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Fremskynd innovation og nå bredere ud med IBM Mobile, Michael Gilfix, IBM USPresentation Transcript
Speeding Innovation and Extending Reach with IBM Mobile Michael Gilfix Worklight Integration Executive email@example.com
Mobile is a mandatory transformation 10 Billion devices by 2020 61% of CIOs put mobile as priority 45% increased productivity with mobile apps
Mobile now dominates and shifts to theenterprise Growth in Internet Connected Devices Focus areas for mobile computing 1200 WW Media Tablets WW Notebooks WW PCs WW SmartphonesUnit Volumes (Millions) 600 0 2010 2011 2012E 2013E 2014E 2015E Source: Wells Fargo Securities, January 23, 2012 Source: 2011 IBM Tech Trends Report “Fostering the People: The Shift to Engagement Apps” https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend s/entry/home?lang=en
With enormous opportunities Business to Enterprise Business to Consumer Increase worker productivity Improve customer satisfaction Improved processing times Deeper customer engagement and Extend existing applications to mobile loyalty workers and customers Drive increased sales through Increase employee and business personalized offers partner responsiveness and decisions Customer service Resolve internal IT issues faster Competitive differentiator Reduce personnel cost utilizing Improve brand perception personal devices Deeper insight into customer buying behavior for up sell and cross sell
Fundamentally changing industries Retail Financial Services Distribution Mobile banking will be the most widely used banking channel by 2020, if not sooner Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010
But also with some unique challengesHow do you quickly: Engage with anyone, customers, partners or employees, no matter who owns the device Extend to anything, from instrumented machines to a broad spectrum of smart devices Execute business anywhere, with ubiquitous, trusted and secure transactions Top Mobile Adoption Concerns: 1. Security/privacy (53%) 2. Cost of developing for multiple 200 Million mobile platforms (52%) employees BYOD 3. Integrating cloud services to (bring your own devices) mobile devices (51%) Source: 2011 IBM Tech Trends Report https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend s/entry/home?lang=en
IBM’s mobile expertise & capabilities can help youmaximize the impact of your mobile strategy Deliver cross-platform, device optimizedBuild & Connect experiences for mobile Industrialize yourBuild mobile applications mobile development Integrate existing processesConnect to, and runbackend systems in assets into mobilesupport of mobile solutions Manage mobile identities Manage & Secure & mobile channel Manage mobile devices and permissions Integrate threat applications detection into your mobile channel Secure my mobile business Secure & manage mobile devices (esp. BYOD) Extend & Transform Create an optimized multi-channel experience Extend existing business capabilities to mobile devices Collaboration & mobile Transform the business by business process tools creating new opportunities enhance productivity
A deeper look at Extend & Transform capabilitiesExtend & Transform Build & ConnectExtend existing businesscapabilities to mobile devicesTransform the business bycreating new opportunitiesKey Capabilities Strategy, planning and implementation Mobile-enabled solutions including analytics, commerce, and social business Mobile as a service Manage & Secure
Applying expertise anytime to accelerate resultsIBM solutions for social businessIBM provides a comprehensive portfolio of mobile solutions for social business andanalytics. Client Challenge Provide employees with anytime access to the social collaboration tools – on the devices they use -- to help drive business results Key Capabilities Mobile solutions for social collaboration: – Push email, calendar, contacts – Presence, IM chat and telephony – Online meetings – Social software for access to your professional network – Business document viewer – Web experiences on multi-channel sites Business analytics Device appropriate interfaces for the leading mobile devices – Apple®, Google Android, Research In Motion® BlackBerry®, Nokia Visit www.ibm.com/socialtogo
Embrace mobile across buy, market, sell, andserviceIBM Smarter CommerceApplying mobile to enhance business performance across the commerce value chain Client Challenge Improve engagement with customers, employees, and partners Key Capabilities Empower employees and partners with extend mobile access to critical commerce processes Reinvent customer interactions with mobile sales and service Extend marketing reach with mobile campaigns and location-based services Refine the mobile customer experience with analysis of mobile usage
Take your business with you wherever you goBusiness Process ManagementIBM makes it possible to integrate BPM into your mobile strategy Client Challenge Every day you are challenged to do more, better, and faster Key Capabilities Gives peace of mind that comes from knowing that important and time sensitive tasks will find employees wherever they might happen to be. Finding expertise is instant, and innovation doesnt have to wait for that mythical "down time―. Provides a single view that consolidates tasks from multiple IBM process sources
All on a single platform to build, connect, manageand secure your mobile enterpriseIBM Mobile Foundation Includes • IBM Worklight IBM Mobile • IBM WebSphere Cast Iron Foundation • IBM Endpoint Manager for Mobile Devices Plus New Services Offering • IBM Software Services for Mobile Foundation
A deeper look at Build & Connect capabilitiesExtend & Transform Build & Connect Build mobile applications Connect to, and run backend systems in support of mobile Key Capabilities • Mobile web, hybrid and native app development • Enterprise data, service, and application integration • Enterprise wireless networking Manage & Secure
Key mobile development and delivery challengesDelivering for multiple platforms Consumerization of IT and need to deliver high quality apps• Highly fragmented set of … • High quality user • Platforms and devices experience is a requirement • Languages, APIs, and tools • Quality influenced as much• Native programming models not by design as it is by portable across platforms function Accelerated time to market Connecting apps and mobile users requirements with existing enterprise systems• Higher frequency of • Existing services typically need to releases and updates be adapted and extended for mobile• Added pressure on teams to deliver on time and with • Enterprise wireless networks are quality running out of bandwidth to accommodate employee devices
Delivering for multiple mobile platforms: Oneenvironment for native, hybrid and mobile webIBM WorklightFast and cost-effective development, integration and management of rich, cross-platform mobile applications Client Challenge Using standards-based technologies and tools and delivering an enterprise-grade services layer that meets the needs of mobile employees and customers Key Capabilities Mobile optimized middleware Open approach to 3rd-party integration Strong authentication framework Encrypted offline availability Enterprise back-end connectivity Unified push notifications Data collection for analytics Direct updates and remote disablement Packaged runtime skins
IBM Worklight is part of a full mobile lifecyclesolution IBM Worklight Rational Collaborative Lifecycle Management
Rapid, simple and flexible connectivity formobile appsWebSphere Cast Iron Cloud integrationSimple and flexible integration for all connectivity projects, allowing you to rapidlyintegrate SaaS and back-end systems with mobile apps Client Challenge Simplified and cost effective mobile integration to back-end systems and cloud Key Capabilities • Native connectors and template integration processes (TIP’s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80% • Bidirectional connectivity and business logic to increase data quality and streamline business processes • Centralized monitoring • Simple and flexible, user-friendly, wizard- based, ―configuration, not coding‖ architecture provides best-practices and repeatable mobile integration
A deeper look at Manage & Secure capabilitiesExtend & Transform Build & Connect Manage & Secure Manage mobile devices, Key Capabilities services and applications Mobile lifecycle management Secure my mobile business Device analytics and control Secure network communications & management
Mobile Devices: Unique Management & SecurityChallengesMobile Mobile Mobile Mobile Mobiledevices are devices have devices are devices are devicesshared more multiple diverse . used in more prioritize theoften personas locations user• Personal phones • Work tool • OS immaturity for • A single location • Conflicts with and tablets • Entertainment enterprise mgmt could offer public, user experience shared with device • BYOD dictates private, and cell not tolerated family multiple OSs connections • OS architecture • Personal• Enterprise tablet organization • Vendor / carrier • Anywhere, puts the user in shared with co- control dictates anytime control • Security profile workers multiple OS • Increasing • Difficult to enforce per persona?• Social norms of versions reliance on policy, app lists mobile apps vs. enterprise WiFi file systems
Device Lifecycle, Data ProtectionIBM Endpoint Manager for Mobile DevicesA highly-scalable, unified solution that delivers device management and securityacross device types and operating systems for superior visibility and control. Client Challenge Managing and securing enterprise and BYOD Managed = Secure mobile devices without additional resources. Key Capabilities Common agent A unified systems and security management Unified console solution for all enterprise devices that spans: Systems Common Security management management Mobile Device Management infrastructure Single server Software, Patch, & OS Deployment Software Use Analysis & License Compliance Security Configuration Compliance IBM Endpoint Manager Anti-Malware, DLP, & Device Control PC, Mac Power Management Near-instant deployment of new features and reports to customer’s environments Platform to extend integrations with ServiceDesktop / laptop / Mobile Purpose-specific Desk, CMDB, SIEM, and other information-server endpoint endpoint endpoint gathering systems to mobile devices Security threat detection and automated remediation
Mobile Application Design andPlatform Selection Lifecycle atTBC Corporation From Ideas to Platform in 19 Days
TBC Corporation overview ~4000 locations worldwideRetail The largest private brand marketer of replacement tires in North America Wholesale
Many retail brands but one clearobjectiveSupport cohesive Customer Journey by designing for continuityacross touch-points
Web access trends tell a clear story of customer demand for mobile experiences 2007 2008 2010 20120% 10% 18% 34% % Traffic to TBC Retail Website on Mobile Devices
We sketched hundreds of ideas touching allaspects of the customer journey
Vehicle HealthMonitorfacilitated consult beyond point of purchaseEducational ContentVehicle Health Knowledge screendelivers educational informationhelpful when making an service orrepair decision.Vehicle Health StatusVehicle’s Health Status displaysinspection results from technician tocustomer. Educational content, actualvehicle photos, and alternatives alsoavailable.Social Sharing of Vehicle HealthSummaryDisplay vehicle badge and relatedhealth status on social sites.
The DigitalDiagnosisin-store or on device time saving andeducation
Make the ValueVisibleaction-cost-impact calculation showspersonal ROI
The InteractiveInvoicedelivered digitally to any deviceIllustrations and video contentinforms and educates inspiringtrustDigital record management - nopaper - nothing to remember (orforget)Sig Capture for purchase approvalvia mobile device decreases timewasted in checkout linesFull access to transactionalhistory means greater resalepotential when selling the vehicle
IBM Mobile: Delivering mobile critical successfactors standards-based and future ready proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure business processes and systems are completely integrated from the mobile access points to the back-end systems
Taser implements a 360 degree customer viewthrough cloud integrationA leading manufacturer of personal safety devices Centralized management of all integrated end-points “Taser International’s sales force has become almost completely mobile, from iPads to iPhones, Blackberrys, every single one of our varied devices are now clued in through Salesforce.com” Kevan Bray Taser International Customer Needs Key Features & Outcomes Needed a full 360-degree 100% user adoption from field and enablement of mobile view of the customer from app usage on devices orders to sales to customer $135K/year savings on eliminating ―paper mailers‖ in favor service to marketing of integrated web-forms initiatives Increased accuracy & productivity in Sales department 50% reduction in order processing Savings of thousands a year eliminating mis-keyed orders
Matco Tools implements an on-the-go solutionfor its sales team to reduce lead times Multi-channel customer experience Customer Needs Key Features & Outcomes Provide a multi-channel experience for Solution takes key information from dealers / distributors in the field enterprise systems to sales reps who can influence sales. Multi-channel support: Desktop version, Mobile Devices: HTC Hero (Android), Apple Representatives are able to respond iPhone, Research In Motion BlackBerry and instantly to customer questions and have Apple iPad tablet won their trust.
An American public utility manages 20,000mobile employees who BYOD Adding Mobile Devices Without Adding Infrastructure Serving 4.5 million customers in the southwestern region of the United States, this electric company of 25,000 employees is a leader in clean energy while exceeding reliability standards and keeping consumer costs below average. They are experiencing a migration from traditional endpoints to mobile devices. Customer Needs Key Features & Outcomes Support 20,000+ mobile devices Scalability to 250,000 endpoints provides Corporate and employee-owned, many room to grow platforms and OS versions Added mobile devices to existing IEM High availability for certain devices used deployment in days in the field Ability to integrate with Maximo, Remedy Adherence to Internal security policies, Responsiveness and agility of product and external regulations product team
AimArs Bank delivers secure mobile Internetbanking AimArs needed to reduce operational complexity and cost with a single, scalable infrastructure to secure access to various back-end services from multiple mobile apps. A customized authentication mechanism empowered the bank to guarantee the security of its customers while safeguarding the trust relationship with a safe app platform that encrypts local data and delivers app updates immediately. Customer Needs Key Features & Outcomes Extend secure access to banking apps to Authenticates requests made via HTTPS mobile customers from hybrid mobile apps running on Enhance productivity of employees to WorkLight platform to back-end services perform secure banking transactions via A custom certificates-based authentication mobile devices mechanism implemented to secure back- Support for iOS, Android, Windows Mobile end banking application
US Cellular uses mobile marketing to boostmarketing campaign volume and performance “We know that IBM Unica has the vision and expertise to help us—no matter which direction we choose or what challenges we face,” said Tompson. “That gives us a lot of confidence.” John Tompson, Senior Manager, Campaign Analytics, U.S. Cellular Customer Needs Key Features & OutcomesAs US Cellular expands Strong campaign design and template functionality allowing companyand grows, it needs to be to quickly and cost-effectively design, execute and measure customermore responsive to local interactions.customer needs and to Multi-wave and multi-channel support including ability to sendtrack and measure the marketing campaigns and follow-ups to customer’s mobile devices vialarge number of varied SMSmessages that were beingcommunicated to Prior to IBM Unica, U.S. Cellular analysts executed, analyzed andcustomers. tracked two campaigns per month. Now, the company executres an average of seven campaigns per month—an increase of 250 percent.
Customer Story: Lotte CardB2C for a Korean credit card company 100+ screens build using Only native component provides web technologies and augmented reality so you can shared across platforms discover locations within the card network
For VCC, becoming a social business means newopportunities, increased sales and improvedproductivity “We can capture and tap all our information wherever we happen to be, improving the way we work and the speed and effectiveness in which we service customers, communicate and close new business.” Wayne Alley, Vice president, VCC Customer Needs Key Features & Outcomes Expand business New business opportunities and increased sales: opportunities by enabling The ability to connect with other project managers in real time collaboration among remote contributes to an over 40 percent year-over-year increase in project managers, giving new business. them access to crucial data, Enhanced productivity analytics and expertise Collaborative access to expertise across the enterprise enables while in the field – via their project managers to work five times faster while in the field smartphones. Greater efficiency: Smartphone access saves approximately 400 employee-hours per month.