Corporation From a commissioned study conducted by Forrester Consulting on behalf of IBM
  • 56. IBM Power SystemsClients have tried various approaches to close the gap Client-tuned Appliances Cloud Systems Benefits Flexibility Simplicity Agility Control Rapid Deployment Elasticity Challenges Time and Shared Expense Single Purpose Dependence Required What if you could have the best of all three? © 2012 IBM Corporation
  • 57. IBM Power SystemsThe time has come for a new breed of systemsSystems with integrated expertise and built for cloud Built-in Expertise Integration by Capturing and Design automating what Deeply integrating and experts do – from tuning hardware and the infrastructure software – in a ready-to- patterns to the go workload optimized application patterns system Simplified Experience Making every part of the IT lifecycle easier - with integrated management of the entire system and a broad open ecosystem of optimized solutions © 2012 IBM Corporation
  • 58. IBM Power Systems ANNOUNCING: The world’s first family of expert integrated systems © 2012 IBM Corporation
  • 59. IBM Power SystemsAnnouncing the first two members of the IBM PureSystems family Infrastructure System: Platform System: Expert at sensing and Expert at optimally anticipating resource deploying and running needs to optimize your applications for rapid infrastructure time-to-value © 2012 IBM Corporation
  • 60. IBM Power SystemsVideo – Introducing the IBM PureFlex System [www.Keep-Tube.com].mp4 © 2012 IBM Corporation
  • 61. IBM Power SystemsIBM PureSystems integration by design Deployment Applications Middleware Optimizes the complete solution stack: Development • All hardware and software components factory integrated and optimized • Single point of unified lifecycle management • Integrated monitoring & maintenance • Integrated and elastic application and dataManagement runtimes • Application patterns allocate system resources for optimal performance, security and reliability Virtualization • Fully virtualized and built for cloud • Storage tuned to data needs Storage Servers Networking © 2012 IBM Corporation
  • 62. IBM Power SystemsIBM PureSystems “patterns of expertise”Example: Web Application Deployment Pattern Captures: • IBM’s decades of experience in helping clients design, build and deploy new business applications What is it? • Codified best practices for presetting configuration options by type of selected Web application (e.g., high availability, high security, etc.) What do you do? • Bring your data and application code, select the type of application you want and everything else is handled for you in the background What do you NOT have to do? • Understand the interdependencies and connections between your database, application server, management, security, and the rest of the middleware • Manually engage in the real-time management of your infrastructure Result: Speed deployment of Web applications by 20-30x! © 2012 IBM Corporation Clients have experienced 20-30x faster application deployments with IBMs patterns of expertise which are included in IBM Troy AS
  • 63. IBM Power SystemsBuilt for cloud IBM PureApplication System Business Process as a Service 20-30X faster deployment Software as a Service with application patterns expertise Platform as a Service IBM PureFlex System Infrastructure as a Service Accelerate adoption of private clouds with built-in Design Deploy Consume virtualization and superior automation © 2012 IBM Corporation
  • 64. IBM Power SystemsExtensibility from the broadest ecosystem is made easy New IBM PureSystems Centre: Gain access to a broad community of IBM and certified partner expertise Download optimized, deployable application patterns from 100+ leading ISV partners Search by solution area, industry or system Also run your existing applications today* © 2012 IBM CorporationThe SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG. * Unix/Linux and Windows applications
  • 65. IBM Power Systems IBM PowerLinuxTM Offerings and Solutions - Industry standard Linux, solutions tuned to the task © 2012 IBM Corporation
  • 66. IBM Power Systems PowerLinux solutions are at the forefront of smarter computing The world is changing A major + + = opportunity Instrumented Interconnected Intelligent WellPoint is using GTEL Mobile leapfrogs Queensland MotorwaysWatsons data-crunching competitors by rolling uses PowerLinuxon a PowerLinux cluster out innovative mobile solutions to reduce to help suggest network, customer care treatment options and bottlenecks for smarter and billing solution on diagnoses to doctors tollway management PowerLinux in 6 months © Steven Ginn Used with permission 66 © 2012 IBM Corporation
  • 67. TodaySystemsIBM Power PowerLinux supports all Power Systems servers Industry standard Linux Red Hat and SUSE versions consistent with x86_64 Power 795 Support available simultaneously with other platforms Power 780 Optimized by IBM to exploit workload advantages of POWER7 and PowerVM Virtualization: efficient, dynamic with greater throughput Performance: 4-way SMT, 8-cores/chip, eDRAM cache Power 770 POWER7 RAS: redundancy, error handing, “call home” Power 750 Power 720/740 Power 710/730 Power 775 Power 755 PS Blades HMC & SDMC67 © 2012 IBM Corporation
  • 68. Introducing new IBM PowerLinuxTM servers and solutionsIBM Power Systems Industry standard Linux only servers, optimized for POWER7 and PowerVM IBM InfoSphere BigInsights, Streams High value, emerging Linux solutions Tuned for new PowerLinux 2-socket, Open Source Industry rack server and compute node Big Data Application Infrastructure Services Analytics Solutions Comparably priced to x86 Linux IBM PowerLinuxTM 7R2 IBM Flex System p24L Workload optimized - just like Watson – Key Linux workload stacks tuned to exploit Power and deliver higher value – Workload optimized accelerators © 2012 IBM Corporation
  • 69. IBM PowerLinuxTM 7R2IBM Power Systems High performance, efficient server ideal for running multiple, industry standard Linux workloads, virtualized with PowerVMTM, to deliver superior economicsPowerful Two sockets, each with eight POWER7 cores 256 GB memory with 8/16/32 GB DIMMsScalable and efficient PowerVM™ exploiting integrated hypervisor Up to 20 PowerLinuxTM 7R2s in single rack 8246-L2CSolutions with superior economics • Linux only POWER7 8246-L2S 33% lower virtualized total solution cost • Two socket, 2U rack Comparable component pricing to x86 Linux – Server, virtualization software and Linux OS Operating Systems Virtualization & Management © 2012 IBM Corporation
  • 70. IBM Power SystemsPowerVM for IBM PowerLinuxTM vs. VMware Superior capabilities and value – no limits on memory or vCPUs and save 16% PowerVM for IBM VMware vSphere 5.0 – Virtualization features PowerLinux Enterprise1 PowerLinux 7R2 Server platforms supported x86-64 based servers (two sockets – 16 cores) Guest operating systems Linux, Windows, Solaris and Linux supported others Virtual memory cap / Unlimited 64 GB per socket license entitlement Virtual CPUs per VM Up to 256 Up to 32 (limited by # cores on the server) (limited to 8 per socket by licensing) CPU threads 4 per core 2 per core Dynamic virtual CPUs and Limited Hot Add/Hot Remove Add/Remove virtual memory (hot add only for memory) Secure hypervisor Yes (h/w based) No (s/w based) (zero reported vulnerabilities) 216% License + 3 year, 9x5 SWMA $7,840 3 $9,374 (2-socket / 128 GB license) 1VMware features: http://www.vmware.com/pdf/vsphere5/r50/vsphere-50-configuration-maximums.pdf 2VMware pricing: http://www.vmware.com/products/vsphere/pricing.html 3Based on planned pricing for PowerVM for PowerLinux targeted to be announced on 4/24/2012 © 2012 IBM Corporation
  • 71. University of Hamburg – Virtualized Open Source InfrastructureIBM Power SystemsBusiness challenge Typical researcher generates 1 TB of data per experiment PHYSnet’s OpenAFS file system servers were not delivering the high levels of performance required by researchers. IT needed to increase file serving throughput & performance Budget and space constraints meant that adding a large number of new physical servers was not a viable option.Solution 50% IBM BP pro-com DATENSYSTEME implemented 10 virtual Improvement in file distributed OpenAFS servers on 2 IBM PowerLinux 7R2s serving performance Share access to high performance storage and network More efficiently share resources and increased performanceBenefits 50% improvement in file serving performance 30% lower TCA 30% Lower total cost of 5x less energy – 2 PowerLinux 7R2s vs. 10 x86 servers acquisition (TCA) 4,500 email users added with excess capacity © 2012 IBM Corporation
  • 72. IBM PowerLinuxTM 7R2 pricing comparisonIBM Power Systems PowerLinux 7R2 pricing is anchored directly to comparable x86 systems Server list price* $7,579 $9,767 $8,953 Virtualization $9,374 $9,374 $7,840 - OTC + 3yr. 9x5 SWMA VMware vSphere Enterpise 5 VMware vSphere Enterprise 5 PowerVM for IBM PowerLinux Linux OS list price $5,697 $5,697 $4,489 - RHEL, 2 sockets, unlim. Red Hat subscription and Red Hat subscription and Red Red Hat subscription and IBM guests, 9x5, 3 yr. sub./ supp. Red Hat support Hat support support Total list price: Server/Virtualization/Linux $22,650 $24,838 $21,282 Server model Dell R720 HP Proliant DL380 G8 IBM PowerLinux 7R2 16-core, 2.40 GHz 16-core, 2.4 GHz Processor 16-core, 3.55 GHz POWER7 E5-2665, Sandy Bridge E5-2665, Sandy Bridge # of sockets 2 2 2 Total memory installed 32 GB 32GB 32 GB Hard drives installed 2 x 300 GB, 10K SAS 2 x 300 GB,10K SAS 2 x 300 GB, 10K SAS Network controller 4 x 1GbE 4 x 1GbE 4 x 1GbE Storage controller SAS, DVD, RAID SAS, DVD, RAID SAS, DVD, RAID * Based on pre-GA pricing for PowerLinux 7R2 (4/24/2012 announce) matching comparable configurations. Source: dell.com, hp.com, vmware.com: 3/21/12 © 2012 IBM Corporation
  • 73. IBM Power Systems Superior economics with IBM PowerLinux 7R2 and PowerVM 33% lower 3-year TCA versus comparable x86-based solution* Hardware Virtualization OTC Virtualization Support Linux Support Linux Subscription 5 33% lower TCA* 4 HP DL380p G8 $120,000 IBM PowerLinux 7R2 2 socket, 16-core 2 socket, 16-core $100,000Intel Xeon E5-2665 IBM POWER7 2.4 GHz $80,000 3.55 GHz VMware vSphere $60,000 PowerVM 2.2 Enterprise 5.0 $40,000Red Hat Enterprise Red Hat Enterprise Linux 6 $20,000 Linux 6 $0 HP Proliant HP DL380p G8 DL380 G8 16-core IBM PowerLinux 7R2 IBM PowerLinux 7R2, 16-core HP DL380p G8 IBM PowerLinux 7R2 * The IBM PowerLinux 7R2 servers were configured with SMT4 enabled. The HP DL380p G8 servers were configured with Intel Hyperthreading enabled. Results may not be typical and will vary based on actual configuration, applications, and other variables in a production environment. Public Internet pricing was used for the x86-based solution. IBM eConfig was used for the IBM solution. Customers should not adapt any performance numbers to their own environments as system performance standards. Users of this document should verify the applicable data for their specific environment. © 2012 IBM Corporation
  • 74. IBM Power SystemsSimplified experience for PowerLinux solutionsReduce time, effort and risk throughout the solution lifecycle Expert Integrated SystemsStarts at Acquisition: A continuum of value from building blocks to systems Flex System Building Blocks Performed at IBM IBM PureFlex System (Included in price) (Express and Standard) Hardware Chassis - Physical installation of Rack, Pre-configured, pre-integrated 14 half-wide bays Chassis, Switches, Storage, etc. infrastructure systems with compute, for nodes - Cabling of hardware storage, networking, physical and components virtual management, and IBM Flex Compute System Manager with Nodes FSM integrated expertise. Power 2S running - Physical installation FSM Linux Hardware Storage Node - Installation FSM Software V7000 Expansion inside Storage or outside chassis - Configure Internal Storage (if Management ordered) Appliance - Configure V7000 (RAID, Arrays, Optional Pools, LUNs, etc.) FC Switch Networking - Configure FC Switch Zoning 10/40GbE, FCoE, IB 8/16Gb FC Virtualization - Install Virtualization SW Expansion (PowerVM including VIOS) PCIe Storage - Deploy Virtualization Server(s) * POWER7 nodes available as part of PureFlex System configurations. © 2012 IBM Corporation
  • 75. IBM Flex System p24L (Linux) Compute NodeIBM Power SystemsHigh performance, efficient compute node ideal for running multiple, industry standard Linux workloads, virtualized with PowerVMTM, to deliver superior economics Powerful Expert Two sockets, each with 6 or 8 POWER7 cores Integrated Systems 256 GB memory with 4/8/16/32 GB DIMMs Scalable and efficient PowerVM™ exploiting integrated hypervisor Up to 14 IBM Flex System p24L’s in 10U chassis 1457-7FL Solutions with superior economics • Standard width IBM Flex Expert Integrated System: Integration by design, System Compute Node simplified experience, built-in expertise • Linux-only, POWER7 Comparable pricing to x86 Linux – For IBM PureFlex System (Express and Standard) • Two socket Operating Systems Virtualization & Management © 2012 IBM Corporation
  • 76. IBM Power SystemsLinux on PowerVM and POWER7 significantly outperformsLinux on VMware vSphere and x86 Sandy Bridge 10000 72%72% TPoX Transactions per Second (TTPS) 9000 SandyBridge/Linux @ 2.9 GHz 8000 Flex p260/Linux @ 3.56 GHz 7000 6000PowerVM on IBM PureFlex Systems 5000delivers superior throughput that 4000outperforms vSphere 5.0 by up to 72%, 3000 2000running the same workloads 1000 40%on Linux across virtualized resources. 0 5 10 20 40 80 Number of Virtual MachinesIBM PureFlex network fabric scales IBM PureFlex System withto handle demanding simultaneous POWER7 and PowerVMworkloads. (16 x 3.56 GHz POWER7 cores) vs. IBM PureFlex System with SandyBridge and vSphere 5 (16 x 2.9 GHz Xeon cores) * “TPoX Benchmark Results on IBM PureFlex Systems”, April 2012 © 2012 IBM Corporation
  • 77. Why PowerLinux solutionsIBM Power Systems Big Data Industry Application Open Source Analytics Solutions Infrastructure Services IBM InfoSphere BigInsights Powered by IBM InfoSphere Streams Deliver new services Deliver higher quality Deliver services with faster of services superior economicsRun 1000’s of tasks in parallel Simpler to get up and running, 33% lower acquisition costs forwith 32 threads per socket automate day-to-day tasks with servers, Linux and virtualization multiple VMs on a single server Dense, powerful 16-core servers Easier to get started and manageor compute nodes & high-speed, Superior resiliency and security with installation/setup tools andlow latency interconnect options of POWER and PowerVM for documentation by Linux experts business critical applications Workload optimization of total More efficiently share processor,software/server/storage/network Greater throughput per server storage and network resources forstack by domain experts in Big with Linux applications tuned for infrastructure apps with PowerVMData, Linux, software & hardware POWER7 and PowerVM © 2012 IBM Corporation
  • 78. IBM Power SystemsVideo – 3747_A_IBM_STG_PowerLinux_Launch_Lead_Video_FINAL_H264_YouTube_042012.mov © 2012 IBM Corporation
  • 79. IBM Power Systems Power 795POWER7 Portfolio Major Features: Modular systems with linear scalability Power 780 PowerVM Virtualization Physical and Virtual Management Roadmap to Continuous Availability Power 770 Binary Compatibility Energy / Thermal Management Dual Socket Highly Integrated cloud-ready offerings Specialized tuned-for-Linux systems and nodes Quad Socket Power 750 Power 720 / 740 Power 775 Power Flex Systems710 / 730 New PowerLinux p260 / p460 p24L / 7R2 New Power 755 BladeCenter PS700 / PS701 / PS702 PS703 / PS704 © 2012 IBM Corporation
  • 80. IBM Power SystemsWhy IBM and IBM Power Systems technology Organizations seeking to transform IT can turn to IBM for services, technologies and capabilities that can be applied to their unique strategy and needs. IBM can help virtually any organization realize smarter computing—the next era of IT. IBM Named a Worldwide Business Consulting Services Leader in IDC MarketScape’s 2012 Vendor Analysis "Our assessment indicated that IBM is seen as among the most capable at providing a full spectrum of business consulting services, and among the most innovative at helping clients create a more effective business and implementing options for growth,” said Cushing Anderson, author of the IDC MarketScape Worldwide Business Consulting Services report (IDC MarketScape: Worldwide Business Consulting Services 2012 Vendor Analysis, Cushing Anderson, Doc# 233425, March 2012).80 © 2012 IBM Corporation
  • 81. IBM Power SystemsEngage with IBM for your journey to smarter computing IBM advocates an Comprehensive IBM’s industry IBM has more than evolutionary expertise and a leadership in 100 years of approach—not a proven IBM workload- experience. rip-and-replace Business Partner optimized strategy. ecosystem help solutions is ease risks and demonstrated reduce costs. through Watson technology. Welcome to smarter computing. Let’s build a smarter planet.81 © 2012 IBM Corporation
  • 82. IBM Power SystemsAgenda for this session Characteristics of Smarter Computing Watson – Why it matters and what’s next What is the new definition of performance? Power Systems - Performance Redefined you! B R E AK hank T Integration simplifies computing IBM i IBM PureScale Systems IBM PowerLinux offerings © 2012 IBM Corporation
  • 83. IBM Power Systems Power is performance redefined. To learn more, contact your local IBM representative or visit: ibm.com/power83 © 2012 IBM Corporation
  • 84. IBM Power SystemsTrademarks and notesIBM Corporation 2012• IBM, the IBM logo, ibm.com, Power, and Power Systems are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.• Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.• Other company, product, and service names may be trademarks or service marks of others.• References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.84 © 2012 IBM Corporation
  • 85. IBM Power SystemsIntroduction – Power is Performance Redefined For the past 10 years, through sustained investment in Industry benchmarks and our IBM POWER® processor the Power Systems platform, IBM has gone head-to- technology are, and always will be, important. In the past head with our competitors in the UNIX market segment, they have enabled us to clearly and succinctly and we won. Today, according to IDC, IBM commands a demonstrate our leadership position in terms of POWER 47 percent share of the worldwide UNIX market processor performance versus our competitors. And we segment.1 The next 10 years, however, will be about will continue to set those leadership benchmarks for the helping our clients implement smarter computing. And for industry. But today the conversation must go beyond the the Power Systems platform, that battle will center on our performance of our systems and be framed in the alternative value proposition to Linux and Microsoft broader context of smarter computing. Power is Windows technology on x86 servers. To do that, we performance redefined sets out how we intend to shift need to move beyond talking about pure system the conversation with our clients. It defines how the performance and industry benchmarks to placing a Power Systems platform, and our associated software sharper focus on the performance of our clients’ and services, can enable our clients to embrace smarter businesses and the business benefits of the IBM Power computing and derive business benefits from Systems platform. implementing big data, workload optimized infrastructure and cloud projects. In this messaging guide, you will learn that smarter computing isn’t a product we sell; it isn’t something clients can buy. Smarter computing is something our clients can implement through projects on the Power Systems platform to achieve better business outcomes. And it is smarter computing, enabled by IBM Power Systems servers, that will help our clients deliver services faster, with higher quality and with superior economics. 1 – IDC, “UNIX Server Rolling Four Quarter Average Revenue Share,” Worldwide Quarterly Server Tracker, 2Q2011. © 2012 IBM Corporation
  • 86. IBM Power SystemsSmarter Computing – The Next Era of IT But this radical change is placing enormous pressure on businesses of practically every size, in just about every industry. The barriers of entry for competitors are lower. Companies can be blindsided by competitors that appear seemingly out of nowhere and seize market share by the handful. The need to be proactive, which requires an agile, flexible human and IT infrastructure, is critical. New ways of working, such as social media and mobile technologies, must be embraced ahead of the curve. Even customers are changing. Newly empowered by information, their expectations and the number of influencers that must be marketed to are rising. External forces such as compliance, regulations, privacy and security threats have to be addressed to survive. Ubiquitous mobile devices and instrumented, intelligent objects are creating unimaginable amounts of data volumes every day—data that must be analyzed to reveal systemic patterns, trends and insights that in turn inform the decisions businesses must make to stay competitive. And to deal with these changes, IT architectures must move from heterogeneous silos to flexible, workload optimized infrastructures. All of these forces must be dealt with in an era of tighter budgets and the directive to do more with less. But smarter companies are thinking differently about computing and how to deal with data that is growing exponentially and can become stagnant and unexploited simply because of its sheer volume. These smarter companies are breaking the vicious cycle of untrustworthy data, inflexibility and sprawl. They are reversing the always-guessing, reactive, costly IT conundrum by embracing what we call smarter computing. What smarter computing entails is the creation of an IT infrastructure that is designed for data and that harnesses enterprise information to unlock insights and make better, more informed choices. Organizations embracing smarter computing are creating IT infrastructures that are tuned to the task of the business, helping reduce costs by driving greater efficiency and performance for virtually every workload. And smarter computing is managed with cloud technologies, speeding delivery of services and creating an IT environment that has practically no boundaries, enabling the reinvention of processes and driving innovation. But to be clear, smarter computing isn’t just a catch phrase or a lofty idea. It’s not a metaphor, intro paragraph or headline. It’s what the IBM Power Systems platform enables our clients to do. And this is the basis for our new brand identity Power is performance redefined. It’s about how we believe clients measure IT performance – focusing less on processor performance and more on business performance. It’s about our clients’ ability to react more quickly to change, to innovate faster, and to seize new opportunities as they arise. It’s about their ability to handle rapid growth and combat emerging competitors while responding to demands to meet increasingly higher service levels. And it’s about doing more with less and delivering services within constrained IT budgets. We believe that with a new focus on business performance, we will enable our clients to deliver services faster, with higher quality and superior economics. Our message to clients is that, with Power Systems solutions, we can help them achieve these goals as they deploy smarter computing projects. © 2012 IBM Corporation
  • 87. IBM Power SystemsPower is Performance Redefined In this new smarter computing era for business and IT, forward-thinking companies consider more than server performance, existing skills and ease of management when choosing a platform for new application workloads. They also evaluate how well the platform will help them achieve three core business objectives: delivering services faster, with higher quality and superior economics. By implementing smarter computing projects on an IBM Power Systems platform, businesses can outpace their competitors by delivering services faster. They can differentiate their offerings from the competition by delivering higher quality services. And they can turn operational cost into investment opportunity by delivering services with superior economics. © 2012 IBM Corporation
  • 88. IBM Power SystemsPower is Performance Redefined Deliver services faster Deliver services with superior economics – A key measure of performance for IT today is around agility – IT performance today is also measured on its ability to and the ability of IT to help the business gain a competitive maintain existing services and deliver services within tight edge and capitalize on emerging opportunities. Businesses budget constraints. In order to do more with less, businesses need to simplify and integrate their IT infrastructure to deliver need to deliver services with superior economics. services faster. – The Power Systems platform with PowerVM virtualization is – The IBM Power Systems platform features deep integration central to our differentiation when compared to x86 servers. and optimization across operating systems, databases and PowerVM technology is designed to offer more secure and middleware for simpler, and more flexible, service delivery. scalable virtualization than VMware on x86, enabling cost- Optimized with PowerVM virtualization for rapid cloud effective control of server and virtual image sprawl. PowerVM provisioning, clients can speed the delivery and deployment of technology also is designed to help Power Systems servers new applications and processes to support their strategic deliver higher server utilization rates than VMware on x86. We business initiatives. believe that the superior economic model for workload consolidation on POWER7 servers with PowerVM software has been the key driver behind migrations from Oracle Sun Deliver services with higher quality and HP to Power Systems technology. – Today’s IT departments are also measured on their ability to provide an infrastructure that can address demands for increased application service levels while at the same time balancing rapid change with managing business risk. Businesses need an integrated approach to managing security, resiliency and business risk to deliver higher quality services. – The IBM Power Systems platform, storage and software provide a highly secure and resilient infrastructure foundation for smarter computing. In addition to the built-in reliability, availability and serviceability (RAS) characteristics of Power Systems servers and blades, our IBM System Storage®DS8000® and IBM Storwize®V7000 Unified storage systems, and IBM PowerHA SystemMirror clustering software is tightly integrated with our operating systems to provide a system-wide solution for business resilience. © 2012 IBM Corporation