IBM SmartCloud_Rethink IT. Reinvent Business_Dean Marsh_IBM Symp13
 

IBM SmartCloud_Rethink IT. Reinvent Business_Dean Marsh_IBM Symp13

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    IBM SmartCloud_Rethink IT. Reinvent Business_Dean Marsh_IBM Symp13 IBM SmartCloud_Rethink IT. Reinvent Business_Dean Marsh_IBM Symp13 Presentation Transcript

    • © 2013 IBM CorporationIBM SmartCloudRethink IT. Reinvent Business.Dean MarshVice President Enterprise InitiativesIBM Corporation
    • © 2013 IBM CorporationOn today’s Smarter Planet, businesses globally are challenged to innovatewhile managing an unprecedented rate of change.2200 Billion 60,00062%of workloads willbe Cloud-basedphysical assetswith IT intelligence1 Billionconsumers will haveSmartPhonescyber attacksevery day
    • © 2013 IBM CorporationOrganizations must balance optimization with innovation to enable newproduct and service models3Optimization InnovationNext Generationof HybridArchitecturesNew economics of ITfuels investments ininnovationInnovation drivesneed for continuousIT optimization
    • © 2013 IBM CorporationThus, organizations are creating business-IT partnerships to applytechnology in new, innovative ways4The Economics of Computing are ChangingLowerCosts&EfficiencyofSystemsofRecordTransformation&InnovationinNewModesofEngagementRethink ITReinvent Business• React with Agility• Speed innovation• Improve economics• Improve operatingdexterity• Reinvent clientrelationships• Provide new profitopportunity
    • © 2013 IBM CorporationIBM’s cloud strategy is designed for the Enterprise Customer to deliverbenefits across multiple dimensions5Deliver workload optimized solutionsDetermine right workloads to move to cloud for best ROI and productivity gainFocused offerings for various workloads like Dev/Test, SAP, backup, and collaborationUtilize the cloud delivery model to enable business transformationLeverage deep industry knowledge to build targeted industry solutionsDeliver innovation and leveraging the cloud for new “born on the cloud” workloadsProvide services and solutions at all layers of the stackStandards-based common cloud architecture and foundationInfrastructure, platform, software and business process as-a-serviceOffer multiple deployment choicesPublic, shared public, private, managed/hosted private, hybrid
    • © 2013 IBM CorporationCloud can accommodate two co-existing workload types6“Born in the Enterprise, Cloud-Enabled” “Born in the Cloud, Cloud-Centric”ScalableScalableVirtualizedVirtualizedElasticMulti-tenantStandardized infrastructureHeterogeneous infrastructureHeterogeneous infrastructurePrimarily existing virtualized workloads, back office,middleware-basedPrimarily emerging platform workloads,new development, web-facing, scale-out on cloud, SaaSAutomated lifecycleAutomated lifecycle Integrated lifecycleCompatibility with existing systems Exploitation of new environments
    • © 2013 IBM CorporationCloud capabilities are built upon a common platform, with a commitment toopen standards7Common Open • Standards Technology and Industry • EcosystemCommon Open • Standards Technology and Industry • EcosystemEnables private/hybrid cloudservice delivery and managementCloud EnablementTechnologiesSecure and scalable cloudmanaged services platformManaged CloudServicesPre-built Cloud SaaS businessapplications and solutionsCloud Business SolutionsBusiness Process as a ServiceSoftware as a ServiceDeployDesign ConsumePlatform as a ServiceInfrastructure as a Service
    • © 2013 IBM CorporationDelivering flexibility in how organizations build and deploy cloud services,enabled by open standards and integrated security8Evolve existinginfrastructure toCloudEvolve existinginfrastructure toCloudCommon Cloud platform built on an open standards reference modelPrivate Clouds Hybrid Public CloudsFlexible business service delivery and consumption models
    • © 2013 IBM CorporationSwiss Cloud as a part of SmartCloud Enterprise+ ww deployment9Enables private/hybrid cloudservice delivery and managementCloud EnablementTechnologiesSecure and scalable cloudmanaged services platformManaged CloudServicesPre-built Cloud SaaS businessapplications and solutionsCloud Business SolutionsBusiness Process as a ServiceSoftware as a ServiceDeployDesign ConsumePlatform as a ServiceInfrastructure as a ServiceSwiss Cloud Datacenter(Winterthur; available in July 2013)Swiss Cloud based on Swiss Legal RequirementsWe understand the behaviour of our clients when they talk about their data>70% of Swiss clients prefer data in CHAccess of High-End Computing, Storage & BackupOffers PaaS solutions such as SmartCloud for SAP Applications and othersFlexible access on Computing PowerHigh Security and AvailabilityCertifications such as ISO 27001, SSAE16
    • © 2013 IBM CorporationIBM’s Smarter approach to interoperability in the CloudStandards-based. Flexible. Customer Driven.10Rethink theeconomics of ITLeverage CrossIndustry bestpracticesBusiness success isnot theoreticalManage the marketevolutionOSLCTOSCA
    • © 2013 IBM CorporationDelivering world-class security capabilities throughout hybrid Clouddeployments11Threat ProtectionIdentity Protection Application ProtectionSmartCloud SecuritySmartCloud SecurityGlobal Assessment Services & Managed Services for CloudSmartCloud Security SmartCloud Security SmartCloud Security
    • © 2013 IBM CorporationThe Power of Cloud: Transforming healthcare with IBM SmartCloud andWatson12Watson, now available via the cloudto a personal computer, tablet orsmartphone, allowing more access bymore doctors and hospitals.Delivering improvedcare more quicklyand confidentlythan ever before.Medical knowledge is growingmore quickly than doctors can keepup withIn the U.S. alone, up to 15% of medical diagnosesare inaccurate or incomplete.1Digitized medicine in North America alonewill grow 400% by 2015Reaching a total of 14,000 terabytesof data, or 7.500 timesthe data in all U.S. libraries combined. 21. Harvard Business review 20102. Enterprise Strategy Group
    • © 2013 IBM CorporationIBM’s CCRA represents the aggregate experience from hundreds of clientengagements and hosted cloud implementations13GovernanceSecurity, Resiliency, Performance & ConsumabilityCloud ServiceCreatorCloud ServiceConsumerCloud Service ProviderCommon CloudManagement Platform (CCMP)OperationalSupportServices(OSS)Cloud ServicesInfrastructure-as-a-ServicePlatform-as-a-ServiceSoftware-as-a-ServiceBusiness-Process-as-a-ServiceBusinessSupportServices(BSS)CloudServiceIntegrationToolsConsumerIn-house ITServiceCreationToolsInfrastructureExisting & 3rd partyservices, PartnerEcosystemsCCRA 3.0Common Reference Architecture FoundationCommon Reference Architecture FoundationCloud-enableddatacenter /buildingIaaSCloud-enableddatacenter /buildingIaaSPlatformServicesPlatformServicesCloudServiceProviderCloudServiceProviderBuildingSaaSBuildingSaaSBased on knowledge of IBM services, software and system experiences,including IBM ResearchProvides prescriptive guidance on how to build IaaS, PaaS, SaaS andservice provider clouds using IBM technologiesThe IBM CCRA is reflected in the design ofClouds IBM implements for clientsIBM-hosted cloud servicesIBM cloud appliancesIBM cloud productsIt focuses on cloud specificsRadical cost reductionAchievement of high degrees of security, reliability, scalability and controlIt consists of multiple, detailed documents representing best-of-industryknowledge and insightHow to architect, design and implement clouds
    • © 2013 IBM CorporationOur experience with over 9,000 Cloud engagements tells us that client areadopting Cloud computing in four basic ways14IaaS:Cut IT expense,reduce risk andcomplexitythrough a cloudenabled datacenterPaaS:Accelerate timeto market withcloud platformservicesSaaS:Gain immediateaccess withbusiness solutionson cloudInnovatebusinessmodels bybecoming acloud serviceprovider
    • © 2013 IBM CorporationIBM is working with clients in each of these areas to helpthem achieve real business value15Cloud EnabledDatacenterCloud PlatformServicesBusiness Solutionson CloudCloud ServiceProviderDatabaselicensing costby 68%New software rolloutfrom weeks to 14 mins,driving moreconsistentquality6x increase in Revwhile holdingoperational costs flat.Boost online rev2,500 % andconversion to saleby 1,700 %.Tax revenueincrease byUSD$1.4m in3 monthsTime to provision 200VMs reduced 90%
    • © 2013 IBM CorporationOur own use of cloud extends across the entire IBM organization and hastransformed the IBM business on multiple levels16109,000 IBM employees use Blue Insight, the world’s largestbusiness analytics private cloud.1,800 IBM marketers across 6 continents utilize IBM cloud-basedMarketing Operations daily.6,000 IBM users of Blueworks Live to improve internal businessprocesses200 million minutes of IBM web conferencing with IBMSmartCloud Meetings.Avoiding over $20M in expenses over 5 years with our privateanalytics cloud1,200 users in IBM China development labs, plus IBM CallCenter teams in the United States and India, have migrated to adesktop cloud environment.
    • © 2013 IBM CorporationOur strong ecosystem of partners augment IBM SmartCloud capabilities17Cloud BuildersCreating customized privatecloud solutions for client andprovider infrastructuresCloud Infrastructure ProvidersLeveraging the IBM Cloud toprovide IaaS/PaaS capabilitiesCloud Services SolutionProvidersCreate customized client solutionsrunning on the IBM SmartCloudCloud Technology ProvidersExtending the function and valueof IBM SmartCloudCloud Application ProvidersDelivering standardized SaaSsolutions on IBM SmartCloud
    • © 2013 IBM CorporationIBM SmartCloud differentiates ourselves in 4 distinct waysUnmatched expertise to deliver enterprise-class, dynamicallyorchestrated services at scaleWorld-class security and resilienceClient control through self-service and open, enterprisemanagement toolsWorkload optimized deployment models for hybrid delivery
    • © 2013 IBM CorporationThe time has come to rethink IT and reinvent business —with IBM SmartCloud19Ask the fundamental questions:• Is your organization achieving the levels of innovation requiredto compete in today’s environment?• Is your organization able to nimbly put lucrative ideas intoaction?• Is your organization continually reinventing customerrelationships?• Are you adapting to market changes as fast as yourcompetitors?Go to ibm.com/smartcloudfor more information.
    • © 2013 IBM Corporation20