Stream 2 - Drive Business Performance with Information Analytics


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Stream 2 - Drive Business Performance with Information Analytics

  1. 1. Information Analytics for Mid Sized Organisations Greg Keller © 2009 IBM Corporation
  2. 2. Agenda • The Opportunity and challenges of midsize companies • IBM Cognos Express © 2009 IBM Corporation
  3. 3. Midsize Companies, Supersize Impact • The growth engine for global economy • 65% of the worlds GDP • Employ 90% of the world’s workforce © 2009 IBM Corporation
  4. 4. Dynamic Economy Threats and Opportunities for a midsize company Midsize companies are more resilient in a tough economy IBM surveyed 1800 businesses: • 53% are cost-cutting focused • 47% have a strategic focus on growth and transformation Objective: Adaptable & Flexible - Requires better use of information and resources © 2009 IBM Corporation
  5. 5. Adaptability Delivers Competitive Edge • Change business model Plan for contingencies or multiple scenarios • Align resources quickly • Capitalize on new opportunities or changing conditions © 2009 IBM Corporation
  6. 6. © 2009 IBM Corporation
  7. 7. Information Information-driven and accountable culture through Dashboards and Reports Action Align resources with decisions through Planning Insight Early identification of opportunities and issues through Analysis © 2009 IBM Corporation
  8. 8. Reality…. Implemented BI • 47% of users don’t have confidence in their information • 42% of managers use wrong information at least once a week • 59% say they missed information they should have used © 2009 IBM Corporation
  9. 9. Barriers Implemented BI Cost, budget Disruption to business IT experience, skills, resources © 2009 IBM Corporation
  10. 10. Introducing IBM Cognos Express The only integrated Reporting, Analysis and Planning solution purpose built for midsize companies. © 2009 IBM Corporation 10
  11. 11. Easy to Install Pre-configured solution includes everything required for simple deployment and management Easy to Use Self-service access empowers business users and removes the burden from IT Easy to Buy Packaged and priced right… Start small, start anywhere, deliver immediate value, and grow 11 © 2009 IBM Corporation
  12. 12. Easy to Install • Preconfigured “No assembly required” Benefits • All you need - Embedded – No hidden costs • OLAP • Security – Minimum resource • Web server needed • Content store – Quick time to value • Data integration • Central management console © 2009 IBM Corporation 12
  13. 13. Easy to Use • Novice to advanced Users Benefits • Simple business view creation Reduce IT Backlog • Data viewed in business context Reduce burden on IT • Right interface for the right user Business empowered Minimum resource • Flexible delivery model needed Quick time to value © 2009 IBM Corporation 13
  14. 14. Easy to Buy • Buy what you need and Benefits when you need it Start small, start anywhere • Low entry price point Match projects to match • No hidden costs resource and budget constraints • Room to grow Quick time to business value • Affordable Low risk © 2009 IBM Corporation 14
  15. 15. IBM Cognos Express Can be purchased in its entirety or by module © 2009 IBM Corporation 15
  16. 16. Self-service reporting and ad hoc query – Simple, intuitive authoring for novice to experts – Different reports to meet the needs of different users – Breadth of report coverage – operational, transactional, dashboards, ad hoc – Connect to any type of data and in any combination – relational, OLAP, files – Flexible report delivery via web interface, PDF, Excel, email or Portal © 2009 IBM Corporation 16
  17. 17. • Freeform analysis and visualization • Real-time analysis with in-memory multidimensional capability • Slice and dice, drill down capabilities • ‘What if’ scenarios with write back • High impact data visualizations • Simplified business view creation • On the fly view changes • Embed live content into MS Office applications © 2009 IBM Corporation 17
  18. 18. • Planning and business analysis • Excel or Web Interface • Powerful in-memory analytics engine • Centrally managed data, business hierarchies, rules, calculations • Business scenarios with powerful “what if” modeling and write back • Role-based security and clear audit trails • Workflow management © 2009 IBM Corporation 18
  19. 19. Think Big. Start Small. A smart approach for a midsize company Think Big • Connect BI and Planning – to drive action from insight • Build an information driven culture • Provide a glide path to future enterprise- class requirements Enables project rollout to match resource capacity and budget Start Small Realize business benefit quickly • Start anywhere. (Reporting, Analysis... etc) Provides justification for further • Create a roadmap that builds on investment small successes Allows adjustments to respond to • Modular and incremental strategy changes in business objectives • Deploy tactically yet ensure initiatives are connected © 2009 IBM Corporation
  20. 20. Cognos Express delivers integrated Reporting, Analysis and Planning packaged for the midmarket Dashboards/Reports Planning Analysis © 2009 IBM Corporation 20
  21. 21. © Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. © 2009 IBM Corporation 21