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IBM Technology Day 2013 Keynote Pierre Perdaems

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  • Au risque de décevoir nombre de mes collégues architectes, le rôle des architectes n’est pas tant d’empiler des produits et des services pour en faire une solution. Je pense que notre rôle est d’effectuer le lien, le liant, entre le business, càd le modèle économique dans lequel on évolue, et la technologie IT et les spécialistes qui s’en occupent. Il nous faut mettre en adéquation les nécessités économiques de l’entreprise au-delà de l’IT et les solutions technologiques IT. Plutôt que de faire un étalage de technologies, je propose d’abord de revenir sur les piliers fondamentaux de l’informatique, ceux qui tacitement guident nos décisions sans que l’on s’en rende toujours compte. A cette occasion, j’aimerais positionner ces fondamentaux en perspective des objectifs économiques d’une entreprise mais aussi en perspective des objectifs économiques de l’organisation IT. Ensuite on verra comment ces fondamentaux sont couverts par différentes technologies ou solutions ou produits…
  • On est bien d’accord que l’informatique n’est jamais qu’un moyen mis au service du modèle économique d’une entreprise et l’IT n’est en aucun cas une fin en soi. Donc il est important de comprendre comment ce moyen se doit de soutenir les objectifs de l’entreprise, qui, évidemment s’expriment souvent en numéraire mais pas uniquement… Voyons quelques exemples d’objectifs acquisition de sociétés – croissance externe réduction de coûts croissance des revenus – croissance organique meilleure adéquation des produits au marché amélioration des lignes de produits capture et exploitation de nouvelles sources d’information exploitation de nouvelles boucles de retour pour mieux adapter les produits au marché avoir 3 « white boards » big data cloud securité Big Data tendance DB, structured ajouter tendance unstructured, puis semi structured back and front office VVVVV (volume, velocity, variety, veracity, value) IIAI: ingest, Integrate, Analyze, Interpret Cloud services, deliver the service, prison de process… de combien dois-je posséder et controler toute la pile technologique utilisée pour délivrer le service ? Securité industrie, régulation, compliance dois-je protéger l’accés à cette information: caractére privé, sensibilité politique, HA, RTO-RPO quelle est ma tolérance a l’arrêt du service ? si un désastre arrive, quel historique puis tolérer de perdre et au bout de ocmbien de tmeps dois redémarer le service ?
  • 3B Facebook photo uploads per month = 100M photos per day 72 video-hrs uploaded to YouTube per min = 103,680 video hours per day = 103M key-frames per day 1B emails per day * 100 words per email # of features and models er video approximately 100x time Text Computation need 1000x for movie vs. book. Source: IDC Digital Universe reports, 2007-2010, http://www.emc.com/leadership/programs/digital-universe.htm . UAV: http://www.prnewswire.com/news-releases/teal-group-predicts-worldwide-uav-market-will-total-89-billion-in-its-2012-uav-market-profile-and-forecast-147008115.html UAV spending will almost double over the next decade from $6.6B annually to $11.4B, totaling just over $89B in the next ten yearsVideo http://www.forecastinternational.com/press/release.cfm?article=249 worldwide civil and commercial remote sensing satellite market will be worth $17 billion over the 2012-2021 timeframe. Over that period, some 108 remote sensing satellites will be produced. http://www.defenseindustrydaily.com/uav-data-volume-solutions-06348/ http://defensesystems.com/articles/2012/03/29/big-data-military-intelligence-analysis.aspx Sources: Internet Video Content http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/ Digital Photography http://www.bccresearch.com/pressroom/report/code/IFT030C - $82.5 B in ’16; CAGR 3.8% ’11 to ’16 http://lab.softwarestudies.com/2012/02/world-diary-how-many-photos-do-we-take.html - 500 B photos per year China Taoboa: 90% traffic – taken from a foil in the deck (missing source): “ In China, the largest online shopping marketplace Taobao has more than 370 million users, and 90% of its network traffics are photos. Taobao now has more than 28.6B photos with a data size of 1.9 PB ” Smartphone Industry http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html - 70% video (’16) (Two-thirds of the world's mobile data traffic will be video by 2016. Mobile video will increase 25-fold between 2011 and 2016, accounting for over 70 percent of total mobile data traffic by the end of the forecast period.); CAGR 119% ’11-’16 (The average smartphone will generate 2.6 GB of traffic per month in 2016, a 17-fold increase over the 2011 average of 150 MB per month. Aggregate smartphone traffic in 2016 will be 50 times greater than it is today, with a CAGR of 119 percent.) http://blog.flurry.com/?Tag=smartphone - China 1126% growth (“China leads the world in app session growth, with an enormous growth rate of more than 1100% between Q1 2011 and Q1 2012. China’s growth rate is particularly staggering given that it was already the world’s 7th largest country in terms of app sessions by the end of Q1 2011”; see also the figure under “China's Growth Spurt”) http://www.cellular-news.com/story/49214.php - 306M (’10)->2B (’15) Video surveillance market http://www.electronics.ca/presscenter/articles/1391/1/Global-Video-Surveillance-Market-to-reach-US-377-billion-By-2015/Page1.html - $37.7 B in ‘15   The software market is expected to grow at the fastest rate with a CAGR of 21.7% from 2010 to 2015 owing to the introduction of video analytics which makes the video surveillance system intelligent.  http://www.npr.org/blogs/thetwo-way/2010/11/12/131268396/nyc-has-tripled-number-of-security-cameras-since-june - NYC trippled the # http://en.wikipedia.org/wiki/Closed-circuit_television - Enormous growth in Latin America http://www.guardian.co.uk/uk/2011/mar/02/cctv-cameras-watching-surveillance Text on China taken from a foil in the deck (missing source) Enterprise video conferencing and telepresence http://www.manageengine.com/products/netflow/monitoring-highspeed-networks.pdf - Major IP traffic; CAGR 41% ’10->’15 (Business video conferencing traffic is growing significantly faster than overall business IP traffic, at a CAGR of 41 percent from 2010-2015.) http://www.vcinsight.com/135/MarketMetricsAndIndustryReports/502/EnterpriseVCandtelepresencetohit$5.4billionby2015 - $5.4B by ’15 http://www.avaya.com/uk/resource/assets/whitepapers/video%20solution%20-%20the%20compelling%20case%20for%20video%20telephony%20in%20unified%20communications%20-%20v10%20-%20final%20%283-30-09%29.pdf - >50,000 units per Q (see section “Enterprise Video: the New Normal for Business Communications”) The diagnostic imaging market http://www.marketsandmarkets.com/Market-Reports/diagnostic-imaging-market-411.html - $26.6 B in ’16; CAGR 4.2% ’11-’16; Growth spurred by China, India, Brazil YouTube for the enterprise http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/YouTube-for-the-Enterprise-Finally-a-Reality-75952.aspx - Finally a reality >300,000 employees (Wells Fargo) http://gigaom.com/collaboration/is-youtube-for-the-enterprise-ready-for-its-close-up/ - Paul Miller: “In 3 years…well used in all major organizations” http://www.reelseo.com/enterprise-business-video-adoption-trends-hurdles/ one-third of all corporations say they're using videos  at least once a week. In addition, firms with video budgets over $500,000 has grown 20 percent in a little over a year.  64 percent of companies plan to use more video this year. Cisco video bus $5B http://www.cisco.com/en/US/prod/collateral/video/ps9901/ps10588/ps10630/qa_c67-688154_ps10588_Products_Q_and_A_Item.html Audio/video analytics for BI “ The retail industry has only begun to tap the capabilities of visual business intelligence. I see a future where we wonder how anyone operated any size retail store without some level of VBI as part of their day to day business decision making.” -Martin Renkis Smartvue Corporation (http://www.rtbot.net/visual_business_intelligence) refer to the competitor landscape also see interesting marketing sentences in http://www.objectvideo.com/software/overview.html, http://verint.com/corporate/section2a.cfm?article_level2%20_category_id=1&article_level2a_id=296 Video Gaming: http://www.cartagena-capital.com/news-and-events/news/256-online-social-and-mobile-the-future-of-the-video-games-industry (2nd Fastest growing Market; Mobile: 13.4B ’13; CAGR 10.6%) http://www.cellular-news.com/story/41444.php (China: revenue growth CAGR 51.5% ’09-’14) Explosion of video content 1 million minutes of video content will cross the network in every second in 2015 (http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html) Internet video was 40% of consumer Internet traffic in 2010, and will reach 62 percent by the end of 2015, not including the amount of video exchanged through P2P file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be approximately 90 percent of global consumer traffic by 2015. (http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html) . Explosion of photos and the digital photography market 500 billion consumer photos taken per year; 36 billion Facebook photos now; 40K photos uploaded per minute (http://lab.softwarestudies.com/2012/02/world-diary-how-many-photos-do-we-take.html) The global digital photography market is expected to record a CAGR of 3.8% from 2011 to 2016. The market was valued at nearly $68.4 billion in 2011 and is expected to increase to nearly $82.5 billion in 2016. (http://www.bccresearch.com/pressroom/report/code/IFT030C) GMU : In China , the largest online shopping marketplace Taobao has more than 370 million users, and 90% of its network traffics are photos. Taobao now has more than 28.6B photos with a data size of 1.9 PB (taken from pp. 8 (Multimedia Growth Stats – GMU (China)); source is missing) . Smartphone industry is growing rapidly and is contributing heavily to the increased multimedia data Smartphone shipments will increase from 306 million in 2010 to over 2 billion by 2015 (http://www.cellular-news.com/story/49214.php) Mobile video will generate over 70% of mobile data traffic by 2016. (http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html). See Figure 2. Figure 3 shows detailed data from the Cisco VNI Global Mobile Data Traffic Forecast "The video experience on mobile devices will be tied to a multiscreen experience and will extend beyond entertainment content into new areas such as m-commerce and mobile customer care." (http://my.gartner.com/portal/server.pt?open=512&objID=249&mode=2&PageID=864059&resId=1920315&ref=Alerts) GMU: China had more than 1B mobile-phone users until the end of 2011 and 24.1% of them were smart-phone users. The number of China smart-phone users will grow unprecedentedly with an increment of about 100m per year in the following 5 years (taken from pp. 8 (Multimedia Growth Stats – GMU (China)); source is missing) China leads the world in app session growth, with an enormous growth rate of more than 1100% between Q1 2011 and Q1 2012. China’s growth rate is particularly staggering given that it was already the world’s 7th largest country in terms of app sessions by the end of Q1 2011. See Figure 1 below. (http://blog.flurry.com/?Tag=smartphone) . The video surveillance market is expected to grow from $11.5 billion in 2008 to $37.7 billion in 2015 (http://www.electronics.ca/presscenter/articles/1391/1/Global-Video-Surveillance-Market-to-reach-US-377-billion-By-2015/Page1.html) 1.85 million CCTV cameras in the UK, 92% are private (e.g., retail, pubs, petrol stations) (http://www.securitynewsdesk.com/2011/03/01/how-many-cctv-cameras-in-the-uk/) The percentage of people in the U.S. having installed a security-camera system has increased dramatically. NYC has tripled number of security cameras between Jun 2010 to Nov 2010 (http://www.npr.org/blogs/thetwo-way/2010/11/12/131268396/nyc-has-tripled-number-of-security-cameras-since-june) GMU : In Latin America , the CCTV market is growing rapidly with the increase of property crime (http://en.wikipedia.org/wiki/Closed-circuit_television) GMU: China video surveillance market (taken from pp. 8 (Multimedia Growth Stats – GMU (China)); source is missing) China installed more than 20 million cameras for the “safe city” strategy before the end of 2010, and the number of surveillance cameras will grow at a CAGR of more than 20% from 2010 to 2014 China’s video surveillance market will grow from US$ 6.7B in 2011 to US$14.1B in 2015 The shipments of DVR (Digital Video Recorder), video servers and IP cameras in 2012 will reach 6.5, 8.5 and 2.3 million respectively A city with 300,000 surveillance cameras can generate 45PB video data per month . Enterprise video conferencing and telepresence Business video conferencing traffic is growing significantly faster than overall business IP traffic, at a CAGR of 41 percent from 2010-2015. Many organizations are encouraging telecommuting and business localization is being widely adopted. In such a scenario, be it for business discussions with remote customers or for communication between remote users or inter-branch connectivity, Internet based voice and video will be the solution. (http://www.manageengine.com/products/netflow/monitoring-highspeed-networks.pdf) The global enterprise video conferencing and telepresence equipment market jumped 21% to $683 million between the first and second quarters of 2011, setting a record high for quarterly revenue. Infonetics forecasts the enterprise telepresence and video conferencing equipment market to grow to $5.4 billion by 2015. Dedicated multi-purpose room video systems make up over half the enterprise video equipment market now and will continue to be the biggest revenue-generator among enterprise video solutions. Regionally, the strongest demand for enterprise video equipment is coming out of North America, China, India, and Brazil (http://www.vcinsight.com/135/MarketMetricsAndIndustryReports/502/EnterpriseVCandtelepresencetohit$5.4billionby2015) "As video communications become the new business normal, customers are seeking reliable solutions that will seamlessly integrate personal video solutions delivered as part of a unified communications environment with group and telepresence video systems found in the conference rooms." (http://www.avaya.com/uk/resource/assets/whitepapers/video%20solution%20-%20the%20compelling%20case%20for%20video%20telephony%20in%20unified%20communications%20-%20v10%20-%20final%20%283-30-09%29.pdf) See Figure 6 Trends in Enterprise Communications (Asia Pacific) (http://www.slideshare.net/FrostandSullivan/2012-ict-outlook-enterprise-communications) More than $14 billion spent on UC solutions in 2009-2011. The enterprise video portion is vastly growing. See Figure 4 Video moves beyond the Boardroom into the Desktop. More than $2.1 Bn Market by 2017, from $0.95 Bn in 2011. See Figure 5 . Emerging solutions leveraging state-of-the-art audio/video analytics for Business Intelligence “ The retail industry has only begun to tap the capabilities of visual business intelligence. I see a future where we wonder how anyone operated any size retail store without some level of VBI as part of their day to day business decision making.” -Martin Renkis Smartvue Corporation (http://www.rtbot.net/visual_business_intelligence) Sample leading companies and startups: LightHaus Visual Customer Intelligence (Retail) ObjectVideo "Through advanced computer vision science, the ObjectVideo software brings an unmatched set of capabilities to many operational challenges, including those in safety & security, retail, banking, education, transportation and gaming. ObjectVideo actively detects, classifies and tracks objects, then immediately generates useful output for a wide variety of situations, including real-time alerts and stored data for business intelligence analysis." (http://www.objectvideo.com/software/overview.html) Proof of Performance is a startup that offers insights to decision makers based on Video Analytics from archives of real world videos (http://proof-of-performance.com/about.html) Large companies, like Cisco, Nice and Verint, are expanding their business with video intelligence solutions "Verint Security Intelligence Solutions help government and commercial organizations protect people and property and neutralize terror and crime. More than 10,000 organizations — including over 85 percent of the Fortune 100 — use our solutions to improve enterprise performance and make the world a safer place." (http://verint.com/corporate/section2a.cfm?article_level2%20_category_id=1&article_level2a_id=296) . The diagnostic imaging market is expected to grow from $20.7 billion in 2010 to $26.6 billion by 2016, at a CAGR of 4.2% from 2011 to 2016. Increasing aging population and widening applications of diagnostic imaging due to continuous developments are predominantly driving the diagnostic imaging market (http://www.marketsandmarkets.com/Market-Reports/diagnostic-imaging-market-411.html) US medical imaging devices market to grow at 9% CAGR during 2010-2013. CT equipment market is the fastest growing segment of the US Medical Imaging Devices Industry. The US has been very active in the trade of medical imaging devices over the years with 2009 exports reaching $3.4 billion (http://www.sooperarticles.com/health-fitness-articles/news-society-articles/us-medical-imaging-devices-market-grow-9percent-cagr-during-2010-2013-725258.html) The US MRI Equipment market expected to grow at a CAGR of around 9% during 2010-2013. Global MRI market will grow at a CAGR of 3.3% from 2012 to 2017 (http://www.silobreaker.com/mri-market-will-grow-at-a-cagr-of-33-from-2012-to-2017-5_2265566201776177352) GMU : The growth in the medical device industry has been spurred by Asian economies (China and India) and Latin America nations (Brazil and Mexico) . Middle East and Africa are still lagging far behind in the medical device industry. (http://www.marketsandmarkets.com/Market-Reports/diagnostic-imaging-market-411.html) . YouTube for the enterprise Finally a reality "Companies like Wells Fargo, Microsoft, and IBM are embracing both video and social media, and recently discussed best practices and challenges in encouraging and leveraging employee-generated video content" (http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/YouTube-for-the-Enterprise-Finally-a-Reality-75952.aspx) "Wells Fargo... delivers video to around 300,000 employees across the world. Its flagship program is "Take Five," a company newscast produced by employees for employees and delivered to each employee's desktop every business day" Paul Miller, founder of the Intranet Benchmarking Forum: "In three years time we will see YouTube for the enterprise be something that’s well established and well used in all major organizations for training, for communication, and it will be available and being used through smart phones and so on." (http://gigaom.com/collaboration/is-youtube-for-the-enterprise-ready-for-its-close-up/) http://blog.streamingmedia.com/the_business_of_online_vi/2011/10/enterprise-video-webcasting-market-size-133m-growing-to-500m-by-2017.html - enterprise video size http://www.reelseo.com/enterprise-video/ . Emerging solutions for on-line video for marketing Online Video Offers Low-Cost Marketing For Your Company (http://www.nytimes.com/2011/03/17/business/smallbusiness/17sbiz.html?_r=1) How Online Video Can Grow Your Business and Your Brand (http://www.socialmediaexaminer.com/tag/video-social-strategy/) Emerging companies: Wildfire: The first social marketing company to integrate with Facebook, Twitter, Linkedin and YouTube that enables brands to drive engagement with consumers utilizing YouTube video contests (http://www.wildfireapp.com/) http://adage.com/datacenter/videoposter2011/#4 http://www.emarketer.com/PressRelease.aspx?R=1008432 http://www.gstatic.com/ads/research/en/2010_B2BTrendsMobileOnlineVideo.pdf - forbes online video trends, 75% of execs watch business videos on business related websites at least weekly (64% in „09) .Video analytics: Leading edge research area A major academic benchmark initiative is TRECVID co-sponsored by the National Institute of Standards and Technology (NIST) and the Intelligence Advanced Projects Activity (IARPA) of the United States Office of the Director of National Intelligence (ODNI). For a list of priorities in 2012 see http://www-nlpir.nist.gov/projects/tv2012/tv2012.html http://www.information-management.com/news/SAP-Oracle-IBM-Gartner-BI-analytics-PM-10022274-1.html - i n a new report, entitled, “Market Share: All Software Markets, Worldwide, 2011,” Gartner put BI, analytics and PM at $12.2 billion in 2011, or 16.4 percent growth over 2010 http://www.socialbakers.com/blog/585-angry-birds-nike-and-red-bull-rocked-youtube-this-week/ "Angry Birds, Nike and Red Bull Rocked YouTube This Week!" (published 25/5)
  • Based on open standards technologies and a broad ecosystem of industry partners, IBM has built SmartCloud technologies for every stage of cloud adoption. The value to our clients comes from the interoperability it enables within their own infrastructures. As all our cloud technology is built on top of a common open-standards based reference architecture, its gives our clients flexibility and choice in how they consume cloud technologies. With greater confidence that things will work together with a degree of portability….enabling a hybrid approach. Our cloud capabilities are organized into 3 simple areas. SmartCloud Foundation, the integrated set of cloud enablement technologies for private and hybrid Clouds. These are technologies that our customers can use to build their own private clouds. SmartCloud Services, the IBM cloud platform designed for enterprise-class service delivery with PaaS/IaaS managed services. IBM SmartCloud service delivery platform is built upon the very same SmartCloud Foundation technologies that are clients are using. And SmartCloud Solutions, our growing list of business and industry solutions on the Cloud offered as SaaS. Capabilities such as Collboration, B2B Integration, Digitial Marketing Optimization… all delivered via SaaS.
  • APIs - Contributed implementations of both the Cloud Data Management Interface (CDMI) and Cloud Infrastructure Management Interface (CIMI) standards to the OpenStack 3rd party repository
  • Server-side Flash / HW-Based Flash Array: This grouping describes in-server flash or externally shared flash (SAN) with a HW-ONLY data path. SW-Based Flash Array: This grouping means that Data flows through SW, regardless of the array’s internal bus connection to flash: PCIe, SSD or Proprietary. This also means that due to the time to process lines of code, these solutions are at a much lesser levels of performance and latency. Hybrid Arrays: These are NON deterministic performance solutions, tiered architectures that usually implement flash via SSD or PCIe cards. These arrays were designed originally under disk-only solutions, with little to none design specifications to maximize the benefits of flash storage.
  • Let's move to the last chart in my section. I want to introduce one member of the IBM FlashSystem family, the IBM FlashSystem 820. It's incredibly fast and can store 20 terabytes of data in a single rack unit, which is only 1.75 inches of rack space. In fact, you can put one petabyte which is 1000 terabytes of capacity in a single rack. It literally takes hundreds of racks to store 1 petabyte on disk. When you virtualize the FlashSystem 820, you can now get all the performance along with the advanced data protection and efficiency features of the SAN Volume Controller. I've only touched on the highlights of the June announcement for Storage; there is a lot more. Please check ibm.com/storage on announcement date to see the whole story. Thank you and I will turn it over to the next speaker.
  • Transcript

    • 1. © 2013 IBM Corporation© 2013 IBM CorporationPourquoi une informatique plus intelligente ?Pierre Perdaems, architecte IT11 Juin 2013
    • 2. © 2013 IBM Corporation© 2013 IBM CorporationAgenda• Les fondamentaux qui guident nos décisions IT• Quelques unes des nouveautés « Infrastructure »récemment annoncées• Des exemples…• Conclusion2
    • 3. © 2013 IBM Corporation© 2013 IBM CorporationLe business et lesfondamentaux de l’IT
    • 4. © 2013 IBM Corporation© 2013 IBM Corporation• Les PME de Suisse romande partent dans le nuage• Nous voyons se dégager deux tendances :• Soit le passage au cloud est réalisé à l’occasion d’un nouveau besoin applicatif, et ilest aujourd’hui difficile de ne pas s’intéresser aux solutions SaaS…• Soit à périmètre applicatif identique, l’environnement du client est rationnalisé etpassé en mode cloud.• http://claudesuper.com/2013/04/02/les-pme-de-suisse-romande-partent-dans-le-nuage/
    • 5. © 2013 IBM Corporation© 2013 IBM CorporationLes métiers et l’IT…• Les directions des achats réclament des outils IT de valorisation•http://www.lemondeinformatique.fr/actualites/lmi/lire-les-directions-des-achats-reclament-d• La principale difficulté des directions achats semble être de pouvoir communiqueravec la direction générale sur des indicateurs plus complexes, notamment en termesde création de valeur. La DSI se doit de jouer son rôle en la matière.• Intel améliore le test de ses puces avec Hadoop• http://www.lemondeinformatique.fr/actualites/lire-intel-ameliore-le-test-de-ses-puces-avec-
    • 6. © 2013 IBM Corporation© 2013 IBM Corporation
    • 7. © 2013 IBM Corporation© 2013 IBM CorporationIBM Reference Architecture for Hadoop: InfoSphere BigInsights,… also for Open Source and other Apache Hadoop distributionsBuilt with System x technology•The Reference Architecture• Pre-defined Configurations: Deep architectural and Hadoopservices skills• Big Data Hadoop stack (IBM, 3rdParty, Open Source)• Config files on Smarter Analytics Big Data Wiki• Leverage TechLine to optimize and price.•Addressing the needs of big data users. Balanced and Flexible: Architectural design points forcompute or I/O bound analytics since big data problems are notall the same. Easy Growth: Building block design point to start small andgrow meeting the rapidly changing demands of big data users. Integrated Design: High performance data ingestion toaddress all big data information requirements with options fornetworking and storage architectures.Reference ArchitectureReference Architecture• Redundant storage• Redundant networking• High performance cores• High performance networking• Enhanced Hadoop scheduler improvesapplication performance up to 9Xdepending on the workload11: Source - STAC® Audited report
    • 8. © 2013 IBM Corporation© 2013 IBM CorporationOur High Volume Play around Contact CentersImagine if call center agents couldfind better answers to customerquestions 50% faster.That’s exactly what a major providerof financial management softwaredid.
    • 9. © 2013 IBM Corporation© 2013 IBM CorporationLe Cloud Suisse d’IBM au sein du SmartCloud Enterprise+ mondial11Enables private/hybrid cloudservice delivery and managementCloud EnablementTechnologiesSecure and scalable cloudmanaged services platformManaged CloudServicesPre-built Cloud SaaS businessapplications and solutionsCloud Business SolutionsBusiness Process as a ServiceSoftware as a ServiceDeployDesign ConsumePlatform as a ServiceInfrastructure as a ServiceSwiss Cloud Datacenter(Winterthur; available in July 2013) Swiss Cloud based on Swiss Legal Requirements We understand the behaviour of our clients when they talk about their data >70% of Swiss clients prefer data in CH Access of High-End Computing, Storage & Backup Offers PaaS solutions such as SmartCloud for SAP Applications and others Flexible access on Computing Power High Security and Availability Certifications such as ISO 27001, SSAE16NetworkingStorageServersVirtualizationO/SMiddlewareRuntimeDataApplications
    • 10. © 2013 IBM Corporation© 2013 IBM CorporationDe combien dois-jeposséder moninformatique ? NetworkingStorageServersVirtualizationO/SMiddlewareRuntimeDataApplications
    • 11. © 2013 IBM Corporation© 2013 IBM CorporationCegid choisit le cloud privé dIBM pour son offre SaaSPatrick Bertrand, directeur général de Cegid (crédit : D.R.)En 2011, Cegid a réalisé 20 millions deuros en SaaS, soit 8% de son chiffre daffaires. Cest lactivitéen plus forte progression du groupe, 25% de plus par rapport à 2011. Léditeur, longtemps adossé àsa propre plate forme, issue du rachat de CCMX en 2004, migre vers un cloud privé dIBM France.Cest une mutation purement technologique et un évènement dans le développement du SaaSen France. Cegid, proche de Microsoft ou dOrange sur de nombreux dossiers (*), vient designer avec IBM France pour un cloud privé. Cegid disposait pourtant de sa propre plate-forme.Mais les moyens financiers nécessaires à un éditeur pour se développer en SaaS (software as aservice) nétant plus à sa mesure, Cegid a décidé de choisir un partenaire et opté pour IBM, sescapacités dhébergement et sa sécurité.Actuellement, le SaaS chez Cegid représente 30 000 utilisateurs, sur un total de 400 000 auxquelssadresse léditeur. Cest 20 000 TPE, 650 grands comptes et ETI, 350 collectivités locales. Cesclients ne seront pas touchés par laccord signé entre Cegid et IBM, lopération promet dêtretransparente pour les utilisateurs. Un an a été nécessaire aux deux parties pour finaliser le projet. Lamigration des applicatifs se fera en milieu dannée 2012. Cegid va arrêter son contrat aveclhébergeur redondant qui doublait sa propre plate forme issue de CCMX (**). Il proposera desservices en SaaS sous le nom de « nuage Cegid ».
    • 12. © 2013 IBM Corporation© 2013 IBM CorporationExemple de modéle commercial IaaS• Reduced time-to-market by a true Clouddelivery model• Seamless delivery from IBM: one vendorfor the whole Client-cloud needs(services & technology)• Low risk approach: smooth migrationfrom old legacy to Client-cloud to ensureservice continuity and to protect currentinvestments• Latest IBM Cloud technologies forHardware and Software• No vendor lock-in:OpenStack software technologyIBM Confidential14Client-cloudCapacityYearsTechnology renewal2014 2015 2016 2017client-cloud base capacityFlexible Client-Cloud consumption“Pay -as -you -go ”Client-cloud max. capacityModel scalable inall dimensionsCapacityTimeModel scalable inall dimensionsCapacityTime
    • 13. © 2013 IBM Corporation© 2013 IBM CorporationApproche technologique et Cout / Heure d’un serveur virtuel typique0.0000.0100.0200.0300.0400.0500.0600.0700.0800.0900.1000.1100.120Cost/Hour(Nomralized)Computer Network Storage BackupMaintainance Energy Datacenter Capex Datacenter OpexHV VM OS Cloud SW DCOSAdmin OverheadEnterprise DataCenterCost OptimizedEnterprise DCFuture EnterpriseDCCurrent EnterpriseHybrid DCCost OptimizedEnterprise HybridFuture EnterpriseHybrid DCLarge InternetData Center15
    • 14. © 2013 IBM Corporation© 2013 IBM CorporationA layered and open cloud architecture is emergingPlatform ServicesInfrastructureServicesBackplaneFit for purpose PODSOSLCBusinessApplications ascomponentsService Oriented Architecture
    • 15. © 2013 IBM Corporation© 2013 IBM CorporationSmart Cloud Entry - Easy, open and efficientIBM Storwize V7000 IBM XIVIBM zSmart Cloud EntryIBM PureSystemsIBM X86SmartCloud OrchestratorOr Smart Cloud EntryEasy to useSimple to deploySelf serviceMeteringMonitoringDecomissioningIBM Power
    • 16. © 2013 IBM Corporation© 2013 IBM CorporationIBM SmartCloud Entry 3.1 - Multi-Cloud!!Designed for• Cloud - SmartCloud Entry included on Standard and Enterprise Choice of architectures: IBM POWER7 and/or Intel x86 processors in same system Choice of OS: AIX, IBM i, Microsoft Windows®, and Linux from Red Hat, SUSE Choice of hypervisors: PowerVM , KVM, Vmware and Hyper-V Simplicity: Integrated, single system management across physical & virtual resources
    • 17. © 2013 IBM Corporation© 2013 IBM CorporationAvec technologie vais-je répondre au business ?Lowest LatencyVery ExpensiveConsistent PerformanceLow LatencyFair LatencyExpensive HDDUnbalanced PerformanceLowest PerformanceLower CostServer-Side Flash /HW-Based Flash ArrayServer-Side Flash /HW-Based Flash ArrayHybrid ArrayHybrid ArrayDisk ArraysDisk ArraysSW-Based Flash ArraySW-Based Flash Arraynsmssecus
    • 18. © 2013 IBM Corporation© 2013 IBM CorporationTape drives new, innovative use casesEfficient digitization and cloud access Leverage LTO and LTFS– The right amount of data on spinning disk– A better amount of data on tape– Highly cost effective cloud infrastructure– Lower costs and better customer service What’s new:– New IBM Linear Tape File System Enterprise Editionextends LTFS functionality to include use and policymanagement of tape as a 2nd storage tier in GPFS-based tiered disk environmentsT3Media“LTO 5 - 6 and LTFS significantly reduce the ancillarycosts around storage. This is a real game-changerfrom IBM”Mark Lemmons, CTO20
    • 19. © 2013 IBM Corporation© 2013 IBM CorporationIBM Flash Ahead Initiative• More than $1B for Flash research & development in systems and software• 12 IBM Flash Centers of Competency around the world to help clients transform their systems• IBM introduces IBM FlashSystemnew all-flash storage offeringsExtreme PerformanceExtreme Performance Enterprise CapabilitiesEnterprise CapabilitieswithSAN Volume Controllerwith FlashSystem 820IBM FlashSystem 820• Extreme Performance with IBM MicroLatency• All Flash 20TB RAIDed data capacity• Macro Efficiency 1U form factor• Variable Stripe RAID + 2D Flash RAID for EnterpriseReliability• Scalable Performance to 1.5M IOPS• Business Continuity with Copy Services• $/TB Value with Thin Provisioning & Real TimeCompression• Drive Storage Efficiency with Easy TierNew External Flash web page
    • 20. © 2013 IBM Corporation© 2013 IBM Corporation22
    • 21. © 2013 IBM Corporation© 2013 IBM Corporation23
    • 22. © 2013 IBM Corporation© 2013 IBM CorporationReference en Suisse = MIGROS24
    • 23. © 2013 IBM Corporation© 2013 IBM Corporation25
    • 24. © 2013 IBM Corporation© 2013 IBM Corporation26
    • 25. © 2013 IBM Corporation© 2013 IBM CorporationConclusion
    • 26. © 2013 IBM Corporation© 2013 IBM CorporationIT architectural decision 3IT architectural decision 2IT architectural decision 1La DSI est là pour servir lebusiness!FlexibilityAgilityTCOinfrastrctureAcquisitionReduce cost by x%Products better adapted to marketOrganic GrowthBusiness KPIsImplementation decision 1Implementation decision 2IT KPIsPrivate ? Hybride ?
    • 27. © 2013 IBM Corporation© 2013 IBM CorporationVous voulez en savoir plus dés aujourd’hui…?Démo à l’IBM Data CenterRoute des Moulières 12, 1217 Meyrin, Suissetransport en commun: ZimeysaContactsVincent Boucher – PureSystems Technical Sales SpecialistIBM STG – Pureflex et StorageVincent.boucher@ch.ibm.com0041 79 939 15 55Lars Annell – Technical Sales SpecialistIBM STG – SAP HANA - System X - VirtualisationLMAN@ch.ibm.com0041 70 4777 61 73Sur la derniere année:100+ demos250+ participants
    • 28. © 2013 IBM Corporation© 2013 IBM CorporationRessources (le plus souvent en français)• Smarter computing: http://www.ibm.com/smarter-computing/fr/fr/• PureSystems: http://www.ibm.com/ibm/puresystems/fr/fr/eis_overview.html• PureSystems in the IT landscape: http://www.youtube.com/watch?v=mCzqYid0u6A• http://thoughtsoncloud.fr/index.php/2013/03/penser-au-dela-de-la-boite/• Stockage Flash: http://www-03.ibm.com/systems/fr/storage/flash/• Cloud: http://www-304.ibm.com/easyaccess/publicfrance/gclcontent/!!/gcl_xmlid=174162/• Témoignage CEGID: http://www-935.ibm.com/services/fr/fr/it-services/Cegid/• Blogs en français: http://thoughtsoncloud.fr/index.php/contributors/
    • 29. © 2013 IBM Corporation© 2013 IBM CorporationMerci