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IBM MobileFirst and Case Studies_Frank Müller_IBM Symposium 2013

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  • 1. © 2013 IBM CorporationIBM MobileFirst and Case StudiesFrank MuellerIT Architect, IBM Software Services for Mobile07. Mai 2013
  • 2. © 2013 IBM CorporationAgenda• Key Mobile Trends• Challenges for MobileFirst Solutions• The IBM MobileFirst Journey & Enterprise Blueprint• Customer Case Studies
  • 3. © 2013 IBM CorporationKey Mobile Trends• Mobile Search• By 2014 half of Google’s searches will be on mobile devices, AdWords went all-in already• Build search experience around mobile devices to “act” upon results, e.g. make call, buy ticket• Cloud Based Mobile Services• Seamless access, device agnostic• According to Gartner 1/3 of consumers digital content will be in the cloud by 2016• Mobile Commerce (Business to “Person”)• Unique mobile features such as “check in” to stores, campaigns, adding to shopping cart, …• Social Networking• Fastest growing consumer mobile app category, becoming portals, transit hubs and cloud storage• Mobile Payment• NFC based payment, likely not until 2014 due to ease-of-use and ease-of-implementation barriers• Further Context & Location aware services• “Map Wars” - Google maps, Bing maps, Apple maps• Augmented Reality / Object Recognition• Google Project Glass, HUD displays, …• Search, entertainment and productivity functionality• Bio-Sensors• Health and sports applications, analytics, …
  • 4. © 2013 IBM CorporationAdding Mobile Apps Just Isn’t Enough• Mobile as a first choice – overall solutionneeds to be optimized to the needs ofmobile users• Just implementing a mobile app isn’t enough• Requires specific user experience andusability• A different set of security measures arerequired for securing mobile applications• Requires secure, reliable and scalableintegration into your business processes &services• Vast number of form factors and devicesacross multiple platforms and licensingconditions & terms require specificdevelopment, testing, deployment andlifecycle management solutionsAppSecurityMaintenanceDeploymentIntegrationProcess…ManagementSkills
  • 5. © 2013 IBM CorporationKey mobile development and delivery challenges• Highly fragmented set of …• Platforms and devices• Languages, APIs, and tools• Native programming models notportable across platformsDelivering for multiple platforms• Higher frequency of releasesand updates• Added pressure on teams todeliver on time and with qualityAccelerated time to marketrequirements• Existing services typically need tobe adapted, extended and scaledfor mobile• Enterprise wireless networks arerunning out of bandwidth toaccommodate employee devicesConnecting apps and mobile userswith existing enterprise systems• High quality user experience is arequirement• Quality influenced as much bydesign as it is by functionConsumerization of IT and need todeliver high quality apps
  • 6. © 2013 IBM CorporationIBM MobileFirst Offering PortfolioAnalyticsSecurityManagementIBM & Partner ApplicationsApplication Platform and Data ServicesBankingInsuranceTransportTelecomGovernmentIndustry SolutionsHealthcareRetail AutomotiveApplication & Data PlatformStrategy&DesignServicesDevelopment&IntegrationServicesCloud & Managed ServicesDevices Network Servers
  • 7. © 2013 IBM CorporationYour MobileFirst Approach & Journey• Embracing a mobile first strategymeans considering the Mobile channelas the first channel in a multi-channelstrategy (mobile, desktop, web or otherchannels)• How can you best leverage IBM’sMobileFirst portfolio and expertise toimplement your mobile first strategy?Embark on a journey with us, your MobileFirst Journey− And rest assured we are not taking you to America if Asia is what youare heading towards…Copyright St. Catherine’s Primary School
  • 8. © 2013 IBM CorporationIBM MobileFirst Journey – Recommended First StepsOn Rampto MobileWorkshopOn Rampto MobileWorkshopMobileDiscovery WorkshopMobileDiscovery WorkshopMobileArchitecture WorkshopMobileArchitecture WorkshopMobile Quick WinPilot (QWP)Mobile Quick WinPilot (QWP)•Understandexisting mobilevision and painpoints•Position IBMindustryknowledge andMobileFirstcapabilities•Define MobileJourney nextsteps•Understandexisting mobilevision and painpoints•Position IBMindustryknowledge andMobileFirstcapabilities•Define MobileJourney nextsteps• Discover businessgoals and mobilerequirements• Identify mobilescenarios and usecases• Map to IBM MobileFirstsolution portfolio• Analyze key businessand technical aspectsof solution design andArchitecture• Define ImplementationRoadmap• Discover businessgoals and mobilerequirements• Identify mobilescenarios and usecases• Map to IBM MobileFirstsolution portfolio• Analyze key businessand technical aspectsof solution design andArchitecture• Define ImplementationRoadmap• Review existingTechnical Environment• Capture functional andnon-functionalrequirements for a givenmobile scenario• Capture user interfaceand user experiencerequirements• Create functional andinfrastructure solutiondesign and architecture• Define an actionableimplementation plan• Review existingTechnical Environment• Capture functional andnon-functionalrequirements for a givenmobile scenario• Capture user interfaceand user experiencerequirements• Create functional andinfrastructure solutiondesign and architecture• Define an actionableimplementation plan• Accelerate adoption bydelivering a tangible mobilesolution to the business in 10weeks or less• Well defined scope toprogress quickly• Iterative solution deliveryapproach including iterationdemos• Implement mobile solution• Deploy solution to pilot users• Recommend next stepstowards Full MobileFirstimplementation• Accelerate adoption bydelivering a tangible mobilesolution to the business in 10weeks or less• Well defined scope toprogress quickly• Iterative solution deliveryapproach including iterationdemos• Implement mobile solution• Deploy solution to pilot users• Recommend next stepstowards Full MobileFirstimplementationMobileFirst Full SolutionImplementationMobileFirst Full SolutionImplementation
  • 9. © 2013 IBM CorporationIBM MobileFirst Enterprise BlueprintA Guideline to Defining Your Optimized MobileFirst StrategyScenario based Discovery and Architecture Definition, Leading to an Optimized Mobile StrategyMobile Device Selection...ManagementManage mobile devicesand applicationsRelevant Mobile ScenariosBusiness Scenarios - B2C, B2E, B2B, M2M – Industries – Target User GroupsMobileTransformationExtend existingbusinesscapabilitiesto mobile devicesTransform thebusiness bycreating newopportunitiesMobile InfrastructureDeploy and operate on-premise, Cloud, Managed ServicesMobile Application & Data PlatformBuild, test and maintain mobile applicationsConnect to backend services and data in support of mobileSecuritySecure my mobileapplications and businessAnalyticsOptimize my mobileapplications and business
  • 10. © 2013 IBM CorporationIBM Mobile PortfolioWhat are the mobile products we use?
  • 11. © 2013 IBM CorporationIBM Worklight V5.0.xEnterpriseBackendSystems&CloudServicesWorklight ServerUser authentication andmobile trustMashups and servicecompositionJSON TranslationAdapter Library forbackend connectivityStatsAggregationUnified PushNotificationsClient-SideApp ResourcesDirect UpdateMobileWeb AppsDevice RuntimeCross-PlatformCompatibility LayerEncrypted andSyncable StorageRuntime SkinningServer IntegrationFrameworkReporting for Statisticsand DiagnosticsApplicationCodeApplicationCodeHTML5, Hybrid,and Native CodingOptimizationFrameworkIntegrated DeviceSDKs3rdParty LibraryIntegrationWorklight StudioWorklight ConsolePush /SMSManagementReporting andAnalyticsApp VersionManagementWorklight ApplicationCenterDevelopment Team ProvisioningApp Feedback ManagementEnterprise App Provisioningand GovernanceBlackberryAndroidiOSWindowsPhoneJava MEWindows 8SDKsMobile WebDesktop Web
  • 12. © 2013 IBM CorporationIBM’s unique value for mobile developmentMobile Application Platform Application Lifecycle ManagementIBM provides the only comprehensive mobile developmentsolution currently in the market combining a mobile applicationplatform, construction tools, and lifecycle managementTestDevelopmentBusinessOpen Lifecycle Integration PlatformTraceability acrossthe entire development lifecycleDesign Code Test DeployConstruct, debug, and test mobile UIsIBM WorklightRational Solution forCollaborative Lifecycle Management
  • 13. © 2013 IBM Corporation1313Example: Integrated view on Requirements,Development, Test cycleDevelopersunderstand thebusinessneeds and testeffortDevelopersunderstand thebusinessneeds and testeffortTesters understand Sprint Plansand business expectationsTesters understand Sprint Plansand business expectationsRequirements owners clarify thebusiness needs in a collectionRequirements owners clarify thebusiness needs in a collectionNo wasted effort – development isqualitative and aligned to the agreedupon requirements at the right timeQuality Assured – test teams knowexactly what requirements andfunctionality have and haven’t beentestedWhole team buy-in improves teamtrust, efficiency and focus13
  • 14. © 2013 IBM CorporationDesign &DevelopObtainInsightManageDeployInstrumentIntegrateTestScan & CertifyThe IBM Mobile Enterprise Development LifecycleThe industry’s most complete mobile software ecosystemIndustrializeIBM Mobile DevelopmentLifecycle Solution• IBM Tealeaf• IBM Rational Test Workbench• IBM Worklight• IBM Cast Iron• IBM WebSphere MQTT• IBM Worklight• IBM Rational TestWorkbench• IBM AppScan• IBM Worklight• IBM EndPoint Manager• IBM Tealeaf• IBM Mobile DevelopmentLifecycle Solution• IBM Worklight• IBM Mobile DevelopmentLifecycle Solution• IBM Exceptional WebExperience
  • 15. © 2013 IBM CorporationCUSTOMER Case Studies
  • 16. © 2013 IBM CorporationChallengesExisting sales support tools based on print orweb media only. Not intuitive and sometimes notsuitable for vast portfolio of complex productsLack of cross- and upsell opportunities andfacilitation of order entries via existing channelsOffline usage in combination with appealing userexperience and navigationLimited project budget to realize initial proofpointSolutionCloud based IBM Worklight Quick Win Pilotimplementing a cross-platform tablet applicationVisually appealing, on- and offline capable,interactive product catalog appFlexible navigation of product portfolio bycategories such as product, industry or channelBenefitsCost effective proof point for envisioned mobilestrategyBaseline for integration into order entry andtendering processCloud-based Worklight Quick Win Pilot to deliver aninteractive, visually appealing product catalog salessupport app for Android tablets and iPadABB Power Product Division, SwitzerlandCommon Configuration Mobile Platform
  • 17. © 2013 IBM CorporationSmart Automation CockpitMobile Configuration of Doors and Windows for Integrated Building Automation“An intuitive and flexible app for configuration,automation, surveillance and operation of automaticwindows and doors.”ChallengesConfiguration and control of automatedwindows, sliding doors and revolving doorsA revolving door has 100+ parametersExisting solution needed a connected PC or ahandheld device with a small cryptic, alpha-numeric LCD display for configurationSolutionIntegration via a dedicated Gateway to supportcontrolling parameters of windows and doorsMobile configuration tool for all productsSupports iPad, iPhone, Android phones, Androidtablets and Web browserTouch and gesture control to set all parametersSophisticated automation of automated productsusing a graphical touch interfaceIntuitive and flexible configuration of customdashboardsBenefitsTechnician can use his own mobile device toinstall and configure automatic doors andwindowsRemote control and operation of windows anddoors using a smartphone
  • 18. © 2013 IBM CorporationVehicle Sales ToolPoint-of-Sales Support for Car Dealers“Standardization and allocation of pre-configuredvehicles can simplify the sales process.New technologies like tablet PCs will support the salesrepresentative conducting sales conversations.ChallengesHigh complexity of current sales processes dueto high product and model varietyIncreasing importance of leasing- and servicecontract businessCustomers visit dealer later in the bying cycleSolutionProfiling of pot. vehicles based on typical usageand technical criteriaIntegrated and continuous leasing and servicecontract calculationContext-sensitive access to multimedia productinformationBenefitsSimplified sales process and direct integration ofthe end customer without a „laptop barrier“between seller and customerSeamless downstream product integrationPersonalized sales process for well-informedcustomer
  • 19. © 2013 IBM CorporationFrank MüllerSoftware Services forMobileIBM Deutschland R&DSchönaicher Strasse 22071032 BöblingenTel +49-175-4330401mueller.frank@de.ibm.com