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Smarter CRM for Smarter Commerce            Sven Heijnen        Sales Director Nordics
Agenda• Sugar & IBM Alliance• IBM & Sugar Technologie-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Plat...
Introduction             “IBM, in conjunction with our partner SugarCRM, offers           comprehensive CRM services and s...
IBM SugarCRM Alliance                  •   Partnership since 2010                       – Global Strategic Alliance       ...
The value of SugarCRM and IBMIBM and SugarCRM empower companies around the world to gain and retainmore customers and beco...
Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platf...
IBM Business Solutions Portfolio  Social Business                                                          Smarter        ...
IBM Software Portfoliofor End-to-End Social Business
SugarCRM & IBM - Integration      Applications       IBM Stack         Platform
SugarCRM and IBM Integration                 •   Sugar integrates with                      –   Cognos for BI             ...
Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platf...
IBM: Smarter Commerce „Redefining Commerce in the age of the               customer“
IBM Smarter CommerceTodays customer is dictating a new set of terms in dynamicsbetween buyers and sellers:-    Customers a...
IBM Smarter Commerce      - an integrated approachToday„s customers have no patience, keep up with them -Smarter Commerce ...
Smarter Commerce Transformation
Smarter Commerce:Customer focus
Smarter Commerce:Best-of-Breed Solutions
Smarter Commerce: Industry specificbusiness processes with Sugar                Industry specific               business p...
Smarter Commerce:Future Ready TechnologiesSOCIAL                             BIG DATA               Industry specific     ...
Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platf...
Sugar Vision• For any professional who interacts with a customer or  prospect•  We Provide the information and tools neede...
Sugar makes CRM easy Flexible         Intuitive          OpenSimplified UI.     Works the way     Integrates with Designed...
Run Anywhere
Sugar: 360° Customer ViewCRM Activities              Internal Datasources• Customer Service          •   ERP              ...
Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platf...
Example Social Collaboration:IBM Connections & SugarCRM  http://www.youtube.com/watch?v=a3CnYJImchc
Summarized   Mobile                          Cloud              IBM and SugarCRM                 Open Social              ...
The Sweeter RoadMicrosoftOracleSFDC
Backup
The Sugar Value!360º Relationship Management           Open Ecosystem           Mobile                           Social9/1...
IBM and SugarCRM Deliver Social SellingCapabilities© 2011
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Fordele ved at Social CRM, Jens Lindenberg, SugarCRM

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Præsentation fra Smarter Business 2012

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Transcript of "Fordele ved at Social CRM, Jens Lindenberg, SugarCRM"

  1. 1. Smarter CRM for Smarter Commerce Sven Heijnen Sales Director Nordics
  2. 2. Agenda• Sugar & IBM Alliance• IBM & Sugar Technologie-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
  3. 3. Introduction “IBM, in conjunction with our partner SugarCRM, offers comprehensive CRM services and solutions that deliver distinctive value to our clients through globalization, operational excellence, process transformation and automation: All supported by IBM brands and partner ecosystems.” “SugarCRM makes CRM simple, andoffers customers unparalleled choice and control of their data and deployments”.
  4. 4. IBM SugarCRM Alliance • Partnership since 2010 – Global Strategic Alliance • Target Markets – Retail – Banking, Financial Services, Insurance – Media and Entertainment – Shipping & Transportation – Manufacturing & Hi-Tech – Government & Health Care – Business Process Optimization – CRM • Joint Initiatives – Smarter Commerce – Social Business – Intelligent Transport – Smart Cloud – PureSystems
  5. 5. The value of SugarCRM and IBMIBM and SugarCRM empower companies around the world to gain and retainmore customers and become the engines of a smarter planet by offeringopen business solutions built on the world’s best platforms. SugarCRM Value IBM Value IBM and SugarCRM Creating unique  Makes CRM simple Customer Value  Deploys quickly on cloud and/or Reaches mid-market via channel on-premises, offering customers and holds deep client relationships unparalleled choice and control driving transformations of their data and deployments Makes Smarter Planet real through  Delivers ability to acquire, grow industry solutions and retain customers via intuitive, Delivers affordable scalable open social CRM platform systems, storage and software Helps clients get to social  Provides global and mobile Finances total solution business platform as leading provider of open source CRM Delivers proven integrated optimized Smarter solutions Accelerates clients’ sales, marketing and service
  6. 6. Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
  7. 7. IBM Business Solutions Portfolio Social Business Smarter Commerce Smarter Planet Business Analytics & Optimization Sugar compliments and adds value to the IBM Selling Proposition
  8. 8. IBM Software Portfoliofor End-to-End Social Business
  9. 9. SugarCRM & IBM - Integration Applications IBM Stack Platform
  10. 10. SugarCRM and IBM Integration • Sugar integrates with – Cognos for BI – SPSS for predictive analytics – Smart Cloud for Social Business for collaboration Connections – Connections for collaboration LotusLive – Lotus Notes for email – WebSphere Cast Iron for web/data integration LotusNotes – DB2 – Database – WebSphere - App Server – Unica, Commerce, Sterling - Smarter Commerce • Deploy in the cloud – IBM SmartCloud Enterprise • Deploy on-premise – Series i – Series p – Series x – PureSystems – PowerLinux • Services from IBM GBS and BPs
  11. 11. Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
  12. 12. IBM: Smarter Commerce „Redefining Commerce in the age of the customer“
  13. 13. IBM Smarter CommerceTodays customer is dictating a new set of terms in dynamicsbetween buyers and sellers:- Customers are empowered by technology, transparency and an abundance of information- These information they collect from various sources- They expect to engage with companies when and how they want- Direct with your seller, mobile or digital- They expect consistent experience throughout all channels- They can Champion or sully a brand with the click of the mouse!Source: http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571
  14. 14. IBM Smarter Commerce - an integrated approachToday„s customers have no patience, keep up with them -Smarter Commerce is the solution:- Creates an efficient and seamless system of commerce• stretches from the sourcing of materials all the way through to after-sale services• a system that connects and integrates suppliers through powerful collaboration tools• a system that turns real-time analytics into actions for your customers• a unique approach that increases the value companies generate for their customers, partners and shareholders in a rapidly changing digital world.Source: http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571
  15. 15. Smarter Commerce Transformation
  16. 16. Smarter Commerce:Customer focus
  17. 17. Smarter Commerce:Best-of-Breed Solutions
  18. 18. Smarter Commerce: Industry specificbusiness processes with Sugar Industry specific business processes
  19. 19. Smarter Commerce:Future Ready TechnologiesSOCIAL BIG DATA Industry specific business processesMOBILE CLOUD
  20. 20. Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
  21. 21. Sugar Vision• For any professional who interacts with a customer or prospect• We Provide the information and tools needed to understand, engage and connect with their customer or prospect• Unlike Traditional CRM systems that manage sales people. We help people who interact with customers do their job• We help the customer facing professionals do their job better.
  22. 22. Sugar makes CRM easy Flexible Intuitive OpenSimplified UI. Works the way Integrates with Designed to YOU work. YOURmaximize user Easy to customize environment. adoption. to match how YOU Optimized for work. the IBM Stack
  23. 23. Run Anywhere
  24. 24. Sugar: 360° Customer ViewCRM Activities Internal Datasources• Customer Service • ERP • Market data• Marketing • Personal• Sales • ProductSpecialized Tools Ext. Data Sources• Web Analyse • Linked-In• Business Intelligence • InsideView • Hoovers• Statistics
  25. 25. Agenda• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
  26. 26. Example Social Collaboration:IBM Connections & SugarCRM http://www.youtube.com/watch?v=a3CnYJImchc
  27. 27. Summarized Mobile Cloud IBM and SugarCRM Open Social Business Platform Ecosystem Social
  28. 28. The Sweeter RoadMicrosoftOracleSFDC
  29. 29. Backup
  30. 30. The Sugar Value!360º Relationship Management Open Ecosystem Mobile Social9/18/20 ©2009 SugarCRM Inc. All 30
  31. 31. IBM and SugarCRM Deliver Social SellingCapabilities© 2011
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