© 2014 IBM Corporation
Cloud:
Wachstumsmotor für Unternehmen
Christian Klezl
06. Mai 2014
2
Mobile
Cloud
Social
Internet of Things
Analytics
© 2014 IBM Corporation
IBM believes that Cloud, combined with Analytics, Mobile
and Social leads to what IBM calls “The Er...
© 2014 IBM Corporation
CEOs identify technology as the most important external
force impacting their organizations.
5
IBM ...
© 2014 IBM Corporation
Cloud is redefining technology, business and entire industries
We are at an inflection point.
6
Mob...
© 2014 IBM Corporation
Enabling innovation through optimization.
7
CRM HR
DB ERP
Drives Investment
Systems of
Record
Optim...
© 2014 IBM Corporation
Pacesetters use cloud to achieve more than cost savings
and scalability.
8
They use it to gain comp...
© 2014 IBM Corporation
Your cloud strategy is your business strategy.
Pacesetters use cloud to surface insights from data....
© 2014 IBM Corporation
The cloud you need…
10
Aligns your business and technology goals for better outcomes
The right mix ...
© 2014 IBM Corporation
Cloud helps deliver a number of powerful business outcomes
11
Strategically
reinvent customer
relat...
© 2014 IBM Corporation
You need a partner that’s helped tens of thousands of clients to…
12
Think it.
Strategize how to us...
© 2014 IBM Corporation
Think about a partner that can help you understand and
address your business challenges.
13
Pioneer...
© 2014 IBM Corporation
Are you thinking about the right questions?
14
How can I improve customer relationships
and differe...
© 2014 IBM Corporation
Build a cloud that’s customized for you. Dynamic Hybrid is the future.
15
Private Cloud & IT
Benefi...
© 2014 IBM Corporation
Tap into innovation with unmatched performance,
flexibility and breadth, complete control.
16
Secur...
© 2014 IBM Corporation
Create apps fast and enhance business innovation.
17 Source: Bain Cloud Platforms Survey, May 2013
...
© 2014 IBM Corporation
18
Line of Business
Accelerate your innovation
Accelerate your innovation with over 100 best-in-cla...
© 2014 IBM Corporation
BPaaS solutions let you accelerate business process
innovation with security, availability, and ela...
© 2014 IBM Corporation
IBM has a full breadth of cloud offerings to help clients
achieve powerful business outcomes with c...
© 2014 IBM Corporation
We are investing to expand our global footprint opening 15
new data centers worldwide in 2014 with ...
© 2014 IBM Corporation
Recent cloud acquisitions are helping to rapidly grow our capabilities.
22
Public. Private. Dynamic...
© 2014 IBM Corporation
Think it. Build it. Tap into it.
Like these Pacesetters, IBM experts can help you define
the optima...
© 2014 IBM Corporation
Confidently realize the benefits of cloud:
Speed. Empowerment. Economics.
24
Think it.
Strategize h...
© 2014 IBM Corporation
© 2014 IBM Corporation
IBM has a full breadth of cloud offerings to help you achieve those
powerful business outcomes, no ...
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Ibm symp14 referent_christian klezl_cloud

  1. 1. © 2014 IBM Corporation Cloud: Wachstumsmotor für Unternehmen Christian Klezl 06. Mai 2014
  2. 2. 2
  3. 3. Mobile Cloud Social Internet of Things Analytics
  4. 4. © 2014 IBM Corporation IBM believes that Cloud, combined with Analytics, Mobile and Social leads to what IBM calls “The Era of Smart.” 1980 2000 Mainframe 2020 PC Internet Web 2.0 1 2 3 Web 3.0Eras of IT Deployment (Illustrative) Mobile & Wireless “Things” Sensors, Phones, Tablets, etc. Cloud Social Analytics Big Data Data Collected and Stored Mobile The Era Of “Smart” Eras of IT Deployment (Illustrative) ComputingPlatformGenerations IBM HorizonWatch: Technology Trends To Watch In 20144
  5. 5. © 2014 IBM Corporation CEOs identify technology as the most important external force impacting their organizations. 5 IBM CEO Study, 2004-2013 Technology Factors 2004 201220102006 2008 2013 2 222 2 2 3 333 3 3 4 444 4 4 5 555 5 5 6 666 6 6 7 777 7 7 8 888 8 8 9 999 9 9 1 111 1 1 Market Factors Macro-economic Factors People Skills Regulatory Concerns Socio-economic Factors Globalization Environmental Issues Geopolitical Factors
  6. 6. © 2014 IBM Corporation Cloud is redefining technology, business and entire industries We are at an inflection point. 6 Mobile customer targeting Card swipe in one store attracts coupons from nearby store—resulting in 109%incremental sales lift Just-in-time maintenance Fast Big Data analysis Global aircraft engine manufacturer increases service revenue by 12% Global stock exchange cuts response times of market surveillance algorithms by 99% 35% in one year using real- time monitoring and proactive fault detection while lowering IT resources by using a big data analysis platform.
  7. 7. © 2014 IBM Corporation Enabling innovation through optimization. 7 CRM HR DB ERP Drives Investment Systems of Record Optimize IT infrastructure, data and processes Drives Need Systems of Engagement Knowledge Sharing Engagement Models Anywhere, Anytime New methods of interacting with clients and systems are allowing organizations to create innovative new products and services that deliver greater value to clients. SocialMobile More interactions means more data, which drives the need for more network bandwidth, more storage, more processing power, and more burden on traditional IT infrastructures. To free funds to continuously fuel innovation, organizations must continuously optimize existing infrastructures to meet new demand.
  8. 8. © 2014 IBM Corporation Pacesetters use cloud to achieve more than cost savings and scalability. 8 They use it to gain competitive advantage. Cloud aggregates services and application intelligence for fine-tuning of the customer experience. Cloud provides access to analytics that enable targeted marketing based on customer preferences. Cloud virtually connects healthcare professionals around the globe to collaborate and share best practices. 136% more likely to use cloud to reinvent customer relationships Strategic reinvention 170% more likely to use analytics extensively via cloud to derive insights Better decisions 79% more likely to rely on cloud to locate and leverage expertise anywhere in ecosystem Deeper collaboration
  9. 9. © 2014 IBM Corporation Your cloud strategy is your business strategy. Pacesetters use cloud to surface insights from data. They reimagine business models, make better decisions and serve customers in new ways to create winning business outcomes. With so much at stake, you don't want just any cloud… Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed 802 cloud decision makers and users, spanning 13 countries and 24 industries. 2xthe revenue growth Almost 2.5xhigher gross profit growth than peers Nearly 9
  10. 10. © 2014 IBM Corporation The cloud you need… 10 Aligns your business and technology goals for better outcomes The right mix of public, private or hybrid to best support your current and future needs. IBM Cloud powers 270,000more websites than Amazon IBM lets you run your most demanding apps on dedicated servers without the disruptions of a solely shared environment IBM Cloud speeds service delivery from Weeks to minutes Improving time to value for clients Gives access to, and advantage from, market leading applications Is not only cost effective, but open, reliable, and secure Not just any infrastructure. One that lets you realize value faster, without unnecessary risks. Improve time-to-market, economics, and competitive advantage. 24of the top 25 Fortune 500 companies trust the IBM Cloud 1000s of Business & IT applications – as SaaS or on IaaS – growing daily
  11. 11. © 2014 IBM Corporation Cloud helps deliver a number of powerful business outcomes 11 Strategically reinvent customer relationships Share expertise among customers, employees and partners Speed delivery of new products and services Enable new business strategies Transform responsiveness of IT infrastructure and development Access new services that improve business processes
  12. 12. © 2014 IBM Corporation You need a partner that’s helped tens of thousands of clients to… 12 Think it. Strategize how to use cloud to drive revenue growth and efficiencies. Build it. Build and run your private or hybrid cloud. Tap into it. Utilize cloud services delivered from IBM SmartCloud.
  13. 13. © 2014 IBM Corporation Think about a partner that can help you understand and address your business challenges. 13 Pioneer in thought leadership with 120,000 consultants in over 170 countries Leader in business and strategy consulting and an unmatched software portfolio Nobel Prize-winner for innovation and research Unrivaled expertise and capabilities Proven transformation success 100+ years of breakthrough research and innovation IBM offers you Map out your business challenges and objectives Identify opportunities for innovation and growth Develop a road map with specific action points 1. 2. 3.
  14. 14. © 2014 IBM Corporation Are you thinking about the right questions? 14 How can I improve customer relationships and differentiate from competitors? Think it. Strategize how to use cloud to drive revenue growth and efficiencies. How can I extend and improve collaboration with my ecosystem? How can I drive innovation in the value I bring to my customers? How do I leverage Cloud to optimize my organization and business processes? How do I transform my IT environment to support my business objectives?
  15. 15. © 2014 IBM Corporation Build a cloud that’s customized for you. Dynamic Hybrid is the future. 15 Private Cloud & IT Benefits: • Fully customizable • Robust management • Secure by design Best of both worlds. Better outcomes. Maximize return on existing IT investments Match workloads to best-fit infrastructure Hit the right balance of risk to speed Meet seasonal capacity without CapEx Add new capabilities quickly Benefits: • Low entry cost • Pay-per-use • Highly elastic Dynamic Hybrid Public Cloud Hybrid Cloud+
  16. 16. © 2014 IBM Corporation Tap into innovation with unmatched performance, flexibility and breadth, complete control. 16 Secure, resilient and agile foundation for critical workloads. Full stack of managed services. Spanning all the way to the application layer. Have it all. Bare metal with cloud agility. Cloud instances with predictable performance. Private. Public. Hybrid. One portal. One API. One platform. Managed cloud services IBM SmartCloud Enterprise+ A unified platform with common management and programming interfaces. Choice & control Security Availability 13 Data Centers 17 Network Locations Data Center Ops
  17. 17. © 2014 IBM Corporation Create apps fast and enhance business innovation. 17 Source: Bain Cloud Platforms Survey, May 2013 Leaders in Application Development value the strategic impact PaaS can have on their DevOps capabilities. 45% of organizations have shifted to IT project manager and systems architects as primary decision makers 60% of development projects use cloud services once a developer adopts cloud Mobile, Big Data, M2M are the primary use cases for developers using cloud platforms App Development
  18. 18. © 2014 IBM Corporation 18 Line of Business Accelerate your innovation Accelerate your innovation with over 100 best-in-class software-as-a-service (SaaS) applications and business process-as-a-service (BPaaS) capabilities, all delivered with the enterprise-grade security, availability and elasticity you expect from IBM. Accelerate business process innovation Deliver business analytics at point of impact Connect people with collaborative business networks Tap into it. More than 100 SaaS applications.
  19. 19. © 2014 IBM Corporation BPaaS solutions let you accelerate business process innovation with security, availability, and elasticity. 19 Reinvent business operations with Business Process Management tools Leverage industry vertical solutions Improve speed by sourcing business process expertise • IBM Blueworks Live • IBM Business Process Manager Ready-to-use market-leading solutions let you collaborate, capture process knowledge, and improve your business in under 48 hours. • IBM SmartCloud Service Delivery for electronics • IBM Panorama Industry expertise and experience to help you set policies, load data, and customize your ready-to-use applications. • IBM GPS – order to cash with AR Collect • IBM Payment Systems • IBM GPS – recruitment process outsourcing with Kenexa On-premise expertise, insights, analytics, and best-practices to improve business processes and drive value. Line of Business
  20. 20. © 2014 IBM Corporation IBM has a full breadth of cloud offerings to help clients achieve powerful business outcomes with cloud solutions. 20 Infrastructure as a Service Utilize cloud services delivered from the IBM Cloud. Business Process as a Service Software as a Service Platform as a Service Build and run your private or hybrid cloud. Hybrid Cloud Technologies Expert Integrated Systems Cloud Platform Technologies Cloud Infrastructure Technologies Strategize how to use cloud to drive savings and revenue growth. Cloud Security Services Cloud Strategy and Design Cloud Implementation Cloud Migration Services
  21. 21. © 2014 IBM Corporation We are investing to expand our global footprint opening 15 new data centers worldwide in 2014 with more to come in 2015. 21 40 data centers in 15 countries and 5 continents • 2014 New Data Centers: China, Washington, D.C., London, Hong Kong, Japan, India, Canada, Mexico City, Dallas • 2015 New Data Centers: Middle East and Africa in 2015. IBM Press Release January 17th 2014
  22. 22. © 2014 IBM Corporation Recent cloud acquisitions are helping to rapidly grow our capabilities. 22 Public. Private. Dynamic Hybrid. Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Think it. Build it. Tap into it.
  23. 23. © 2014 IBM Corporation Think it. Build it. Tap into it. Like these Pacesetters, IBM experts can help you define the optimal way to integrate cloud into your business. 23 1/10th cost of traditional services while reducing processing times from days to instantaneously. Creating a super-fast, scalable financial transaction service for midsize and enterprise clients, they only paid… 20% faster cycle time for new product introductions and improved information exchange. Implementing a secure social extranet to test pricing and launch concepts delivered… $1.5M saved per year in school and kindergarten operations and labor costs. Implementing a clear strategy execution roadmap resulted in…
  24. 24. © 2014 IBM Corporation Confidently realize the benefits of cloud: Speed. Empowerment. Economics. 24 Think it. Strategize how to use cloud to drive revenue growth and efficiencies. Build it. Build and run your private or hybrid cloud. Tap into it. Utilize cloud services delivered from IBM SmartCloud. Exciting and disruptive: The Era of “Smart” Cloud Strategy = Business Strategy Dynamic Cloud requires a comprehensive portfolio Expect security, scalability, openness and enterprise-grade Kick-start your growth engine – now!
  25. 25. © 2014 IBM Corporation
  26. 26. © 2014 IBM Corporation IBM has a full breadth of cloud offerings to help you achieve those powerful business outcomes, no matter where your entry point is. 26 Development & DevOps Big Data & Analytics SecurityMobile Business Process as a Service Automating Business Innovation Marketplace of High Value Consumable Business Applications Rapid App Development through Composable and Integrated Platform Built using open standards Enterprise Class, Optimized Infrastructure Built using open standards Integration Traditional Workloads Integration/ API Mgmt Compute Storage Networking Business Processes Procurement Payment Processing Help Desk AccountingRecruiting Commerce Supply Chain Analytics Talent Management Collaboration IT Management MarketingSoftware as a Service Platform as a Service Infrastructure as a Service Think it. Build it. Tap into it. Public. Private. Dynamic Hybrid.
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