Ibm bis haig a peter watson at work

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Ibm bis haig a peter watson at work

  1. 1. © 2014 IBM Corporation Watson at work: The potential of cognitive computing for businesses Haig A. Peter Executive Consultant, IBM Research Zurich - ISL 03.06.2014
  2. 2. Ivorian Bourbon Punch Made with: • Turmeric • Bourbon • Banana • Lemon juice • Triple Sec • Vanilla • Honey
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  5. 5. Retail Healthcare Industrial Finance Research Customer Service
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  8. 8. Mobile is the foundation for a seamless consumer experience 90% Of mobile users keep their device within arm’s reach at all times 75% Of consumers do not believe companies tell the truth in ads 19% 36% 2011 2013 Willing to share current location (GPS) Source: IBM IBV 2014 survey
  9. 9. The Instrumented Self
  10. 10. Cognitive computing will power the transformation in Telco Customer Care Customer Engagement Improving the experience of each subscriber in online engagements, through social channels and on new access devices As new services and devices come to market, customer care agents must be armed to meet customer questions
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  12. 12. “A year from now you may wish you had started today.” —Karen Lamb

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