Twitter Chat 101
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Twitter Chat 101






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  • (build influence, find others who are interested in a toic, educate/inform, learn what broader audience knows/wants to know about a topic) 
  • We've been doing similar events that you may have seen in my blogs: "What is a Twitterchat and why should you join us?" Twitterchat: Enterprise Challenges of Incorporating #HadoopTo make yours more successful, I suggest the following:1) Line up a few experts to be at the event. I suggest Craig Mullins, CristianMolaro, Leon Katsnelson, Willie Favero, Troy Coleman... or any of the other socially active IBMers or Champions who should be able to comment on the subject. Send out a meeting notice to block their calendars during the event and encourage them to promote the event via their own channels.2) Publish the questions and perhaps a reading list ahead of time. This will give people a chance to prepare their thoughts and ideas for the event.3) Encourage participants to answer in response to the questions... ie ... A1 to respond to Q1, A2 for Q2, etc.4) Since you now have a site on FB, I suggest that you create an event and invite as many people as you can to join in.

Twitter Chat 101 Twitter Chat 101 Presentation Transcript

  • © 2014 IBM Corporation Getting Started with Social Media - Twitter chat
  • © 2014 IBM Corporation2 Introduction A Twitterchat happens when a group of people all tweet about the same topic using a specific #hashtag that allows it to be followed on Twitter. Your Twitterchat contributions should reflect your unique point-of-view and offer audiences an authentic, original take on topics of interest in your domain. What is a Twitterchat?
  • © 2014 IBM Corporation3 Introduction Build Your Influence • A Twitterchat engages you as our internal influencer with our external influencers on a specific topic. •Respond to questions with your unique point of view (POV). •Your subject knowledge and demonstrated ability to effectively communicate ideas quickly increase your level of social influence, Learn / Share • You will direct flow of ideas & influence the POV others will have on the topic. •Interact with audience members to educate them while learning their perspectives. •Retweet key responses to your followers and encourage them to join the conversation. •Back up your points by linking to previously created content: blogs, slides, talks, podcasts, articles, books, etc. Why participate in a Twitterchat?
  • © 2014 IBM Corporation4 Introduction •Dedicated time is scheduled for participants. Occasionally we have a phone line opened as well. •One hashtag is chosen to stream the conversation. We’re using #IBMBLU or #ibmblu – case doesn’t matter. Include this hashtag in every tweet about this conversation. •Questions and /or reading lists will be published in advance to get you and others thinking about responses and links to share. •Tell your followers that you’ll be participating in this chat and invite them to join the conversation. •A moderator poses questions, prefaced with Q1, Q2, etc.; Respond to questions by prefacing with A1, A2, etc. Answers must be in 140 characters, but can include links to content that backs up POV. •Retweet key responses to your followers and encourage them to join the conversation. Adding your POV to a retweet gives it more weight. How to participate in a Twitterchat?
  • © 2014 IBM Corporation5 Before a Twitterchat Introduction Promote event on blogs, facebook, twitter, linkedIN, and personal networks. Provide questions and reading list for participants. Think about what your point of view (POV) is for each question and arrange to have some links you can share.
  • © 2014 IBM Corporation6 During a Twitterchat Introduction Use a tool such as to help you focus on the topic & to automatically include the correct hashtag to responses. Tell your followers you’ll be taking part in a Twitterchat and invite them to join the conversation. Start responses with a A1, A2, etc, corresponding with the question. Retweet the more valuable points to give it more emphasis and to ensure your followers “heard” the point. Add your POV to a retweet to give it weight.
  • © 2014 IBM Corporation7 After a Twitterchat Introduction Your tweets & recommendations live on in storify and blogs.
  • © 2014 IBM Corporation8 THANK YOU