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ISDC 2013_Referat_Tim Llewellynn_nViso

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  • 1. IS Directors Conference – August 2013 Award winning Start-ups in the Cloud Tim Llewellynn CEO and Co-Founder nViso
  • 2. 3D Facial Imaging Scalable Emotion Analytics on the IBM SmartCloud Presented by Tim Llewellynn (CEO & Co-founder) Presented 30th August 2013
  • 3. 3D Facial Imaging Best-in-Class Facial Imaging Analytics 29/08/13 Copyright nViso SA 2013. All rights reserved. 2 Founded 2009, SwitzerlandFounded 2009, Switzerland 12+ years research at EPFL12+ years research at EPFL 1Million+ subjects worldwide1Million+ subjects worldwide Realtime on IBM SmartCloudRealtime on IBM SmartCloud
  • 4. 3D Facial Imaging 29/08/13 Copyright nViso SA 2013. All rights reserved. About Our Clients 3
  • 5. 3D Facial Imaging Fundamental Emotion Research 29/08/13 Copyright nViso SA 2013. All rights reserved. 4 Investment in Emotion 60Mio CHF Interaction with computers Study of emotion Spin-offs nViso (emotion) Koemei (speech) Kooaba (mobile content) Future Invesment 110Mio CHF Global neurosciene hub Human brain project FutureFuture2001 2005 2009 2011 20122001 2005 2009 2011 2012 IM2 Study of human computer interaction Affective Sciences Study of emotions Founding of nViso Spin-out from EPFL Deployment on IBM SmartCloud In-market trials Creation of Neuropole in Lausanne, global Neuroscience hub.
  • 6. 3D Facial Imaging Language Emotion Fundamental in Daily Life 5 Face Speech Head Gesture Touch Body Pose EMOTION How To Measure and Understand? System1 by Design System2 by Design ? 29/08/13 Copyright nViso SA 2013. All rights reserved.
  • 7. 3D Facial Imaging The Face as a Sensor 29/08/13 Copyright nViso SA 2013. All rights reserved. 6 EmotionEmotion AttentionAttention GesturesGestures BehavioursBehaviours 2D-3D Face Rec2D-3D Face Rec IdentityIdentity
  • 8. 3D Facial Imaging The Facial Nerve : The Link to the Brain 7 Difficult to measure areas : – Emotion (amygdala) – Long Term Memory (hippocampus) What can be measured : – Facial expressions – Involuntary micro-expressions – Head and eye movements – Blood flow (heart rate) 29/08/13 Copyright nViso SA 2013. All rights reserved. Unique Measure of Affective StateUnique Measure of Affective State
  • 9. 3D Facial Imaging From Great Artists to Scientists 29/08/13 Copyright nViso SA 2013. All rights reserved. 8
  • 10. 3D Facial Imaging Facial Coding : Ekman happiness surprise fear anger disgust sadness 29/08/13 Universal expressions of emotion Facial Action Coding System Problem – requires manual coding Copyright nViso SA 2013. All rights reserved. 9
  • 11. 3D Facial Imaging nViso 3D Facial Imaging Software 29/08/13 Copyright nViso SA 2013. All rights reserved. 10 Artificial intelligence precisely detects facial muscles Facial muscles movements encoded based on FACS Machine learning system decodes facial behavior Software maps 143 points in the image directly to facial muscles
  • 12. 3D Facial Imaging nViso In Action 29/08/13 Copyright nViso SA 2011. All rights reserved. Webcam Feed Real-time Emotional State Stimulus Video 11
  • 13. 3D Facial Imaging Mix of Emotions (Heineken : Walk in Fridge) 29/08/13 Copyright nViso SA 2013. All rights reserved. 12 Course of time Was Drop Expected? (channel switching) Was Drop Expected? (channel switching) 10 Brand Impact (measure of brand) Brand Impact (measure of brand) 30 Peak Expected? (branding moment) Peak Expected? (branding moment) 22
  • 14. 1174071 - Best Buy © 2013 nViso SA. All rights reserved. 13 Total Sample Size: 92 HappinessEmotion
  • 15. 3D Facial Imaging Emotion Analytics on the Cloud 29/08/13 Copyright nViso SA 2013. All rights reserved. 14
  • 16. 3D Facial Imaging nViso API : Developer Platform 15 CONSUMERBUSINESS 29/08/13 Copyright nViso SA 2013. All rights reserved.
  • 17. 3D Facial Imaging Emotion Engaging Apps 16 developer.nviso.net 29/08/13 Copyright nViso SA 2012. All rights reserved.
  • 18. Case Studies Case Study : Interactive Marketing Cinemax Online Promotion for new TV Series – “Hunted” 17
  • 19. Case Studies Hunted's 'Byzantium Tests' 29/08/13 Copyright nViso SA 2013. All rights reserved. 18 http://tinyurl.com/ahlkd8e
  • 20. Case Studies What Makes This a Win? 29/08/13 Copyright nViso SA 2013. All rights reserved. 19
  • 21. 3D Facial Imaging Build New Products Faster Leveraging The Cloud Computing 20